Our January
Issue is Here!
-
American Floral Trends Forecast 2023
-
Florist Spotlight: Mariela Mazzei
-
Studio Versus Store: Which is Right for You?
- Realistic Pricing
- Creative Tutorials, Coming Events and more!
To purchase a print copy of the issue, please visit our shop
from the magazine
features
the Latest from our pages
The Value of Floral Accreditation and Certification
A look at the benefits of education programs offered by international, national, regional and state florist associations and organizations. By Nita Robertson, AIFD, CFD Education is a great pathway to advance in any career, and it is important for...
The Life of a Traveling Freelance Floral Designer
Tips for sharing your vision and expectations with freelancers—enabling them to perform at peak efficiency. By Molly Lucille Freelancing has long been a backbone of the flower industry, and it has grown exponentially as a career-style choice for...
50 Must-attend Floral Events in 2024
Education, inspiration, rejuvenation, relationship and connection building, exotic locales—national and international conventions and trade shows in 2024 offer something for everyone in the flower industry. The floral industry is blessed in many...
A Call for Entries for Florists’ Reviews Picture Perfect Wedding Contest
Florists' Review Presents our 25th Annual Picture Perfect Wedding Contest It's here! Our Annual Picture Perfect Wedding contest is here for you to submit your best wedding florals for 2023 in any or all of the categories below: • Bouquets •...
Managing Online Reviews of Your Business
Tips for responding to comments posted about your business—both good and bad reviews By Andrew Joseph According to no less an authority on not being ignored, famed author and bon vivant Oscar Wilde once said, “There’s only one thing in the world...
Proflora 2023
Highlights from Colombia’s international cut flower trade show By Nita Robertson, AIFD, CFD Started in 1991, Proflora is a biennial international trade show for the cut flower industry organized by Asocolflores, the Association of Colombian Flower...
join us on instagram
Florist SpoTlight
Industry News
Roselily: A Double Bloom That Doubles Your Design Potential
For florists, innovation often begins with the flowers themselves. The Roselily—a groundbreaking hybrid developed in the Netherlands—has quickly become one of the most exciting additions to the professional flower market. With its pollen-free...
Extending the Vase Life of Gerbera Flowers with Silver Nanoparticles
A team of researchers at Bangladesh Agricultural University (BAU) has discovered an innovative way to nearly double the vase life of gerbera flowers using eco-friendly silver nanoparticles derived from tea leaf extract. The study found that these...
Let’s Rally Together!
Your Chance to Win BIG & Support Our Industry! Your Chance to Win Big is Here! We're kicking off our exciting raffle, and your participation directly fuels our mission to promote flowers to consumers nationwide. Every ticket you buy helps us...
The Beauty of the Black Dahlia
The Black Dahlia flower embodies a rare blend of beauty, depth, and story. Though no dahlia is truly black, these dark-toned blooms—ranging from deep burgundy to plum—create an almost-black illusion under certain light. Their velvety petals, strong...
Let’s Socialize
Tutorials
Education
