Our January
Issue is Here!
-
American Floral Trends Forecast 2023
-
Florist Spotlight: Mariela Mazzei
-
Studio Versus Store: Which is Right for You?
- Realistic Pricing
- Creative Tutorials, Coming Events and more!
To purchase a print copy of the issue, please visit our shop
from the magazine
features
the Latest from our pages
The Point of Point-of-Sale Systems
Having a POS system specific to your flower shop can help you save and make money while building customer satisfaction. By Andrew Joseph At one time, a point-of-sale (POS) system referred to the cash register within a retail shop. So, by that...
A Day in the Life of a Retail Flower Shop Owner
Behind the scenes at Debbie’s Bloomers in El Paso, Texas, with Marisa Guerrero, AIFD, CFD. By Nita Robertson, AIFD, CFD Debbie’s Bloomers is El Paso, Texas’ one-stop-shop for beautiful flowers, gifts and home décor. Since 1985, its mission has...
Engaged Employees
A great workplace, with staffers who enjoy their jobs, can drive both productivity and sales. By Phillip M. Perry “Hire motivated people who can help your business grow.” That popular mantra has always been easier said than done. And today, the...
“Best in Blooms”
Meet the winner and finalists in FR’s latest flower design contest. By Nita Robertson, AIFD, CFD Sponsored by Melrose International Florists’ Review is excited to present the winner and top two finalists in our March 2023 “Best in...
Email Marketing Guide
Some consider it low-tech, but if it works (and it does—still), who cares? By Andrew Joseph Some people, when considering ways to market their flower enterprises, are old school—newspapers, magazines, billboards, fliers and pamphlets while others...
The Perils and Pleasures of Transporting Flowers
Tips for getting your designs to their destinations safely and easily. By Jill Brooke Ask any florist the best part of his or her job, and the answer will be the same. It’s that time composing an arrangement and producing a symphony of color with...
join us on instagram
Florist SpoTlight
Industry News
The impact of the U.S. tariffs on the floral industry
And the tariff conversation continues. Join Rodrigo Leiva of Esmeralda Farms and Christine Boldt of AFIA as well as Kate Pen of SAF shared their insights at The New Bloom Show. Full Article Here Source: Floraldaily.com The New Bloom Show: The...
U.S. Consumer Views on Sustainability in Floral Purchases
The Floral Marketing Fund’s recent study, U.S. Consumer Perceptions & Willingness to Pay for Sustainable Environmental Practices in the Floral Industry, explores consumers’ perspectives on sustainable practices, including locally-sourcing...
The 12 Best “Jeopardy” Questions Inspired by Flowers
Fun trivia questions inspired by flowers. Full Article Here Source: flowerpowerdaily.com The 12 Best “Jeopardy” Questions Inspired by Flowers By Jill Brooke Of the many flower related questions, here are 12 “Jeopardy” questions inspired by the...
Strategies to Boost Your Administrative Professionals Day Sales
Administrative Professionals Day, on April 23 this year, is a great time to appreciate office staff. This article shares strategies to capitalize on this popular gift-giving occasion. Full Article Here Source: Rio Roses 7 Proven Strategies to Boost...
Let’s Socialize
Tutorials
Education
