NEW ISSUE
Our August Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- Instagram Star Feature
- 2025 Holiday Trends
- Decking the Halls for Profit
- Seed Breading for Healthy Resistance
- Handcrafted Paper Flowers
- Summer Citrus Garden Tutorial
- The Procrastinator’s Guide
- Boost Your Brand with Canva
- Protecting Your Floral Business
- Holiday Sales Boosters
- Coming Events and more!
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
How to Use AI in the Floral Industry
Artificial intelligence (AI) is changing the floral industry. It’s helping businesses manage inventory, forecast trends, and improve customer service. Full Article Here Source: Rio Roses How to Use AI in the Floral Industry: It’s All About Authenticity March 20,...
Art in Bloom DC
Art in Bloom DC 2025 returned to the historic Anderson House from March 20-23. Full Article Here Source Flowerpowerdaily Art in Bloom DC for 2025 Art in Bloom DC 2025 returned to the historic Anderson House from March 20-23. Thirty-eight talented artists used branches...
That Flower Feeling Celebrates National Self-Care Day
To celebrate National Self-Care Day, That Flower Feeling will host a bouquet giveaway from April 1st to April 5th on its Instagram and TikTok accounts, encouraging followers to integrate flowers into their self-care routines. Additionally, the organization has...
Creative Ways to Use QR Codes for Gifting
Technology has opened up new ways to personalize and elevate the experience of giving and receiving gifts. Let’s explore five creative ways to use QR codes for gifting—whether it’s for birthdays, anniversaries, corporate events, or to show appreciation. Full Article...
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Alexandra Farms 2023 Garden Rose Design Contest
The 2023 “Alexandra Farms Garden Rose Design Contest” is your next opportunity to showcase your floral design creativity and mastery to the world. Floral designers are invited to share their best work using garden roses in our sixth annual contest, which...
FROM OUR PAGES
FEATURES
Flower Refrigeration 101
IT’S NOT JUST ABOUT MAKING THINGS COOL By Andrew Joseph The first clue we at Florists’ Review can give to those examining the concept of adding a cooler unit for their flower businesses—it’s right there in the headline: “Flower.”It can be a flower display refrigerator...
Trends and Forecasts For The Balloon Industry
The outlook appears buoyant: Balloon designs and décor from the past are on trend again, and the pandemic has spawned a new appreciation for these inflatables by consumers. By Brenda Silva In today’s balloon industry, it seems the adage “Everything old is new again”...
The Great Tablescape
By Nita Robertson AIFD, CFD Tablescapes are wonderful ways to decorate tables for any special occasion, especially the holidays. But exactly what are tablescapes? Tablescapes are artistic arrangements of multiple articles on a table to create a dramatic table décor...
Wreaths For Every Occasion
With Interest in Wreaths Exploding, Discover the Latest Trends in this Category of Floral Design By Tonneli Grüetter The wreath business is big. But has your business fully tapped into this a booming niche? From easy-selling dried wreaths to the heartfelt floral...
July 2021 “Best in Blooms” Winner
Meet the winner and other finalists in FR's new bimonthly flower design contest. Florists’ Review is excited to present the finalists in the second installment of our new “Best in Blooms” contest series—the theme of which is “The Great Gatsby.” More than 70 floral...
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TRENDS
Bleached, Dried and Divine
To say that floral designers are obsessed with them would be putting it mildly.
The Business of Sympathy: How has it changed in the age of COVID-19?
Florists' across the country are reporting a very quickly changing landscape when it comes to...
