
“Where flowers bloom,
so does hope.”

Beatrice The B-happy Rose
Yellow roses are often overlooked, so we are championing the ‘Beatrice’™ (Auslevity) rose by David Austin Wedding Roses, particularly as the company refers to her as their “B”-happy rose.
Celebrating the Publication of Slow Flowers Journal
Debra Prinzing introduces her new book, Slow Flowers Journal, Volume One (Wildflower.Media, June 2020) and the original inspiration for the Slow Flowers Movement.
Designer’s Choice
Valentine’s Day was a huge success for Sellwood Flower Co., a retail flower shop located in one of Portland, Oregon’s busy pedestrian-friendly neighborhoods. It felt like a fitting
Scaling Your Floral Business Nationally
In the past, most florists were limited by geography in terms of how far they could expand their wedding, event or prom business. Those limitations no longer exist in today’s
Floral Couture Mystic UnVeiled
The aesthetics of floral couture captivate the creative imagination. Join Francoise Week’s And Carol Jillian behind the scenes of their latest photoshoot collaboration!
Ann’s Florist, Coffee & Wine Bar
Kim Fuentes is the floral designer and gift buyer at Ann’s Florist, Coffee & Wine Bar in Fort Lauderdale, Fla. This is her success story …
A Prairie Gathering
A first for the American Flowers Week botanical couture series, with a new state and a new look: A prairie-inspired creation from Moníca Pugh, of Floras & Bouquets LLC in Sioux Falls, South Dakota
Charting the Unchartable
Well, this is not the easiest time I have had writing my thoughts, let me tell you. In March, my husband David and I not only had to lay off our staff and close our store to customers and take orders
Proper Sanitation in the Floral Industry and Beyond
There are so many products for sale to help us clean, sanitize and disinfect. Never before in human history have we had so many potions, lotions and gadgets readily available to keep our environment sterile.
Petal Patterns
The prolific trial gardens and flower fields of Johnny’s Selected Seeds in Albion, Maine, a location for an American Flowers Week look in 2019, have inspired a new guest designer for 2020.

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Ikebana: Having Its Moment
By Jill Brooke Ikebana, the Japanese art of flower arranging that emphasizes form and balance and dates back to the 7th century, seems to be having a moment. The style, which translates as “way of flowers,” instructs its devoted practitioners to follow strict rules:...
The Journey of Motherhood as a Florist
A note from Native Poppy's co-owners Natalie Gill and Meg Blancato about their motherhood journeys. Happy Mother's day to all of our florist moms. Full Article Below Source Natalie + Meg: On Motherhood May 05, 2023 A note from Native Poppy's co-owners Natalie Gill and...
Carnations have made a comeback
The market for carnations is still going strong, says Andres Toro of Colibri Flowers. This Colombian farm grows carnations and spray carnations since 1987 and is expanding year after year. Full Article Below Source Andres Toro, Colibri Flowers: “Carnations have made a...
SAF’s Forecasting Your Future Course Series
The courses are presented by Manny and Clara Gonzales, a seasoned floral industry husband and wife team who are sharing the financial tactics and strategies that contributed to the success of their retail shop. Full Article Below...
Royal Flowers merges with The Elite Group
Ecuadorian grower and distributor Royal Flowers Group announced that it has entered into a merger agreement with The Elite Group. Customers can expect to see an even greater selection of high-quality flowers, along with improved customer service and faster delivery...
Flower Hats: Blooming in Popularity
Get on board with these statement-making high-society-approved fashion accessories. By Jill Brooke As a bon vivant who has traveled the globe, R. Couri Hay has seen his share of fashionable hats. The society columnist and publicist has had a front row seat...
Flowers we might expect to see at King Charles III’s coronation
For the King’s upcoming Coronation each bloom will be carefully selected for specific reasons. Whether a tcoronations, weddings or at the funerals of Royal Family members, each flower holds special significance. Full Article Below Source These are the flowers we might...
Art in Bloom 2023: North Carolina Museum of Art
Here are some gorgeous interpretations from the North Carolina Museum of Art, Art in Bloom event. Full Article Below Source Art in Bloom 2023: North Carolina Museum of Art Posted by Flowerpowerdaily Florists interpreting museum works are always a treat. Here are some...
Atlanta Market Summer 2023
Registration is open now for the July 11-17, 2023 Atlanta Market at AmericasMart Atlanta. Full Article Below Source Atlanta Market Expands Discovery Opportunities in Summer 2023 ATLANTA – March 24, 2023 – Atlanta Market is the biggest in-person buying opportunity...