Our January Issue is Here!
American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!
To purchase a print copy of the issue, please visit our shop
Industry News
Mellano & Company celebrates 100 years in business
To mark this milestone, Mellano & Company is embarking on a year-long...
Preserved Flowers for Valentine’s Day
Valentine’s Day is a golden opportunity for brick-and-mortar florists to...
New York Fashion Week with Julia Rose
Learn more about the floral journey of Julia Rose and her experience at New...
Feature
Articles
Florist
Spotlight
Industry
News
Tutorials
Contests
Business &
Marketing
From Our Pages
You Have to Ask for the Sale
It’s not too late to present a holiday offer to your existing...
Impermanent
In this inspirational concept-driven book, two of America’s most...
On the Level with Neville
What Next? (No, Seriously!) Well, 2020 certainly was a year for the...
On the Level with Neville
A retail gift experience in a modern florist shop Sweet death will...
Building Flower Sales Virtually
Tips for staying relevant to flower and plant consumers in a virtual...
Feature Articles
Doing business in the big apple
We all know what a workout weddings can be, but New York City weddings are understood to be an entirely different type of workout. As they say, “If I can make it there …” right?
Wedding Wisdom
Smart and savvy tips for building your wedding business that you can put to work right now.
Wedding Trends Throughout The Industry
Check out these wedding trends in five types of floral operations: traditional flower shops, wedding and event studios, event company florists, supermarket florists, and destination wedding florists.
Florist Spotlight
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Industry News
Mayesh Presents A Workshop Series with Sue McLeary
Join Sue as she shares her expertise, guiding you to push boundaries and transform flowers into sculptural masterpieces. Workshops run April–November across...
NYBG Orchid Show 2025 – Ode to Mexico
From February 15 through April 27, 2025, The Orchid Show: Mexican Modernism, the 22nd edition of the annual celebration of all things orchids at the New York...
Suntory Flowers Launches European Division
Suntory Flowers Limited has acquired European partner, MNP (Moerheim New...
BloomNation Announces Launch of Partnership Program
The program invites wholesalers, growers, floral suppliers, and individual...
Introducing the Mayesh Floral Clippers
Mayesh is thrilled to unveil their brand-new Mayesh Floral Clippers—the...
Contests
The Point of Point-of-Sale Systems
Having a POS system specific to your flower shop can help you save and make money while building customer satisfaction. By Andrew Joseph At one time, a point-of-sale (POS) system referred to the cash register within a retail shop. So, by that definition, pretty much...
Engaged Employees
A great workplace, with staffers who enjoy their jobs, can drive both productivity and sales. By Phillip M. Perry “Hire motivated people who can help your business grow.” That popular mantra has always been easier said than done. And today, the challenge is tougher...
Business and Marketing
Built by Family
A celebratory look at some of our floral industry compatriots who have been in business as long...
Prom 2022
Tips for ensuring your most successful prom season ever. By Nita Robertson, AIFD, CFD Prom season...
Stop Taking Email For Granted
This underutilized form of direct marketing remains one of the most cost-effective ways to...
