San Francisco Unveils New Wholesale Flower Market
The grand opening of the new facility represents more than a relocation; it is a reinvention of a...
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Author: FR Team
GRAMMYs Big on Blooms
Suntory Flowers showcased their beautiful flowers at the Grammys again this year. WE LOVE L.A. was...
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Marketing International Women’s Day
Tips for creating a strategic marketing plan that will make this March 8 worldwide celebration a...
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At the Altar, Down the Aisle: Ceremony Floral Trends
By Molly Lucille In the thick of wedding season, it can happen fast. We can lose ourselves during...
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Introducing Redvolution: A New Era for Red Roses
A stunning new red rose has entered the market. Rosaprima is proud to welcome Redvolution to its...
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CalFlowers Welcomes Lane DeVries as Executive Director
CalFlowers is thrilled to announce the appointment of Lane DeVries as Executive Director. With his...
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Blooming Innovations Introduces New Hydrangea Variety
Following the four Delphinium varieties launched previously by Blooming Innovations, the company...
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2025 Home Decor Trends
From artisanal glass crafted with cutting-edge techniques to a sophisticated take on the popular...
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26th Annual “Picture Perfect Weddings Contest”
By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have...
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Announcing Fitz Inspired Floral Design Retreats
These floral design retreats promise to elevate your craft and fuel your passion for floral...
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Valentine’s Day Spending Trends
Last year’s trends offer valuable insights to help florists make the most of 2025 to thrive during...
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Smithers-Oasis Launches Plant-Based Floral Foam
Big News! Smithers-Oasis has launched a new plant-based floral foam – OASIS® Renewal™ Floral...
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