Our January Issue is Here!
American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!
To purchase a print copy of the issue, please visit our shop
Industry News
BloomNation Now Offers Full Support in Spanish
BloomNation is proud to announce that they now provide comprehensive support...
New Cut Flowers to be Presented at the IFTF
The Import Promotion Desk (IPD) will be presenting a wide range of cut flowers...
Enter the Designs of the Decades Competition
In celebration of its 60th anniversary, the American Institute of Floral...
Feature
Articles
Florist
Spotlight
Industry
News
Tutorials
Contests
Business &
Marketing
From Our Pages
SLOW FLOWERS JOURNAL – Issue No. 32 – March 2020
WHERE FOOD MEETS FLOWERSJim Martin, EMC, of Compost in My Shoe,...
Creativity
If you've ever have a chance to chat with Thaddeus Servantez,...
Spring Sensation
“Care and handling of cut bulb flowers.” Spring is just around the...
A Marriage of Plants and Flowers
“How a retail nursery turned its growing fields into a destination...
Flower Power to the People — Right On!
“Fleurs de Villes events brings local florists, flower growers and...
Feature Articles
Florist Spotlight
Back to Top
Industry News
Creative Ways to Reuse Old Flowers
By Nita Robertson AIFD As a florist, you know that not every bloom gets sold or used in arrangements. But just because flowers are past their prime doesn’t...
From FFA to Floriculture
Randy Wooten AIFD, PFCI, CFD, GMF of RW Wholesale in Douglas, Georgia suggests an excellent way to get involved with increased floral industry training is by...
Anthurium Named After Hitomi Gilliam
At last week’s Hawaii Floriculture & Nursery Association Fresh Look expo,...
HFNA 2024 Fresh Look Expo
By Nita Robertson HFNA 2024 Fresh Look Expo: Designing with Hawaii Grown...
Balloons and Plush Toys for Any Occasion
burton + BURTON offers an extensive range of balloons and plush gifts perfect...
Contests
Trends in Decorative Accessories
A look at what’s hot in 2022 in the world of home accents—trends that impact not only your giftware buying but also your floral design styling. By Andrew Joseph Accents. We’re not talking about twangs and drawls or whatever one calls the older Boston voice; no, we’re...
Houseplant Trends and Marketing Tips
Consumer interest in houseplants is at an all-time high, and it shows no sign of waning. Here are the latest info on today’s houseplant market, along with the hottest trends and most creative marketing ideas. By Nita Robertson, AIFD, CFD Houseplants not only improve...
Business and Marketing
