“Where flowers bloom,
so does hope.”
RECENT POSTS
“Garden Rose Design Contest” Winners Showcase
"Alexandra Farms’ second-annual contest generated excitement around the world, drawing entries from more than 200 designers in 34 countries." Cheers to Alexandra Farms – the premier grower of premium garden roses in Colombia – for hosting its spectacular “Garden Rose...
Floralista
After graduating from the Maureen Sullivan Floral Design School in Vancouver, I went in search of work. It wasn’t easy for someone very young and with no experience. I worked at a couple of florist stores and then landed a job as lead designer at a small shop, still barely making minimum wage.
Question Of The Month – October
"If you provide floral services for corporate clients, how did you break into that segment? What advice do you have for reaching this client base and serving corporate clients?" I do it the old-fashioned way: I walk in the door and introduce myself; I bring a small...
Parties and Events
Ideas and inspiration for corporate events and party celebrations of all sizes and budgets. …
From the Publisher
This is the fourth year of my short career so far in the floral world, and I’m finding that the best reward is building wonderful new friendships – with my team, our advertisers and, of course, many of our wonderful readers. Each of you, in your own ways, have taken me under your wing and taught me your corner of this industry, and I am forever grateful. […]
Renew, Reuse and Repurpose
One designer’s vintage and retro collections underscore her sustainable brand in the wedding marketplaceAmy Beausir owns Molly & Myrtle, an Indianapolis, Ind.-based urban flower farm and design studio filled with curated wedding supplies to help couples go...
Plumed And Preserved
Dried and preserved botanicals are making a comeback. Welcome back, pampas grass!
Preventing Common Flower Problems
"Preemptive measures are vital to keeping flowers and sales healthy." Working in the floral industry, you need a full complement of flowers in the best condition possible; flowers with diseases can ruin your business quickly. Here are some of the top flower maladies...
Why EVERY Florist Should Do Weddings
There is no doubt that a happy couple will always come back to you for all of life’s flower needs for the foreseeable future. This is valuable ongoing repeat recurring business, at 100 percent of the sale – much better than discounted incoming wire-service orders. Not to mention, the cost of customer acquisition is less because those clients are already your customers. […]
Showcasing Mums and More at the Chinese Garden in Portland
"The Ninth Moon Floral Design Showcase brought out the best of the Pacific Northwest again this year." Like salmon swimming upstream – navigating dangerous waters, getting pushed back and leaping forward – life can be challenging. And when those salmon...
Let’s get social! Join our social communities.
In Season: Hellebores
By Tonneli Grüetter Hellebores are winter-blooming annuals that feature resilient deep-green foliage. Because of their winter bloom times, hellebores have earned the nickname “winter roses.” Despite this beloved moniker, hellebores (genus Helleborus) have no...
Jung Lee Made Roses and Iris Stars of U.S. State Dinner Gala
What flowers were used for the U.S. state dinner honoring French president Emmanuel Macron? Created by event planner Jung Lee – and her company Fete – the flowers are inspired by how both the U.S. and French flags are red, white and blue. The flowers are mainly roses...
Rose Bowl floats are not immune to inflation, leaving builders looking for new ideas
The cost of flowers, steel, and other supplies critical to creating the elaborate and iconic floats that roll down Colorado Boulevard on New Year’s Day has risen significantly over the past year, and the builders of the colorful floats are feeling the pressure as the...
Rosaprima adds anemones to their catalog
For 27 years, Rosaprima has focused on cultivating and curating a collection of unique roses, becoming Ecuador's largest premium rose grower. However, after almost three decades, they decided to expand their product range, first with ranunculus, and now with anemones...
12 Days of Giving Back to the Floriculture Community
The American Floral Endowment (AFE) is kicking off 12 Days of Giving Back Through AFE today across their communications and social media platforms. The campaign highlights industry successes and growth made possible through donors’ support of the Endowment’s...
That Flower Feeling Wins Prestigious Marketing Award
“That Flower Feeling”, a brand representing the U.S. fresh cut flower and foliage industry, has been awarded a Bronze Award in the ‘Luxury and Premium Brand’ category in the global Epica Awards. In partnership with 180 Amsterdam, CalFlowers association launched...
Stay Sharp
Your Guide to Floral Cutting Tools by Tonneli Grüetter SCISSORS Scissors are an excellent choice for beginning florists not yet ready to try the knife. Scissors are available in many styles and should be selected to suit the user’s dominant hand. We recommend keeping...
Floral products remain a December holiday season staple
IFPA recently conducted an industry pulse check to determine consumer sentiment around floral purchases for the December 2022 holiday season. Despite the upcoming financial insecurities, US consumers still seem eager to decorate their homes with flowers and plants...
For Those Struggling During Holidays – These Flowers Help
Since not everyone is having a jolly good time this season, let’s give some floral love to those who may be struggling. No act of love is ever wasted – especially when expressed with flowers. "Inspired by Kenny Chesney’s loss of his beloved dog, the work...
