Our January Issue is Here!
American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!
To purchase a print copy of the issue, please visit our shop
Industry News
Valentine’s Day Success Guide
By Nita Robertson AIFD Wishing all a blooming Valentine's Day ahead!...
The World’s Best Flower and Plant Trade Fairs and Festivals
There’s so much happening in the vibrant world of flowers and plants! Get...
Luxurious Florals with Garden Roses to Elevate Trends
Learn about on-trend Garden Rose varieties from Alexandra Farms. Full Article...
Feature
Articles
Florist
Spotlight
Industry
News
Tutorials
Contests
Business &
Marketing
From Our Pages
Romance of the Rose
Garden rose stories for Valentine’s Day. ‘Juliet’ (Ausjameson) is...
The Rise of Virtual Floral Design Contests
COVID-19 has created a void in floral design competitions, but...
Seasons – 75 Flower Design Tutorials
A Curated Selection of Timely Techniques from the Pages of Florists’...
You Have to Ask for the Sale
It’s not too late to present a holiday offer to your existing...
Impermanent
In this inspirational concept-driven book, two of America’s most...
Feature Articles
Big City Blooms
As the iconic lyric by Frank Sinatra says, “If I can make it there, I’ll make it anywhere.” The floral designers who hustle amid this thriving metropolis of more than 8.5 million people
Doing business in the big apple
We all know what a workout weddings can be, but New York City weddings are understood to be an entirely different type of workout. As they say, “If I can make it there …” right?
Wedding Wisdom
Smart and savvy tips for building your wedding business that you can put to work right now.
Florist Spotlight
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Industry News
Chrysal Launches Recyclable PP Sachets and Bio-Based Flower Food
Chrysal, a global leader in flower care solutions, proudly introduces recyclable PP (#5 polypropylene) packaging with bio-based flower food across the...
Moroccan Fruit and Vegetable Exporter Discusses Floral Program
Prim'rose, a family-owned business with over 75 years of expertise, has expandded through the years into carnation and mini-carnation cuttings, exporting over...
Creative Ways to Reuse Old Flowers
By Nita Robertson AIFD As a florist, you know that not every bloom gets sold...
From FFA to Floriculture
Randy Wooten AIFD, PFCI, CFD, GMF of RW Wholesale in Douglas, Georgia suggests...
Fascinating Cattleya Orchids
The Cattleya orchid is renowned for its stunning beauty and vibrant colors and...
Contests
Are You a Great Manager?
Tips for becoming a more productive and effective manager. By Phillip M. Perry Great management skills are more important than ever in today’s tight labor market. Businesses large and small need to take steps to retain top-performing people and attract new ones....
The Point of Point-of-Sale Systems
Having a POS system specific to your flower shop can help you save and make money while building customer satisfaction. By Andrew Joseph At one time, a point-of-sale (POS) system referred to the cash register within a retail shop. So, by that definition, pretty much...
Business and Marketing
Mother’s Day Survival Guide
Tips for making the coming holiday less stressful (maybe even fun!), more organized and efficient,...
Growing Your Client List—and Their Loyalty
Five tips for attracting new customers and strengthening relationships with existing ones. By...
Your Quick Guide To Freelancing
Tips for hiring a freelance floral designer as well as finding and accepting jobs as a freelancer....
