NEW ISSUE
Our September Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- The Cultural Code of Cut Flowers
- Regional Wedding Trends
- Autumn Wedding Contest Winners
- Modern and Modular
- Romantic Wedding Centerpiece
- How to Attract and Win High-end Wedding Clients
- New Prescriptions for Rising Health Costs
- Collaboration is Key
- Coming Events and More
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
Leanne Kesler receives SAFs lifetime achievement award
By Nita Robertson Leanne Kesler AIFD, CFD, PFCI, AAF, FDI receives a prestigious lifetime achievement award Congratulations to Leanne Kesler on receiving the prestigious Tommy Bright Award from the Society of American Florists (SAF)! As the owner and education...
Italian Destination Wedding
What if your client's ideal wedding venue is located far from home or even on the other side of the globe? Mayesh can help you overcome the hurdles of planning destination weddings, making the journey from dream to reality smoother and more seamless. Read Full Article...
AIFD Welcomes New Inductees
The American Institute of Floral Designers (AIFD®) proudly announces the induction of its newest members during the prestigious “Emerge” Symposium held in Orlando, FL, July 2-6, 2024. Full Press Release Below Source: AIFD American Institute of Floral Designers...
Create a Preserved Wedding Bouquet
In this tutorial learn the process of crafting a breathtaking preserved wedding bouquet that showcases your expertise and creativity using preserved flowers from SecondFlor. Full Article Below Source: SecondFlor Create a Preserved Wedding Bouquet with SecondFlor: the...
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CALL FOR ENTRIES: 2021 Picture Perfect Wedding Contest
Florists! Enter your favorite wedding for a chance to to be published in Florists’ Review Magazine’s April Spring & Summer Weddings Issue!!
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TRENDS
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FLORIST SPOTLIGHT
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DESIGN TUTORIALS
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Lush Wedding Centerpiece
A popular design mechanic offers many benefits for all types of wedding and event designs. Floral design, photos and text by Nita Robertson, AIFD, CFD This low and lush centerpiece—ideal for a wedding reception and other occasions, as well—is created with an 8”...
Cranberry Christmas Flowers
Busy? This is a perfect arrangement for you! Flowers to enjoy…..the easy way! Watch now…
BALL ROAD SHOW
Ball SB – This year we have all been forced to change our way of working in many ways, but nothing has stopped us and we kept trying. Watch now…
Holiday flower shopping at Viviano Flower Shops on Live in the D
St. Clair Shores, MI – Holiday flower shopping at Viviano Flower Shops with Elizabeth Viviano and Angela Butorac. Watch Live in the D here…
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BUSINESS AND MARKETING
How To Provide “Five-star” Customer Service
Tips and inspiration for elevating the experiences that customers will have with your business to an unrivaled level. By Melinda R. Cordell Providing extraordinary service is crucial for building a loyal customer base and growing your business. But there’s more to it than...
Over-Delivering on Customer Experience
Your delivery execution says as much about your brand as the product itself. Is it time to up your flower delivery game? By Jennifer HowardContinue Reading: 8min ReadConsumer options and expectations for product delivery have intensified. Delivery is no longer a...
Is It Better To Give Than Receive?
Tips for creating an authentic charitable marketing plan.By Jennifer HowardContinue Reading: 20min ReadAre you a giver? Most people are givers, but how about your business? Do you have a plan when someone asks for a donation, or do you shoot from the hip? Charitable...
Covid Made Me Love My Business Again
Three florists share how the pandemic forced them to refocus their businesses—giving them a new lease on life in the process. By Jennifer HowardContinue Reading: 8min ReadEvent florists watched 2020’s cash flow fold like a house of cards as the world froze and held...
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CREATIVITY AND EDUCATION
Making Time for Holiday WorkshopsÂ
No time for a break, get yourself geared for a holiday-themed workshop! By Andrew Joseph Although the fall season replaces summer this month, a florist’s work is never done, especially where the anticipation of offering holiday workshops in just a month or two is concerned....
Master Your Fall Flower Potential
Care and handling tips for 10 of the season’s most spectacular flowers. By Tonneli Grüetter Use these tips and tricks to make your inventory of autumn flowers last longer and shine brighter. This harvest season, you will see new cut flower varieties rise above the...
Best in Blooms
“Best in Blooms” Meet the finalists and Winner in the September edition of Florists’ Review’s bimonthly flower design contest. By Nita Robertson AIFD, CFD Florists’ Review is excited to present the finalists in our September “Best in Blooms” flower design...
Alexandra Farms 2021 Winners of the Garden Rose Design Contest
2021 “Garden Rose Design Contest” Winners Alexandra Farms’ fourth-annual contest generated excitement around the world, drawing nearly 200 entries from 135 designers in 22 countries! By David Coake For the fourth consecutive year, Alexandra Farms—the premier...
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