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  • American Floral Trends Forecast 2023

  • Florist Spotlight: Mariela Mazzei

  • Studio Versus Store: Which is Right for You?

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  • Creative Tutorials, Coming Events and more!

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from the magazine

features

Fabulous Foliages (and More) for Fall

By Nita Robertson AIFD, CFD For florists, “fall” foliages and fruit-bearing branches can provide a rich and diverse palette of colors, textures and shapes to incorporate into flower arrangements, bouquets and other decorative creations. They also add depth and...

Florists’ Review’s Autumn Wedding Contest 2023

Meet the winners of our annual seasonal design competition. By Nita Robertson, AIFD, CFD The autumn season provides an enchanting environment for weddings—particularly outdoor events—with its unique blend of natural beauty and comfortable weather. The season’s turning...

10 Florists to Know in London

The capital city of England and the United Kingdom boasts an embarrassment of riches when it comes to luxury florist companies—from revered institutions to newer cutting-edge trendsetters. Here are 10 that are worthy of knowing and following on social media. By Jill...

Florists’ Review’s Wreath Design Contest

By Nita Robertson, AIFD, CFD The wreath business is big business. But has your company fully tapped into this popular niche? Consumers are shopping for creative fresh, permanent and dried wreaths all year long, but especially for the fall and winter seasons. So, if...

Florists’ Review Acquires Flora Magazine

We are thrilled to announce that Florists' Review Media Group has acquired Flora Magazine. We are excited to expand our passion for the floral industry with this amazing quarterly publication and expand our reach across the pond. “Someone’s sitting in the shade today...
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the Latest from our pages
The Life of a Traveling Freelance Floral Designer
The Life of a Traveling Freelance Floral Designer

Tips for sharing your vision and expectations with freelancers—enabling them to perform at peak efficiency. By Molly Lucille Freelancing has long been a backbone of the flower industry, and it has grown exponentially as a career-style choice for...

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50 Must-attend Floral Events in 2024
50 Must-attend Floral Events in 2024

Education, inspiration, rejuvenation, relationship and connection building, exotic locales—national and international conventions and trade shows in 2024 offer something for everyone in the flower industry. The floral industry is blessed in many...

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Managing Online Reviews of Your Business
Managing Online Reviews of Your Business

Tips for responding to comments posted about your business—both good and bad reviews By Andrew Joseph According to no less an authority on not being ignored, famed author and bon vivant Oscar Wilde once said, “There’s only one thing in the world...

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Proflora 2023
Proflora 2023

Highlights from Colombia’s international cut flower trade show By Nita Robertson, AIFD, CFD Started in 1991, Proflora is a biennial international trade show for the cut flower industry organized by Asocolflores, the Association of Colombian Flower...

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PFS Floral Management
Gotflowers
Industry News
Announcing Fitz Inspired Floral Design Retreats

Announcing Fitz Inspired Floral Design Retreats

These floral design retreats promise to elevate your craft and fuel your passion for floral design. Don't miss the upcoming retreat in beautiful Tampa Bay in March. Source Fitz Inspired Transform Your Creativity: Announcing Fitz Inspired Floral...

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Valentine’s Day Spending Trends

Valentine’s Day Spending Trends

Last year’s trends offer valuable insights to help florists make the most of 2025 to thrive during one of the year’s most profitable holidays. Full Article Here Source: Rio Roses Valentine’s Day Spending Trends: What the Numbers Mean for Your...

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Smithers-Oasis Launches Plant-Based Floral Foam 

Smithers-Oasis Launches Plant-Based Floral Foam 

Big News! Smithers-Oasis has launched a new plant-based floral foam - OASIS® Renewal™ Floral Foam. Full Press Release Below Smithers-Oasis Launches Plant-Based Floral Foam  OASIS® Renewal™ Floral Foam is certified OK biobased  with a 4-star rating...

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TFF Partners with Philadelphia Flower Show

TFF Partners with Philadelphia Flower Show

That Flower Feeling is excited announce their participation in this years Philadelphia Flower Show, taking place from February 28th to March 9th. Learn how you can get involved. Full Press Release Below Source: That Flower Feeling- January 28, 2025...

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Tutorials

Education

Prom Bouquet and Traditional Wrist Corsage

Elevate your flower design offerings with ribbon. Floral design, photos and text by Nita...

Fantastical Fall Install

A dynamic suspended design for seasonal occasions and events Floral design, photos and...

Blooming Olive Tree

This tall, stately tree-based flower arrangement offers versatility for placement in...

A New Era for Wrist Corsages

BoutStix™ has become a go-to for many florists when making boutonnières. New to the...
Alexandra Farms
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