“Where flowers bloom,
so does hope.”
RECENT POSTS
How the Global Flower Industry Has Adapted to the Pandemic
While there are many common threads across the globe, there are also contrasting perspectives regarding how different areas have coped with the impact. Read observations and lessons learned from seven markets on different continents here…
KOREAN COCOJI
In Korea, traditional flower arranging—Cocoji—is reflective of the Korean people’s nature and artistic aesthetic. Learn this intricate, yet simple floral design and discover the history of this 2,000 year old art form here…
Prep for Success in 2021
As we enter the new year, we need to bring forth the same optimism and energy that was required during the spring and summer months of 2020. Read where to put your energy to maximize sales during this season…
Flowers for the Generations
Life’s celebrations usually include flowers, and this tradition continues with the younger generations, but in different ways. Read how each generation views their shopping experiences, how they select flowers and how they educate themselves here…
FLOWERS TO WEAR
The floral art form that is “botanical couture” has captured the imaginations of both floral designers and consumers around the world and Flowers to Wear has it all! Read more…
Social Media Trends for 2021
Talkwalker & HubSpot release a new report revealing how to be more successful with social media during—and following—the era of COVID. Now, more than ever, a sound social media approach can save a business in today’s COVID-19 climate. Read how…
The Art of Permanent Botanicals
For Danna DiElsi, founder of The Silk Touch in Norwalk, Conn., a long-term love affair with faux florals has grown only stronger over time. Read why…
Florists’ Review Brands Sold to Fuse Media+
WildFlower Media announced that while it will continue publishing florist books, it has sold Florists’ Review, Canadian Florist and Super Floral Magazine Brands to Fuse Media. Read more….
Italian Floral Artistry
From acclaimed Italian floral designer, educator and author, Flavia Bruni, CFD, EMC, Italian Floral Artistry is a book like no other. Showcased in Italian Floral Artistry are 29 of the most available genera of commercially grown cut flowers, along with fun facts and other useful information. Read more…
Permanent Happy Hour
Like so many others, Robert Carroll was forced to close the doors to Felice Design Studio in mid-March due to COVID-19. “We decided to design a series of permanent floral arrangements to brighten homes during this dark time,” so Carroll created the “Happy Hour Collection”. Cheers and more info here…
Let’s get social! Join our social communities.
UF is working to expand options for decorative holiday plants
University of Florida scientists want to add caladiums, known for their beautiful foliage, as an option for seasonal occasions. Full Article below Source Floral daily US (FL): UF working to expand options for decorative holiday plants When you think of decorative...
Winter Arrangements From Hanneke Frankema
With winter in mind, Dutch master florist Hanneke Frankema has created a collection of six fashionable flower arrangements, referring to the customs and occasions typical of this time of year, i.e., Christmas and New Year. Full Article Below Source The season sets the...
1366 Flowers on Single Chrysanthemum At Longwood Gardens
Longwood Gardens’ world-famous Chrysanthemum Festival includes a Thousand Bloom Chrysanthemum this year. Amazing display of 1366 flowers on a single plant stretching more than 12 feet in diameter. Full Article Below: Source Flowerpowerdaily 1366 Flowers on Single...
New OASIS Forage Product Line Empowers Gardeners
Combining art and science, their new offerings empower gardeners with the resources and confidence to craft stunning designs using foraged florals and foliage. Full Article Below Source New OASIS Forage Product Line Empowers Gardeners...
Floratorium’s Carlos Franqui Chosen for Salon Art + Design
This year’s florist chosen by Flowerpowerdaily’s Jill Brooke for the prestigious Salon Art + Design show will be Carlos Franqui of Floratorium. The annual show returns to the Park Avenue Armory in New York City from November 9-13, 2023. Full Article Below. Source...
The Dreamy, Rose Filled World of Alexandra Farms
Experience the dreamy, rose-filled world of Alexandra Farms in this beautiful video. Full Article Below Source Alexandra Farms The dreamy, rose-filled world of Alexandra Farms Welcome to the dreamy, rose-filled world of Alexandra Farms. Our mission has always been to...
Trade Fair Aalsmeer and IFTF are Happening This Week
According to the organization, Royal FloraHolland, 600 exhibitors will be presenting their products and services, and over 20,000 visitors are expected to come to Aalsmeer this week. IFTF (International Floriculture Trade Fair) is also taking place from the 8th to...
Florverde Sustainable Flowers
By Nita Robertson AIFD, CFD I had the opportunity to learn more about Florverde on my recent trip to Colombia and I was very impressed with the impact they are making. Florverde® Sustainable Flowers (FSF) is an independent social and environmental standard which...
Christmas and Love Flower Show in Miami
By Nita Robertson AIFD, CFD Flowers of Colombia is hosting a free event in Miami on the 7th of November at the Hilton Garden Inn. Florists as well as event and wedding planners are invited to a free show presented by Flowers of Colombia. They have two fabulous...
