Roselily: A Double Bloom That Doubles Your Design Potential
For florists, innovation often begins with the flowers themselves. The Roselily—a groundbreaking...
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Author: Jules Lewis Gibson
Extending the Vase Life of Gerbera Flowers with Silver Nanoparticles
A team of researchers at Bangladesh Agricultural University (BAU) has discovered an innovative way...
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Holiday Décor with Ribbon: What’s Trending
Sponsored by Reliant Ribbon Trending Uses for Ribbon in Holiday Decorating: Seasonal porch and...
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Let’s Rally Together!
Your Chance to Win BIG & Support Our Industry! Your Chance to Win Big is Here! We’re...
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The Beauty of the Black Dahlia
The Black Dahlia flower embodies a rare blend of beauty, depth, and story. Though no dahlia is...
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Eight Gift-worthy Books Your Store Needs
By Jill Brooke Summer’s heating up—and so is the book scene. While your customers are chasing...
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Proflora 2025: Explore. Connect. Experience the Magic.
Every two years, Bogotá transforms into the heart of the global floral industry—and in 2025, that...
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That Flower Feeling Appoints New Board Members
San Marcos, CA – That Flower Feeling, the digital-first marketing association dedicated to making...
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Agility Isn’t Optional
If there’s one thing the last few years have taught us in the floral industry, it’s this: agility...
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Enter FR’s 2025 Autumn Wedding Contest
We are excited to see your most stunning fall wedding creations and share them with our readers!...
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Invest in Yourself to Up Your Business Savvy
Our comprehensive guide to business education features 25 incredible courses available for FREE....
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2025 R.I.S.E. to Support Fundraising Campaign Surpasses Goal
The American Floral Endowment (AFE) is thrilled to announce that their annual...
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