“Where flowers bloom,
so does hope.”
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Blooming Installations
Floral Installations Reimagined By Jill Brooke, founder FlowerPowerDaily.com It used to be that floral arches were only used for weddings for that picture-perfect nuptial moment. Even during the pandemic, with shrinking guest lists and budgets, the floral arch and...
ORCHIDELIRIUM
All About Our Five Favorite Orchids By Tonneli Grüetter Since orchids became popularized during the 19th century, botanists have hybridized more than 100,000 new types of orchids, spanning every color and form known to the human imagination. But their diversity did...
The Art of “Turn Two”
DOUBLE THE NUMBER OF YOUR HOLIDAY ORDERS WITH THIS SIMPLE SALES TECHNIQUE FROM ART CONFORTI, PFCI. Did you know that most customers who order flowers for Thanksgiving also order flowers for the holidays in December? That means a customer on the phone ordering a...
Flower Refrigeration 101
IT’S NOT JUST ABOUT MAKING THINGS COOL By Andrew Joseph The first clue we at Florists’ Review can give to those examining the concept of adding a cooler unit for their flower businesses—it’s right there in the headline: “Flower.”It can be a flower display refrigerator...
FTD’s 2021 Makeover Magic
ONE-HUNDRED-TWENTY-SIX-YEAR-OLD ROTH FLORIST, IN LAFAYETTE, IND., WAS THE RECIPIENT OF FTD’S NINTH- ANNUAL MAGICAL SHOP MAKEOVER. The impact of a flower shop’s appearance, matched with incredible customer service, can make all the difference in that shop’s...
Hot Topics: Floral Industry News Goes Mainstream
By Tonneli Gruetter For so long, it felt as though the floral industry was set to brave the storm of both supply-chain shortages and increased wholesale prices in relative silence. What began as sporadic outages in 2020 escalated in summer 2021 to a full-blown supply...
Best in Blooms Winner and Finalists
Meet the winner and finalists in FR’s flower design contest. Alexandra Farms Edition By Nita Robertson, AIFD, CFD Florists’ Review is again excited to present the finalists in our November “Best in Blooms” flower design contest. We received more than 30 entries...
Using Loyalty Programs to Increase Brand Awareness and Sales
Customer loyalty programs remain key to capturing consumer attention and commitment. By Brenda Silva Long gone are customer loyalty programs with physical punch cards that promised great discounts after making a certain number of purchases. In today’s marketplace,...
Trends and Forecasts For The Balloon Industry
The outlook appears buoyant: Balloon designs and décor from the past are on trend again, and the pandemic has spawned a new appreciation for these inflatables by consumers. By Brenda Silva In today’s balloon industry, it seems the adage “Everything old is new again”...
Instagram Shopping
Eight quick and easy tips for setting up “Instagram Shopping” for your business. By Tonneli Grüetter Maintaining a healthy Instagram presence has become a key ingredient in the path to success for many floral businesses. From growers and wholesalers to retail florists...
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Abstract Ellipsoid
The fractured geometry of the Cubist style is the inspiration for this floral artwork, which aims to challenge consumers’ view of traditional sympathy flowers.
Full Circle
Perfect for today’s modern services, this contemporary composition will be appreciated for its artful aesthetic and as a lasting remembrance in a family member’s home.
Tropical Nouveau Tributes
Standing sprays, in a range of complexity and contemporariness, illustrate the modernization of both sympathy and tropical floral design styles.
Rhythm and Hues
This chic and modern composition highlights the drama that
dynamic lines and considerate color selection can create.
Floral Handbag Fusion
This “wedding bouquet” concept provides “something new” for your bridal fashionistas.
Suspended Sophistication
This creative pendulous-design idea is adaptable to all manner of décor needs throughout the year
Flower Carcanet
Hitomi Gilliam’s inaugural floral design feature in Florists’ Review presents three options – basic, advanced and art – in the creative design of a floral necklace.
Cali/Mediterranean Vibe
Melding the inspiration of the field flowers of the California hillside with the subtropical ocean generates a “Cali/Mediterranean Vibe.” Lear more […]
Stiletto Structure
This versatile handcrafted flower vessel concept offers creative designers a plethora of exciting design options. Learn How: The light and airy qualities of bright summer days inspire this lightweight and elevated floral expression with a focus on transparency and natural material applications.
Fabulous Orchid Dinner Installations
In February 2024, Accent Decor had the honor and privilege of being onsite at the 2024 Orchid Dinner in New York City at the historic Plaza Hotel. To dive deeper into the Orchid Dinner’s magic, they asked a few designers to share their creative...
Make Graduation a Blooming Success
Sales, marketing and design ideas for these annual celebrations of educational achievement By Nita Robertson, AIFD Fleurologist As the main graduation season for most educational institutions approaches—typically mid-May to mid-June—florists have an opportunity to...
Why Daffodils Symbolize Hope for Princess Catherine
In front of a bed of daffodils, Kate Middleton sat on a bench and shared that her absence from public appearances was because she had cancer. Full Article Below Source Flowerpowerdaily Why Daffodils Symbolize Hope for Princess Catherine By Jill Brooke Oh how we all...
Crafting a Wedding Contract for Success
Creating a solid wedding contract is essential for ensuring the longevity and success of your floral business.This article highlights essential elements to incorporate into your contract, providing transparency and assurance for your floral venture. Full Article Below...
Floral Mechanics with Lea Romanowski
A great interview with Lea Romanowski as she shares her experience in the world of floral design. Source: Oasis Floral Products Blog Canadian florist Lea Romanowski CAFA, AIFD, CAFD emphasizes the importance of a strong foundation in any endeavor. With over 40 years...
Administrative Professionals Day Marketing
Administrative Professionals Day can be an excellent opportunity to market your flowers since this day recognizes the invaluable contributions of administrative staff in every workplace. Full Article Below Source 7 SIMPLE WAYS TO MARKET FLOWERS FOR ADMINISTRATIVE...
Flower Wallpapers Charm at Kips Bay Palm Beach Show House
The Seventh Annual Kips Bay Decorator Show House Palm Beach opened with an array of 23 of the nation’s most acclaimed interior designers and architects showcasing their talents and tropical vibes. Full Article Below Source Flowerpowerdaily Flower Wallpapers Charm at...
“Eco-Optimism”
Garden Media Group’s “2024 Garden Trends Report” The 2024 report showcases seven trends for the floriculture and horticulture industries to note By Garden Media Group For more than two decades, Garden Media Group has been at the forefront of identifying and shaping...
Oscars 2024! Why So Few Flower Dresses?
Flower dresses did not bloom at the 96th Academy Awards but the clever folks at Scotts Flowers NYC paired the stars’ non-floral dresses with bouquets inspired by the fashions. Full Article Below Source Oscars 2024! Why So Few Flower Dresses? By Jill Brooke Along...
