“Where flowers bloom,
so does hope.”
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Only the Best Blooms for Mom
Article by Kat Castagnoli, AIFD, CFD, CCF Designs by Jaime Webber, The Floral Bar, Texas Anna Day, AIFD, CFD, Anna Day Designs, Arizona Alex Nutting, Aesme Floral Studio, London Katya Rusin, Lavka Flowers, New York Jen Lagedrost Cavender, NECTAR + BLOOM, California...
Wind-Water-Earth by Waterlily Pond
A new breathtaking large-scale floral art installation is currently on display at the Desert Botanical Garden in Phoenix, Arizona by the international floral artists, wife-and-husband team Natasha Lisitsa and Daniel Schultz of Waterlily Pond studio based in San...
Best in Blooms Contest May 2021
BEST IN BLOOMS CONTESTWin a Florist Profile feature in Florists' Review magazine and have your work featured across all of our social media platforms, be a guest on our Lunch and Learn YouTube/Facebook series, AND win a $500 credit with BallSB and more!!!! Submit your...
Julia (Iuliia) Prokhorova with Wild Veggie Bouquet
Like many in the floral industry, Julia Prokhorova’s path to floristry was not a straight one but rather a passion that turned into a business.
Set Up for Success: Google My Business
Google My Business (google.com/business) is a feature-filled business shop window, an “open” sign, a salesperson and much more.
Content is King: Unleashing Your Instagram Genius
Content is King: Unleash Your Instagram GeniusAs an early adopter of Instagram, I began honing my social media obsession on behalf of business clients in the early twenty-teens. Back then, it was all about who had the most followers, the most likes and the most unreal...
The Colors of 2021: Illuminating the Year Ahead
Story and Design by Kat Castagnoli, AIFD, CFD Photography by Oana Foto If ever there was a time that we need something to uplift our spirits, it’s now. PANTONE answered the call with its 2021 “Colors of the Year”: “Illuminating” (PANTONE 13-0647) and “Ultimate Gray”...
“The Bloom Show” Women’s Day Roundtable
"The Bloom Show" Women's Day 5 inspiring women leaders, business owners in the floral industry tell their story Yesterday, International Women's Day was celebrated, also at New Bloom Solutions. On the New Bloom Solutions Channel, 5 inspiring women leaders and business...
3rd Fleurvana Virtual Summit
The theme is ‘sustainability and regeneration in the floral industry’ - battered by COVID. The virtual event is the 3rd ‘Fleurvana Virtual Summit’ with a line-up of 25 floral industry experts from the U.S. and Canada. The three-day event running March 5 -7 is...
Share your thoughts about Florists’ Review
We would really appreciate a few minutes of your time. We want to give you the BEST content and experiences possible. In order to better serve you, we need to know how you feel about our new re-designed magazine and what we can do better. Thanks so much for your...
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Flower of December? Sweet-Smelling Paperwhites/Narcissus
Paperwhites have become the December flower because they are so easy to grow indoors when a little fragrant sunshine is needed during the colder months. Full Article Below Source Flower of December? Sweet-Smelling Paperwhites/Narcissus By Jill Brooke Maybe it’s...
Quilter Using Natural Dye Made From Flowers
Sara Larson Buscaglia of Farm & Folk makes beautiful quilts using natural dye that she makes from flowers she grows on her farm. Full Article Below Source The {Farmer} & The Florist Interview: Sara Larson Buscaglia September 18TH 2023 Written by Floret I first...
Rosalynn Carter’s Vast Contributions to Flowers and Farming
Former First Lady Rosalynn Carter understood the stories that flowers tell. Full Article Below Source Rosalynn Carter’s Vast Contributions to Flowers and Farming By Jill Brooke Former First Lady Rosalynn Carter understood the stories that flowers tell. She and her...
Valentine’s Day Inspiration
By Nita Robertson, AIFD, CFD For the upcoming Valentine’s Day, which, in 2024, will be on a Wednesday, we want to help inspire you to develop artistic unique designs that appeal to your customer base while giving that wow factor. For Florists' Reviews 2023 Valentine's...
Introducing Three New David Austin Wedding Roses
Source: David Austin Press Release David Austin is always busy working behind the scenes developing exciting new rose varieties to add to their collection of world-renowned cut-flower roses. They have a rigorous selection criteria during the breeding process, which...
New hues on the market with BluOcean Chrysanthemums
Suntory Flowers launched BluOcean™ Chrysanthemum last August, a variety with stunning shades of violet and blue. After its official release on the North American market, demand has been higher than originally expected. Full Article below Source New hues on the North...
Introducing The New TSFA Executive Director
Texas State Florists’ Association is pleased to introduce TSFA Executive Director Michelle Karns CAE. Source: TSFA Press Release Introducing Our New Executive Director Michelle Karns The Texas State Florists’ Association Board of Directors is pleased to introduce TSFA...
Ken Kelleher’s Artistic Creations
Ken Kelleher is a visionary artist and creative director known for his innovative sculptures and large-scale installations. Full Article Below Source Ken Kelleher's Artistically Quirky Floral Designs and Creations A curiosity to experimentation and an artistic vision...
A Journey into the Complex World of Christmas Greens
A Grower’s Perspective from Continental Floral Greens on the world of Christmas greens. Full Article Below Source Decking the Halls: A Journey into the Complex World of Christmas Greens By DVFlora November 16, 2023 A Grower’s Perspective from Continental Floral...
