Our January
Issue is Here!
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American Floral Trends Forecast 2023
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Florist Spotlight: Mariela Mazzei
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Studio Versus Store: Which is Right for You?
- Realistic Pricing
- Creative Tutorials, Coming Events and more!
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from the magazine
features
the Latest from our pages
Using Gift and Home Markets to Enrich Your Flower Business
By ANDMORE (formerly International Market Centers) As you know, the flowers aren’t the only things that make an arrangement special. The vessel and accouterments add distinguishing qualities to a design. However, finding truly unique and unusual...
Creating Great Working Relationships with Wholesale Florists
Establishing successful partnerships with your suppliers is built on understanding, effective communication, trust, and a mutual commitment to quality and customer satisfaction. Here are some insights on doing just that. Florabundance By Nita...
Software for Wedding and Event Florists
A look at three companies that offer wedding and event planning software developed specifically for florists—by florists. By Andrew Joseph Until about 25 years ago, keeping track of one’s inventory, revenue and expenses was all done by hand,...
Enter our latest Best in Blooms Design Contest- American Grown Edition
Submit your entry below to become a semi-finalist in our Best in Blooms 2024 American Grown contest. Sponsored by Certified American Grown Submission for Florists' Reviews American Grown BEST IN BLOOMS Contest 2024 It's time to celebrate American...
AI and Your Flower Business
Can artificial intelligence help your retail business? Let’s find out. By Andrew Joseph For the past few years, the initialism “AI”—artificial intelligence—has been played out across all media platforms. For most people, AI has been a part of...
Merchandising Ideas to Create Customer Experiences
Elevate your product displays with these modern and sales-enticing techniques By Tonneli Grüetter Native Poppy Native Poppy Feeling overwhelmed by the pressure to keep one’s shop fresh and exciting for in-person shoppers is a challenge every...
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Florist SpoTlight
Industry News
AFE 2025-26 educational grants fueling growth
September 10, 2025 Supporting education that inspires, informs and prepares the floral industry for a bright future is one of the American Floral Endowment’s core funding programs. This year, 17 organizations were awarded educational...
Hydrangea Decor for Fabulous Fall Tables
By Jill Brooke Photo: Flowerpowerdaily The Hampton Classic is always my go-to place to survey the best table scapes trends of the year. I was particularly impressed with how hydrangeas were used in a variety of tables to beautifully transition...
THE PETE GARCIA COMPANY™ AND SEAMAN PAPER COMPANY JOIN FORCES
The Pete Garcia Company™ has entered into an exclusive agreement with Seaman Paper Company for the Wholesale Floral marketplace. We are pleased to launch together the SatinWrap® Floral line - across North America (U.S. & Canada), Hawaii,...
2025 FTD Member Award Recipients
Chicago, IL – August 26, 2025 – In celebration of its 115th anniversary, FTD is proud to announce the recipients of the prestigious FTD Member Awards, honoring florists who exemplify excellence, service, and innovation in the floral industry. This...
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