“Where flowers bloom,
so does hope.”
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Dazzling Delight
Upscaled designs comprising keepsake ornaments and containers offer profitable options for customers who want to send gifts that will be cherished long after the flowers have faded, See more…
You Have to Ask for the Sale
Alison has worked with florists in private coaching sessions over the last several months, she has found herself repeating one message, “You have to ask for the sale.” Find out the importance of how to invite customers to buy what you are selling…
Impermanent
In this inspirational concept-driven book, two of America’s most visionary floral artists collaborate to visually interpret 21 thought- provoking words that are close to their hearts and souls. Read more…
2020-2021 American Floral Trends Forecast
Exciting new Floral Trends for 2020-2021 from eight of North America’s leading floral design artists. See holiday and seasonal interpretations of four trends, with the latest colors and styles applied. Read more…
On the Level with Neville
Neville takes a quick look back on 2020, what a year, and asks, “What Next? (No, Seriously!)” Read his optimism and hope for a bright & prosperous New Year here…
On the Level with Neville
We are all trying to survive and thrive, and I am thankful that we, as florists, are doing all we can to help the world share love through the beauty of flowers! Learn more…
Building Flower Sales Virtually
As technology changes, so does the way we do business and the way consumers interact with our businesses. New shopping platforms, social media and YouTube have all contributed to new opportunities and growth. Learn More…
Insurance Upset
Small-businesses face many questions about insurance coverage for the costly damages incurred by the COVID-19 pandemic. What unexpected exclusions are now becoming apparent? Should litigation be expected? And how can businesses retool their policies to reflect the increased risk in the months and years ahead? Learn more…
New Jersey Florist Holds a Children’s Design Class
After COVID-19 forced the cancellation of many of her weddings and events, @Jennifer Reed implemented a long-held idea of hosting a flower-arranging workshop for kids. Learn more here…
Creating Narratives Through Floral Installations
Twenty-something floral designer @Rebecca Schrag is blazing her own trail on Kansas City’s floral scene. Learn More…
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Can Houseplants Improve Our Health?
House plants are popular among some owners due to the mental and reported health benefits it bring to the inhabitants of the home. Full Article below Source Plant Delivery: Can Flowers and Small Trees Improve Our Health? By Louise Franco Aug 29, 2023 07:04 PM EDT...
Dutch Lily Days 2023
By Jules Lewis Gibson A visit to the Netherlands is a treat for any flower lover. From June 6 to 9, 14 lily bulb exporters opened their doors to visitors from around the globe for “Dutch Lily Days,” and I was invited to be one of those visitors It is the premier event...
The Competitors for the Interflora World Cup 2023
Meet the participants competing in the prestigious Interflora World Cup in Manchester that will be held from 7 to 9 September. Full Article Below Source The Competitors for the Interflora World Cup 2023 Are Here Meet the participants for this fabulous event in...
A Farmer Florist Sprouts Business from Scratch
Through Strawberry Moon Blooms, Sara Searl offers flower picking and photography events, a weekly farmstand, monthly flower subscriptions and an a la carte wedding bouquet menu. Full Article Below Source Local farmer-florist sprouts business from scratch By ALLISON...
150-Year-Old Banyan Tree Inspiring Hope in Hawaii
A large banyan tree in the heart of Old Lahaina that was badly scorched by the fires that ransacked Maui appears to have emerged from the flames still standing. Flowers and trees are resilient, hopeful reminders of the work ahead. Full Article Below Source...
Grandtastic has a Unique Potential in the Gypsophila Market
At Muchflowers in Ecuador, gypsophila is one of their main crops.They are always looking to add new and improved varieties and several years ago, they started trialing with Grandtastic, bred by Selecta one. They have big plans of expansion in the next 5 years with a...
In St. Petersburg, local florists present an immersive flower exhibit
A group of local, independent female florists have come together in St. Pete's Florida to present “Bloomers,” an immersive exhibition of flowers, moody lighting, atmospheric sounds and even bubbles. Full Article Below Source In St. Petersburg, local florists present...
NEW Chrysanthemums By Suntory Flowers Coming in September
Suntory Flowers, the Japanese renowned pioneer in botanical research and innovation, proudly announces the launch of its stunning creation, the BluOcean Chrysanthemum. Check out the five new varieties hitting the market in September. Full Article Below Source BluOcean...
Vibrant Flower Installations Bloom From Unexpected Parts of New York City
Floral designer Lewis Miller transforms unexpected corners of the metropolis into colorful gardens. These installations are part of an ongoing project called Flower Flash, in which Miller adds vibrant blooms to specific sites for just a couple...
