Our January Issue is Here!
American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!
To purchase a print copy of the issue, please visit our shop
Industry News
TFF Partners with Philadelphia Flower Show
That Flower Feeling is excited announce their participation in this years...
U.S. places hold on 25% tariff on Colombian imports
A resolution was reached, placing a hold on the proposed tariff. Full Article...
Wedding Floral Trends
Here’s what we expect to see in the world of wedding floral design in 2025 and...
Feature
Articles
Florist
Spotlight
Industry
News
Tutorials
Contests
Business &
Marketing
From Our Pages
Michigan Floral Community Comes Together, Even in a Pandemic!
In an “everything’s canceled” kind of year, one epic floral event...
Romance of the Rose
Garden rose stories for Valentine’s Day. ‘Juliet’ (Ausjameson) is...
The Rise of Virtual Floral Design Contests
COVID-19 has created a void in floral design competitions, but...
Seasons – 75 Flower Design Tutorials
A Curated Selection of Timely Techniques from the Pages of Florists’...
You Have to Ask for the Sale
It’s not too late to present a holiday offer to your existing...
Feature Articles
About American Flowers Week
American Flowers Week is the advocacy, education and outreach campaign produced by Slow Flowers Society and slowflowers.com. Learn more at americanflowersweek.com, where you can
Back To Nature
Now, more than ever, florists have an important story to share with their communities and customers. It’s all about connecting more deeply with mindful floral consumers, ones asking how their purchases support sustainable values.
Big City Blooms
As the iconic lyric by Frank Sinatra says, “If I can make it there, I’ll make it anywhere.” The floral designers who hustle amid this thriving metropolis of more than 8.5 million people
Florist Spotlight
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Industry News
That Flower Feeling Celebrates National Self-Care Day
To celebrate National Self-Care Day, That Flower Feeling will host a bouquet giveaway from April 1st to April 5th on its Instagram and TikTok accounts,...
Creative Ways to Use QR Codes for Gifting
Technology has opened up new ways to personalize and elevate the experience of giving and receiving gifts. Let’s explore five creative ways to use QR codes...
New York Fashion Week with Julia Rose
Learn more about the floral journey of Julia Rose and her experience at New...
All About Carnations – January’s Flower
Hail the carnation, the humble flower of January. Full Article Here Source-...
Celebrating National Tulip Day 2025
Amsterdam celebrated the beginning of the new tulip season on Saturday,...
Contests
Enter FR’s Show Your Pride Contest
As we begin to celebrate and recognize the contributions of LGBTQ+ community and their culture, we have decided to host a design contest to spread love through flowers. Each June presents us with an opportunity to grow as individuals, professionals, and allies....
Are You a Great Manager?
Tips for becoming a more productive and effective manager. By Phillip M. Perry Great management skills are more important than ever in today’s tight labor market. Businesses large and small need to take steps to retain top-performing people and attract new ones....
Business and Marketing
Mother’s Day Survival Guide
Tips for making the coming holiday less stressful (maybe even fun!), more organized and efficient,...
Growing Your Client List—and Their Loyalty
Five tips for attracting new customers and strengthening relationships with existing ones. By...
Your Quick Guide To Freelancing
Tips for hiring a freelance floral designer as well as finding and accepting jobs as a freelancer....
