“Where flowers bloom,
so does hope.”
RECENT POSTS
Consumer Electronics Show Highlights Unmanned Future
The Consumer Electronics Show in Las Vegas can be overwhelming at times. With more than 5,000 trade-show booths spread out over multiple hotels, you can’t possibly see them all in just a few days. You end up picking areas of interest and focus just on those sections. Driverless cars?
Picture-Perfect Weddings 2018
"Our 20th annual contest showcases the talents of nearly 50 florists across the U.S" “A picture is worth a thousand words.” For a bride and groom, those pictures are captured memories of intangible moments from the happiest day of their lives. For the floral...
Outdoor Weddings – On the Theme
"“In springtime, the only pretty ring time, When birds do sing, Hey ding a ding, ding. Sweet lovers love the spring" - William Shakespeare Ah, spring, the harbinger of new life, new beginnings and fresh starts. No wonder it inspires so many weddings, when life is so...
A Flower Farm for Brides
"Cutting gardens and a picture-perfect cottage draw florists and wedding photographers alike." Wildflowers bloom in Nixa, Mo., where Kelly Hill once grew and preserved antique garden roses to make handcrafted wreaths for craft fairs in the 1990s. Today, after a few...
Designer Profile
Having moved to the U.S. just nine years ago from Belarus, Lana (Svetlana) Chernyavsky, AIFD, will likely present floral designs influenced by her Eastern European homeland during her main-stage program at this summer’s American Institute of Floral Designers (AIFD)...
Make Your Outdoor Wedding Flowers
"How to condition cut flowers and foliages to ensure they can withstand the elements when used for outdoor weddings." t’s Tuesday, and you have received the flowers for Saturday’s outdoor wedding. Suddenly, the clock begins ticking, counting down the optimum...
Question of the Month
What is the biggest challenge you face with brides and weddings today, and how do you deal with it? I am routinely presented with the same inspirational images, which requires me, in each consultation, to encourage the couple to make their look and style feel...
Outdoor Weddings
Enhancing Mother Nature
2019 American Grown Field To Vase Dinner Tour
"Dinner tour dates and locations offer unique opportunities for diners around the country" With the farm destinations for the 2019 American Grown Field to Vase Dinner Tour now released, Certified American Grown is working on the lineup of nationally acclaimed floral...
From the Publisher – March
“The meaning of life is the journey and not really in any one thing or an outcome or a result. I think it’s the process, and I think that if you can find happiness in the process, then maybe that’s it.” – Charisma Carpenter, actress I’m typically not one to quote...
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A London park blooms with flowers, stuffed animals and handwritten notes to the queen
It is hard to see the grass at London's Green Park these days, both because the grounds are piled high with flowers for Queen Elizabeth and chock full of visitors who have come by to see them. Flower bouquets, stuffed Paddington Bears, drawings of corgis, handwritten...
In Season Chrysanthemum
Cover Photo design by Lea Romanowski, CAFA, CAFD, AIFD, CFD, CFEJ, from Calgary, Alberta, Canada. By Nita Robertson, AIFD, CFD BOTANICAL NAME • Chrysanthemum × morifolium (formerly Dendranthema × grandiflorum)...
Enter FR’s Latest Best in Blooms Design Contest
Submission for the Florists' Review BEST IN BLOOMS November 2022 Contest Sponsored by Smithers Oasis and Alexandra Farms Enter our next round of Best in Blooms Design Contest today! Enter for your chance to win a Florist Spotlight feature in Florists'...
Flower Power 2022 Winners for Hampton Classic Table Settings
This Grand Prix event, one of the most famous show jumping tournaments in the United States, has also become a contest for beautiful table settings and floral arrangements. See some of the beautiful table displays at this year's Hampton Classic, including the winning...
Floral Tributes and Symbolism for Remembering Queen Elizabeth II
The New York Times estimated that there were 60 million – yes 60 million – flowers brought to honor Queen Elizabeth II at Buckingham Palace. Natalie Prince, a Windsor florist, told the New York Times that sunflowers were one of the most popular flowers and she had...
“Zelmira’ Wins Best in Show in SAF’s Outstanding Varieties Competition
‘Zelmira’, a salmon Oriental Hybrid lily presented by Oregon Flowers, charmed judges with its vibrant (and in demand) coloring, perfect foliage, and consistent blooms to win the Society of American Florists’ Outstanding Varieties Competition, held in conjunction...
2022 “Garden Rose Design Contest” Winners
Meet the winners of Alexandra Farms’ fifth-annual garden rose design. For the fifth consecutive year, Alexandra Farms—the premier grower of premium garden roses in the world—hosted its highly anticipated “Garden Rose Design Contest.” This annual event invites...
Mayesh is Searching for its 2023 Mayesh Design Star
Mayesh is looking for four designers for their 2023 Design Star series with a focus on sustainable design practices. More florists are becoming aware of the environmental impact of their industry, and many are choosing to use sustainable methods and practices in their...
September is showing signs of strong sales
After a long summer, we are seeing stronger sales in the floral industry ramping up for the fall. Late August flower sales have been good, and demand for future sales in September looks good. Logistics are much better than a year ago. Capacity has increased, and...
