Our January Issue is Here!
American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!
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Industry News
Embrace the Holidays with Flowers
Don't miss a special LIVE Session on Instagram with That Flower Feeling and...
Tips to Reduce Waste and Maximize Inventory
By Nita Robertson AIFD Efficient inventory management and waste reduction are...
Wicked Director Planted 9 Million Tulips for the Movie
The popular new movie Wicked showcased millions of tulips in spectacular movie...
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Articles
Florist
Spotlight
Industry
News
Tutorials
Contests
Business &
Marketing
From Our Pages
Zero-contact Sales in the Flower World
Shoppers today don’t want to touch anything (except their mobile...
What Freelance Floral Designing Has Taught Me about Flowers, People and Growing Up
The first time I got on a plane by myself was last October, I was...
Friendly Flower Fight
Netflix host and fab floral designer Kristen...
Operation Rescue Floral History
This spring, Florists’ Review sold its building in Topeka, Kan.,...
Rodrigo “Varito” Vasquez, AIFD, CFD, FSMD
Every floral designer’s hope is to create a signature style,...
Feature Articles
Create with Intention
"Florists and designers share their proactive experiences and the effects on their businesses." When working in a creative field such as floral design, getting stuck in the occasional rut comes with the territory. Rather than let those ruts bring them down, many...
The Age of Studio Floral Designers
"How the floral industry is changing, and what’s next for studio and retail designers" As the new year continues to take shape, it’s a good time to look at some of the trends that have begun to take root in our industry of late. One of the most interesting...
Success in 2019 Begins with You
"Finding time for yourself is key to creating a successful work/life balance in the new year." You’ve made it through another busy winter holiday season, and the beginning of 2019 is a great time to take a deep breath and relax before the hectic schedule surrounding...
Florist Spotlight
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Industry News
Announcing Fitz Inspired Floral Design Retreats
These floral design retreats promise to elevate your craft and fuel your passion for floral design. Don't miss the upcoming retreat in beautiful Tampa Bay in...
Valentine’s Day Spending Trends
Last year’s trends offer valuable insights to help florists make the most of 2025 to thrive during one of the year’s most profitable holidays. Full Article...
AI and ChatGPT for Florists
In this blog, Brandy Ferrer shares her experience using AI and ChatGPT to...
Creative Ways to Boost Your In-Store Floral Sales this Christmas
With the right in-store marketing strategies, you can make the Christmas...
Florabundance – A Premier North American Wholesaler
Over the past 30 years, the company has established itself as a premier...
Contests
Talking about FlowerTok
TikTok’s #flowertok provides an unmatched way to reach new flower-loving consumers while delivering more target audience, consumer trust and views than other social media apps. By Tonneli Grüetter From NYC to KC, it’s time for florists everywhere to start taking...
Test Start: Flower Business
Pop-up Stores Offer Many Options and Benefits By Jill Brooke Everyone finds their aha moment in unexpected places, and for Brenda LaManna, founder and president of Damselfly Flowers, which is headquartered in White Plains, N.Y., and currently has seven...
Business and Marketing
Using Loyalty Programs to Increase Brand Awareness and Sales
Customer loyalty programs remain key to capturing consumer attention and commitment. By Brenda...
Instagram Shopping
Eight quick and easy tips for setting up “Instagram Shopping” for your business. By Tonneli...
The Houseplant Boom Entices Younger Generations to Our Industry
By Brenda Silva When looking at consumer trends in houseplants and flowering plants, what may...
