“Where flowers bloom,
so does hope.”
How to Charge for Permanent Botanical Designs
From dried- or permanent-botanical arrangements, many consumers want to have “something that lasts”, but how should they be priced? We have your answer here…
Retail Forecast 2021: A Return to Normalcy
Experts predict that business owners will experience increasing revenues and a more favorable operating environment in 2021 as the U.S. economy gradually rebounds from the COVID-19 pandemic. Read more…
How We’ve Survived COVID
Sherwood Park, Alberta, Canada – Funky Petals Flower Shop, owner Laurie Trelenberg is a true craftsperson. Read about her creative, out of the box, ideas that have helped her business survive 2020 here…
Everlasting Beauty
It used to be easy for florists to spot a “silk” flower a mile away. Not anymore. Permanent Botanicals are designed with such high quality that they not only look exactly like their fresh counterparts but also feel and, in some cases, smell just like them. Read more…
On the Level with Neville
Well, after all we’ve been through in 2020, I wonder if love really is in the air or if it’s just the remnant noxious fumes from past events that have clouded our brains. Neville continues to keep us up to date, read more here…
’Tis the Season for Fresh Cut Flowers and Evergreens
This time of year, we see the world delightfully decked out in festive holiday fashion with fresh-cut flowers and evergreens. Here are a few simple pointers to help keep your seasonal flowers and greens vibrant…
Dynamic Delivery Fees in Floral
Making the case for charging higher fees for faster delivery service. Read why you should reconsider how you structure your rates here…
Employee Handbooks
These often-neglected business tools can reduce management headaches and create a more productive and harmonious workplace. Read what you need to know about them here….
Michigan Floral Community Comes Together, Even in a Pandemic!
In an “everything’s canceled” kind of year, one epic floral event carried on. Now in its fourth year, “Art in the Elements,” Michigan’s annual outdoor floral sculpture show. Read about the storybook and fairytale inspired installations here…
Up, Up and WAY Away
Describing herself as a “seasoned entrepreneur,” Desiree Ontiveros has more than a decade of experience in the luxury lifestyle and fashion worlds, has found success in the balloon design business. Find out more here…
Let’s get social! Join our social communities.
Budapest’s Attila Nemeth Creates Memorable Pumpkin Art
Full Article Below Source: Flowerpowerdaily Budapest’s Attila Nemeth Creates Memorable Pumpkin Art By Jill Brooke We love exploring the world to find notable floral talents whose work stands out from the crowd. Attila Nemeth’s name was given to us by our...
White House State Dinner Designed by Bryan Rafanelli
The floral arrangements for the State Dinner with Australian Prime Minister Anthony Albanese and his wife was a sea of beautiful pastels. Full Article Below Source Flowerpowerdaily White House State Dinner Designed by Bryan Rafanelli By Jill Brooke The floral...
Albin Hagstrom & Son begins Christmas production
Albin Hagstrom & Son, Inc. has announced that production of Christmas products for the 2023 holiday season has officially begun. Full Article Below Source Albin Hagstrom & Son begins Christmas production for 2023 holiday season Albin Hagstrom & Son, Inc....
Getting the Most Out of Roses
By Tonneli Grüetter Although not a florist by trade, the famous 20th-century American naturalist Henry David Thoreau most definitely understood a lesson of both business and life when he uttered the words, “Truths and roses have thorns about them.” It is inside the...
Florist Interview with Amber Lynn from Snapdragon Bloom Bar
In this captivating interview, you'll uncover Amber's aspirations to uplift fellow florists, foster a supportive community, and push the boundaries of her craft. Full Article Below Source FLORIST INTERVIEW: AMBER LYNN In this captivating interview, you'll uncover...
AFE Spotlight at Proflora 2023
AFE seized this opportunity to connect with industry members from across the world at Proflora and delivered two informative presentations that highlighted the latest research on Thrips and Botrytis management. Full Article Below Source AFE Spotlight at Proflora 2023:...
That Flower Feeling Hosts Webinar
Interested in learning more about That Flower Feeling campaign and ways to utilize these free marketing assets to elevate your floral business? Join the webinar Wednesday October 25th at 2pm Eastern to learn more. Full Article Below Source Wednesday, October 25 at 2pm...
‘Petal It Forward Day’ spreads joy throughout Tomahawk
Last week many florists around the country participated in the Petal it Forward campaign, gifting flowers as random acts of kindness. SAF’s goodwill initiative is where participants hand two flowers or bouquets to an unsuspecting stranger, urging them to keep one and...
Second Career as a Florist Just Paid Off for Serbio of Piropo Flowers
By Nita Robertson AIFD, CFD The theme of Fleurs de Villes’ Hudson Yards Show in New York City was “Voyage” and what a voyage it has been for "Best in Show" winning florist, Serbio Uzcategui. The owner of a thriving eyeglass store in Venezuela, he fled the South...

























