Our January
Issue is Here!
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American Floral Trends Forecast 2023
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Florist Spotlight: Mariela Mazzei
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Studio Versus Store: Which is Right for You?
- Realistic Pricing
- Creative Tutorials, Coming Events and more!
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from the magazine
features
the Latest from our pages
Learning To Say No to a Zillion Requests for Free Flowers
By Jill Brooke On any given day, Joost Bongaerts, owner and CEO of Carpinteria, Calif.-based flower wholesaler Florabundance, juggles countless calls and requests. Aside from fulfilling thousands of orders for fresh cut flowers around the...
Highlights of AIFD’s Spectacular 2023 National Symposium in Chicago
"GROW" By Nita Robertson, AIFD, CFD Established in 1965, the American Institute of Floral Designers (AIFD) is a nonprofit organization dedicated to establishing, maintaining and recognizing the highest standard of professional floral...
Florists’ Reviews 2023 Autumn Wedding Contest
Enter our latest contest by sharing your autumn wedding work According to The Knot and WeddingWire, October and September are the most popular months for weddings (No. 1 and No. 2, respectively), surpassing June (No. 3) for the past...
Safeguard Your Business: Insurance Secrets Every Florist Should Know
By Melinda R. Cordell Maybe insurance is the least sexiest topic ever. But that all changes when a stolen car crashes into your storefront. In July 2022, Native Poppy in South Park, San Diego, California, was coming out of the pandemic and...
Florist Spotlight:Leah McLean
Leah McLean The Salted Image Pittsburgh, Pa. thesaltedimage.com @thesaltedimage Leah McLean is a still-life and portrait photographer who is obsessed with all things art, light and floral. She is fascinated by the intricate beauty of flowers...
Special Care for Summer Flowers
By Terril A. Nell, Ph.D., AAF Research Coordinator at the American Floral Endowment Professor Emeritus of Floriculture at the University of Florida Summer provides a host of seasonal cut flowers to expand the palette of flower colors and forms....
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Industry News
The Xlence® Journey: From Innovation to Icon
Redefining the traditional baby’s breath, XLENCE® by Danziger brings unmatched elegance, versatility, and sustainability to floral design. Read Full Article Here Source: Danziger THE XLENCE® JOURNEY: FROM INNOVATION TO ICON Nov 25, 2024 XLENCE®...
Pricing Wedding Flowers
Learning to price wedding floral arrangements is crucial for florists to ensure profitability and avoid underpricing, which can lead to financial losses. Accurate pricing involves covering costs, meeting client expectations, and maintaining a...
Transform Your Floral Business with QR Zipper
QR Zipper is transforming how businesses and consumers connect by embedding personalized, interactive digital content into physical products. One of the most exciting uses of QR codes is their ability to link physical items directly to digital...
Alexandra Farms Unveils Two New Wabara Rose Varieties
At this years IFTF show in November Alexandra Farms announced two new Wabara varieties that will be released in 2025. Introducing Issei and the Hana Spr to the Wabara collection. Full Article Below from Floraldaily.com Source Alexandra Farms...
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