Our January Issue is Here!
American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!
To purchase a print copy of the issue, please visit our shop
Industry News
New York Fashion Week with Julia Rose
Learn more about the floral journey of Julia Rose and her experience at New...
All About Carnations – January’s Flower
Hail the carnation, the humble flower of January. Full Article Here Source-...
Celebrating National Tulip Day 2025
Amsterdam celebrated the beginning of the new tulip season on Saturday,...
Feature
Articles
Florist
Spotlight
Industry
News
Tutorials
Contests
Business &
Marketing
From Our Pages
Romance of the Rose
Garden rose stories for Valentine’s Day. ‘Juliet’ (Ausjameson) is...
The Rise of Virtual Floral Design Contests
COVID-19 has created a void in floral design competitions, but...
Seasons – 75 Flower Design Tutorials
A Curated Selection of Timely Techniques from the Pages of Florists’...
You Have to Ask for the Sale
It’s not too late to present a holiday offer to your existing...
Impermanent
In this inspirational concept-driven book, two of America’s most...
Feature Articles
About American Flowers Week
American Flowers Week is the advocacy, education and outreach campaign produced by Slow Flowers Society and slowflowers.com. Learn more at americanflowersweek.com, where you can
Back To Nature
Now, more than ever, florists have an important story to share with their communities and customers. It’s all about connecting more deeply with mindful floral consumers, ones asking how their purchases support sustainable values.
Big City Blooms
As the iconic lyric by Frank Sinatra says, “If I can make it there, I’ll make it anywhere.” The floral designers who hustle amid this thriving metropolis of more than 8.5 million people
Florist Spotlight
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Industry News
The Impact of the Pete Garcia Company™
Details Flowers highlights the rich history of the Pete Garcia Company™, a family-owned business that has set the standard for excellence and innovation in...
With Love, Meghan: A Netflix Series Honoring California’s Beauty
Netflix’s latest lifestyle series, With Love, Meghan, is a vibrant tribute to all things California—and we’re thrilled that our friends at Florabundance are...
Introducing the Mayesh Floral Clippers
Mayesh is thrilled to unveil their brand-new Mayesh Floral Clippers—the...
AFE 2025 Scholarship Applications Are Now Open
Applications are now open for the American Floral...
Valentine’s Day Success Guide
By Nita Robertson AIFD Wishing all a blooming Valentine's Day ahead!...
Contests
Enter FR’s Show Your Pride Contest
As we begin to celebrate and recognize the contributions of LGBTQ+ community and their culture, we have decided to host a design contest to spread love through flowers. Each June presents us with an opportunity to grow as individuals, professionals, and allies....
Are You a Great Manager?
Tips for becoming a more productive and effective manager. By Phillip M. Perry Great management skills are more important than ever in today’s tight labor market. Businesses large and small need to take steps to retain top-performing people and attract new ones....
Business and Marketing
Mother’s Day Survival Guide
Tips for making the coming holiday less stressful (maybe even fun!), more organized and efficient,...
Growing Your Client List—and Their Loyalty
Five tips for attracting new customers and strengthening relationships with existing ones. By...
Your Quick Guide To Freelancing
Tips for hiring a freelance floral designer as well as finding and accepting jobs as a freelancer....
