“Where flowers bloom,
so does hope.”
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2019 Jim Johnson Cup
"This third-annual competition showcased the talents of 17 floral artists from Texas and four other states." Jim Johnson Cup 2019 judges (from left): Donna Senter, AIFD; Alan Masters, AIFD; and Ted Bruehl, AIFD. Jim Johnson, AIFD, AAF, TMF (second from right) poses...
Not Just An Ordinary Kind Of Day!
"The Texas State Florists’ Association crowned the 2019 “Texas Designer of the Year” in a spectacular manner at the Texas State Capital." It may have seemed like any ordinary day at the Texas State Capitol, but for five of Texas State Florists’ Association (TSFA)’s...
Solabee Flowers & Botanicals
Two beautiful stores rise from the ashes of 2008’s Great Recession. In 2008, Solabee’s co-owner, Sarah Helmstetter, and I had both been managing floral departments in two different locations. The financial crisis hit, and within three months, our floral departments had lost 60 percent of business. It was a blood bath. I took a layoff option and set out to find work, which wasn’t there. Sarah and I teamed up to help each other.
The Business of (Profitable) Weddings
The business of weddings constantly changes and evolves as new generations of bridal customers emerge, so we asked seven wedding floral specialists from across the U.S. to share how they attract new bridal clients to their businesses, close sales and work with couples...
Calendar of Events – August September
Tennessee State Florists Assn. 2019 Flower Forum (2-4) MinneapolisMART Gift, Home & Accessory Show Minnetonka, Minn. (2-6), American Grown Field to Vase Dinner; Homer, Alaska Biloxi Mississippi Wholesale Gift Show (3-5)
Question of the Month
How big of a trend is “floral couture” in your shop and among your customers? If you sell “wearable florals,” what items are the most popular? Or is this trend something that we, as florists, are just entertaining ourselves with?
From The Publisher
One life is all we have, and we live it as we believe in living it. But to sacrifice what you are and to live without belief, that is a fate more terrible than dying.
Floral Festivities
Thanks to receiving a coveted press credential badge, I spent three days at the Royal Horticultural Society (RHS) Chelsea Flower Show (May 21-25). The legendary event is considered the official kick-off to gardening season in Great Britain, and it was a thrill to be part of the floral festivities.
The Mayesh Ecuadorian Experience
Quito workshop leaves attendees with renewed passion for the floral industry. When you work with flowers, events and people, you quickly get a sense for when you’re experiencing something that is extra special.
Bouquets To Art
Floral designers interpret paintings and sculptures at San Francisco’s de Young Museum. Floral designers interpret paintings and sculptures at San Francisco’s de Young Museum. It’s 10 a.m. on Monday, June 3, and 115 floral designers, plus assistants, are racing the clock
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Four New Looks in Holiday Décor for 2022
By Tonneli Grüetter Holiday season 2022 is nearly here, and much like the seismic shifts we have seen in fashion this year, such as the ousting of skinny jeans, we are expecting a big refresh in the category of holiday décor. Try these four trends to delight your...
Global Produce and Flower Show
By Nita Robertson AIFD, CFD The global produce and floral show occurred on October 27-29, 2022, at the Orange Cunty Convention center in Orlando, FL. The show brings together produce and floral industry leaders, retail buyers, food safety experts, and...
Albin Hagstrom & Son Officially Begins 2022 Christmas Production
Albin Hagstrom & Son, Inc. is excited to announce that Christmas product production for their 2022 holiday season has officially started. Known for its beauty and longevity, each year, hundreds of handcrafted wreaths and other pieces of decor, thousands of feet of...
Day of the Dead
The celebration of Dia de Los Muertos, the Day of the Dead, is upon us. Over 3,000 years ago, the Aztecs loved the marigold and celebrated the tradition of putting flowers on the graves of loved ones to reconnect to them with a reunion that includes flowers, food,...
Relieve The Stress of the Holidays with Long-Lasting Lilies
U.S. lily growers, and their European bulb suppliers, want to encourage consumers to bring beautiful lily flowers to their homes to help relieve stress this holiday season the natural way by providing calming feelings of comfort. The Garden Media Group announces that...
Ready for IFTF 2022? November 9-11, Vijfhuizen, NL
The International Floriculture Trade Fair (IFTF) is one of the leading floriculture fairs, with exhibitors and visitors from all over the world. IFTF 2022 is getting ready to receive thousands of international trade visitors. With over 275 participating...
Marketing Tips for a Successful Thanksgiving
With some smart marketing, you can take advantage of increased revenue for thanksgiving week and the entire month of November. Here are some ideas you can use to generate more Thanksgiving sales and many new customers. Full Article Below Source 7 MARKETING TIPS FOR A...
Lavender Now Linked to Romance
In explaining the track, Lavender haze, from her just released “Midnight’s” studio album, Taylor Swift shared on Instagram how she heard the phrase on the TV show, “Mad Men” and was intrigued. “I looked it up because I thought it sounded cool,” said Swift. “And it...
The first lady’s luncheon showcases certified American grown farms
In September, Certified American Grown was again a tremendous supporter and sponsor of the bi-partisan First Lady’s Luncheon, held annually by The Congressional Club in Washington, DC. Certified American Grown flowers were showcased at this special event. The...
