Our January Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!

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The Art (and Algorithm) of Valentine’s Day 2026

How AI, sustainability and emotional design are transforming one of the industry’s biggest days. By Kat Castagnoli, AIFD With Valentine’s Day 2026 landing on a Saturday, florists nationwide are bracing for a complex mix of opportunity...

Guided by Nature

Korean floral design beckons tranquility in a hectic world. By Bianca Bina Spacious, balanced and natural. Grounded in foundational principles, Korean design is built on a simple yet intentional framework that embraces ethereal,...

2025 Holiday Trends

Big bows, bold blooms and vintage vibes capture the spotlight. By Kat Castagnoli, AIFD, CCF In a season brimming with velvet ribbons, oversized ornaments and cozy color palettes, this year’s holiday decor trends are all about curated...

Seed Breeding for Healthy Resistance

Take an inside look at how a leader in breed development delivers innovation to the flower industry. By Bianca Bina Every ruffle of a petal, every shade of a beloved hue, each delicate fragrance and all the unique qualities that make...

Decking the Halls for Profit: How Florists Can Build a Holiday Installation Business

Every year, offices, hotels, and retail spaces scramble to transform their interiors for the holidays. From lush garlands cascading over grand staircases to lobby trees twinkling with designer ornaments, holiday décor is no longer an...

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding designs. By Kat Castagnoli, AIFD As floral designers know, flowers can have a huge impact on a wedding in the best way. But did you know those same...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets have adorned wedding parties throughout human history. Ancient brides carried bundles of symbolic herbs and blooms, such as dill, considered to...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the corner. Are you ready for it? This special holiday is a cornerstone for the flower industry, as flowers consistently rank among the top gifts...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s Day, Florists’ Review honors the influential women that help form the beautiful community that is our industry. Women are the backbone...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have enthusiastically shared photos of their work for our annual “Picture Perfect Weddings Contest.” Each year, we are captivated by breathtaking...

Industry News

Armellini Logistics celebrating 80th anniversary

Founded in 1945 by Jules and Sarah Armellini, the company has grown from a...

The impact of the U.S. tariffs on the floral industry

And the tariff conversation continues. Join Rodrigo Leiva of Esmeralda Farms...

U.S. Consumer Views on Sustainability in Floral Purchases

The Floral Marketing Fund’s recent study, U.S. Consumer Perceptions &...

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Florist
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Industry
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Business &
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Holiday Décor with Ribbon: What’s Trending

Sponsored by Reliant Ribbon Trending Uses for Ribbon in Holiday Decorating: Seasonal porch and patio pots are created 2–4 times a year, often using permanent botanicals (though fresh is also an option). These can be coordinated with door décor such as wreaths and...

A Florist’s Guide to Indian Weddings

The abundance of flowers—and business opportunities—in multi-day Indian nuptials. By Nita Robertson, AIFD Indian weddings are among the most visually spectacular and culturally rich celebrations in the world. Known for their grandeur, vibrant colors and elaborate...

At the Altar, Down the Aisle: Ceremony Floral Trends

By Molly Lucille In the thick of wedding season, it can happen fast. We can lose ourselves during this hectic time and feel like each wedding begins to blur together. We can fall into the trap of losing touch with the importance of the wedding ceremony. The ceremony...

The Value of Vessels

Making the case about the importance role containers play in creating the perfect floral designs By Jill Brooke At the recent Fleurs de Villes “ARTISTE” show in New York City’s Hudson Yards, florist Lorena Eni, owner of LEF/Lorena Eni Flowers in the borough of...

Embracing the Evolving Trends in Sympathy Flowers

By Nita Robertson, AIFD Presented by Smither-Oasis Sympathy flowers have long been a heartfelt way to express sorrow, love and support to grieving families. But as funeral traditions change and consumer preferences shift, florists are being called upon to adapt,...

The Weddings Boom Gives Florists Choices

The pandemic has changed the way many floral designers and flower...

Contemporary Romance

This artful, modern and sophisticated flower heart design is sure to...

Enter Florists’ Review’s March Best in Blooms Design Contest

Submission for the Florists' Review BEST IN BLOOMS March 2022...

Care and Handling 101: Roses

Making Sure Your Roses Look Their Best Rose symbolizes love, romance...

American Floral Trends Forcast 2022

By Tonneli Grüetter 2022 look books from our favorite hard good...

Feature Articles

ORCHIDELIRIUM

All About Our Five Favorite Orchids By Tonneli Grüetter Since orchids became popularized during the 19th century, botanists have hybridized more than 100,000 new types of orchids, spanning every color and form known to the human imagination. But their diversity did...

Flower Refrigeration 101

IT’S NOT JUST ABOUT MAKING THINGS COOL By Andrew Joseph The first clue we at Florists’ Review can give to those examining the concept of adding a cooler unit for their flower businesses—it’s right there in the headline: “Flower.”It can be a flower display refrigerator...

Trends and Forecasts For The Balloon Industry

The outlook appears buoyant: Balloon designs and décor from the past are on trend again, and the pandemic has spawned a new appreciation for these inflatables by consumers. By Brenda Silva In today’s balloon industry, it seems the adage “Everything old is new again”...

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Industry News

Floral Magic at the RHS Chelsea Flower Show

May 16, 2025 | Floral Event News

Acacia Creative Studio is bringing its signature style to the RHS Chelsea Flower Show later this month. Full Article Here Source Thursd Acacia...

Breaking the Marigold’s autumn-only reputation

May 16, 2025 | Industry News

With a growing trend toward vibrant and diverse floral color palettes, there's increasing potential for marigolds to complement arrangements throughout the...

Sustainabloom Launches Inspiring New Video On Sustainability

This powerful short video brings to life Sustainabloom’s mission of educating...

Details Flowers Software Celebrates 10 Years of Business

Details Flowers Software proudly marks its 10th anniversary on April 24, 2025....

BloomNation Announces New Partnership with Florabundance

BloomNation announces a new partnership with Florabundance. This new...

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Tutorials

Tutorial: Angel Wings

Create an exquisite bridal bouquet with a feather-like base. Floral design and text by...

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Lush Wedding Centerpiece

A Touch of Spring Fever

How to Create a “Prom Bar”

Wearable Flowers for Prom

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Contests

Logistics for Success in Your Holiday Decorating Business

Sep 1, 2023

By Tonneli Grüetter The winter season is right around the corner ready to welcome a healthy dose of holly jolly holiday profits for florists, especially those offering professional decorating services. Adding professional winter holiday decorating services to your...

Smart Mentoring

Aug 18, 2023

Tips for passing along the skills and knowledge of your top employees to other staff members By Phillip M. Perry You’ve spent good money attracting, hiring and training great employees. But what happens when your skilled workers retire or move on to other pursuits?...