Our January Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!

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Guided by Nature

Korean floral design beckons tranquility in a hectic world. By Bianca Bina Spacious, balanced and natural. Grounded in foundational principles, Korean design is built on a simple yet intentional framework that embraces ethereal,...

2025 Holiday Trends

Big bows, bold blooms and vintage vibes capture the spotlight. By Kat Castagnoli, AIFD, CCF In a season brimming with velvet ribbons, oversized ornaments and cozy color palettes, this year’s holiday decor trends are all about curated...

Seed Breeding for Healthy Resistance

Take an inside look at how a leader in breed development delivers innovation to the flower industry. By Bianca Bina Every ruffle of a petal, every shade of a beloved hue, each delicate fragrance and all the unique qualities that make...

Decking the Halls for Profit: How Florists Can Build a Holiday Installation Business

Every year, offices, hotels, and retail spaces scramble to transform their interiors for the holidays. From lush garlands cascading over grand staircases to lobby trees twinkling with designer ornaments, holiday décor is no longer an...

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding designs. By Kat Castagnoli, AIFD As floral designers know, flowers can have a huge impact on a wedding in the best way. But did you know those same...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets have adorned wedding parties throughout human history. Ancient brides carried bundles of symbolic herbs and blooms, such as dill, considered to...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the corner. Are you ready for it? This special holiday is a cornerstone for the flower industry, as flowers consistently rank among the top gifts...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s Day, Florists’ Review honors the influential women that help form the beautiful community that is our industry. Women are the backbone...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have enthusiastically shared photos of their work for our annual “Picture Perfect Weddings Contest.” Each year, we are captivated by breathtaking...

American Floral Trends Forecast 2025

An exploration of five major trends that will influence floral design this year. Anthologized and written by Tonneli Grüetter and Molly Lucille The flower industry is poised for an exciting transformation in 2025, with five bold trends...

Industry News

FleurEx 2024

The British Florist Association's annual conference, held from September 28-29...

BloomNation Now Offers Full Support in Spanish

BloomNation is proud to announce that they now provide comprehensive support...

New Cut Flowers to be Presented at the IFTF

The Import Promotion Desk (IPD) will be presenting a wide range of cut flowers...

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Holiday Décor with Ribbon: What’s Trending

Sponsored by Reliant Ribbon Trending Uses for Ribbon in Holiday Decorating: Seasonal porch and patio pots are created 2–4 times a year, often using permanent botanicals (though fresh is also an option). These can be coordinated with door décor such as wreaths and...

A Florist’s Guide to Indian Weddings

The abundance of flowers—and business opportunities—in multi-day Indian nuptials. By Nita Robertson, AIFD Indian weddings are among the most visually spectacular and culturally rich celebrations in the world. Known for their grandeur, vibrant colors and elaborate...

At the Altar, Down the Aisle: Ceremony Floral Trends

By Molly Lucille In the thick of wedding season, it can happen fast. We can lose ourselves during this hectic time and feel like each wedding begins to blur together. We can fall into the trap of losing touch with the importance of the wedding ceremony. The ceremony...

The Value of Vessels

Making the case about the importance role containers play in creating the perfect floral designs By Jill Brooke At the recent Fleurs de Villes “ARTISTE” show in New York City’s Hudson Yards, florist Lorena Eni, owner of LEF/Lorena Eni Flowers in the borough of...

Embracing the Evolving Trends in Sympathy Flowers

By Nita Robertson, AIFD Presented by Smither-Oasis Sympathy flowers have long been a heartfelt way to express sorrow, love and support to grieving families. But as funeral traditions change and consumer preferences shift, florists are being called upon to adapt,...

Botanical Sourcing

“Designers are drawn to Vermont’s beauty and R&R,with an...

From Devastation to a Blessing

“FTD’s “Makeover Magic” contest helps a flower shop and a community...

Françoise Weeks and Carol Jillian “Totally Clicking”

“Creativity and compatibility remain keys to successful...

2020 Winter Gift Shows Preview

“Plan a buying trip to one of more of these top U.S. gift markets...

Creativity December

When you meet Shawn Michael Foley, AIFD, PFCI, a member of the...

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AFE 2025 Scholarship Applications Are Now Open

Jan 12, 2025 | creativity and education

Applications are now open for the American Floral Endowment's 30+ Undergraduate and Graduate Scholarships through the online scholarship platform! Full Press...

Valentine’s Day Success Guide

Jan 12, 2025 | creativity and education

By Nita Robertson AIFD Wishing all a blooming Valentine's Day ahead! Valentines Day design by Beth O'Reilly Strategies for Success Set Sales Goals Estimate...

Tips to Market Flowers for Boss’s Day

Make Boss’s Day a more significant holiday for your flower business. Help your...

Anthurium Named After Hitomi Gilliam

At last week’s Hawaii Floriculture & Nursery Association Fresh Look expo,...

HFNA 2024 Fresh Look Expo

By Nita Robertson HFNA 2024 Fresh Look Expo: Designing with Hawaii Grown...

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Tutorials

Romantic Wedding Centerpiece Tutorial

DESIGN A DREAMY AND VERSATILE ARRANGEMENT FOR CEREMONIES AND RECEPTIONS. This...

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Terrarium How To

I Love You, A Valentine’s Day Heart Arrangement

How to Make the FTD Candy Hearts Arrangement

How to Make a Rose Boutonnière

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Giftware Ideas for 2022 Holiday Sales

Jul 18, 2022

Notable items discovered at recent gift markets are sure to boost your customers’ excitement this holiday season—and your shop’s revenues. By Carrie Wilcox, EMC It always seems strange that just as the temperature warms, it’s time to start thinking about buying for...

Enter the latest Best in Blooms Design Contest

Jul 13, 2022

Submission for the Florists' Review BEST IN BLOOMS September 2022 Contest Selecta One Edition Enter our next round of the Best in Blooms design contest! Win a Florist Spotlight feature in Florists' Review magazine and have your work featured across all of our social...

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Guided by Nature

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Crowning Glory: Explore the Art of Headpieces

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