NEW ISSUE
Our December Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- Readers’ Choice Awards
- The Art and the Algorithm of Valentine’s Day
- Florist Spotlight
- Wired for Love
- For the Camera Shy
- Retail Forecast 2026
- Coming Events
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
FAM Flower Farm Expands Product Range
FAM Flower Farm has been working with Biancheri Creazione, an Italian breeder of ranunculus and anemones, in an effort to introduce more people to the unique characteristics of these stunning Italian flowers. Full Article Here Source- FloralDaily.com Italian...
A Demand for Flowers with Sandy, Nude Tones
After hearing from floral designers that they needed more focal flowers with sandy, nude tones, Alexandra Farms began producing Sahara Sensation. Full Article Here. Source- FloralDaily.com "There was a demand for more focal flowers with sandy, nude tones" Alexandra...
San Francisco Unveils New Wholesale Flower Market
The grand opening of the new facility represents more than a relocation; it is a reinvention of a cherished institution, honoring its deep roots while looking forward to an exciting future. Full Article Here Source- Produce News San Francisco unveils state-of-the-art...
GRAMMYs Big on Blooms
Suntory Flowers showcased their beautiful flowers at the Grammys again this year. WE LOVE L.A. was the theme throughout the 67th Grammy Awards held in Los Angeles where millions of dollars were raised by the music industry and its fans Press Release Below: Suntory...
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“Best in Blooms”
Meet the winner and finalists in FR’s latest bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is excited to present the winner of and finalists in our September “Best in Blooms” flower design contest. We received more than 40...
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FEATURES
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TRENDS
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FLORIST SPOTLIGHT
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DESIGN TUTORIALS
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Mother’s Day Brunch
A collection of component arrangements creates a tablescape for a celebratory family feast—a novel flower gifting idea for honoring Mom this year. Floral design, photos and text by Nita Robertson, AIFD Presented by OASIS Floral Products/Smithers-Oasis North America For an...
Fall Bounty Hand-tied Bouquet
Floral Design and Text by Jasmine Corzo Bath OFFER YOUR CUSTOMERS FRESH, MODERN AND UNEXPECTED DESIGNS THIS AUTUMN SEASON. When we think of traditional colors and flower arrangement styles for the fall season, we typically gravitate toward hues of oranges, yellows and...
Day Of The Dead Buffet Floral Inspiration
By Nita Robertson AIFD, CFD Container Sponsor: Melrose International An inspiration for a Day of the Dead alter (ofrenda) or buffet arrangement. Celebrate this holiday by using bold, bright colors like orange, red and hot pink. It is nice to add a pop of black, I...
Bountiful Autumn Centerpiece
Floral design by Beth O’Reilly, AIFD, CFD, TMF. Photos by Bill Doran Company; Houston, Texas DRIED BOTANICALS ARE IDEAL—AND HIGHLY DESIRED—COMPLEMENTS TO FRESH FLOWERS FOR FALL DESIGNS. Autumn is the season of harvest, and flower designs for this time of year are most...
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BUSINESS AND MARKETING
Pricing for Profit
Tips and strategies for establishing retail pricing structures that will ensure your business’s profitability and financial stability. By Nita Robertson, AIFD, CFD Effective pricing is essential for the success of your florist business. By understanding your costs, the market...
Delivery Systems, Tips and Tricks
The importance of transporting your floral products and getting them to their destination safely By Nita Robertson, AIFD, CFD Safely and securely transporting your flower arrangements and plants is a crucial part of the flower business, and until recently, florists...
Giftware Ideas for 2022 Holiday Sales
Notable items discovered at recent gift markets are sure to boost your customers’ excitement this holiday season—and your shop’s revenues. By Carrie Wilcox, EMC It always seems strange that just as the temperature warms, it’s time to start thinking about buying for...
Boost Your Business with “Google Business Profile”
By Tonneli Grüetter Google My Business has become Google Business Profile. In an effort to encourage small-business owners to claim their listing pages, Alphabet, the company that owns Google, has streamlined the process to customize the way each business...
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CREATIVITY AND EDUCATION
Alfresco Flowers
Tips and tricks for executing beautiful outdoor floral décor By Nita Robertson, AIFD, CFD Patience Pickner AIFD, Inspired Design Retreat Photo by Amy Oden Live floral décor for outdoor events enhances the natural beauty of the surroundings, beautifying any space and creating a...
Online Education Directory for Florists
A comprehensive list of organizations offering webinars or classes dealing specifically with flower design or flower business education, as well as accreditation opportunities. By Andrew Joseph There’s always room for improvement. It may have been a while since...
Enter Our July Best in Blooms Design Contest- American Grown Edition
Submission for the Florists' Review BEST IN BLOOMS July 2022 Contest Submit your entry below to become a semi-finalist in our BEST in Blooms July 2022 American Grown contest. Four semi-finalists will be chosen to compete in the finals, celebrating American Grown...
International Design Stars
By Tonneli Grüetter We searched the world to bring you some of today's most creative and innovative floral artists. From Asia to Europe to Central America and beyond, these floral masters leave us in awe with their inspiration, ingenuity, and sheer originality. These...
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