Our January Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!

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2025 Holiday Trends

Big bows, bold blooms and vintage vibes capture the spotlight. By Kat Castagnoli, AIFD, CCF In a season brimming with velvet ribbons, oversized ornaments and cozy color palettes, this year’s holiday decor trends are all about curated...

Seed Breeding for Healthy Resistance

Take an inside look at how a leader in breed development delivers innovation to the flower industry. By Bianca Bina Every ruffle of a petal, every shade of a beloved hue, each delicate fragrance and all the unique qualities that make...

Decking the Halls for Profit: How Florists Can Build a Holiday Installation Business

Every year, offices, hotels, and retail spaces scramble to transform their interiors for the holidays. From lush garlands cascading over grand staircases to lobby trees twinkling with designer ornaments, holiday décor is no longer an...

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding designs. By Kat Castagnoli, AIFD As floral designers know, flowers can have a huge impact on a wedding in the best way. But did you know those same...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets have adorned wedding parties throughout human history. Ancient brides carried bundles of symbolic herbs and blooms, such as dill, considered to...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the corner. Are you ready for it? This special holiday is a cornerstone for the flower industry, as flowers consistently rank among the top gifts...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s Day, Florists’ Review honors the influential women that help form the beautiful community that is our industry. Women are the backbone...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have enthusiastically shared photos of their work for our annual “Picture Perfect Weddings Contest.” Each year, we are captivated by breathtaking...

American Floral Trends Forecast 2025

An exploration of five major trends that will influence floral design this year. Anthologized and written by Tonneli Grüetter and Molly Lucille The flower industry is poised for an exciting transformation in 2025, with five bold trends...

New Podcast Episode

Please join us for our latest episode of the Flower Hour with Florists Review. In this episode Florist’ Review talks with the talented floral designer Beth O'Reilly and Laura Walsh, marketing director at Smithers-Oasis NA. Guests: Floral...

Industry News

Florists’ Review Visits the IFTF and Trade Fair Aalsmeer

By Nita Robertson AIFD Last week, Florists' Review embarked on an exciting...

Fall Floral Inspiration with Ball SB

Enjoy some fall inspiration from Ball SB. Fall into Floral Presented by Ball...

Mayesh Introduces Farm Direct BoxLots

Mayesh has introduced Farm Direct BoxLots, delivering premium, farm-fresh...

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Business &
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Holiday Décor with Ribbon: What’s Trending

Sponsored by Reliant Ribbon Trending Uses for Ribbon in Holiday Decorating: Seasonal porch and patio pots are created 2–4 times a year, often using permanent botanicals (though fresh is also an option). These can be coordinated with door décor such as wreaths and...

A Florist’s Guide to Indian Weddings

The abundance of flowers—and business opportunities—in multi-day Indian nuptials. By Nita Robertson, AIFD Indian weddings are among the most visually spectacular and culturally rich celebrations in the world. Known for their grandeur, vibrant colors and elaborate...

At the Altar, Down the Aisle: Ceremony Floral Trends

By Molly Lucille In the thick of wedding season, it can happen fast. We can lose ourselves during this hectic time and feel like each wedding begins to blur together. We can fall into the trap of losing touch with the importance of the wedding ceremony. The ceremony...

The Value of Vessels

Making the case about the importance role containers play in creating the perfect floral designs By Jill Brooke At the recent Fleurs de Villes “ARTISTE” show in New York City’s Hudson Yards, florist Lorena Eni, owner of LEF/Lorena Eni Flowers in the borough of...

Embracing the Evolving Trends in Sympathy Flowers

By Nita Robertson, AIFD Presented by Smither-Oasis Sympathy flowers have long been a heartfelt way to express sorrow, love and support to grieving families. But as funeral traditions change and consumer preferences shift, florists are being called upon to adapt,...

Cultivated: The Elements of Floral Style

“In her first book, Christin Geall explores floral design through...

Farmgirl Flowers’ Christina Stembel Speaks Out on How the PPP Failed Us

We're living in a time where small businesses all around us are...

American Floral Endowment Encourages Florists to Join National Campaign #GivingTuedayNow

Give Flowers on #GivingTuesdayNow Campaign Promotes Giving Flowers...

Andreia Boscato Muller, AIFD, FSMD

“Creativity” Each of us has our unique stories of how we found our...

Book Review: The Earth in Her Hands and a Conversation with Author Jennifer Jewell

THE EARTH IN HER HANDS is a beautiful and empowering book...

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Industry News

TFF Partners with Philadelphia Flower Show

Jan 30, 2025 | Floral Event News

That Flower Feeling is excited announce their participation in this years Philadelphia Flower Show, taking place from February 28th to March 9th. Learn how...

U.S. places hold on 25% tariff on Colombian imports

Jan 27, 2025 | Floral Business News

A resolution was reached, placing a hold on the proposed tariff. Full Article Here Source: floraldaily.com U.S. places hold on 25% tariff on Colombian imports...

The Allure of Marigolds

By Nita Robertson AIFD As we step into the heart of autumn, marigolds emerge...

ASCFG Hosts Regional Conferences

The Association of Specialty Cut Flower Growers (ASCFG) has successfully...

Prepare Your Floral Business for Thanksgiving Season

Rio Roses shares ten tips to help you boost your business this holiday season....

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Tutorials

Romantic Wedding Centerpiece Tutorial

DESIGN A DREAMY AND VERSATILE ARRANGEMENT FOR CEREMONIES AND RECEPTIONS. This...

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Spring Renewal Arrangement by FTD

Julia (Iuliia) Prokhorova with Wild Veggie Bouquet Tutorial

Floral Fascinator by Françoise Weeks

Post-Wedding Brunch

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Contests

Can You See Me?

Sep 19, 2022

What’s Happening with Instagram By Tonneli Grutter On Monday, July 25, 2022, mega influencer Kylie Jenner said the magic words that thousands of florists and small-business owners have been feeling the crushing weight of for months: Make...

Enter FR’s Latest Best in Blooms Design Contest

Sep 14, 2022

Submission for the Florists' Review BEST IN BLOOMS November 2022 Contest Sponsored by Smithers Oasis and Alexandra Farms Enter our next round of Best in Blooms Design Contest today! Enter for your chance to win a Florist Spotlight feature in Florists'...