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Our January
Issue is Here!

  • American Floral Trends Forecast 2023

  • Florist Spotlight: Mariela Mazzei

  • Studio Versus Store: Which is Right for You?

  • Realistic Pricing
  • Creative Tutorials, Coming Events and more!

To purchase a print copy of the issue, please visit our shop

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from the magazine

features

Influential Women in the Flower Industry

Meet seven exceptional women who have blazed trails in floristry, and learn from their inspiring stories. By Jill Brooke Look all around today, and you see so many women owning flower shops and floral design studios, as well as climbing the ladders in influence,...

Celebrating International Women’s Day 2024

Your guide to marketing ideas, a social media template and other resources that you can use to generate enthusiasm—and sales—for this often under-promoted annual worldwide holiday honoring women and their contributions to society By Tonneli Grüetter International...

25th Annual “Picture Perfect Weddings Contest”

See the incredible floral creations that vied for Florists’ Review’s “silver jubilee” wedding design awards. By Nita Robertson, AIFD Sponsored by Alexandra Farms, Fitz Design, and True Client Pro A “picture-perfect wedding” refers to floral décor for a wedding...

Free International Women’s Day Marketing Plan

Our goal is to establish International Women’s Day as a significant occasion for honoring women through the tradition of giving flowers. March 8th, IWD, is an excellent opportunity to express our gratitude to mentors, teachers, friends, family, and all the...

How Important is Being Sustainable for Your Business? VERY!

By Jill Brooke It is becoming not only a feeling but also a certified fact that caring about sustainability practices as a florist is good for business—as well as the world. Let’s start with the results from a  recent consumer research study titled “U.S. Consumer...
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the Latest from our pages
Which AI to Use and Why
Which AI to Use and Why

It’s a jungle out there when it comes to apps, so here is help for you to set up your flower business for greater success By Andrew Joseph In our March 2024 issue and on our website (floristsreview.com/ai-and-your-flower-business), we presented an...

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Enter FR’s Autumn Wedding Contest
Enter FR’s Autumn Wedding Contest

We are excited to see your most stunning fall wedding creations and share them with our readers! Let's make this autumn season the best one yet! Upload your photos today for a chance to showcase your winning design work to the floral world! You...

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PFS Floral Management
Gotflowers
Industry News
ANDMORE Launches “The Market Makers” Podcast

ANDMORE Launches “The Market Makers” Podcast

ATLANTA, GA – ANDMORE is proud to announce the launch of its new podcast, The Market Makers, a weekly series spotlighting the authentic journeys of creative and business leaders shaping the future of design, furniture, lifestyle and home. Hosted by...

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Tutorials

Education

Tutorial: Wired for Love 

Gear up for a modern take on Valentine’s Day design.  Floral design and text by Kat...

Tutorial: Angel Wings

Create an exquisite bridal bouquet with a feather-like base.  Floral design and text by...

Fungi Fusion Tutorial

An artful interplay of elements gives rise to a breathtaking design.  Floral design,...

Romantic Wedding Centerpiece Tutorial

DESIGN A DREAMY AND VERSATILE ARRANGEMENT FOR CEREMONIES AND RECEPTIONS. This...
Alexandra Farms
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