“Where flowers bloom,
so does hope.”
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Question of the Month December
Our Question (and Answers) of the month: “What looks, color palettes or products are you most excited to be presenting to your customers this coming holiday season?”
Caring For Christmas Greens
Follow these simple tips to keep your holiday evergreens looking their freshest […]
On The Theme – December
As the days grow shorter and colder, it’s a time for friends and family to come closer together. Check out the inspirational commentary from WildFlower.Media publisher Travis Rigby […]
Christmas Trends 2020
Yes, Christmas 2020! Now is the time to start looking toward next year. To learn more from Bill Schaffer, AIFD, AAF, PFCI and Kristine Kratt, AIFD, PFCI, read on […]
Delivering the Farmgirl Flowers Brand Everywhere
Writer Jane DeMarco takes us on a visit with Christina Stembel, owner of FarmGirl Flowers. to learn how she went from bicycle couriers in San Francisco to a nation-wide flower delivery empire – and how she got us all to ask the question: “What’s in your wallet!?” FULL VIDEO INTERVIEW […]
Creativity
Brought to us by our friends at Smithers-Oasis, Floral Designer and Creative extraordinaire Mido Lee, a graduate of the Floristry program at CCSF, is considered a shining star on the floral horizon. Find out where she finds her Creativity! […]
Bloomers
Building a reputation along with store inventory is key to maintaining clients and shop success. Learn how Bloomers in San Francisco did just that. […]
Tis the Season
To learn why red roses are in short supply during the Christmas season, read on […]
Managing The Holiday Rush
In order to properly manage the holiday rush, you need the right tools. Learn how having the right apps can help manage your busy schedules and sales to create holiday and year-round success. Read on […]
Enticing Holiday Shoppers
Check out the merchandising tips that will have customers flocking to your store this holiday season. Read on […]
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Flower Auction Royal FloraHolland Explained
Royal FloraHolland gives you a little background information on how your flowers get to your home and how the flower auctions work. Learn more about this exciting process. Full Article Below Source Flower Auction Royal FloraHolland Explained Royal FloraHolland gives...
Western greens exports under pressure
Western Greens as a floral product dates back to the 1920s, and over the years, the demand for this product has increased significantly. "Europe is the largest market for Western Greens from the Pacific Northwest, with Salal representing 80% of the exported units",...
All About Carnations – January’s Flower
The carnation, the flower for January, is technically called “dianthus, " a combination of Greek words meaning “divine flower.” Learn more about the history of these beautiful blooms. Full Article below Source Flowerpowerdaily All About Carnations – January’s Flower...
Amazing Floral Artistry showcased at Rose Parade
Florist Poppy Parsons AIFD, CFD, CAFA, EMC, once again worked as a volunteer on the Donate Life float at the Rose Parade in Pasadena, California over the New Year. Donate Life claimed the Sweepstakes Award. This year’s theme was Year of the Dragon,...
FloraLife Offers New Floral Care Products for Flower Enthusiasts
FloraLife, a division of Smithers-Oasis Company, and worldwide leader in providing solutions throughout the flower journey from propagation to presentation is offering its new line of FloraLife® flower care products for consumers. the new line consists of...
The Innovation Behind The Sun Valley Group’s Patented Winter Spirit ILEX
Some plants are easier to breed than others. However, it takes a long time to breed ilex verticillata — commonly called winterberry. In 2006, Lane DeVries started working with some Ilex test plants, which he had planted on a plot of land in a beautiful location — on...
Gypsy Rose: It is a rose but looks like a filler
“It is a real breakthrough, a novelty in the world of cut roses and a new product line for the market,” says Bruno Etavard of Meilland when talking about their new variety Gypsy® Rose. It was introduced in 2021 and first planted by Kenyan farm Penta Flowers and...
Dark Pink Magenta Trending as Color for 2023
Magenta has been anointed the Pantone 2023 color of the year. Technically the color is Pantone 18-1750 Viva Magenta. Expect the color magenta to seep into every part of your world – in outdoor plants, event design, decor, and of course floral arrangements...
In Season: Hellebores
By Tonneli Grüetter Hellebores are winter-blooming annuals that feature resilient deep-green foliage. Because of their winter bloom times, hellebores have earned the nickname “winter roses.” Despite this beloved moniker, hellebores (genus Helleborus) have no...
