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florists review

Floral Trends Forecast 2026: A Year of Fearless Design 

Anthologized and written by Molly Lucille with Bianca Bina and Kat Castagnoli, AIFD  As an...

The Art (and Algorithm) of Valentine’s Day 2026 

How AI, sustainability and emotional design are transforming one of the industry’s biggest days. ...

Guided by Nature 

Korean floral design beckons tranquility in a hectic world.  By Bianca Bina  Spacious,...

2025 Holiday Trends

Big bows, bold blooms and vintage vibes capture the spotlight. By Kat Castagnoli, AIFD, CCF In a...

Seed Breeding for Healthy Resistance

Take an inside look at how a leader in breed development delivers innovation to the flower...

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Blue Ribbon Floral – Washington, D.C. Flower Truck

Blue Ribbon Floral – Washington, D.C. Flower Truck

Ali Chrisler, Ph.D., owner of Blue Ribbon Floral in Washington, D.C., cut her teeth in the floral industry while hanging out in her mother’s flower shop as a child. A third-generation florist, Chrisler was preceded in the industry by both her mother and grandmother, who were also florists. Inspired by her heritage, Chrisler named her business Blue Ribbon Floral, after her grandmother’s shop, Blue Ribbon Bouquets.

Prep for Success in 2021

Prep for Success in 2021

As we enter the new year, we need to bring forth the same optimism and energy that was required during the spring and summer months of 2020. Read where to put your energy to maximize sales during this season…

Flowers for the Generations

Flowers for the Generations

Life’s celebrations usually include flowers, and this tradition continues with the younger generations, but in different ways. Read how each generation views their shopping experiences, how they select flowers and how they educate themselves here…

FLOWERS TO WEAR

FLOWERS TO WEAR

The floral art form that is “botanical couture” has captured the imaginations of both floral designers and consumers around the world and Flowers to Wear has it all! Read more…

Social Media Trends for 2021

Social Media Trends for 2021

Talkwalker & HubSpot release a new report revealing how to be more successful with social media during—and following—the era of COVID. Now, more than ever, a sound social media approach can save a business in today’s COVID-19 climate. Read how…

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Generating Leads on Instagram

Generating Leads on Instagram

Learning to generate leads on Instagram, a platform with over 3 billion users and a focus on high-quality, visually appealing content, is crucial for your business. Full Article Below Source Generating Leads on Instagram: 10 Proven Tactics to Enhance Your Social Media...

Holiday Tables

Holiday Tables

Inspiring seasonal settings from florists around the country By Jill Brooke It is no secret that people entertain at home more during the Thanksgiving, Hanukkah and Christmas holidays. This becomes an opportunity for florists to customize experiences for their...

Laura Dowling’s Tips for Dazzling Wreaths

Laura Dowling’s Tips for Dazzling Wreaths

The former White House Chief Floral Designer shares inspiration for creating innovative holiday décor By Jill Brooke The custom of putting welcoming wreaths on doors dates back to the 16th century. Northern and Eastern Europeans ushered in the Germanic tradition of...

Winter Arrangements From Hanneke Frankema

Winter Arrangements From Hanneke Frankema

With winter in mind, Dutch master florist Hanneke Frankema has created a collection of six fashionable flower arrangements, referring to the customs and occasions typical of this time of year, i.e., Christmas and New Year. Full Article Below Source The season sets the...

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