Our January
Issue is Here!
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American Floral Trends Forecast 2023
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Florist Spotlight: Mariela Mazzei
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Studio Versus Store: Which is Right for You?
- Realistic Pricing
- Creative Tutorials, Coming Events and more!
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from the magazine
features
the Latest from our pages
Enter Florists’ Reviews 2023 Valentine’s Day Contest
Enter for your chance to be featured in our upcoming December issue of Florists' Review We’ve created a contest where you can submit photos of your best Valentine's designs. Share your design inspiration for the upcoming love holiday with our...
Step Up Your Game with Podcasts
Discover how flower industry podcasts can help you learn, grow, and create and build a business that will reward you financially, creatively and emotionally By Nita Robertson, AIFD, CFD For consumers and businesspeople alike, podcasts can be a...
What’s New in Florist Website Design?
A look at current trends to spruce up your website for eye-catching attention By Andrew Joseph If you have ever visited a website and clicked to travel further inside—and it takes longer than you expect it to take—you’ve probably said “Forget it!”...
Interflora World Cup 2023
Highlights from the world’s preeminent floral design competition. By Jill Brooke To thunderous cheers, Germany’s Nicolaus Peters was crowned champion of the 2023 Interflora World Cup—the world’s biggest floral design competition—during a glamorous...
WOW-factor Holiday Gift Baskets
Tips for creating and marketing a bespoke collection of enticing holiday gifts. By Nita Robertson, AIFD, CFD With the holidays just around the corner, many consumers are already searching for (and buying!) perfect gifts for those on their shopping...
Marketing for the Holidays
Practical ideas for making the coming holiday season your busiest and most profitable ever. By Andrew Joseph One of the biggest mistakes any florist can make is not making any special marketing plans for the fall and winter holidays. The first...
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Florist SpoTlight
Industry News
Proflora 2025: Explore. Connect. Experience the Magic.
Every two years, Bogotá transforms into the heart of the global floral industry—and in 2025, that pulse beats stronger than ever. From October 1–3, Proflora returns to Corferias Convention Center, offering an immersive experience for breeders,...
That Flower Feeling Appoints New Board Members
San Marcos, CA – That Flower Feeling, the digital-first marketing association dedicated to making flowers an essential part of everyday self-care, is thrilled to announce the appointment of four new Board Members and a new Marketing Committee...
Agility Isn’t Optional
If there’s one thing the last few years have taught us in the floral industry, it’s this: agility isn’t optional. From navigating the pandemic to weathering global shipping chaos and now facing the ripple effect of government instability and...
2025 R.I.S.E. to Support Fundraising Campaign Surpasses Goal
The American Floral Endowment (AFE) is thrilled to announce that their annual fundraiser, R.I.S.E. to Support 2025, has surpassed its goal, raising over $130,000 for the floral industry. This remarkable achievement highlights the unwavering...
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