Our January Issue is Here!
American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!
To purchase a print copy of the issue, please visit our shop
Industry News
A look at the Colombian floriculture industry in 2024
The Colombian flower industry has created over 200,000 decent and formal jobs...
TPIE 2025
The 2025 Tropical Plant International Expo is set to take place Jan. 22-24,...
GotFlowers: Cloud Based Solution for Retail Florists
GotFlowers is a complete workflow solution to manage operations for a retail...
Feature
Articles
Florist
Spotlight
Industry
News
Tutorials
Contests
Business &
Marketing
From Our Pages
Local Flowers for Wine Country
Olivia Rivas connects her sustainable values with an aesthetic that...
Are Small Weddings the Right Fit for Your Business?
Is everyone doing small weddings this year? Is this a trend or are...
Zero-contact Sales in the Flower World
Shoppers today don’t want to touch anything (except their mobile...
What Freelance Floral Designing Has Taught Me about Flowers, People and Growing Up
The first time I got on a plane by myself was last October, I was...
Friendly Flower Fight
Netflix host and fab floral designer Kristen...
Feature Articles
Remembering Why We Do What We Do
Flowers and plants are more than luxuries and indulgences: They heal, unite and help people celebrate life’s events, both large and small. Take a moment to reflect on the value of what you do and how your products positively affect – and even change – people’s lives.
Outdoor Weddings
Enhancing Mother Nature
Create with Intention
"Florists and designers share their proactive experiences and the effects on their businesses." When working in a creative field such as floral design, getting stuck in the occasional rut comes with the territory. Rather than let those ruts bring them down, many...
Industry News
Moroccan Fruit and Vegetable Exporter Discusses Floral Program
Prim'rose, a family-owned business with over 75 years of expertise, has expandded through the years into carnation and mini-carnation cuttings, exporting over...
A Flourishing Valentine’s Day for US Floral Industry
Floral sales for Valentine’s Day 2025 showed strong demand, impulse buying, and last-minute surges. Full Article Here. Source- FloralDaily.com Strong demand,...
The Xlence® Journey: From Innovation to Icon
Redefining the traditional baby’s breath, XLENCE® by Danziger brings unmatched...
Pricing Wedding Flowers
Learning to price wedding floral arrangements is crucial for florists to...
Transform Your Floral Business with QR Zipper
QR Zipper is transforming how businesses and consumers connect by embedding...
Contests
The Most Profitable Flower Shop I Have Ever Seen
By Alex Frost As consultants to many of the top florists in the country, my colleagues at QuickFlora and I have had the privilege of seeing all types of retail flower operations over the last 20 years—the good, the bad and the ugly. One question we...
Talking about FlowerTok
TikTok’s #flowertok provides an unmatched way to reach new flower-loving consumers while delivering more target audience, consumer trust and views than other social media apps. By Tonneli Grüetter From NYC to KC, it’s time for florists everywhere to start taking...
Business and Marketing
Using Loyalty Programs to Increase Brand Awareness and Sales
Customer loyalty programs remain key to capturing consumer attention and commitment. By Brenda...
Instagram Shopping
Eight quick and easy tips for setting up “Instagram Shopping” for your business. By Tonneli...
The Houseplant Boom Entices Younger Generations to Our Industry
By Brenda Silva When looking at consumer trends in houseplants and flowering plants, what may...


















