“Where flowers bloom,
so does hope.”
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Instagrammer Of The Month
When Florence Kennedy started using Instagram a little more than six years ago, she did so for one simple reason: “Mainly to spam friends with photos of my dog,” she says.
Trending Now
"Moth orchids fused with gold textural leaves forms stylish wearable accessories. " MATERIALS Moth orchid (Phalaenopsis amabilis), flaming Katy (Kalanchoe blossfeldiana), tutsan (Hypericum androsaemum), broom (Genista spp.) and succulent (Echeveria agavoides...
Touchpad Technology
"New iPad positions itself as a top tool for wedding and event planners." Product Efficiency After working in technology for years, people may be skeptical of the hype when new (or improved) products come out. Because Apple is also the master of “hype,” that makes...
Creativity
Thanks to the crash of the high-tech industry a few decades ago, Dalia Bortolotti, EMC, freelance floral designer and educator from Carp, Ont., Canada, shifted her professional path from the telecommunication industry to floral design. She reinvented herself within...
2019 Jim Johnson Cup
"This third-annual competition showcased the talents of 17 floral artists from Texas and four other states." Jim Johnson Cup 2019 judges (from left): Donna Senter, AIFD; Alan Masters, AIFD; and Ted Bruehl, AIFD. Jim Johnson, AIFD, AAF, TMF (second from right) poses...
Not Just An Ordinary Kind Of Day!
"The Texas State Florists’ Association crowned the 2019 “Texas Designer of the Year” in a spectacular manner at the Texas State Capital." It may have seemed like any ordinary day at the Texas State Capitol, but for five of Texas State Florists’ Association (TSFA)’s...
Solabee Flowers & Botanicals
Two beautiful stores rise from the ashes of 2008’s Great Recession. In 2008, Solabee’s co-owner, Sarah Helmstetter, and I had both been managing floral departments in two different locations. The financial crisis hit, and within three months, our floral departments had lost 60 percent of business. It was a blood bath. I took a layoff option and set out to find work, which wasn’t there. Sarah and I teamed up to help each other.
The Business of (Profitable) Weddings
The business of weddings constantly changes and evolves as new generations of bridal customers emerge, so we asked seven wedding floral specialists from across the U.S. to share how they attract new bridal clients to their businesses, close sales and work with couples...
Calendar of Events – August September
Tennessee State Florists Assn. 2019 Flower Forum (2-4) MinneapolisMART Gift, Home & Accessory Show Minnetonka, Minn. (2-6), American Grown Field to Vase Dinner; Homer, Alaska Biloxi Mississippi Wholesale Gift Show (3-5)
Question of the Month
How big of a trend is “floral couture” in your shop and among your customers? If you sell “wearable florals,” what items are the most popular? Or is this trend something that we, as florists, are just entertaining ourselves with?
Let’s get social! Join our social communities.
Dried Botanical Trends Across the Pond
By Yoli LaGuerre, AIFD, CFD, EMC Photo by Yoli LaGuerre, AIFD, CFD, EMC Floral designers are members of a community of curious and passionate people, constantly exploring the magic of what inspires them. This curiosity propelled me to travel to Katowice, Poland, in...
Panama City’s first mobile flower trailer blooms with build-your-own bouquet bar
What started as a foldable table and a bunch of flowers at weekly farmers' markets has blossomed into Bay County's first mobile flower trailer. The flower options offer a mix of unique and specially selected and are frequently rotated to give a wider variety. Lauren...
Atlanta Market Winter 2023
Source: IMC Press Release ATLANTA – November 3, 2022 – The nation’s most comprehensive gift marketplace – Atlanta Market – continues its growth acceleration into 2023 with some 23 showroom updates refreshing its 700+ showrooms for the January 10-16 Market at...
AFE Launches New Career Center Campaign
The American Floral Endowment (AFE) is launching a new campaign promoting the AFE Career Center and is encouraging all job-seekers interested in a career in the floral or horticulture industry to upload their resume. The AFE Career...
Ryan Black and Jet Fresh Flowers win SAF 2022 Marketer of the Year Award
Each year the Society of American Florists honors a Marketer of the Year, uncovering the most unique, innovative, and successful marketing efforts that have shaped the flower industry. This year, the title for SAF 2022 Marketer of the Year went to Marketing and Media...
Water Quality and Flower Longevity
Are you doing everything right, but your flowers still don’t last as long as they should? It could be your water. By Terril A. Nell, Ph.D., AAF Research Director, American Floral Endowment Flowers live or die based on the availability of water to stems, leaves and...
IFTF 2022 Will Be One of the Best Fairs in Decades
IFTF 2022 is set to take place at the Greater Amsterdam Expo (formerly known as Haarlemmermeer Expo) between 9 and 11 November. With over 275 exhibitors, thousands of pre-registered international visitors will be in awe of the effort made to build the most beautiful...
Floral Marketer of the Year Announced at IFPA
International Fresh Produce Association (IFPA) announced the winner of the Floral Marketer of the Year award at the Floral Reception at this year’s Global Produce & Floral Show. This year’s winner is Sun Valley Floral Farms President and CEO, Lane...
Battle of the Blooms: Interflora World Cup coming to UK
The world’s biggest and most prestigious floral design competition, the Interflora World Cup, is coming to the UK for the first time in 2023. The event will take place at Manchester Central from 7th - 9th September 2023. World class florists from 25 countries will...
