Advertisement

NEW ISSUE

florists review august cover

Our August Issue

Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.

  • Instagram Star Feature
  • 2025 Holiday Trends
  • Decking the Halls for Profit
  • Seed Breading for Healthy Resistance
  • Handcrafted Paper Flowers
  • Summer Citrus Garden Tutorial
  • The Procrastinator’s Guide
  • Boost Your Brand with Canva
  • Protecting Your Floral Business
  • Holiday Sales Boosters
  • Coming Events and more!

To purchase a print copy of the issue, please visit our SHOP

LATEST NEWS

Floracraft
The Xlence® Journey: From Innovation to Icon

The Xlence® Journey: From Innovation to Icon

Redefining the traditional baby’s breath, XLENCE® by Danziger brings unmatched elegance, versatility, and sustainability to floral design. Read Full Article Here Source: Danziger THE XLENCE® JOURNEY: FROM INNOVATION TO ICON Nov 25, 2024 XLENCE® Gypsophila is not just...

read more
Pricing Wedding Flowers

Pricing Wedding Flowers

Learning to price wedding floral arrangements is crucial for florists to ensure profitability and avoid underpricing, which can lead to financial losses. Accurate pricing involves covering costs, meeting client expectations, and maintaining a healthy profit margin....

read more
Transform Your Floral Business with QR Zipper

Transform Your Floral Business with QR Zipper

QR Zipper is transforming how businesses and consumers connect by embedding personalized, interactive digital content into physical products. One of the most exciting uses of QR codes is their ability to link physical items directly to digital content. For florists,...

read more
Alexandra Farms Unveils Two New Wabara Rose Varieties

Alexandra Farms Unveils Two New Wabara Rose Varieties

At this years IFTF show in November Alexandra Farms announced two new Wabara varieties that will be released in 2025. Introducing Issei and the Hana Spr to the Wabara collection. Full Article Below from Floraldaily.com Source Alexandra Farms unveils new varieties at...

read more

🌼MORE INDUSTRY NEWS

Next Gen LIVE! - safnow.org
“Best in Blooms”

“Best in Blooms”

Meet the winner and finalists in the “American-grown” edition of FR’s bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is excited to present the winner and finalists in our latest “Best in Blooms” contest series. Nearly 40...

kurt adler
Support The Floral Industry National Marketing Campaign to boost floral consumption. Click here to learn more.

FROM OUR PAGES

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding designs. By Kat Castagnoli, AIFD As floral designers know, flowers can have a huge impact on a wedding in the best way. But did you know those same gorgeous blooms can be a...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets have adorned wedding parties throughout human history. Ancient brides carried bundles of symbolic herbs and blooms, such as dill, considered to be an aphrodisiac; rosemary...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the corner. Are you ready for it? This special holiday is a cornerstone for the flower industry, as flowers consistently rank among the top gifts chosen to honor the mothers...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s Day, Florists’ Review honors the influential women that help form the beautiful community that is our industry. Women are the backbone of floristry, with 87 percent...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have enthusiastically shared photos of their work for our annual “Picture Perfect Weddings Contest.” Each year, we are captivated by breathtaking designs that transform...

FEATURES

🌼MORE ARTICLES

TRENDS

digital ad Dummen orange

Holiday Décor with Ribbon: What’s Trending

Sponsored by Reliant Ribbon Trending Uses for Ribbon in Holiday Decorating: Seasonal porch and...

A Florist’s Guide to Indian Weddings

The abundance of flowers—and business opportunities—in multi-day Indian nuptials. By Nita...

At the Altar, Down the Aisle: Ceremony Floral Trends

By Molly Lucille In the thick of wedding season, it can happen fast. We can lose ourselves during...

