“Where flowers bloom,
so does hope.”
RECENT POSTS
Sympathy Reimagined
With strict limitations in place as a result of COVID-19, the sympathy flower business has changed dramatically. Gone are the days of large church services, gravesite gatherings or celebrations of life. They’re now replaced, largely, by Learn More…
On the Level with Neville
We’ve been getting it from all directions, what with COVID-19, droughts, mass murders, political unrest all over, tornadoes, earthquakes, floods and fi res—and then, of course, we had to hear that “murder hornets” are actually a thing! Frig, what’s a florist to do?
The Abundance of Coronavirus Recovery Funding
As Congress and other government agencies attempt to save different areas of the economy, all florists should understand the many resources available to help with their own recovery. Learn More…
Slow Flowers Journal
The spectacular new book from Debra Prinzing, Seattle-based author and founder of the “Slow Flowers Movement,” shines a light on the leaders, best practices, floral artistry and creative experiences that are changing the floral marketplace via locally and sustainably grown flowers.
Styled and Storied
The COVID-19 pandemic and its theme of survival and resilience clearly altered the 2020 wedding landscape. Like many professional florists, designers are juggling refunds, redesigns, rescheduled dates and more. Learn how this group has learned to innovate…
Collaboration in the Time of COVID-19
Five florists share how they’ve created relationships during the pandemic. Learn More…
Inside Chic Fleuriste
@Laura Draghici never dreamed that she would grow up to be owner of one of the most popular floral design studios in the country. Learn how she did it in this month’s Florist Profile.
Are 3-D Vases the Future?
At what point do flower shops start printing their own vases in house? With many reliable 3-D printers down to $300 anyone these days can set up a vase “factory” right in his or her own store. Learn more!
Jewel Tones
Autumn is full of jewel tones and layers of texture from berries, dried seed-heads and autumn foliage. Get inspired by this beautiful David Austin Roses styled shoot.
Worried Workers
Your success in the floral industry depends on your ability to light fires under anyone who seems to have exhausted his or her inner resources. How?
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Seeing Lupin Flowers in New Zealand Is a Must
These deep purples, pinks, yellows, and gentle violets against snow-capped peaks and emerald blue lakes is one for your bucket list. Full Article Below Source Seeing Lupin Flowers at Lake Tekapo in New Zealand Is a Must These deep purples, pinks, yellows, and gentle...
Health Benefits of Indoor Plants
Many people may be surprised to discover the lesser-known benefits of indoor gardens, but experienced horticulturalists and gardeners have been advocating for the expansion of home gardens for decades. Full Article Below Source Planting, watering, healing – surprising...
For a Wedding Above the Clouds: What Would You Make?
As part of the competitive trials, the top floral artists in the world, each representing their country, were asked to create a bridal bouquet. The floral artists were tasked with creating wedding bouquets as if having a party above the clouds. Full Article Below...
Meet Blooming Haus, the Florist Behind Vogue World’s Extravagant Roses
When Naomi Campbell, Cindy Crawford, Christy Turlington Burns, and Linda Evangelista (the collective group known as “the Supers”) took a bow at Vogue World: London, they did so while carrying abundant bouquets of roses. Full Article Below Source Meet Blooming Haus,...
2023 Fall Trends in the Horticultural Industry
The fall of 2023 promises to be a season of transformation driven by changing consumer preferences, advances in technology, and a growing awareness of environmental sustainability. Full Article Below Source 2023 fall trends in the horticultural industry As the leaves...
Crayola Flowers: A New Platform that Allows Kindness to Blossom
Uniting color, creativity, and kindness, Crayola Flowers is a pioneering platform developed by Mrs. Bloom’s through which consumers can purchase colorful blooms with a portion of proceeds from every sale donated to a participating nonprofit of their choice. Full...
Designing a Table for Two in the Sea for the World Cup
With the theme of “Ocean Waves,” competitors were asked to create a table for two in the sea as part of the competition at the World Cup. Full Article Below Source By: Jill Brooke at Flower Power Daily Designing a Table for Two in the Sea for the World Cup By Jill...
Colombian nursery industry is thriving
Colombia is well-known for its cut flowers, but did you know that the nursery industry is thriving all year round as well? Full Article Below Source Colombian nursery industry is thriving Colombia is well-known for its cut flowers, but did you know that the nursery...
CalFlowers Wins The SAF Marketer of the Year Award
Each year the Society of American Florists honors the best in floral marketing with the coveted Marketer of the Year award, we are excited to announce that CalFlowers took home the prestigious honor for the That Flower Feeling initiative. Full Article Below Source:...
