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so does hope.”
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International Design Stars
We searched the world over to bring you some of today’s most creative and innovative floral artistsBy Kat Castagnoli, AIFD, CFD, CCF The designers you are about to meet might be from the farthest corners of the globe, but they all have one very important thing in...
Using Instagram’s Newest Features
Flourish by embracing new social media features, like Instagram “Reels.” By Tonneli Grüetter When brands release something new, those new products typically receive a lot of attention. This is not by mistake but, rather, by design. When you walk into your favorite...
Waterfall Bouquet
A cascading bouquet, of grand proportions, is designed for a bride who wants to make a dramatic— and environmentally responsible—statement. Floral design by Shelly Huynh-Lewis, AIFD, CFD This modern take on an elegant 1920s-inspired cascading bridal bouquet comes to...
Florist Spotlight – Just add IRIDESCENCE
What exactly is an “Irithurium,” you ask? Let botanical artist Kristen Alpaugh explain it. By Kat Castagnoli, AIFD, CFD, CCFIt was 3 a.m. on March 24, 2019—a moment Kristen Alpaugh will never forget. Wanting to impress a client who loved anything iridescent, this...
Global Trends in Floristry 2021
These top trends in the floral industry worldwide can provide inspiration for modifying your business and staying relevant to today’s consumers. By Kat Castagnoli, AIFD, CFD, CCF When you’re in the business of creativity, staying current on the latest trends can give...
Best in Blooms May 2021
Florists’ Review is thrilled to present the winner and the other three finalists in our new “Best in Blooms” contest series. Over 75 talented floral designers from across the country submitted photos of their floral design work for our jury’s consideration in this...
Smithers-Oasis Acquires Design Master
Big industry news announced today– Smithers-Oasis has acquired Design Master®, through an asset purchase. Florists around the world will undoubtedly be thrilled to have consistent access to Design Master's popular products again soon. Manufacturing issues have...
Best in Blooms Contest July 2021
BEST IN BLOOMS CONTESTWin a Florist Spotlight feature in Florists' Review magazine and have your work featured across all of our social media platforms, AND win a $500 credit with Certified American Grown partners AND $300 credit from Smithers-Oasis!!!! Floral...
Make Event Profits Pop Up
Discover how renowned L.A. event florist Shawna Yamamoto adjusted to 2020 event cancellations and kept revenue flowing with “Porch Parties.” It might be an idea you can use or adapt for your business. By Jennifer Howard Is your spring and summer event calendar...
Boutonnière On-Trend
By Jill Brooke, FlowerPowerDaily.com When The New York Times announced that flower brooches pinned on men’s lapels were becoming a fashion trend, many florists around the country shook their heads and thought, “We saw this coming.” After all, there has been such an...
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AFE research director Dr. Terril Nell retires
The Endowment thanks Terril for all of his important work both for AFE and the entire floral industry. Full Article Below Source AFE research director Dr. Terril Nell retires A new year at the American Floral Endowment (AFE) will also bring a new chapter for their...
Whole Foods Market Unveils New Pollinator Policy for Produce & Floral
Whole Foods Market announced a new pollinator policy for its Fresh Produce and Floral purchasing to support pollinators in recognition of the critical role they play in our food system and the environment. Full Article below Source Whole Foods Market Unveils New...
A Floral Representation of the Holiday Season
Holiday designs showcasing the vibrant array of colors and shapes found in garden roses, capturing the essence of the season. Full Article Below Source A Floral Representation of the Holiday Season The winter holiday season is commonly regarded as a time of...
EQR introduces new red rose variety
Born Free is a new red variety on the market and after decades of producing other reds, EQR decided to replace a part of their acreage of red roses with this bright red colored rose. Full Article Below Source Born Free EQR expands market horizon with new red variety...
FTD Announces Tom Moeller as President of Florist Partnerships and Operations
Tom Moeller has returned to FTD, assuming the role of President of Florist Partnerships and Operations, marking a momentous milestone for the integrated FTD and From You Flowers organization. Full Article below Source FTD Press release FTD Announces Tom Moeller as...
Benefits of SAF’s Next Gen LIVE!
The Society of American Florists’ Next Gen LIVE! conference Feb. 25-27 in San Diego is a one-of-a-kind industry experience for floral pros from all segments of the industry who are 45 years old and younger. Full Article Below Source 4 Benefits of SAF’s Next Gen LIVE!...
Sustainable Christmas Installations
‘WINTER LIGHTS 2023’ City of Burnaby, British Columbia Canada By Hitomi Gilliam AIFD Since 2020, amidst the challenges of the COVID-19 pandemic, we have been delighted to infuse the City of Burnaby, a neighboring city to Vancouver, Canada, with the spirit of Joy and...
Carnations: Versatility & Beauty
Carnations are available in a vast array of hues, from antique pinks to bright red and vivid purple, so whether your holiday aesthetic is soft and romantic, classic and bright, or technicolor, you will find the perfect carnation to suit the mood. Full Article below...
Singular Sensations
A deep dive into the trend of monobotanical flower arrangements By Jill Brooke At New York Design Center’s recent home furnishings trade show, the Baker | McGuire showroom had distinctive flower arrangements placed throughout. These weren’t vases filled with a variety...