🌼MORE FLORAL TRENDS

smithers-oasis
FTD-Display Ad
proflora
proflora
Gotflowers

FLORIST SPOTLIGHT

🌼SEE ALL

david austin 25

DESIGN TUTORIALS

🌼SEE ALL

Garden-inspired Memorial Tribute

Garden-inspired Memorial Tribute

A sympathy design created to showcase a cremation urn, photo or other remembrance of the deceased, or a trio of pillar candles. Floral design, photos and text by Nita Robertson, AIFD, CFD The rate of cremations in the U.S. has been steadily rising over the past two decades;...

alexandra farms banner ad
Flower Tiara

Flower Tiara

An alternative-style flower crown has become a signature item for a Miami florist. Floral design by Ana Isabel Vivas Flower crowns have been wildly popular for several years now, for both formal events, like weddings, casual wear for spirited, fun-loving individuals....

Dried Wall Installation with Beth O’Reilly AIFD, CFD, TMF

Dried Wall Installation with Beth O’Reilly AIFD, CFD, TMF

Floral Design by Beth O'Reilly AIFD,CFD,TMF Photos by Bill Doran Company, Houston, Texas Capitalize on the Resurgence in Popularity of Dried Botanicals with Décor Pieces Floral décor for walls can be created not only for home and office environments (for which this...

Holiday Balloon Table Runner

Holiday Balloon Table Runner

Balloon design and photos by burton + BURTON This stylish and versatile décor concept offers design and accessorizing options that are as limitless as your imagination. A creative and sophisticated use of air-filled balloons, this inventive table runner, or “garland,”...

🌼 SEE MORE

BUSINESS AND MARKETING

Managing Online Reviews of Your Business

Managing Online Reviews of Your Business

Tips for responding to comments posted about your business—both good and bad reviews By Andrew Joseph According to no less an authority on not being ignored, famed author and bon vivant Oscar Wilde once said, “There’s only one thing in the world worse than being talked about,...

FTD membership
In Season:Dahlia

In Season:Dahlia

By Tonneli Grüetter Amanda Rodgers: Bouquet Atlanta The time to rejoice is here! Dahlia season has returned to the Northern Hemisphere (typically mid-July through early to mid-fall), delighting flower designers and consumers alike. Pulitzer Prize-winning...

Peony

Peony

“The Queen of Flowers” by Carrie Wilcox, EMC BOTANICAL NAME Paeonia lactiflora COMMON NAMES Chinese peony Common garden peony When people are asked what their favorite spring flower is, many mention the peony. With romantic, fluffy, tissue-like petals, peonies can...

Marketing to Gen Z

Marketing to Gen Z

What you need to know to reach this next generation of consumers. By Andrew Joseph With each succeeding generation thinking it is the cat’s meow, it is important to realize that for your flower business to survive and thrive, you can’t simply have a marketing plan in...

🌼MORE BUSINESS ARTICLES

CREATIVITY AND EDUCATION

European Floral Art

European Floral Art

Floral designs and text by Max Hurtaud Max Hurtaud Master Florist Brussels, Belgium maxhurtaud.com @maxhurtaud Photos by Gaziano Photography Brussels, Belgium @gaziano.photography Floral art never stops evolving, and from one country to another, it differs by its...

windriver chimes banner ad
Coming Events

Coming Events

Floral industry happenings and gift markets through July 2022. NOTES:  This information is current as of mid-April 2022; however, some organizations are re-evaluating their live/in-person events. Before planning to attend any event, check the organization’s...

Best in Blooms

Best in Blooms

Meet the winner and finalists in FR’s latest bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is excited to present the winner of and finalists in our May “Best in Blooms” flower design contest. We received more than 80 entries...

BloomNation Launches Promenade POS

BloomNation Launches Promenade POS

Learn about the new BloomNation, powered by Promenade POS. BloomNation ecommerce websites are optimized to offer the easiest shopping experience for your customers while also ensuring your site and product pages rank high in search results.  BloomNation Launches...

🌼MORE ARTICLES

FTD display ad
livingflowers-banner
Florists' Review Subscribe Newsletter

florists' review

For all the latest industry news, contest announcements, new product introductions and much more join our weekly newsletter club.

Your information is safe with us! We do not sell or trade our customer’s data with third parties.