
Our January Issue is Here!
American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!
To purchase a print copy of the issue, please visit our shop
Industry News

Pricing Wedding Flowers
Learning to price wedding floral arrangements is crucial for florists to...

Transform Your Floral Business with QR Zipper
QR Zipper is transforming how businesses and consumers connect by embedding...

Alexandra Farms Unveils Two New Wabara Rose Varieties
At this years IFTF show in November Alexandra Farms announced two new Wabara...
Feature
Articles
Florist
Spotlight
Industry
News
Tutorials
Contests
Business &
Marketing
From Our Pages
Zero-contact Sales in the Flower World
Shoppers today don’t want to touch anything (except their mobile...
What Freelance Floral Designing Has Taught Me about Flowers, People and Growing Up
The first time I got on a plane by myself was last October, I was...
Friendly Flower Fight
Netflix host and fab floral designer Kristen...
Operation Rescue Floral History
This spring, Florists’ Review sold its building in Topeka, Kan.,...
Rodrigo “Varito” Vasquez, AIFD, CFD, FSMD
Every floral designer’s hope is to create a signature style,...
Feature Articles

Remembering Why We Do What We Do
Flowers and plants are more than luxuries and indulgences: They heal, unite and help people celebrate life’s events, both large and small. Take a moment to reflect on the value of what you do and how your products positively affect – and even change – people’s lives.

Outdoor Weddings
Enhancing Mother Nature

Create with Intention
"Florists and designers share their proactive experiences and the effects on their businesses." When working in a creative field such as floral design, getting stuck in the occasional rut comes with the territory. Rather than let those ruts bring them down, many...
Industry News

A Demand for Flowers with Sandy, Nude Tones
After hearing from floral designers that they needed more focal flowers with sandy, nude tones, Alexandra Farms began producing Sahara Sensation. Full Article...

San Francisco Unveils New Wholesale Flower Market
The grand opening of the new facility represents more than a relocation; it is a reinvention of a cherished institution, honoring its deep roots while looking...

Pantone Unveils Mocha Mousse as the 2025 Color of the Year
Pantone has announced Mocha Mousse as its 2025 Color of the Year, a rich and...

Poinsettias
The History and Popularity of Poinsettias in the Floral Industry By Nita...

Embrace the Holidays with Flowers
Don't miss a special LIVE Session on Instagram with That Flower Feeling and...
Contests

The Most Profitable Flower Shop I Have Ever Seen
By Alex Frost As consultants to many of the top florists in the country, my colleagues at QuickFlora and I have had the privilege of seeing all types of retail flower operations over the last 20 years—the good, the bad and the ugly. One question we...

Talking about FlowerTok
TikTok’s #flowertok provides an unmatched way to reach new flower-loving consumers while delivering more target audience, consumer trust and views than other social media apps. By Tonneli Grüetter From NYC to KC, it’s time for florists everywhere to start taking...
Business and Marketing

Using Loyalty Programs to Increase Brand Awareness and Sales
Customer loyalty programs remain key to capturing consumer attention and commitment. By Brenda...

Instagram Shopping
Eight quick and easy tips for setting up “Instagram Shopping” for your business. By Tonneli...

The Houseplant Boom Entices Younger Generations to Our Industry
By Brenda Silva When looking at consumer trends in houseplants and flowering plants, what may...