NEW ISSUE
Our August Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- Instagram Star Feature
- 2025 Holiday Trends
- Decking the Halls for Profit
- Seed Breading for Healthy Resistance
- Handcrafted Paper Flowers
- Summer Citrus Garden Tutorial
- The Procrastinator’s Guide
- Boost Your Brand with Canva
- Protecting Your Floral Business
- Holiday Sales Boosters
- Coming Events and more!
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
Embrace the Holidays with Flowers
Don't miss a special LIVE Session on Instagram with That Flower Feeling and Jenny T Floristry (@jennyt.floristry) on December 13th. Full Press Release Below Source: That Flower Feeling Embrace the Holidays with Flowers: A Special LIVE Session by That Flower Feeling...
Tips to Reduce Waste and Maximize Inventory
By Nita Robertson AIFD Efficient inventory management and waste reduction are cornerstones of success in the floral industry. These practices not only enhance profitability but also promote sustainability and improve customer satisfaction. By employing strategic...
Wicked Director Planted 9 Million Tulips for the Movie
The popular new movie Wicked showcased millions of tulips in spectacular movie sets. See the movie and create a “Wicked” inspired bouquet of your own. Full Article at Flowerpowerdaily.com Wicked Director Planted 9 Million Tulips for Movie By Jill Brooke How many...
TPIE sneak peek
The Tropical Plant International Expo (TPIE) is fast approaching. On January 22, the Broward County Convention Center in Fort Lauderdale, Florida, will open its doors for this 3 day expo. Full Article at Floraldaily.com US (FL): Here’s the TPIE sneak peek Tropical...
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Best in Blooms
Meet the winner and finalists in FR’s latest bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is excited to present the winner of and finalists in our May “Best in Blooms” flower design contest. We received more than 80 entries...
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FEATURES
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TRENDS
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FLORIST SPOTLIGHT
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DESIGN TUTORIALS
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Elevated Statement Centerpiece
Large flower arrangements and installations are made easier with the sturdy new OASIS® Event Saddle Floral design, photos, video and text by Nita Robertson, AIFD, CFD Presented by Smithers-Oasis North America The new OASIS® Event Saddle provides a stable foundation for abundant...
How To: Make a Floral Collar for Fido
Flower Adornments for PETS is a Fun- And-Growing-Trend, and this easy technique makes creating them a walk in the (Dog)Park. Floral design and photos by Sue HinesModel: Mr. BeauContinue Reading: 8min ReadWhen florist Sue Hines, of Sue Hines Floral in Medical Lake,...
Real-Life Still-Life Tablescape
Inspired by centuries-old Dutch and Flemish paintings of flowers, this versatile component design offers opportunities for many applications and derivations. Floral design and photos by TJ McGrath Text by David Coake Continue Reading: 12min Read Events are springing...
How To: Botanical Bling Floral Sash Ring
Floral design and photography by Brenna Quan, AIFD, CFDContinue Reading: 8min Read Flowers to wear are taking all manner of shapes and forms today, and they are being designed to wear virtually anywhere on a body or garment. Thinking beyond more traditional items such...
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BUSINESS AND MARKETING
What’s New in Florist Website Design?
A look at current trends to spruce up your website for eye-catching attention By Andrew Joseph If you have ever visited a website and clicked to travel further inside—and it takes longer than you expect it to take—you’ve probably said “Forget it!” and sought your desired fix or...
Industry Leader Jose (Joey) Azout from Alexandra Farms
FR talks with the president of Alexandra Farms, a boutique grower specializing in nostalgic, romantic, fresh cut garden roses in Bogotá, Colombia, about his amazing company, the floriculture industry in Colombia, and the soaring popularity and demand for garden...
Online Education Directory for Florists
A comprehensive list of organizations offering webinars or classes dealing specifically with flower design or flower business education, as well as accreditation opportunities. By Andrew Joseph There’s always room for improvement. It may have been a while since...
Seven Must-have Event Contract Terms
Contracts are essential for professional florists, to prevent potential misunderstandings and conflicts with clients, as well as to protect their businesses if something unexpected happens. By Corrine Heck and Myranda Sauls Details Flowers Software Have you ever had a...
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CREATIVITY AND EDUCATION
Ikebana: Having Its Moment
By Jill Brooke Ikebana, the Japanese art of flower arranging that emphasizes form and balance and dates back to the 7th century, seems to be having a moment. The style, which translates as “way of flowers,” instructs its devoted practitioners to follow strict rules: first, to...
Flowering Branches
By Tonneli Grüetter Is there anything more beautiful than the emergence of delicate cherry blossoms fluttering in the spring? What about the minimalist majesty of a sweet Southern Magnolia branch kissed with ancient moss on its gently cracked bark? It...
Modern Boutonnière Styles
Wearable flowers for men have become more dramatic, daring, creative, stylish and personal. It’s about time! By Nita Robertson, AIFD, CFD Boutonnières have really changed in recent years. Now there are so many ways to make them modern and stylish, personalize them,...
Wedding Dress Trends 2022
Wedding Dress Trends 2022 And Beautiful Bouquets Designed to Coordinate with Each Style By Nita Robertson, AIFD, CFD Contributor: Jen Campbell, Green Wedding Shoes Collaborating with Jen Campbell, editor and creative director of the Green Wedding...
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