Our January
Issue is Here!
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American Floral Trends Forecast 2023
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Florist Spotlight: Mariela Mazzei
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Studio Versus Store: Which is Right for You?
- Realistic Pricing
- Creative Tutorials, Coming Events and more!
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from the magazine
features
the Latest from our pages
Do You Have What It Takes for a Really Big Show?
Tips for creating an exhibit for the PHS Philadelphia Flower Show, the largest horticultural event in the USA (this info also applies to participating in smaller flower shows in your area) By Jill Brooke It’s not a surprise that many florists dream...
Retail Forecast 2024
High interest rates and slower economic growth are expected to put increasing pressure on retail profits this year, but, on the bright side, many economists expect inflation to decrease to desired levels by year-end By Phillip M. Perry Fasten your...
Florist Spotlight: Yamile Bulos
Yamile Bulos San José del Cabo (Los Cabos), Baja California Sur, Mexico Instagram: @yamilebulos_floraldesigner Facebook: @yamilebulosfloraldesigner Tell us a little about yourself. I was born in Mexico City but grew up in a small town in the state...
Pricing for Profit
Tips and strategies for establishing retail pricing structures that will ensure your business’s profitability and financial stability. By Nita Robertson, AIFD, CFD Effective pricing is essential for the success of your florist business. By...
The Value of Floral Accreditation and Certification
A look at the benefits of education programs offered by international, national, regional and state florist associations and organizations. By Nita Robertson, AIFD, CFD Education is a great pathway to advance in any career, and it is important for...
The Life of a Traveling Freelance Floral Designer
Tips for sharing your vision and expectations with freelancers—enabling them to perform at peak efficiency. By Molly Lucille Freelancing has long been a backbone of the flower industry, and it has grown exponentially as a career-style choice for...
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Florist SpoTlight
Industry News
AFE 2025-26 educational grants fueling growth
September 10, 2025 Supporting education that inspires, informs and prepares the floral industry for a bright future is one of the American Floral Endowment’s core funding programs. This year, 17 organizations were awarded educational...
Hydrangea Decor for Fabulous Fall Tables
By Jill Brooke Photo: Flowerpowerdaily The Hampton Classic is always my go-to place to survey the best table scapes trends of the year. I was particularly impressed with how hydrangeas were used in a variety of tables to beautifully transition...
THE PETE GARCIA COMPANY™ AND SEAMAN PAPER COMPANY JOIN FORCES
The Pete Garcia Company™ has entered into an exclusive agreement with Seaman Paper Company for the Wholesale Floral marketplace. We are pleased to launch together the SatinWrap® Floral line - across North America (U.S. & Canada), Hawaii,...
2025 FTD Member Award Recipients
Chicago, IL – August 26, 2025 – In celebration of its 115th anniversary, FTD is proud to announce the recipients of the prestigious FTD Member Awards, honoring florists who exemplify excellence, service, and innovation in the floral industry. This...
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