“Where flowers bloom,
so does hope.”
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Master Your Fall Flower Potential
Care and handling tips for 10 of the season’s most spectacular flowers. By Tonneli Grüetter Use these tips and tricks to make your inventory of autumn flowers last longer and shine brighter. This harvest season, you will see new cut flower varieties rise above the...
Wreaths For Every Occasion
With Interest in Wreaths Exploding, Discover the Latest Trends in this Category of Floral Design By Tonneli Grüetter The wreath business is big. But has your business fully tapped into this a booming niche? From easy-selling dried wreaths to the heartfelt floral...
Best in Blooms
“Best in Blooms” Meet the finalists and Winner in the September edition of Florists’ Review’s bimonthly flower design contest. By Nita Robertson AIFD, CFD Florists’ Review is excited to present the finalists in our September “Best in Blooms” flower design...
Which Website is Best for My Flower Shop?
How to choose, build or upgrade a site that will be perfect site for your business. By Alex Frost Every week, this is, by far, the most common question we receive at QuickFlora from flower shop owners and managers. We wish there was a quick and easy answer to this...
Houseplant Boom
Houseplant Appeal Grows with Younger Generations Millennials and multi-generation businesses are key factors for increased houseplant sales. By Brenda Silva Millennials and the oldest third of Generation Z are key demographics spurring the demand for houseplants, and...
Flower Photography Guide
Documenting your fabulous floral designs in photos is becoming increasing important for your marketing efforts. Here are nine tips for taking better flower photos. By Tonneli Grüetter The global cut flower industry is expected to grow to more than $49 million in...
Home Decor Trends
ONE WAY TO KEEP YOUR CUSTOMERS EXCITED ABOUT YOUR STORE IS TO DISPLAY PRODUCT REFLECTIVE OF CURRENT TRENDS, ESPECIALLY IN HOME DÉCOR. LET THIS ARTICLE BE YOUR GUIDE. By Jennifer Howard Keeping your floral designs relevant to home décor trends keeps customers tuned in....
Alexandra Farms 2021 Winners of the Garden Rose Design Contest
2021 “Garden Rose Design Contest” Winners Alexandra Farms’ fourth-annual contest generated excitement around the world, drawing nearly 200 entries from 135 designers in 22 countries! By David Coake For the fourth consecutive year, Alexandra Farms—the premier...
Showing Off for ShowHouses- How Designers Can Get Their Work Into Designer Show Houses
By Jill Brooke Although flowers enhance any room with pizzazz and personality, that is not the focus for Steven Mandel. Like a Dumbledore-like wizard from Harry Potter movies, Mandel is busy fielding calls and conjuring possibilities for award-winning decorators...
Best in Blooms Contest September 2021
BEST IN BLOOMS September CONTEST Win a Florist Spotlight feature in Florists' Review magazine and have your work featured across all of our social media platforms, AND win a $250 credit with Melrose International AND $250 credit from Alkavat!!!! Submit your entry...
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Floral Handbag Fusion
This “wedding bouquet” concept provides “something new” for your bridal fashionistas.
Suspended Sophistication
This creative pendulous-design idea is adaptable to all manner of décor needs throughout the year
Flower Carcanet
Hitomi Gilliam’s inaugural floral design feature in Florists’ Review presents three options – basic, advanced and art – in the creative design of a floral necklace.
Cali/Mediterranean Vibe
Melding the inspiration of the field flowers of the California hillside with the subtropical ocean generates a “Cali/Mediterranean Vibe.” Lear more […]
Stiletto Structure
This versatile handcrafted flower vessel concept offers creative designers a plethora of exciting design options. Learn How: The light and airy qualities of bright summer days inspire this lightweight and elevated floral expression with a focus on transparency and natural material applications.
Seasonal Circles of Life
Usher in summer with a bright, layered and texturally complex centerpiece that is symbolic of the changing of seasons.
Color Amendment
A perfect container for every floral composition is just a spray away. Sometimes we need a reminder of the power of color. Relying on a clear glass vase or a neutral-hued container to fill an order can become routine.
Romancing the Rose
"This atypical composition marries lovely spray roses with floral ingenuity for today’s modern brides" 4. 3. MATERIALS Spray roses (Rosa hybrida ‘Antigua’, ‘Royal Porcelina’ and ‘Snowflake’) developed by Interplant Roses, available from supplier of your choice;...
Centerpiece Innovation
"With its lightweight and reusable components, this texturally complex composition introduces a concept with versatility and limitless applications" MATERIALS ‘Edith’ (Auspluto) and ‘Juliet’ (Ausjameson) David Austin English Garden Roses (Rosa hybrida) from...
Pasadena Rose Bowl Parade 2024
Floral artists and volunteers worked hard to create floats with thousands of flowers that attracted the judges’ attention and entertained the huge crowds that line the 5.5-mile parade on New Year’s Day. Full Article Below Source Flowerpowerdaily Pasadena Rose Bowl...
How to Push Past Color Palette Paralysis
Tips for understanding color from Amy Balsters. If you’re serious about nailing color and creating your own palettes, a color wheel will become your new best friend. Full Article Below Source How to Push Past Color Palette Paralysis – 2 Quick Tips By Amy...
CalFlowers Offers Exclusive Fedex Discounts to its Members
CalFlowers proudly announces major improvements to an existing partnership with FedEx that provides exclusive discounts and benefits tailored to the floral industry. Source: CalFlowers Press Release CALFLOWERS OFFERS UNPRESIDENTED FEDEX SHIPPING DISCOUNTS TO THE...
International Women’s Day 2024
Our goal is to establish International Women's Day as a significant occasion for honoring women through the tradition of giving flowers. March 8th, IWD, is an excellent opportunity to express our gratitude to mentors, teachers, friends, family, and all the influential...
Greens 101: A Florist’s How To Guide To Smart Purchases
Florists commonly purchase greens or greenery from wholesale suppliers, either by the bunch or the grower’s bunch. Stems vary in wholesale greens since they are sold by bunch and by grower’s bunch, which is sold by weight. Full Article Below Source True Client Pro...
FloraLife® Bouquet Wrap Effective at Maintaining Freshness at High Temperatures
The results of FloraLife® Bouquet Wrap on fresh weight (FWT) loss, vase solution uptake, and vase life during simulated 48-hour shipping at two different temperatures 20C (68F) or 30C (86F). Full Article Below Source FloraLife® Bouquet Wrap Effective at Maintaining...
Holiday Decor Worth the Investment for These Businesses
Restaurants – as well as hotels – boost their budgets for Christmas decor for creating outdoor and indoor installations. Full Article Below Source Flowerpowerdaily Fab Holiday Decor Worth the Investment for These Places By Jill Brooke At Fresco by Scotto in New York...
AFE research director Dr. Terril Nell retires
The Endowment thanks Terril for all of his important work both for AFE and the entire floral industry. Full Article Below Source AFE research director Dr. Terril Nell retires A new year at the American Floral Endowment (AFE) will also bring a new chapter for their...
Whole Foods Market Unveils New Pollinator Policy for Produce & Floral
Whole Foods Market announced a new pollinator policy for its Fresh Produce and Floral purchasing to support pollinators in recognition of the critical role they play in our food system and the environment. Full Article below Source Whole Foods Market Unveils New...
