
“Where flowers bloom,
so does hope.”

Fall And Winter Weddings
The David Austin Wedding Roses team took advantage of the September light, when they filmed An English Country Wedding. And, wow, did the roses respond! The natural light showcased their glorious colors and subtle tints, tones and shades, accentuated through the translucency of their many petals.
“Garden Rose Design Contest” Winners
Alexandra Farms’ third annual “Garden Rose Design Contest” is now in the books, and Florists’ Review has the honor of presenting the winners! Click here to learn who won!
The Year of the Pivot
“Pivot” will be one of the words many of us will associate with the year 2020. As the world changed very quickly in March due to COVID-19, floral designers who specialize
Make My Wedding Simple Yet Elegant
Like many florists, I have done my fair share of big weddings. There’s a lot to do before the first blossom is placed.
Chicago Florist Staying Positive Amid COVID-19
When Kelly Marie Thompson was 22 years old, she had a big dream of starting her own flower shop. “I didn’t really have a business plan,
New Research Champions Instagram for Successful Houseplant Sales
With so many people stuck at home due to COVID-19 restrictions, there’s been an even bigger resurgence in the popularity of houseplants. After all, with many people trapped inside
Online Cyberattacks
Online retailers could lose $22.2 billion through severe data breaches each year, based on the average cost and frequency of cyberattacks in the ecommerce sector, research reveals.
Sarah, founder of Poppy Flora Studios, master of nature-inspired design, hopes to inspire others.
Poppy Flora Studios is more than just a florist. Sarah, the founder, is regarded as one of the masters of nature-inspired design. Her style is not only aesthetically beautiful and artistic but always with the intent to inspire.
Bringing People Back
As florists start to bring workers back into their stores, a successful re-entry program is important to ensure the safety of both employees and customers; obviate charges
Local Flowers for Wine Country
Olivia Rivas connects her sustainable values with an aesthetic that reflects the unique beauty of Northern California.

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The importance of Sympathy Floral Tributes
Sympathy flowers are a vital part of any floral business. They offer comfort to grieving individuals and families and provide a tangible expression of support during such a difficult time. Full Article Below Source CREATE BEAUTIFUL FLORAL TRIBUTES: 9 SYMPATHY FLOWER...
Keeping Flowers Fresh
AFE-funded researchers at the University of Texas at Arlington have been hard at work trying to find a way to inhibit ethylene’s adverse effects, and recent discoveries may offer promising alternatives to the methods currently in use. Full Article Below Source...
In Season: Protea
By Nita Robertson, AIFD, CFD Botanical Name: Protea Common Name: Sugarbush Family: Proteaceae Pink Ice Resendiz Brothers The many species in the genus Protea are among the most fascinating flowers on the planet. The best-known genus in...
Rosaprima Launches Floraprima
Floraprima is redefining the floral industry with an exclusive range of specialty flowers available year-round. Source: Full Rosaprima Press Release Below ROSAPRIMA UNVEILS A NEW CHAPTER IN LUXURY FLORALS WITH THE LAUNCH OF FLORAPRIMA A WORLD OF BEAUTY ...
Sun Valley Floral Farms Shares About Growing Lilies
At Sun Valley Floral Farms in California, many flowers are being grown, including Oriental lilies and Oriental Trumpet Hybrid Lilies. But how are they grown, how is the vase life, what role does genetics play, and what are hot summer lilies? Full Article Below Source...
Charmelia campaign launched
Charmelia is a product from this Dutch breeder and is grown by Together2Grow in The Netherlands and Jardines de los Andes in the USA. Alongside the versatility of the colorful Charmelia collection, these varieties also have an exceptionally long vase life of up to 21...
My Magical Trip to Alexandra Farms
by Nita Robertson, AIFD, CFD In March, I went to Colombia to discover a piece of the country’s more than 8,000 hectares (approximately 20,000 acres) of land devoted to cut flower cultivation. Imagine you’re standing in a flower farm on a beautiful sunny day, with...
Fleurs De Villes Arrives in San Fransisco with its ‘Pride’ Show
From June 16 - July 4, experience Fleurs de Villes PRIDE at The San Francisco Mint - a remarkable floral celebration of LGBTQIA+ cultural icons, in partnership with San Francisco Pride. Full Press Release Below GLOBAL SENSATION FLEURS DE VILLES ARRIVES IN SAN...
Flower Consumers Will Pay More for Sustainable Practices
The results from a new consumer research study discovered that consumers are willing to pay a premium for sustainable practices. Full Article Below Source Flowerpowerdaily Flower Consumers Will Pay More for Sustainable Practices By Jill Brooke Flower design by T.J....