“Where flowers bloom,
so does hope.”
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Gift Baskets Year Round
Themed gift baskets provide year-round opportunities to increase sales with upsell items. By Brenda Silva Among the most traditional gift and gourmet baskets are seasonal fruit baskets and fancier baskets with chocolates and/or other sweet treats. Both of these types...
The Houseplant Boom Entices Younger Generations to Our Industry
By Brenda Silva When looking at consumer trends in houseplants and flowering plants, what may appear as a new trend to some is actually a trend that has been around for some time, according to others. In speaking to the boom in houseplant sales, Linda Adams, COO of...
Valentine’s Day Contest
Presenting Florists' Reviews Valentines Day Contest! Valentines Day is approaching and we want to share inspiration from your designs for the big holiday with our readers.? We’ve created a contest where you can submit photos of your best Valentine's Day floral...
The Great Tablescape
By Nita Robertson AIFD, CFD Tablescapes are wonderful ways to decorate tables for any special occasion, especially the holidays. But exactly what are tablescapes? Tablescapes are artistic arrangements of multiple articles on a table to create a dramatic table décor...
Day of The Dead Florals
Celebrating Día de los Muertos, “Day of the Dead” provides an opportunity to reach out to a new base of clients and create a new revenue stream for your flower shop. By Tonneli Gruetter Día de los Muertos (“Day of the Dead”) is a traditional family-centric Mexican...
A Florist’s Guide To Lilies
A classic flower making a big comeback. Lilies are among the most recognizable flowers on the market today. For decades, they have been top-selling cut flowers thanks to their long-lasting blooms, year-round availability, and wide variety of fantastic, vibrant colors....
The Psychology Of Pricing
Key Strategies for Pricing Flowers and Floral-Related Products. By Brenda Silva While innovative merchandising and distinctive displays often serve as methods to draw consumers into a retail shop, it’s more likely that the perceived value in a product’s retail price...
Flower Tiara
An alternative-style flower crown has become a signature item for a Miami florist. Floral design by Ana Isabel Vivas Flower crowns have been wildly popular for several years now, for both formal events, like weddings, casual wear for spirited, fun-loving individuals....
The Artistry of Today’s Sympathy Designs
By Nita Robertson AIFD, CFD Brenna Quan AIFD, CFD Sympathy design is an area of floristry that needs to evolve with the changing times. The need to modernize and personalize sympathy tributes is crucial to sustaining and growing flower sales for memorial and funeral...
Autumn Weddings CONTEST
According to The Knot and WeddingWire, October and September are the most popular months for weddings (No. 1 and No. 2, respectively), surpassing June (No. 3) for the past several years! So, we created a contest for florists to share their best autumn...
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Rhythm and Hues
This chic and modern composition highlights the drama that
dynamic lines and considerate color selection can create.
Floral Handbag Fusion
This “wedding bouquet” concept provides “something new” for your bridal fashionistas.
Suspended Sophistication
This creative pendulous-design idea is adaptable to all manner of décor needs throughout the year
Flower Carcanet
Hitomi Gilliam’s inaugural floral design feature in Florists’ Review presents three options – basic, advanced and art – in the creative design of a floral necklace.
Cali/Mediterranean Vibe
Melding the inspiration of the field flowers of the California hillside with the subtropical ocean generates a “Cali/Mediterranean Vibe.” Lear more […]
Stiletto Structure
This versatile handcrafted flower vessel concept offers creative designers a plethora of exciting design options. Learn How: The light and airy qualities of bright summer days inspire this lightweight and elevated floral expression with a focus on transparency and natural material applications.
Seasonal Circles of Life
Usher in summer with a bright, layered and texturally complex centerpiece that is symbolic of the changing of seasons.
Color Amendment
A perfect container for every floral composition is just a spray away. Sometimes we need a reminder of the power of color. Relying on a clear glass vase or a neutral-hued container to fill an order can become routine.
Romancing the Rose
"This atypical composition marries lovely spray roses with floral ingenuity for today’s modern brides" 4. 3. MATERIALS Spray roses (Rosa hybrida ‘Antigua’, ‘Royal Porcelina’ and ‘Snowflake’) developed by Interplant Roses, available from supplier of your choice;...
International Women’s Day Marketing Plan
Brought to you by Florists’ Review and our marketing partners:American Institute of Floral Designers (AIFD), Alexandra Farms, American Floral Endowment (AFE), Ball SB, BoutStix, Florigene/Suntory Flowers, Florabundance/Garden Roses Direct, FTD, GotFlowers, Sun Valley...
Bucket-list Floral Experiences
The top flower and garden shows, exhibitions, festivals and tours across the world that, once attended, will be among the highlights of one’s life. By Jill Brooke When thinking about bucket-list flower experiences, some obvious choices come to mind. However, there are...
Prom 2024
Everything you need to know to engineer an efficient and profitable prom season—and create a memorable experience for young customers. By Nita Robertson, AIFD Excitement mounts with many high-schoolers each year as prom season approaches. For these students, this...
Mayesh Design Star: Angelina Prikhodko
Mayesh is kicking off the 2024 Mayesh Design Star series with Angelina Prikhodko, who is focused on retail floral design. Source: Mayesh Blog MAYESH DESIGN STAR: ANGELINA PRIKHODKO New year, new Mayesh Design Star series! Last year we tackled the issue of...
Rich Floral Artwork by Tomas De Bruyne
Renowned Belgian floral designer Tomas De Bruyne and his team recently used Alexandra Farms garden roses as part of the incredible decor for a wedding in The Scuola Vecchia della Misericordia in Venice, Italy. Read Full Article Here Source Alexandra Farms Mystical and...
Tips For Designing in Large Vases
Approach floral designing in large vases with ease thanks to florist and educator, Christina Yan. Her expert tips eliminate intimidation and help your arrangements shine. Christina Yan, was tapped as the floral designer for Accent Decor’s Spring 2024 Home...
Planting Seeds – Your 5 Best Choices
It is so FUN to brighten winter days by getting a head start perusing the pages of seed catalogs. In this article, a flower farmer shares her favorite sources for purchasing unique heirloom flower seeds directly from their producers. Read the Full Article at...
“Bloom Together After Party” at WF&FSA 2024
Conveniently located near the convention at The Doral Yard, it coincides with the opening day of WF&FSA's FDC on March 4th, serving as a prime opportunity for casual networking, connecting with old friends and showcasing Miami and Doral roles in the global floral...
Flowers grown floating on polluted waterways can help clean up nutrient runoff
Source New research suggests that cultivating flowers on floating platforms can significantly aid in cleaning polluted waterways. Over a 12-week period, these floating flower platforms extracted 52% more phosphorus and 36% more nitrogen compared to what the natural...
