NEW ISSUE
Our January Issue
Welcome to our new edition of Floristsâ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
21st Annual American Floral Forecast 2026
Available for FREE
LATEST NEWS
FleurEx 2024
The British Florist Association's annual conference, held from September 28-29 at the East Midlands Conference Centre in the UK, brought together florists and industry experts for a dynamic and inspiring event. Full Article Here Source: Flora FleurEx 2024 The...
BloomNation Now Offers Full Support in Spanish
BloomNation is proud to announce that they now provide comprehensive support in the Spanish language for all stages of the florist journeyâfrom sales and onboarding to ongoing customer success. In conjunction with the launch of their Spanish-language support, they are...
New Cut Flowers to be Presented at the IFTF
The Import Promotion Desk (IPD) will be presenting a wide range of cut flowers and floral rarities from Ecuador, Colombia, and Kenya at the International Floriculture Trade Fair (IFTF) from the 5th to the 7th of November 2024. Full Press release below Import Promotion...
Enter the Designs of the Decades Competition
In celebration of its 60th anniversary, the American Institute of Floral Designers (AIFD), in collaboration with the AIFD Foundation, is thrilled to announce an exciting year-long floral design competition: the "Designs of the Decades Competition." Each competition in...
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CALL FOR ENTRIES: 2021 Picture Perfect Wedding Contest
Florists! Enter your favorite wedding for a chance to to be published in Florists’ Review Magazine’s April Spring & Summer Weddings Issue!!
FROM OUR PAGES
FEATURES
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TRENDS
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FLORIST SPOTLIGHT
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DESIGN TUTORIALS
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Spring Vegetable Arrangement
An imaginative seasonal design inspired byâof all thingsâa boiling pot of soup. Floral design, photos and text by Iuliia Prokhorova, CFD, TMF I created this arrangement of vegetables to have a spring vibe, but you can create a similar design for any time of the year by choosing...
Holiday flower shopping at Viviano Flower Shops on Live in the D
St. Clair Shores, MI – Holiday flower shopping at Viviano Flower Shops with Elizabeth Viviano and Angela Butorac. Watch Live in the D here…
Designing with an Idiot: Making Holiday Arrangements with Fresh Greens and Dried Flowers
Harmony Harvest Farm is decking the halls with fresh greenery and dried flowers with professional designer, Jessica, Watch now…
How To Make A Fun Christmas Sledge Design
Let your creative juices flow with our new video. Dahlias set the colour scheme in this design, but you could use roses or carnations – the choice is yours! Start your creative engines here…
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BUSINESS AND MARKETING
Top Budget-friendly Flowers
Affordable âeverydayâ flowers offer great potential and possibilities for creative floral designers. By Nita Robertson, AIFD, CFD There are many beautiful cut flower options are more budget friendly but still enable floral designers to achieve a modern look. The key is how one...
Covid Made Me Love My Business Again
Three florists share how the pandemic forced them to refocus their businessesâgiving them a new lease on life in the process. By Jennifer HowardContinue Reading: 8min ReadEvent florists watched 2020âs cash flow fold like a house of cards as the world froze and held...
Using Instagram’s Newest Features
Flourish by embracing new social media features, like Instagram âReels.â By Tonneli GrĂŒetter When brands release something new, those new products typically receive a lot of attention. This is not by mistake but, rather, by design. When you walk into your favorite...
Smithers-Oasis Acquires Design Master
Big industry news announced todayâ Smithers-Oasis has acquired Design MasterÂź, through an asset purchase. Florists around the world will undoubtedly be thrilled to have consistent access to Design Master's popular products again soon. Manufacturing issues have...
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CREATIVITY AND EDUCATION
Balloon Mania
Balloons are popping up everywhere in event décor, so here are a few current trends and décor tips to help your balloon business bloom. By Nita Robertson, AIFD, CFD Celebrations and balloons have always gone hand in hand, but they have become extremely trendy again in last few...
Best in Blooms
âBest in Bloomsâ Meet the finalists and Winner in the September edition of Floristsâ Reviewâs bimonthly flower design contest. By Nita Robertson AIFD, CFD Floristsâ Review is excited to present the finalists in our September âBest in Bloomsâ flower design...
Alexandra Farms 2021 Winners of the Garden Rose Design Contest
2021 âGarden Rose Design Contestâ Winners Alexandra Farmsâ fourth-annual contest generated excitement around the world, drawing nearly 200 entries from 135 designers in 22 countries! By David Coake For the fourth consecutive year, Alexandra Farmsâthe premier...
Industry Events Are Blooming Again
Three recent ïŹoral events were among the ïŹrst of many more to come.By David Coake Itâs finally happening! Floral industry conventions, trade shows and workshopsâand public flower shows, tooâare getting back on the calendar for 2021 and beyond. The events showcased on...
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