Our January
Issue is Here!
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American Floral Trends Forecast 2023
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Florist Spotlight: Mariela Mazzei
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Studio Versus Store: Which is Right for You?
- Realistic Pricing
- Creative Tutorials, Coming Events and more!
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from the magazine
features
the Latest from our pages
Enter FR’s 2025 Autumn Wedding Contest
We are excited to see your most stunning fall wedding creations and share them with our readers! Let's make this autumn season the best one yet! Upload your photos today for a chance to showcase your winning design work to the floral world! You...
Retail Revival
Is your flower shop in need of a makeover? By Kat Castagnoli, AIFD For florists, the shop space is more than just a storefront—it's a reflection of their creativity, brand identity and values. A well-designed floral studio invites customers in,...
The Power of Flower Arrangement Recipes
Take the guesswork out of calculating your true costs and profit margins. By Nita Robertson, AIFD In the fast paced and ever evolving world of floristry, creativity and efficiency must go hand in hand. Whether designing for daily orders, weddings...
Clicking for profit
How to best manage your advertising on social media. By Andrew Joseph THE ADVANTAGES OF ADVERTISING ONLINE Certainly, you’re aware of the benefits of social media advertising for flower businesses. While there is no “easy” button to push to create...
Call for Submission for the Pets in Petals Contest
We invite you to showcase your finest creations in pet floral arrangements.We want to see your furry friends adorned with flowers. All type of animals are welcome. It's simple, submit images showcasing your finest floral designs on animals...
Video Marketing: A Blooming Opportunity
By Nita Robertson, AIFD In today’s digital landscape, businesses across all industries rely on video marketing as an essential strategy. The flower industry is no exception. Video marketing helps businesses connect with their audience, showcase...
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Florist SpoTlight
Industry News
Seed Your Future Announces New Board President, New Board Member, Committee Leaders
Alexandria, VA – Seed Your Future (SYF), the national initiative dedicated to inspiring the next generation of horticulture and floriculture professionals, today announced its new Board President, an incoming Board Member, and newly appointed...
FTD Announces Winner of 2025 Everyone “Likes” a Parade Sweepstakes
Chicago, IL – FTD is pleased to announce Barbara Ryshytylo of Victoria’s Flowers & Gifts in Selkirk, MB, as the winner of the 2025 Everyone “Likes” a Parade Sweepstakes. Barbara has won a trip for two to Pasadena, California, to experience the...
American Floral Endowment: 2025 Year in Review
Alexandria, VA - As the year wraps up, join the American Floral Endowment (AFE) in celebrating the many accomplishments across the industry. Thanks to generous donors, AFE has continued making meaningful strides to fund programs that strengthen the...
Sustainabloom Introduces Sustainability Planning Template for Retail Florists
Alexandria, Virginia - Sustainabloom has released a brand-new free resource to help floral retailers take actionable, measurable steps toward sustainability. The Sustainability Planning Template for Retail Florists is designed to make...
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