NEW ISSUE
Our May Issue is Here!
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- International Design Stars
- Florist Spotlight: Glenn Arvor
- How Flowers Affect Our Mental Health
- The Power of Flower Arrangement Recipes
- How to Expand Your Business with Wedding Planning
- How Greenery Helps You Profit Artistically and Financially
- Creative Tutorials
- Coming Events and more!
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
Meet The Duel of the Delphiniums Contestants!
The floral world is about to witness a spectacular showdown as 16 of the industry's most talented designers step into the ring for the Duel of the Delphiniums—a high-stakes, bracket-style floral design competition where creativity, innovation, and passion will take...
How to Use AI in the Floral Industry
Artificial intelligence (AI) is changing the floral industry. It’s helping businesses manage inventory, forecast trends, and improve customer service. Full Article Here Source: Rio Roses How to Use AI in the Floral Industry: It’s All About Authenticity March 20,...
Art in Bloom DC
Art in Bloom DC 2025 returned to the historic Anderson House from March 20-23. Full Article Here Source Flowerpowerdaily Art in Bloom DC for 2025 Art in Bloom DC 2025 returned to the historic Anderson House from March 20-23. Thirty-eight talented artists used branches...
That Flower Feeling Celebrates National Self-Care Day
To celebrate National Self-Care Day, That Flower Feeling will host a bouquet giveaway from April 1st to April 5th on its Instagram and TikTok accounts, encouraging followers to integrate flowers into their self-care routines. Additionally, the organization has...
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FROM OUR PAGES
FEATURES
Holiday Feature
By Nita Robertson, AIFD, CFD As we enjoy the last weeks of summer, holidays loom right around the corner. It is time to prepare for all the wonderful fall and winter celebrations, secular and religious, including Thanksgiving (Nov. 24), Hanukkah (Dec. 18-26) and...
Trends in Decorative Accessories
A look at what’s hot in 2022 in the world of home accents—trends that impact not only your giftware buying but also your floral design styling. By Andrew Joseph Accents. We’re not talking about twangs and drawls or whatever one calls the older Boston voice; no, we’re...
“ROOTS” AIFD Symposium Recap
AIFD’s spectacular 2022 National Symposium By Nita Robertson, AIFD, CFD Photo credit to AIFD® Official Photographer, Nico Alsemgeest “ROOTS,” the 2022 National Symposium of the American Institute of Floral Designers (AIFD), took place July 4-8, at the Caesars...
American Grown Flowers
Cut flowers produced in the U.S. are favored by a growing number of consumers. Discover more about the “American grown” flower industry and burgeoning movement in this exclusive FR report. By Nita Robertson, AIFD, CFD Fields at Sun Valley's Willow Creek Farm...
Destination Weddings and Events
Tips for landing exciting design jobs—both big and small—outside of your market area. By Jill Brooke The sun! The sand! The glamour! The creative opportunities! The Instagram moments! Schaffer Designs, Philadelphia, PA Creating the floral décor for a destination...
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TRENDS
Creative Idea’s for Mother’s Day and Beyond
Creative Idea's for Mother's Day and Beyond Celebrate Mother’s Day with unconventional flowers and...
Hottest Wedding Dress Trends and Bouquet Styles That Compliment Them
There’s no shortage of uber-chic bridal dresses in 2021 Whether your brides are planning micro...
Only the Best Blooms for Mom
Article by Kat Castagnoli, AIFD, CFD, CCF Designs by Jaime Webber, The Floral Bar, Texas Anna Day,...
The Colors of 2021: Illuminating the Year Ahead
Story and Design by Kat Castagnoli, AIFD, CFD Photography by Oana Foto If ever there was a time...
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FLORIST SPOTLIGHT
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Behind the Blooms on The Big Flower Fight
It’s been a decade since the last competitive floral design show made it to American television – the last being Logo TV channel’s The Arrangement. Many floral aficionados would argue that it’s been 10 years too long.
Inspirational Details
It was both the best – and the absolute worst – day of Corrine Heck’s life.
Ann’s Florist, Coffee & Wine Bar
Kim Fuentes is the floral designer and gift buyer at Ann’s Florist, Coffee & Wine Bar in Fort Lauderdale, Fla. This is her success story …
DESIGN TUTORIALS
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Autumn Armature Bouquet
and Coordinating Boutonnière Farm-fresh cut flowers from Budzi inspire a vibrant floral designs ideal for fall nuptials. Floral design and photos by Beth O’Reilly, AIFD, TMF Presented by Budzi BUDZI is a grower, importer and wholesale distributor of fresh cut flowers, such as...
Botanical Wall Art
Creating art works of dried and permanent florals can generate a new stream of customers and revenues for your shop—as well as opportunities for unparalleled creative expression among your designers. Floral design by Jules Lewis Gibson Photos and text by Nita...
Elevated Statement Centerpiece
Large flower arrangements and installations are made easier with the sturdy new OASIS® Event Saddle Floral design, photos, video and text by Nita Robertson, AIFD, CFD Presented by Smithers-Oasis North America The new OASIS® Event Saddle provides a stable foundation...
Diaphanous Bridal Tapestry
An artistic collage of blooms for a contemporary bride. Floral design by Yassi Taheri Yassi Taheri Floral Design Tehran, Iran Photos by Karu Solutions For weddings and other special events, Iranian floral designer Yassi Taheri is often inspired by the elegance of...
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BUSINESS AND MARKETING
Balloon Trends
Exploring the latest advancements in balloon décor and development By Nita Robertson, AIFD The flower industry has long embraced various forms of complementary décor to enhance floral arrangements, and balloons have become an increasingly popular choice. Once considered a...
What’s New in Florist Website Design?
A look at current trends to spruce up your website for eye-catching attention By Andrew Joseph If you have ever visited a website and clicked to travel further inside—and it takes longer than you expect it to take—you’ve probably said “Forget it!” and sought your...
WOW-factor Holiday Gift Baskets
Tips for creating and marketing a bespoke collection of enticing holiday gifts. By Nita Robertson, AIFD, CFD With the holidays just around the corner, many consumers are already searching for (and buying!) perfect gifts for those on their shopping lists—especially...
Marketing for the Holidays
Practical ideas for making the coming holiday season your busiest and most profitable ever. By Andrew Joseph One of the biggest mistakes any florist can make is not making any special marketing plans for the fall and winter holidays. The first thing to do is determine...
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CREATIVITY AND EDUCATION
Singular Sensations
A deep dive into the trend of monobotanical flower arrangements By Jill Brooke At New York Design Center’s recent home furnishings trade show, the Baker | McGuire showroom had distinctive flower arrangements placed throughout. These weren’t vases filled with a variety of...
In Season: Ranunculus
By Tonneli Grüetter Ranunculus is just one of about 50 genera in the Ranunculaceae family (a.k.a. buttercup or crowfoot family), which comprises between 1,700 and 2,000 known species of herbs and, sometimes, shrubs (the number varies depending on source). Common...
How to Impress Event Planners
By Jill Brooke In many ways, an event planner is a casting director. It’s not only lights, camera, action but also the ability to have a list of characters to perform different roles in the production. After all, some clients are looking for a boho chic wedding while...
Cut Rose Varieties You Should Try in 2023
By Tonneli Grüetter Believe it or not, winter is almost over. Florists everywhere can rejoice on March 20, the first day of spring 2023. As the days become longer, floral designers tune their focus to the distant sound of wedding bells, graduation marches and prom...
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