
“Where flowers bloom,
so does hope.”

The Great Reset: Garden Trends Report
Celebrating 20 years of spotting trends in the green industries, Garden Media Group (GMG), a boutique marketing and public relations firm based in Kennett Square, Pa., has unveiled its “2021 Garden Trends Report, ‘The Great Reset.’” The report offers a peek into what...
Hottest Wedding Dress Trends and Bouquet Styles That Compliment Them
There’s no shortage of uber-chic bridal dresses in 2021 Whether your brides are planning micro weddings now or full-fledged affairs later this year, one thing’s for sure: There’s no shortage of uber-chic bridal dresses in 2021. From frothy ruffles and flirty capes to...
Carithers Flowers
Voted best florist for 16 consecutive years by Atlanta magazine, Carithers Flowers has been a staple in that city since the 1970s. A long tradition of excellence has been successfully carried on for a second generation…
SBA to Triple Loan Amounts
Beginning April 6, small businesses and non-profits can apply for up to 24 months of relief, with a maximum loan amount of $500,000, the Small Business Administration announced Wednesday. The previous limit for such businesses was six months, with a maximum loan...
Only the Best Blooms for Mom
Article by Kat Castagnoli, AIFD, CFD, CCF Designs by Jaime Webber, The Floral Bar, Texas Anna Day, AIFD, CFD, Anna Day Designs, Arizona Alex Nutting, Aesme Floral Studio, London Katya Rusin, Lavka Flowers, New York Jen Lagedrost Cavender, NECTAR + BLOOM, California...
Wind-Water-Earth by Waterlily Pond
A new breathtaking large-scale floral art installation is currently on display at the Desert Botanical Garden in Phoenix, Arizona by the international floral artists, wife-and-husband team Natasha Lisitsa and Daniel Schultz of Waterlily Pond studio based in San...
Best in Blooms Contest May 2021
BEST IN BLOOMS CONTESTWin a Florist Profile feature in Florists' Review magazine and have your work featured across all of our social media platforms, be a guest on our Lunch and Learn YouTube/Facebook series, AND win a $500 credit with BallSB and more!!!! Submit your...
Julia (Iuliia) Prokhorova with Wild Veggie Bouquet
Like many in the floral industry, Julia Prokhorova’s path to floristry was not a straight one but rather a passion that turned into a business.
Set Up for Success: Google My Business
Google My Business (google.com/business) is a feature-filled business shop window, an “open” sign, a salesperson and much more.
Content is King: Unleashing Your Instagram Genius
Content is King: Unleash Your Instagram GeniusAs an early adopter of Instagram, I began honing my social media obsession on behalf of business clients in the early twenty-teens. Back then, it was all about who had the most followers, the most likes and the most unreal...

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Albin Hagstrom & Son begins Christmas production
Albin Hagstrom & Son, Inc. has announced that production of Christmas products for the 2023 holiday season has officially begun. Full Article Below Source Albin Hagstrom & Son begins Christmas production for 2023 holiday season Albin Hagstrom & Son, Inc....
Getting the Most Out of Roses
By Tonneli Grüetter Although not a florist by trade, the famous 20th-century American naturalist Henry David Thoreau most definitely understood a lesson of both business and life when he uttered the words, “Truths and roses have thorns about them.” It is inside the...
Florist Interview with Amber Lynn from Snapdragon Bloom Bar
In this captivating interview, you'll uncover Amber's aspirations to uplift fellow florists, foster a supportive community, and push the boundaries of her craft. Full Article Below Source FLORIST INTERVIEW: AMBER LYNN In this captivating interview, you'll uncover...
AFE Spotlight at Proflora 2023
AFE seized this opportunity to connect with industry members from across the world at Proflora and delivered two informative presentations that highlighted the latest research on Thrips and Botrytis management. Full Article Below Source AFE Spotlight at Proflora 2023:...
That Flower Feeling Hosts Webinar
Interested in learning more about That Flower Feeling campaign and ways to utilize these free marketing assets to elevate your floral business? Join the webinar Wednesday October 25th at 2pm Eastern to learn more. Full Article Below Source Wednesday, October 25 at 2pm...
‘Petal It Forward Day’ spreads joy throughout Tomahawk
Last week many florists around the country participated in the Petal it Forward campaign, gifting flowers as random acts of kindness. SAF’s goodwill initiative is where participants hand two flowers or bouquets to an unsuspecting stranger, urging them to keep one and...
Second Career as a Florist Just Paid Off for Serbio of Piropo Flowers
By Nita Robertson AIFD, CFD The theme of Fleurs de Villes’ Hudson Yards Show in New York City was “Voyage” and what a voyage it has been for "Best in Show" winning florist, Serbio Uzcategui. The owner of a thriving eyeglass store in Venezuela, he fled the South...
Flora Magazine is dedicated to helping you thrive in the creative world of floral design
By Nita Robertson AIFD, CFD We are very excited about the newly designed winter issue of Flora Magazine coming out on November 1st! Flora Magazine has been published in England since 1974. Specially written for professional florists and flower-arranging enthusiasts,...
The Remarkable Influence of Flowers on Emotional Well-Being
Flowers have the remarkable ability to infuse our lives with joy and positivity. Their impact on our overall health and happiness is profound. Full Article Below Source The Floral Connection: The Remarkable Influence of Flowers on Emotional Well-Being Garden Media...