“Where flowers bloom,
so does hope.”
RECENT POSTS
Creating Solutions
Things have changed rapidly over the last few months. What was working for your business last year most likely won’t work the same way this year. Wedding-focused businesses may face
Beatrice The B-happy Rose
Yellow roses are often overlooked, so we are championing the ‘Beatrice’™ (Auslevity) rose by David Austin Wedding Roses, particularly as the company refers to her as their “B”-happy rose.
Celebrating the Publication of Slow Flowers Journal
Debra Prinzing introduces her new book, Slow Flowers Journal, Volume One (Wildflower.Media, June 2020) and the original inspiration for the Slow Flowers Movement.
Designer’s Choice
Valentine’s Day was a huge success for Sellwood Flower Co., a retail flower shop located in one of Portland, Oregon’s busy pedestrian-friendly neighborhoods. It felt like a fitting
Scaling Your Floral Business Nationally
In the past, most florists were limited by geography in terms of how far they could expand their wedding, event or prom business. Those limitations no longer exist in today’s
Floral Couture Mystic UnVeiled
The aesthetics of floral couture captivate the creative imagination. Join Francoise Week’s And Carol Jillian behind the scenes of their latest photoshoot collaboration!
Ann’s Florist, Coffee & Wine Bar
Kim Fuentes is the floral designer and gift buyer at Ann’s Florist, Coffee & Wine Bar in Fort Lauderdale, Fla. This is her success story …
A Prairie Gathering
A first for the American Flowers Week botanical couture series, with a new state and a new look: A prairie-inspired creation from Moníca Pugh, of Floras & Bouquets LLC in Sioux Falls, South Dakota
Charting the Unchartable
Well, this is not the easiest time I have had writing my thoughts, let me tell you. In March, my husband David and I not only had to lay off our staff and close our store to customers and take orders
Proper Sanitation in the Floral Industry and Beyond
There are so many products for sale to help us clean, sanitize and disinfect. Never before in human history have we had so many potions, lotions and gadgets readily available to keep our environment sterile.
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Top Wedding Bouquet Trends for 2023
Wedding bouquet trends change yearly; 2023 is far more understated and minimalist. Full Article Below Source 6 TOP WEDDING BOUQUET TRENDS FOR 2023 MAY 17, 2023 RIO ROSES WEDDINGS TRENDS We know that wedding bouquet trends change every year — and 2023...
Top 10 Florist Education Opportunities in 2023
Invest in yourself this year by participating in one or more of these spectacular instructional events. By Nita Robertson, AIFD,CFD For florists looking to grow their businesses, investing in one’s education is one of the best ways to do that. Bettering oneself...
Rosaprima Launches Four New Rose Varieties
Rosaprima is thrilled to announce the launch of four new rose varieties this month—two spring color roses Cooldown and Miss Piggy and two neutral tone roses Aly and West Minster Abbey. Full Article Below Source: Rosaprima Press Release Rosaprima Launches Four...
de Young Museum Bouquet To Art Event
The popular “Bouquet to Art” event at the de Young Museum will be unveiled on June 5th. Continuing through June 11th, the San Francisco museum of fine art will be in bloom as over 100 florists interpret existing art in both paintings and...
ASCFG Announces 2023 Cut Flowers of the Year
The Association of Specialty Cut Flower Growers, Inc. (ASCFG) has selected varieties of cut flowers in four categories—Bulb, Fresh, Foliage, and Woody—as its Cut Flowers of the Year for 2023. Full Article Below Source ASCFG Press Release ASCFG Announces 2023 Cut...
30% more flower shipments at PortMiami for Mother’s Day 2023
This Mother’s Day PortMiami received 943 shipments of fresh flowers during the six weeks before the holiday. This was 30% more than the 725 shipments received in the same period a year before. Full Article Below Source PortMiami shares stats: US (FL): "30% more flower...
Tips for Hosting a Floral Design Workshop
Floral workshops are one of the best ways to increase your sales and engagement. But what goes into that exactly? Here are five tips for planning, setting up, and delivering a profitable workshop. Full Article Below Source 5 TIPS FOR HOSTING A FLORAL DESIGN WORKSHOP...
Florist Spotlight: Carlos Muina
Carlos Muina is a renowned florist who is the Head Designer and Director of Petal Productions, a full-service floral design and event production company. Learn about his work on a Miami wedding with Rosaprima’s outstanding variety, RP Moab. Full Article Below Source...
The California Winery That Uses Flowers Instead Of Grapes
To this date, Free Range Flower Winery has produced wines made from lavender, marigold, rose, hibiscus, feijoa (pineapple guava flowers), red clover, and rose hips. Full Article Below Source The California Winery That Uses Flowers Instead Of Grapes BY CATHERINE...
