Our January
Issue is Here!
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American Floral Trends Forecast 2023
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Florist Spotlight: Mariela Mazzei
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Studio Versus Store: Which is Right for You?
- Realistic Pricing
- Creative Tutorials, Coming Events and more!
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from the magazine
features
the Latest from our pages
Call for Submission for the Pets in Petals Contest
We invite you to showcase your finest creations in pet floral arrangements.We want to see your furry friends adorned with flowers. All type of animals are welcome. It's simple, submit images showcasing your finest floral designs on animals...
Event Rentals
Diversifying your portfolio of services into the event-rentals segment can offer myriad opportunities for expanding your business and creating additional revenue streams. By Nita Robertson, AIFD Botanica International Design & Décor Studio...
Do You Have What It Takes for a Really Big Show?
Tips for creating an exhibit for the PHS Philadelphia Flower Show, the largest horticultural event in the USA (this info also applies to participating in smaller flower shows in your area) By Jill Brooke It’s not a surprise that many florists dream...
Retail Forecast 2024
High interest rates and slower economic growth are expected to put increasing pressure on retail profits this year, but, on the bright side, many economists expect inflation to decrease to desired levels by year-end By Phillip M. Perry Fasten your...
Florist Spotlight: Yamile Bulos
Yamile Bulos San José del Cabo (Los Cabos), Baja California Sur, Mexico Instagram: @yamilebulos_floraldesigner Facebook: @yamilebulosfloraldesigner Tell us a little about yourself. I was born in Mexico City but grew up in a small town in the state...
Pricing for Profit
Tips and strategies for establishing retail pricing structures that will ensure your business’s profitability and financial stability. By Nita Robertson, AIFD, CFD Effective pricing is essential for the success of your florist business. By...
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Florist SpoTlight
Industry News
Texas florists band together to help grieving families
"Texas florists are reminding the world that flowers do so much more than brighten a room—they bring hope, comfort, and solidarity during life's darkest moments," writes Jill Brooke on Flower Power Daily. "In the wake of the devastating flash...
US: A New Orleans wedding florist making tariff arrangements
"There's so many amazing florists in New Orleans. If we're the first florist that puts a clause in our contract about raising prices due to tariffs, we might not get the business," says Jacqui Roche, co-owner of Cry Baby Floral. Jacqui Roche is a...
Beauty Line introduces new Harmony variety
Beauty Line is introducing Harmony – a new Leucanthemum variety that captures natural purity and timeless beauty. This fresh and elegant variety will be available year-round. Beauty Line was the first to adopt Danziger's genetics. Located in...
Japan: An interview with lily grower Hiroaki Morita
This is an interview with Morita Hiroaki, who grew lilies in Kochi Prefecture. Morita talked about the joys he felt every day as a lily grower, especially when someone who received a gift was pleased with the lilies, and how Kochi's climate was...
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