Chicago Florist Staying Positive Amid COVID-19
When Kelly Marie Thompson was 22 years old, she had a big dream of starting her own flower shop. “I didn’t really have a business plan,
Friendly Flower Fight
Debra Prinzing, PFCI Photography courtesy of Netflix and Kristen Griffith-VanderYacht
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FLORIST SPOTLIGHT
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Lori McNorton Blooms on Boswell
Having worked as a designer in other flower shops for more than 30 years, Lori McNorton bought her own shop, Blooms on Boswell in Topeka, Kan., in Jan. 2019 This is her success story. Read more […]
Julio Freitas — The Flower Hat
Montana flower man Julio Freitas uses Instagram to build his business and a national reputation for himself. Learn how you can do the same! [Read more …]
Buying a Floral Business
What a story! Knowing nothing about flowers or the flower business, Janine and Francis Reynolds abandoned established careers in other fields to buy a flower shop less than two years ago. Check out how and why they did it and how they’re utilizing their expertise gained from other types of businesses to make the shop they bought an even greater success. [Read more …]
DESIGN TUTORIALS
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Settings in a Snap
An easy and versatile idea for creating fun yet effortless environments at weddings, parties and other events Floral design by Taylor Doyle, The Floral Eclectic located in Dallas Texas Photos by Opal & Onyx Photography, Haley Katherine Photography and Lexie Krug Photography...
A Rainbow of Flowers
This polychromatic ombré composition would be splendid for virtually any spring and summer occasion, including “Pride Month” celebrations. Floral design and video by Alexandra Scholtz WildFlora Design Studio Studio City, Calif. Photos by Bex Falk Photography Los...
Lush Garden Design
A lovely garden-style arrangement features decorative design elements from Smithers-Oasis—including black floral foam. Floral design, photos, video and text by Nita Robertson, AIFD, CFD Presented by Smithers-Oasis North America This modern garden-style design...
Spring Vegetable Arrangement
An imaginative seasonal design inspired by—of all things—a boiling pot of soup. Floral design, photos and text by Iuliia Prokhorova, CFD, TMF I created this arrangement of vegetables to have a spring vibe, but you can create a similar design for any time of the year...
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BUSINESS AND MARKETING
Blossoming Leadership
Twelve tips for developing your management skills and managing your team effectively By Nita Robertson, AIFD Leading a floral team effectively involves balancing creativity with strong leadership skills. By setting a clear vision; fostering a positive work environment; and...
What Is a CSA, and How Can One Help Your Flower-growing Business?
By Tonneli Grüetter In recent years, small-scale flower farmers have gained a new secret weapon: code-name “CSA,” which is an initialism for Community Supported Agriculture. The basic function of a CSA is to create a season-long stable and predictable stream of income...
Private Labeling: Local, Personalized, Profitable
Discover how “private labeled” products can resonate with today’s consumers, expand your brand and generate greater sales. By Melinda R. Cordell How do I love thee, private-label products? Let me count the ways. 1. Private labeling allows you to add to your brand with...
Top Budget-friendly Flowers
Affordable “everyday” flowers offer great potential and possibilities for creative floral designers. By Nita Robertson, AIFD, CFD There are many beautiful cut flower options are more budget friendly but still enable floral designers to achieve a modern look. The key...
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CREATIVITY AND EDUCATION
Holiday Tables
Inspiring seasonal settings from florists around the country By Jill Brooke It is no secret that people entertain at home more during the Thanksgiving, Hanukkah and Christmas holidays. This becomes an opportunity for florists to customize experiences for their clients,...
Balloon Mania
Balloons are popping up everywhere in event décor, so here are a few current trends and décor tips to help your balloon business bloom. By Nita Robertson, AIFD, CFD Celebrations and balloons have always gone hand in hand, but they have become extremely trendy again in...
Instagram Star of the Month
20 Questions with Floral Designer Sophie Powell 1. Where can people find you on social media? SP: Instagram @u.fl.o.sophie 2. Where are you located? SP: London, U.K. 3. What is your business name: SP: U.FL.O.—Unidentified Floral Object 4. Who is your favorite floral...
The Art of Gift Baskets
Gift baskets are a perfect gift line for flower shops that can bring in new customers and extra revenue all year long. By Nita Robertson, AIFD, CFD Gift baskets are fantastic gift choices, and they are a perfect fit for flower shops wanting to appeal to...
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