Our January Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!

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Guided by Nature

Korean floral design beckons tranquility in a hectic world. By Bianca Bina Spacious, balanced and natural. Grounded in foundational principles, Korean design is built on a simple yet intentional framework that embraces ethereal,...

2025 Holiday Trends

Big bows, bold blooms and vintage vibes capture the spotlight. By Kat Castagnoli, AIFD, CCF In a season brimming with velvet ribbons, oversized ornaments and cozy color palettes, this year’s holiday decor trends are all about curated...

Seed Breeding for Healthy Resistance

Take an inside look at how a leader in breed development delivers innovation to the flower industry. By Bianca Bina Every ruffle of a petal, every shade of a beloved hue, each delicate fragrance and all the unique qualities that make...

Decking the Halls for Profit: How Florists Can Build a Holiday Installation Business

Every year, offices, hotels, and retail spaces scramble to transform their interiors for the holidays. From lush garlands cascading over grand staircases to lobby trees twinkling with designer ornaments, holiday décor is no longer an...

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding designs. By Kat Castagnoli, AIFD As floral designers know, flowers can have a huge impact on a wedding in the best way. But did you know those same...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets have adorned wedding parties throughout human history. Ancient brides carried bundles of symbolic herbs and blooms, such as dill, considered to...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the corner. Are you ready for it? This special holiday is a cornerstone for the flower industry, as flowers consistently rank among the top gifts...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s Day, Florists’ Review honors the influential women that help form the beautiful community that is our industry. Women are the backbone...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have enthusiastically shared photos of their work for our annual “Picture Perfect Weddings Contest.” Each year, we are captivated by breathtaking...

American Floral Trends Forecast 2025

An exploration of five major trends that will influence floral design this year. Anthologized and written by Tonneli Grüetter and Molly Lucille The flower industry is poised for an exciting transformation in 2025, with five bold trends...

Industry News

Expo Flor Ecuador

Floraldaily reports on the Expo Flor Ecuador show that took place in Quito...

Augusto Solano Recognized with AFE’s Ambassador Award

We are thrilled to announce the 2024 AFE Ambassador Award Recipient...

Jet Fresh Flower Growers Partners as VIP® Rose Distributor

Jet Fresh Flower Growers is thrilled to announce its partnership as an...

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Holiday Décor with Ribbon: What’s Trending

Sponsored by Reliant Ribbon Trending Uses for Ribbon in Holiday Decorating: Seasonal porch and patio pots are created 2–4 times a year, often using permanent botanicals (though fresh is also an option). These can be coordinated with door décor such as wreaths and...

A Florist’s Guide to Indian Weddings

The abundance of flowers—and business opportunities—in multi-day Indian nuptials. By Nita Robertson, AIFD Indian weddings are among the most visually spectacular and culturally rich celebrations in the world. Known for their grandeur, vibrant colors and elaborate...

At the Altar, Down the Aisle: Ceremony Floral Trends

By Molly Lucille In the thick of wedding season, it can happen fast. We can lose ourselves during this hectic time and feel like each wedding begins to blur together. We can fall into the trap of losing touch with the importance of the wedding ceremony. The ceremony...

The Value of Vessels

Making the case about the importance role containers play in creating the perfect floral designs By Jill Brooke At the recent Fleurs de Villes “ARTISTE” show in New York City’s Hudson Yards, florist Lorena Eni, owner of LEF/Lorena Eni Flowers in the borough of...

Embracing the Evolving Trends in Sympathy Flowers

By Nita Robertson, AIFD Presented by Smither-Oasis Sympathy flowers have long been a heartfelt way to express sorrow, love and support to grieving families. But as funeral traditions change and consumer preferences shift, florists are being called upon to adapt,...

Creativity: Jorge Uribe, AIFD, EMC

Everyone has a specific way of looking at creative reality,...

Ninth Moon Floral Design Showcase

“Fabulous floral exhibition adds magical beauty to Portland’s Lan...

Hawai’i High

What could be better than a trip to Hawai’i to experience floral...

The Joy Of Working With Flowers

“I slept and dreamt that life was joy. I awoke and saw that life...

Proflora 2019 (The Best Flower Trade Show Since 1991)

“Colombia’s biennial trade show lives up to its reputation as one...

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New York Fashion Week with Julia Rose

Jan 20, 2025 | creativity and education

Learn more about the floral journey of Julia Rose and her experience at New York Fashion Week. Full Article Here Source- Oasis Floral Products Australian...

All About Carnations – January’s Flower

Jan 20, 2025 | creativity and education

Hail the carnation, the humble flower of January. Full Article Here Source- Flowerpowerdaily.com All About Carnations – January’s Flower By Jill Brooke Photo...

That Flower Feeling Hosts Upcoming Webinar

That Flower Feeling (TFF) is pleased to announce an upcoming webinar titled...

Fall 2024 Hottest Floral Trends

BloomNation shares fall trend insights with bold creativity and seasonal...

Simplify Holiday Floral Arrangements

Simplify Holiday Floral Arrangements with Continental Floral Greens' Premade...

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Tutorials

Romantic Wedding Centerpiece Tutorial

DESIGN A DREAMY AND VERSATILE ARRANGEMENT FOR CEREMONIES AND RECEPTIONS. This...

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Post-wedding Brunch Buffet Design

Gathered Around Nature

Valentines Day Production Techniques

WHITE WINTER BERRY SWAG kit and how to w/ Anna from Dee’s. Decorate a lantern or wreath for winter

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Contests

Beware of the Silent Flower Killer

Aug 15, 2022

Ethylene, an odorless and colorless gas, is deadly to many cut flowers and potted plants. Here’s everything you need to know to protect your flowers and plants. By American Floral Endowment Ever heard of ethylene? No doubt, many of you have, but for those who haven’t,...

Florists’ Reviews Autumn Wedding Contest

Aug 10, 2022

Enter our latest contest by sharing your autumn wedding work According to The Knot and WeddingWire, October and September are the most popular months for weddings (No. 1 and No. 2, respectively), surpassing June (No. 3) for the past several years! So,...

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Guided by Nature

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Crowning Glory: Explore the Art of Headpieces

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