Our January Issue is Here!
American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!
To purchase a print copy of the issue, please visit our shop
Industry News
From FFA to Floriculture
Randy Wooten AIFD, PFCI, CFD, GMF of RW Wholesale in Douglas, Georgia suggests...
Fascinating Cattleya Orchids
The Cattleya orchid is renowned for its stunning beauty and vibrant colors and...
A look at the Colombian floriculture industry in 2024
The Colombian flower industry has created over 200,000 decent and formal jobs...
Feature
Articles
Florist
Spotlight
Industry
News
Tutorials
Contests
Business &
Marketing
From Our Pages
Falling into Flowers
A Step-by-step Guide to Today’s Modern Wedding Business If you have...
A Winter’s Tale
All-white florals for a winter wedding create modern style and...
Flower Arranging
A Step-by-step Guide to Floral Design This brand-new, completely...
On the Level with Neville
“COVID”-ing It All Out Well, so much for asking how everyone is...
The Abundance of Coronavirus Recovery Funding
Your guide to the many resources that are available to help small...
Feature Articles
Perfecting Plants
Six tips to help you tap into the hottest trend in years — houseplants! [Read more …]
The Rise of Plant Parenthood
Houseplant sales are BOOMING! And it’s not a passing fad. Discover what’s behind the boom and how you can capitalize on it — as well what the hottest plants and the latest houseplant trends are. [Read more …]
Ten Tips For Making 2020 Your Most Successful Year Ever
The new year is off to a fresh start, and with every new beginning comes opportunity. Learn how to make 2020 your best year ever […]
Florist Spotlight
Back to Top
Industry News
The Bloom Together Event
The Bloom Together Initiative returns to Doral on March 3rd, 2025, to celebrate its 5th anniversary! This exciting event will take place during the WFFSA...
Duel of the Delphiniums
Ball SB, Details Flowers Software, and The Society of American Florists are thrilled to announce Duel of the Delphiniums, an exciting March Madness-style...
FloraCraft Team Members Give Back this Holiday Season
Each year, every FloraCraft team member is granted eight hours of paid...
Natuflor Introduces New Campaign Focused on Roses
With this digital campaign, which runs until March 2025, Natuflor aims to...
The Xlence® Journey: From Innovation to Icon
Redefining the traditional baby’s breath, XLENCE® by Danziger brings unmatched...
Contests
Email Marketing Guide
Some consider it low-tech, but if it works (and it does—still), who cares? By Andrew Joseph Some people, when considering ways to market their flower enterprises, are old school—newspapers, magazines, billboards, fliers and pamphlets while others believe the more...
The Perils and Pleasures of Transporting Flowers
Tips for getting your designs to their destinations safely and easily. By Jill Brooke Ask any florist the best part of his or her job, and the answer will be the same. It’s that time composing an arrangement and producing a symphony of color with lush roses, perky...
Business and Marketing
Cultivating Relationships with Flower Farmers
Tips for sourcing locally grown flowers for your shop or destination event. By Tonneli...
American Floral Endowment: Your Partner for Success
From care and handling best practices to employee recruitment tools, AFE partners with florists to...
Why Buy Local Flowers?
LocalFlowers.org is an easy-to-use website brought to you by the Association of...
