NEW ISSUE
Our January Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
21st Annual American Floral Forecast 2026
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LATEST NEWS
Blooming Innovations Introduces New Hydrangea Variety
Following the four Delphinium varieties launched previously by Blooming Innovations, the company is now also introducing a cut hydrangea which has been bred in-house. Full Article Below Here Source- Floraldaily.com Blooming Innovations Introduces New Hydrangea Variety...
2025 Home Decor Trends
From artisanal glass crafted with cutting-edge techniques to a sophisticated take on the popular fruit trend, discover the must-know wholesale home decor design trends featured in the 2025 Home Collection from Accent Decor. Full Article Below Source: Accent Decor 2025...
Announcing Fitz Inspired Floral Design Retreats
These floral design retreats promise to elevate your craft and fuel your passion for floral design. Don't miss the upcoming retreat in beautiful Tampa Bay in March. Source Fitz Inspired Transform Your Creativity: Announcing Fitz Inspired Floral Design Retreats Fitz...
Valentine’s Day Spending Trends
Last year’s trends offer valuable insights to help florists make the most of 2025 to thrive during one of the year’s most profitable holidays. Full Article Here Source: Rio Roses Valentine’s Day Spending Trends: What the Numbers Mean for Your Floral Business January...
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Enter the latest Best in Blooms Design Contest
Submission for the Florists' Review BEST IN BLOOMS September 2022 Contest Selecta One Edition Enter our next round of the Best in Blooms design contest! Win a Florist Spotlight feature in Florists' Review magazine and have your work featured across all of our social...
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FEATURES
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TRENDS
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FLORIST SPOTLIGHT
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DESIGN TUTORIALS
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Dazzling Duo
Coordinating corsage and boutonnière for style-setting prom-goers Floral design, photos and text by Nita Robertson, AIFD Presented by Reliant Ribbon The approaching prom season offers myriad opportunities for florists to show off their creativity and awareness of current trends...
Holiday Balloon Table Runner
Balloon design and photos by burton + BURTON This stylish and versatile décor concept offers design and accessorizing options that are as limitless as your imagination. A creative and sophisticated use of air-filled balloons, this inventive table runner, or “garland,”...
Christmas In July
As celebrations with family resume, here’s a fun Christmas-in-July-themed tablescape to liven up a midsummer party. Floral design, photos and text by TJ McGrath @TGMcGrathDesigns Fresh botanicals courtesy of The Floral Source and Ferris Brothers Wholesale...
How To: Modern Urn Tribute
Floral design, photos and text by Brenna Quan, AIFD, CFD A contemporary, artistic sympathy expression befitting of today’s modern services—and appealing to consumers seeking unique, personalized floral designs. When family and friends are celebrating the life of a...
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BUSINESS AND MARKETING
The Value of Floral Accreditation and Certification
A look at the benefits of education programs offered by international, national, regional and state florist associations and organizations. By Nita Robertson, AIFD, CFD Education is a great pathway to advance in any career, and it is important for personal enrichment and...
Marketing to Gen Z
What you need to know to reach this next generation of consumers. By Andrew Joseph With each succeeding generation thinking it is the cat’s meow, it is important to realize that for your flower business to survive and thrive, you can’t simply have a marketing plan in...
Destination Weddings and Events
Tips for landing exciting design jobs—both big and small—outside of your market area. By Jill Brooke The sun! The sand! The glamour! The creative opportunities! The Instagram moments! Schaffer Designs, Philadelphia, PA Creating the floral décor for a destination...
Going Tropical
By Nita Robertson, AIFD, CFD Colorful and exotic tropical cut flowers transport the admirer to a tropical place with blue skies, warm sand and bright sunshine. Because of their fascinating beauty and charm, tropical flowers hold a special place in the hearts of...
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CREATIVITY AND EDUCATION
In Season: Protea
By Nita Robertson, AIFD, CFD Botanical Name: Protea Common Name: Sugarbush Family: Proteaceae Pink Ice Resendiz Brothers The many species in the genus Protea are among the most fascinating flowers on the planet. The best-known genus in...
Best in Blooms
Meet the winner and finalists in FR’s latest bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is excited to present the winner of and finalists in our May “Best in Blooms” flower design contest. We received more than 80 entries...
BloomNation Launches Promenade POS
Learn about the new BloomNation, powered by Promenade POS. BloomNation ecommerce websites are optimized to offer the easiest shopping experience for your customers while also ensuring your site and product pages rank high in search results. BloomNation Launches...
Branching Out
A glorious springtime bridal bouquet, designed to highlight flowering branches, can be reinterpreted for every season of the year. Floral design and Photography by Paulina Nieliwocki Capturing the glory of the spring season, this splendorous hand-tied...
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