She wore flowers in her hair and carried magic secrets in her eyes. My earliest memory of wearing flowers was when I was growing up on our farm in Idaho.

Floral couture off ers opportunities from overthe-top creative expression to real sales – as well as a venue for creating a distinguishing niche for your business.

This progressive florist’s mix of modern products, attitudes and values resonate with today’s consumers, proving that, when done right and managed well, brick-and-mortar flower shops can still survive and thrive.