“Where flowers bloom,
so does hope.”
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A Beautiful Education
Almost 15 years ago, I walked into Golden West Community College (GWC) in Huntington Beach, Calif., to try my hand at floral design in a basic class.
COVID-19’s Impact on Wholesale Florists
The coronavirus pandemic has impacted everyone, and the floral industry is no exception, with many in the field shuttering operations or facing uncertainty about the future.
Bleached, Dried and Divine
To say that floral designers are obsessed with them would be putting it mildly.
The Business of Sympathy: How has it changed in the age of COVID-19?
Florists' across the country are reporting a very quickly changing landscape when it comes to sympathy work. Some are reporting a surge in business, others a decline. What have you discovered in your own business? How has sympathy work changed in terms of business and...
Rebel Girl Floral
Rebel Girl Floral is not your traditional flower shop. At least that’s the belief of owners James and Sothea Keller, who wanted to create something different when they started the Long Lake, Minn.-based business in 2019.
Fall And Winter Weddings
The David Austin Wedding Roses team took advantage of the September light, when they filmed An English Country Wedding. And, wow, did the roses respond! The natural light showcased their glorious colors and subtle tints, tones and shades, accentuated through the translucency of their many petals.
“Garden Rose Design Contest” Winners
Alexandra Farms’ third annual “Garden Rose Design Contest” is now in the books, and Florists’ Review has the honor of presenting the winners! Click here to learn who won!
The Year of the Pivot
“Pivot” will be one of the words many of us will associate with the year 2020. As the world changed very quickly in March due to COVID-19, floral designers who specialize
Make My Wedding Simple Yet Elegant
Like many florists, I have done my fair share of big weddings. There’s a lot to do before the first blossom is placed.
Chicago Florist Staying Positive Amid COVID-19
When Kelly Marie Thompson was 22 years old, she had a big dream of starting her own flower shop. “I didn’t really have a business plan,
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Lily League Presents Top Lily Varieties
Both online votes and those from the visitors of the Dutch Lily Days reveal which Lily varieties offer the greatest potential for the future. This has culminated with a top 3 and a refreshing update of the Lily League® top 50. The double-flowered Diantha is the new...
Discovering the Art of Luxury Flower Branding with Dina Almalik, the Marketing Manager of Flowers.ae
Bazaar Arabia spoke with the dynamic marketing manager of Flowers.ae. Interesting article below. Full Article Below Source Blooming Brilliance: Discovering the Art of Luxury Flower Branding with Dina Almalik, the Marketing Manager of Flowers.ae BY Priyanka Rajput...
AFE announces Upcoming Friends of Floral Reception at SAF
The American Floral Endowment (AFE) announces their upcoming Friends of Floral Reception in Phoenix, Arizona on Thursday, September 7th, from 6:00 – 7:30 pm, in conjunction with the SAF 2023 Annual Convention. Full Press Release Below FOR IMMEDIATE...
Modern Design Techniques from AIFD 2023 Symposium
A wonderful recap of design techniques seen in Chicago earlier this month at AIFD Symposium. Full Article Below Source Flowerpowerdaily 5 Modern Design Techniques from AIFD 2023 Symposium By Jill Brooke Superstars of the floral world gathered in Chicago this month for...
Alfresco Flowers
Tips and tricks for executing beautiful outdoor floral décor By Nita Robertson, AIFD, CFD Patience Pickner AIFD, Inspired Design Retreat Photo by Amy Oden Live floral décor for outdoor events enhances the natural beauty of the surroundings, beautifying any space and...
AIFD Announces New Inductees at GROW Symposium in Chicago
The American Institute of Floral Designers (AIFD®) proudly announces the induction of its newest members during the prestigious GROW Symposium held in Chicago, IL, July 1-6, 2023. Congratulations to all of the newly inducted AIFD members! Full AIFD Press Release Below...
Proflora celebrating it’s 30th anniversary
Don't miss Proflora 2023! This year, they will celebrate their 30th anniversary, and the show will take place in Bogota, Colombia, from October 4 through 6th. Attendees will be amazed by the diverse flowers and foliage, showcasing an exquisite tapestry of colors,...
Flower Power Daily’s Jill Brooke Wins 2023 AIFD Merit Award
Every year at the annual Symposium, AIFD® recognizes industry professionals with several awards. We are excited to celebrate Jill Brooke founder of Flower Power Daily, on her win of the 2023 AIFD Merit Award. Jill's love and passion for flowers reflects in her...
Society of American Florists to Induct 26 AAF and PFCI Honorees
Seventeen professionals will be inducted into the American Academy of Floriculture (AAF), and nine professionals will be inducted into Professional Floral Communicators – International (PFCI) during the Stars of the Industry Awards Dinner at SAF Phoenix 2023, the...
