“Where flowers bloom,
so does hope.”
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Up, Up and WAY Away
Describing herself as a “seasoned entrepreneur,” Desiree Ontiveros has more than a decade of experience in the luxury lifestyle and fashion worlds, has found success in the balloon design business. Find out more here…
Romance of the Rose
Flowers have a language of their own. Looking back over history to Great Britain’s Victorian Era (1837-1901), people turned to the act of giving flowers to express their feelings. The rose—conveys the strongest emotions, read more…
CALL FOR ENTRIES: 2021 Picture Perfect Wedding Contest
Florists! Enter your favorite wedding for a chance to to be published in Florists’ Review Magazine’s April Spring & Summer Weddings Issue!!
The Rise of Virtual Floral Design Contests
COVID-19 has created a void floral design competitions, but several industry organizations have re-invented contest, to keep the competitive spirit, engagement and camaraderie alive. Read more…
Seasons – 75 Flower Design Tutorials
The 75 “how-to” floral designs in this fun and eclectic collection were created by 16 of today’s most recognizable and admired floral artists from the U.S., Mexico and the U.K. Read more…
Dazzling Delight
Upscaled designs comprising keepsake ornaments and containers offer profitable options for customers who want to send gifts that will be cherished long after the flowers have faded, See more…
You Have to Ask for the Sale
Alison has worked with florists in private coaching sessions over the last several months, she has found herself repeating one message, “You have to ask for the sale.” Find out the importance of how to invite customers to buy what you are selling…
Impermanent
In this inspirational concept-driven book, two of America’s most visionary floral artists collaborate to visually interpret 21 thought- provoking words that are close to their hearts and souls. Read more…
2020-2021 American Floral Trends Forecast
Exciting new Floral Trends for 2020-2021 from eight of North America’s leading floral design artists. See holiday and seasonal interpretations of four trends, with the latest colors and styles applied. Read more…
On the Level with Neville
Neville takes a quick look back on 2020, what a year, and asks, “What Next? (No, Seriously!)” Read his optimism and hope for a bright & prosperous New Year here…
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Crayola Flowers: A New Platform that Allows Kindness to Blossom
Uniting color, creativity, and kindness, Crayola Flowers is a pioneering platform developed by Mrs. Bloom’s through which consumers can purchase colorful blooms with a portion of proceeds from every sale donated to a participating nonprofit of their choice. Full...
Designing a Table for Two in the Sea for the World Cup
With the theme of “Ocean Waves,” competitors were asked to create a table for two in the sea as part of the competition at the World Cup. Full Article Below Source By: Jill Brooke at Flower Power Daily Designing a Table for Two in the Sea for the World Cup By Jill...
Colombian nursery industry is thriving
Colombia is well-known for its cut flowers, but did you know that the nursery industry is thriving all year round as well? Full Article Below Source Colombian nursery industry is thriving Colombia is well-known for its cut flowers, but did you know that the nursery...
CalFlowers Wins The SAF Marketer of the Year Award
Each year the Society of American Florists honors the best in floral marketing with the coveted Marketer of the Year award, we are excited to announce that CalFlowers took home the prestigious honor for the That Flower Feeling initiative. Full Article Below Source:...
Stars of the industry honored at SAF Phoenix 2023
On September 9 during the Society of American Florists' 138th Annual Convention, the annual Stars of the Industry Awards Recognition honored those who have made an indelible mark on the industry, as well as the winners of the Outstanding Varieties and Sylvia Cup...
Holiday Trends 2023
Tips for decorating residential and commercial spaces in the latest styles. By Jill Brooke Holiday 2023 is fast approaching, and hopefully you have already ordered your holly, juniper, boxwood, Oregonia and Magnolia for garlands, wreaths and other holiday décor....
25 Fantastic Small Business Saturday Ideas
It’s not too early to start ramping up for the holiday season, particularly Small Business Saturday. Full Article Below Source 25 Fantastic Small Business Saturday Ideas Published: Sep 5, 2023 by Lisa Price It’s not too early to start ramping up for the holiday...
Fresh Fest: art, flowers and Jet Fresh Culture
This event was a captivating tribute to the artistry of flowers, shining a spotlight on the diverse floral offerings from Jet Fresh Flowers. Full Article Below Source Fresh Fest: art, flowers and Jet Fresh Culture August 29, 2023 Aug. 18 marked a milestone as the...
Dahlia Mania
When it comes to the world of flowers, one species stands out as a true masterpiece of nature – the dahlia. These captivating blooms have captured the hearts of garden enthusiasts and florists alike with their vibrant colors, intricate petal formations, and remarkable...
