Our January
Issue is Here!
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American Floral Trends Forecast 2023
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Florist Spotlight: Mariela Mazzei
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Studio Versus Store: Which is Right for You?
- Realistic Pricing
- Creative Tutorials, Coming Events and more!
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from the magazine
features
the Latest from our pages
How To Provide “Five-star” Customer Service
Tips and inspiration for elevating the experiences that customers will have with your business to an unrivaled level. By Melinda R. Cordell Providing extraordinary service is crucial for building a loyal customer base and growing your business. But...
Buy Local, Sell Local
Offering locally and regionally crafted and grown products in your retail shop can have many positive impacts—including increased sales. By Nita Robertson, AIFD, CFD Selling locally and regionally made products, including unique...
Alexandra Farms 2023 Garden Rose Design Contest
The 2023 “Alexandra Farms Garden Rose Design Contest” is your next opportunity to showcase your floral design creativity and mastery to the world. Floral designers are invited to share their best work using garden roses in our sixth annual contest,...
Enter Our July Best in Blooms Design Contest- American Grown Edition
Submission for the Florists' Review BEST IN BLOOMS July 2023 Contest Submit your entry below to become a semi-finalist in our BEST in Blooms July 2023 American Grown contest. Four semi-finalists will be chosen to compete in the finals,...
Getting the Brand Together
Discover the dos and don’ts of how to establish, grow and promote your brand. By Andrew Joseph If we told you there was a way you could establish and grow a relationship between your brand (company) and consumers, how much would you pay? Well, you...
Florist Spotlight: Marie Danielle Vil-Young
By Nita Robertson, AIFD, CFD Marie Danielle Vil-Young À Votre Service Events New York, N.Y., and Paramus and Milltown, N.J. avsevent.com, avsflowers.com Instagram: @avsevents, @avsflowers Facebook: @avsevent The winner of FR’s May 2022 “Best...
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Florist SpoTlight
Industry News
Dutch Lily Days 2025
From June 3 to 6, a total of 13 lily bulb exporters opened the doors of their test greenhouses to their customers from far and wide. The exporters test the properties and quality of their bulbs in these greenhouses. They also test the potential of...
The Flower Frog Revival
Flower frogs are making a comeback in modern design. As more florists seek sustainable practices, the flower frog has been rediscovered. Full Article Here Source Mayesh What's a Flower Frog? Join the eco-friendly movement with the Flower Frog! It's...
Best Edible Flowers
Here's a look at using edible flowers that are both visually stunning and deliciously useful. Full Article Here Source Flowerpowerdaily 12 Best Edible Flowers to Add Color and Flavor to Your Dishes By Jill Brooke Who says fabulous has to be...
Florist Jokes That Bloom with Humor
Here are some fun, florist-friendly jokes to brighten your workday. 🌸 Why do florists always drive so fast?Because they have petal to the metal! 🌹 What do you call a country where all the florists live?Tulipmania! 💐 Why did the flower start a...
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