NEW ISSUE
Our August Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- Instagram Star Feature
- 2025 Holiday Trends
- Decking the Halls for Profit
- Seed Breading for Healthy Resistance
- Handcrafted Paper Flowers
- Summer Citrus Garden Tutorial
- The Procrastinator’s Guide
- Boost Your Brand with Canva
- Protecting Your Floral Business
- Holiday Sales Boosters
- Coming Events and more!
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
Gladiolus: The Flower of August
By Nita Robertson, AIFD, CFD Genus/Botanical Name: Gladiolus Common Names: sword lily, corn flag Family: Iridaceae (Iris) Availability: year-round, as cut flowers Vase Life: seven to 14 days Gladiolus flowers, commonly called “sword...
AIFD Announces “Designs of the Decades” Competition
In celebration of its 60th anniversary, the American Institute of Floral Designers (AIFD), in collaboration with the AIFD Foundation, is thrilled to announce an exciting year-long floral design competition: the "Designs of the Decades Competition." This unique series...
Social Media Trends Every Florist Should Know
Social media plays a crucial role in your marketing strategy! Explore social media trends and tips on leveraging them to grow your business. Full Article Below Source Rio Roses FROM LIKES TO SALES: 6 SOCIAL MEDIA TRENDS EVERY FLORIST SHOULD KNOW JULY 18, 2024 RIO...
Leverage AI to Enhance Your Floral Business
Ferrer's presentation at the AIFD Annual Symposium offered invaluable insights into how AI can revolutionize the floral industry. She highlighted excellent resources, saving you the time and effort of researching various options. Read the article below for more...
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Alexandra Farms Garden Rose Design Contest
Our third annual Garden Rose Design Contest is now OPEN! We know you are still designing during these challenging times, and we want to encourage the incredible creativity we've seen within our global community. This year's contest is a little different from the...
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FEATURES
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TRENDS
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FLORIST SPOTLIGHT
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DESIGN TUTORIALS
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How to Create a “Prom Bar”
Entice greater sales with an alluring and interactive display of prom-flower accessories. Floral design, photos and text by Nita Robertson, AIFD, CFD Teenagers throughout North America are planning now for their spring formals and proms, and that means lots of orders for...
Holiday Tower
This dramatic vertical (and versatile) centerpiece will be a topic of conversation at any holiday party—could it possibly even overshadow the food! See more…
Flower Etagère by Michael van Namen
Flower Magician Michael van Namen shows us how to make a stunning etagère with flowers. Watch here…
Make A Wreath with Eucalyptus and Evergreens! ?? || West Coast Gardens
Create your own beautiful eucalyptus and fresh greens wreath for the season! Not only does it look amazing, it smells great every time you enter the room! Watch here…
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BUSINESS AND MARKETING
Getting the Brand Together
Discover the dos and don’ts of how to establish, grow and promote your brand. By Andrew Joseph If we told you there was a way you could establish and grow a relationship between your brand (company) and consumers, how much would you pay? Well, you don’t have to pay anything...
Get Great Reviews, Boost Your Brand
Get Great Reviews, Boost Your BrandBy Mechell Lord A review that talks about how great, professional or wonderful you are is OK but not great. You want stories that are all about your customers, not all about you. Customer stories drive revenue and leave prospective...
SBA to Triple Loan Amounts
Beginning April 6, small businesses and non-profits can apply for up to 24 months of relief, with a maximum loan amount of $500,000, the Small Business Administration announced Wednesday. The previous limit for such businesses was six months, with a maximum loan...
Set Up for Success: Google My Business
Google My Business (google.com/business) is a feature-filled business shop window, an “open” sign, a salesperson and much more.
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CREATIVITY AND EDUCATION
In Season Chrysanthemum
Cover Photo design by Lea Romanowski, CAFA, CAFD, AIFD, CFD, CFEJ, from Calgary, Alberta, Canada. By Nita Robertson, AIFD, CFD BOTANICAL NAME • Chrysanthemum × morifolium (formerly Dendranthema × grandiflorum) COMMON NAMES...
Industry Events are a “GO” –AGAIN!
-By David Coake (From “Bouquets to Art” 2019 at the de Young museum Photography by Gary Sexton; Image courtesy of the Fine Arts Museums of San Francisco) Continue Reading: 8min ReadAs parts of the world begin a return to some sense of normalcy, in-person floral design...
Pets in Petals
Flowers are more than just for humans; our furry, feathered friends deserve blooms, too!By Kat Castagnoli, AIFD, CFD, CCF It's not all that unusual to see a beloved pooch adorned with a floral collar for a wedding—or just for fun. But how about a chicken or a rabbit?...
Extending The Enjoyment
Customers fall in love with your floral designs as much as the beauty of the blooms. But prized arrangements can fade days sooner than they should from improper care. Maximized vase life is essential to consumer satisfaction, but keeping cut flowers in peak condition...
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