“Where flowers bloom,
so does hope.”
RECENT POSTS
Delivering the Farmgirl Flowers Brand Everywhere
Writer Jane DeMarco takes us on a visit with Christina Stembel, owner of FarmGirl Flowers. to learn how she went from bicycle couriers in San Francisco to a nation-wide flower delivery empire – and how she got us all to ask the question: “What’s in your wallet!?” FULL VIDEO INTERVIEW […]
Creativity
Brought to us by our friends at Smithers-Oasis, Floral Designer and Creative extraordinaire Mido Lee, a graduate of the Floristry program at CCSF, is considered a shining star on the floral horizon. Find out where she finds her Creativity! […]
Bloomers
Building a reputation along with store inventory is key to maintaining clients and shop success. Learn how Bloomers in San Francisco did just that. […]
Tis the Season
To learn why red roses are in short supply during the Christmas season, read on […]
Managing The Holiday Rush
In order to properly manage the holiday rush, you need the right tools. Learn how having the right apps can help manage your busy schedules and sales to create holiday and year-round success. Read on […]
Enticing Holiday Shoppers
Check out the merchandising tips that will have customers flocking to your store this holiday season. Read on […]
Question of the Month
“Fifty years has passed since the counterculture “flower power”/“flower children” era in San Francisco that was spawned by opposition to the Vietnam War. ""2019 also is the 50th anniversary of the Woodstock music festival. Are you seeing any influences from the hippie...
If You’re Going To San Francisco
Most people who have spent any time in San Francisco talk about how much they love the city. Small wonder; it’s a totally awesome place. San Francisco’s natural beauty, creative vibe and legendary social movements are an important part of what makes the city unique. This cool coastal city has a relatively small population…
Slow Flowers Journal
Check out Debra Prinzing’s Slow Flower Journal for her look at at a San Francisco florist who has built her brand around the all-important sustainable design. Read more […]
Wear Flowers in Your Hair
If you’re going to San Francisco, be sure to wear some flowers in your hair. Learn more about the power of flowers in San Fran […]
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Rose Bowl floats are not immune to inflation, leaving builders looking for new ideas
The cost of flowers, steel, and other supplies critical to creating the elaborate and iconic floats that roll down Colorado Boulevard on New Year’s Day has risen significantly over the past year, and the builders of the colorful floats are feeling the pressure as the...
Rosaprima adds anemones to their catalog
For 27 years, Rosaprima has focused on cultivating and curating a collection of unique roses, becoming Ecuador's largest premium rose grower. However, after almost three decades, they decided to expand their product range, first with ranunculus, and now with anemones...
12 Days of Giving Back to the Floriculture Community
The American Floral Endowment (AFE) is kicking off 12 Days of Giving Back Through AFE today across their communications and social media platforms. The campaign highlights industry successes and growth made possible through donors’ support of the Endowment’s...
That Flower Feeling Wins Prestigious Marketing Award
“That Flower Feeling”, a brand representing the U.S. fresh cut flower and foliage industry, has been awarded a Bronze Award in the ‘Luxury and Premium Brand’ category in the global Epica Awards. In partnership with 180 Amsterdam, CalFlowers association launched...
Stay Sharp
Your Guide to Floral Cutting Tools by Tonneli Grüetter SCISSORS Scissors are an excellent choice for beginning florists not yet ready to try the knife. Scissors are available in many styles and should be selected to suit the user’s dominant hand. We recommend keeping...
Floral products remain a December holiday season staple
IFPA recently conducted an industry pulse check to determine consumer sentiment around floral purchases for the December 2022 holiday season. Despite the upcoming financial insecurities, US consumers still seem eager to decorate their homes with flowers and plants...
For Those Struggling During Holidays – These Flowers Help
Since not everyone is having a jolly good time this season, let’s give some floral love to those who may be struggling. No act of love is ever wasted – especially when expressed with flowers. "Inspired by Kenny Chesney’s loss of his beloved dog, the work...
Truckload market loosens again as tender rejections touch new low
By now, most industry observers and analysts agree that the U.S. truckload market has slowed significantly, part of a broader goods normalization and hangover in our COVID recovery. Trucking carriers have reacted to the slowing business environment by deploying their...
Increase Your Online Floral Sales For Christmas 2022
Rio Roses shared digital marketing ideas for your online floral business. One tip for bringing more customers to your website is to turn up the holiday cheer by making holiday themed landing pages. The faster you get your digital marketing going, the sooner you’ll...
