
Our January Issue is Here!
American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!
To purchase a print copy of the issue, please visit our shop
Industry News

New Catalog and Website for Ball Seed Cut Flowers
The 2025-2026 Cut Flowers catalog and updated website showcase the floral...

Pantone Unveils Mocha Mousse as the 2025 Color of the Year
Pantone has announced Mocha Mousse as its 2025 Color of the Year, a rich and...

Poinsettias
The History and Popularity of Poinsettias in the Floral Industry By Nita...
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Florist
Spotlight
Industry
News
Tutorials
Contests
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Marketing
From Our Pages
New Research Champions Instagram for Successful Houseplant Sales
With so many people stuck at home due to COVID-19 restrictions,...
Online Cyberattacks
Online retailers could lose $22.2 billion through severe data...
Bringing People Back
Set the stage for success with a great return-to-work program. As...
Local Flowers for Wine Country
Olivia Rivas connects her sustainable values with an aesthetic that...
Are Small Weddings the Right Fit for Your Business?
Is everyone doing small weddings this year? Is this a trend or are...
Feature Articles

2019 Retail Florist of the Year
This progressive florist’s mix of modern products, attitudes and values resonate with today’s consumers, proving that, when done right and managed well, brick-and-mortar flower shops can still survive and thrive.

Remembering Why We Do What We Do
Flowers and plants are more than luxuries and indulgences: They heal, unite and help people celebrate life’s events, both large and small. Take a moment to reflect on the value of what you do and how your products positively affect – and even change – people’s lives.

Outdoor Weddings
Enhancing Mother Nature
Industry News

Blooming Innovations Introduces New Hydrangea Variety
Following the four Delphinium varieties launched previously by Blooming Innovations, the company is now also introducing a cut hydrangea which has been bred...

2025 Home Decor Trends
From artisanal glass crafted with cutting-edge techniques to a sophisticated take on the popular fruit trend, discover the must-know wholesale home decor...

Wicked Director Planted 9 Million Tulips for the Movie
The popular new movie Wicked showcased millions of tulips in spectacular movie...

TPIE sneak peek
The Tropical Plant International Expo (TPIE) is fast approaching. On January...

Inspiring floral communities with Aniska Creations
Ana and Anais Vivas, the mother-daughter duo behind Aniska Creations shared...
Contests

Retail Forecast 2023
To weather the gathering clouds and growing turbulence in an economy that is predicted to continue to slow, retailers will have to track cash flow closely, invest selectively and hire prudently. By Phillip M. Perry After two years of frenetic activity and a...

The Most Profitable Flower Shop I Have Ever Seen
By Alex Frost As consultants to many of the top florists in the country, my colleagues at QuickFlora and I have had the privilege of seeing all types of retail flower operations over the last 20 years—the good, the bad and the ugly. One question we...
Business and Marketing

The Art of “Turn Two”
DOUBLE THE NUMBER OF YOUR HOLIDAY ORDERS WITH THIS SIMPLE SALES TECHNIQUE FROM ART CONFORTI,...

Flower Refrigeration 101
IT’S NOT JUST ABOUT MAKING THINGS COOL By Andrew Joseph The first clue we at Florists’ Review can...

Hot Topics: Floral Industry News Goes Mainstream
By Tonneli Gruetter For so long, it felt as though the floral industry was set to brave the storm...