Our January
Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials, Coming Events and more!

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Flower Refrigeration 101

by FR Team | November 29, 2021 | Floristry Business, Main Theme Story | 0 Comments

IT’S NOT JUST ABOUT MAKING THINGS COOL By Andrew Joseph The first clue we at Florists’ Review can give to those examining the concept of adding a cooler unit for their flower businesses—it’s right there in the headline: “Flower.”It can be a flower display refrigerator...

Trends and Forecasts For The Balloon Industry

by FR Team | November 8, 2021 | Main Theme Story | 0 Comments

The outlook appears buoyant: Balloon designs and décor from the past are on trend again, and the pandemic has spawned a new appreciation for these inflatables by consumers. By Brenda Silva In today’s balloon industry, it seems the adage “Everything old is new again”...

The Great Tablescape

by FR Team | October 25, 2021 | Main Theme Story | 0 Comments

By Nita Robertson AIFD, CFD Tablescapes are wonderful ways to decorate tables for any special occasion, especially the holidays. But exactly what are tablescapes? Tablescapes are artistic arrangements of multiple articles on a table to create a dramatic table décor...

Wreaths For Every Occasion

by FR Team | September 13, 2021 | Floral Trends, Main Theme Story | 0 Comments

With Interest in Wreaths Exploding, Discover the Latest Trends in this Category of Floral Design By Tonneli Grüetter The wreath business is big. But has your business fully tapped into this a booming niche? From easy-selling dried wreaths to the heartfelt floral...

July 2021 “Best in Blooms” Winner

by FR Team | July 16, 2021 | Main Theme Story | 0 Comments

Meet the winner and other finalists in FR's new bimonthly flower design contest. Florists’ Review is excited to present the finalists in the second installment of our new “Best in Blooms” contest series—the theme of which is “The Great Gatsby.” More than 70 floral...

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Email Marketing Guide

Some consider it low-tech, but if it works (and it does—still), who cares? By Andrew Joseph Some people, when considering ways to market their flower enterprises, are old school—newspapers, magazines, billboards, fliers and pamphlets while others...

The Perils and Pleasures of Transporting Flowers

Tips for getting your designs to their destinations safely and easily. By Jill Brooke Ask any florist the best part of his or her job, and the answer will be the same. It’s that time composing an arrangement and producing a symphony of color with...

The Day in the Life of a Studio Florist

Studio florists typically work out of nonretail spaces, often outfitted for large-scale wedding and event design. Clients are served via online, telephone or in person by appointment. The majority of studio florists design for weddings, parties,...

Florist Spotlight: Mariela Mazzei

Florist Profile Mariela Mazzei Madonna Lily Miami, Fla. @madonna__lily_ Mariela was the winner of our 2021 Valentine's Day Contest. FR: How did you get your start in the florist industry? MM: I’m from Venezuela, so I grew up in all surrounded...

Enter FR’s Latest Best in Blooms Design Contest

Submission for the Florists' Review BEST IN BLOOMS March 2023 Contest Sponsored by Melrose International Enter FR's Best in Blooms Design Contest today! Enter for your chance to win a Florist Spotlight feature in Florists' Review magazine AND win...

Studio Versus Store: Which Business Model is Right for You?

By Nita Robertson. AIFD, CFD A career with flowers can take on many different forms. Here, we will explore the studio and retail flower shop business models. A huge factor in deciding which business model is right for you is personal lifestyle...

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