“Where flowers bloom,
so does hope.”
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CREATIVITY
"How do you practice your creative development – “play” with creativity and strengthen your creative muscle?" On the 25th anniversary of his induction into the American Institute of Floral Designers (AIFD), David Powers, AIFD, will be a main stage presenter at the...
Question of the Month
"What have you done intentionally to change your career path or elevate your status/position in your career, and how did intentionally creating a plan or taking intentional steps help you reach your goal faster?" I make the most of any opportunity that comes my...
Building Your Business With Intention
"Focusing on key areas of your business with intention affects more than your bottom line." There isn’t one “right way” to create a floral design. Some days you let the flowers lead your design style – often surprising yourself with the final results –...
2019 Garden Trends Report: Rooted Together
"Trends serve to help reconnect consumers with the natural world" The future for gardening looks joyful, and connecting with Mother Nature just may be the saving grace of the planet. This bold prediction comes from Garden Media Group’s “2019 Garden Trends Report:...
Designer Profile
"Smithers-Oasis" Twelve years after being inducted into the American Institute of Floral Designers (AIFD), Denise Gehrke will, this summer, be presenting a main-stage program at the organization’s National Symposium, “Awaken,” in Las Vegas, Nev., July 6-11, 2019....
Create with Intention
"Florists and designers share their proactive experiences and the effects on their businesses." When working in a creative field such as floral design, getting stuck in the occasional rut comes with the territory. Rather than let those ruts bring them down, many...
On the Theme – Travis
"Create with Intention – In Life, Business and Design" “Over time, even the tiniest meaningful actions add up, each one bringing you closer to a life that is truer to your dreams and free of regret.” – Jane McGonigal, author A few years ago, I was unhappy in my...
Celebrating Garden Roses – and Your Design Talent
Alexandra Farms launches its 2019 “Garden Rose Design Contest" On the heels of its resoundingly successful inaugural “Garden Rose Design Contest” in 2018, Alexandra Farms – the world’s preeminent grower of garden roses – is excited to announce the launch of its...
The Age of Studio Floral Designers
"How the floral industry is changing, and what’s next for studio and retail designers" As the new year continues to take shape, it’s a good time to look at some of the trends that have begun to take root in our industry of late. One of the most interesting...
Bulb Flowers
"Preserving the First Smiles of Spring. Care and handling tips for spring bulb flowers." After a long winter, we grow desperate for any sign of spring: the first mild day, the fi rst robin or the first bulbs breaking through the hardened ground. Tulips,...
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Garden Rose Nuptial Arch
An artful mingling of commercially grown garden roses and foraged materials creates a stunning natural yet elegant aesthetic. Floral design and text by Patience Pickner, AIFD, CFD, PFCI Photography and Videography by Cassandra Scholl Model: Jenna Vaad...
Terraced Rock Garden
How to create a distinctive and artistic floral design that mimics a multidimensional rock-wall garden, in miniature. Floral design, photos, video and text by Donald Yim, AIFD, CFD, PFCI Smithers-Oasis Design Director Sponsored by Smithers-Oasis North America The...
Ball Seed Customer Days, July 28 & 29
Ball Seed® is pleased to welcome visitors once again to The Gardens at Ball in West Chicago, Ill., during Ball Seed Customer Days, Thursday, July 28, and Friday, July 29. Registered guests will spend a full day engaging with Ball team members on ideas to optimize...
Attendees to Get an Insider Look at the Floral Industry Epicenter During Next Gen Live!
The Society of American Florists’ Next Gen LIVE! event is designed to inspire young floral professionals with the depth and breadth of the floral industry. The new event, July 31 to Aug. 2 in Miami — the epicenter of North America’s flower imports. The airport tour...
15 Best Floral Instagram Accounts to Follow in 2022
Floral content is growing at a huge rate nowadays, and everything you're searching for to start in the flower world is in the palm of your hands. If you're getting yourself involved in the flower industry, or are just a flower advocate and true flower lover at heart,...
AFE Education & Resources for Sustainability in the Floral Industry
The American Floral Endowment (AFE) has announced a new special Sustainability Project to provide education and resources to the floral industry. Partnering with like-minded organizations, the Endowment’s new project aims to create usable assets, identify new research...
Promenade Launches Point of Sale Management Solution for Florists Across America
Originally called BloomNation, Promenade Group has spent 12 years working with local florists and understanding what shop owners need to successfully run a business. Promenade POS was built from the ground up specifically for florists – the complete platform provides...
TikTok creates program for small businesses
In its announcement, TikTok said it wanted to shepherd more small businesses onto the platform to reach more consumers and, in turn, achieve their goals. TikTok users are twice as likely as users on other platforms to recommend a product or service they found on...
Five Ways to Build Your Sympathy Floral Business
Flowers can both comfort and express emotions that people can’t easily state during these times of grief. That’s why sympathy flowers are an essential part of your floral business. However, you need to ensure you have the right things in place to build a sympathy...
