Our January
Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials, Coming Events and more!

To purchase a print copy of the issue, please visit our shop

Read Now

Read Digital Magazines

More Features

from the magazine

features

International Design Stars

by FR Team | May 21, 2023 | Main Theme Story | 0 Comments

Our annual spotlight on floral design luminaries delivering innovative performances on the global stage. By Tonneli Grüetter It is with great excitement we share our curation of rising “International Design Stars” for 2023. Each year, we look forward to preparing this...

Preparing for Graduation Season

by FR Team | April 10, 2023 | Main Theme Story | 0 Comments

Tips for making the most of often overlooked sales opportunities. By Nita Robertson, AIFD, CFD Elementary, middle and high schools; vocational and technical schools; colleges and universities, offering multiple academic degrees—they all have them: graduation...

Florists’ Review’s “Top 50 Wedding Florists of 2023”

by FR Team | April 3, 2023 | Main Theme Story | 0 Comments

By Tonneli Grüetter What makes a great wedding florist? Is it wow-factor, resilience under pressure or perhaps the ability to translate the unspoken language of love from client dream to big-day reality? To limit the vibrance and diversity of today’s wedding industry...

Making the Most of Mother’s Day

by FR Team | March 13, 2023 | Main Theme Story | 0 Comments

Tips for planning and preparing for the third busiest holiday in a florist’s year, as well as merchandising, marketing and sales advice. By Nita Robertson, AIFD, CFD Neumann Lilies Although Mother’s Day this year falls as late on the calendar as the second Sunday in...

Prom 2023

by FR Team | February 19, 2023 | Main Theme Story | 0 Comments

Tips, hacks, advice, trends and more for making this prom season your most efficient and profitable ever. By Nita Robertson, AIFD, CFD Proms are important for florists for a couple of reasons. First, promoted well, they can generate hundreds or even thousands of...

the Latest from our pages

50 Must-attend Floral Events in 2024

Education, inspiration, rejuvenation, relationship and connection building, exotic locales—national and international conventions and trade shows in 2024 offer something for everyone in the flower industry. The floral industry is blessed in many...

A Call for Entries for Florists’ Reviews Picture Perfect Wedding Contest

Florists' Review Presents our 25th Annual Picture Perfect Wedding Contest It's here! Our Annual Picture Perfect Wedding contest is here for you to submit your best wedding florals for 2023 in any or all of the categories below: • Bouquets •...

Managing Online Reviews of Your Business

Tips for responding to comments posted about your business—both good and bad reviews By Andrew Joseph According to no less an authority on not being ignored, famed author and bon vivant Oscar Wilde once said, “There’s only one thing in the world...

Proflora 2023

Highlights from Colombia’s international cut flower trade show By Nita Robertson, AIFD, CFD Started in 1991, Proflora is a biennial international trade show for the cut flower industry organized by Asocolflores, the Association of Colombian Flower...

Enter Florists’ Reviews 2023 Valentine’s Day Contest

Enter for your chance to be featured in our upcoming December issue of Florists' Review We’ve created a contest where you can submit photos of your best Valentine's designs. Share your design inspiration for the upcoming love holiday with our...

Step Up Your Game with Podcasts

Discover how flower industry podcasts can help you learn, grow, and create and build a business that will reward you financially, creatively and emotionally By Nita Robertson, AIFD, CFD For consumers and businesspeople alike, podcasts can be a...

For More Articles From The Magazine