NEW ISSUE
Our May Issue is Here!
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- International Design Stars
- Florist Spotlight: Glenn Arvor
- How Flowers Affect Our Mental Health
- The Power of Flower Arrangement Recipes
- How to Expand Your Business with Wedding Planning
- How Greenery Helps You Profit Artistically and Financially
- Creative Tutorials
- Coming Events and more!
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
Duel of the Delphiniums
Ball SB, Details Flowers Software, and The Society of American Florists are thrilled to announce Duel of the Delphiniums, an exciting March Madness-style competition in which florists can showcase their creativity using Delphinium varieties from Ball SB. Full...
FAM Flower Farm Expands Product Range
FAM Flower Farm has been working with Biancheri Creazione, an Italian breeder of ranunculus and anemones, in an effort to introduce more people to the unique characteristics of these stunning Italian flowers. Full Article Here Source- FloralDaily.com Italian...
A Demand for Flowers with Sandy, Nude Tones
After hearing from floral designers that they needed more focal flowers with sandy, nude tones, Alexandra Farms began producing Sahara Sensation. Full Article Here. Source- FloralDaily.com "There was a demand for more focal flowers with sandy, nude tones" Alexandra...
San Francisco Unveils New Wholesale Flower Market
The grand opening of the new facility represents more than a relocation; it is a reinvention of a cherished institution, honoring its deep roots while looking forward to an exciting future. Full Article Here Source- Produce News San Francisco unveils state-of-the-art...
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FROM OUR PAGES
FEATURES
Going Tropical
By Nita Robertson, AIFD, CFD Colorful and exotic tropical cut flowers transport the admirer to a tropical place with blue skies, warm sand and bright sunshine. Because of their fascinating beauty and charm, tropical flowers hold a special place in the hearts of...
The Evolution of the Garden Rose
By Nita Robertson, AIFD, CFD With their incredible beauty and undeniable fragrance, garden roses are in a class of their own. The amazing cup shape, complex colors, petal count and formation, and fragrance set them apart from other roses and make them so...
Pets and Petals
By Nita Robertson, AIFD, CFD Flowers aren’t just for humans; animals love them too! There is something so adorable about pets wearing flowers, especially for weddings and other special events. In FR’s second annual “Pets and Petals” contest, more than 30...
Red Twig Farms: Everyone’s Farm
Red Twig Farm located in New Albany, Ohio Red Twig Farms (RTF) is no longer just an Ohio flower farm; it is now “everyone’s farm.” Situated in New Albany, Ohio, on approximately 8 acres (just under 6 acres in production), Red Twig Farms specializes in tulips,...
International Design Stars
By Tonneli Grüetter We searched the world to bring you some of today's most creative and innovative floral artists. From Asia to Europe to Central America and beyond, these floral masters leave us in awe with their inspiration, ingenuity, and sheer originality. These...
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TRENDS
Social Media Trends for 2021
Talkwalker & HubSpot release a new report revealing how to be more successful with social media during—and following—the era of COVID. Now, more than ever, a sound social media approach can save a business in today’s COVID-19 climate. Read how…
The Art of Permanent Botanicals
For Danna DiElsi, founder of The Silk Touch in Norwalk, Conn., a long-term love affair with faux florals has grown only stronger over time. Read why…
Permanent Happy Hour
Like so many others, Robert Carroll was forced to close the doors to Felice Design Studio in mid-March due to COVID-19. “We decided to design a series of permanent floral arrangements to brighten homes during this dark time,” so Carroll created the “Happy Hour Collection”. Cheers and more info here…
How We’ve Survived COVID
Sherwood Park, Alberta, Canada – Funky Petals Flower Shop, owner Laurie Trelenberg is a true craftsperson. Read about her creative, out of the box, ideas that have helped her business survive 2020 here…
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FLORIST SPOTLIGHT
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Happy Canyon Florist
Whoever said “It takes a village” must have had Happy Canyon Flowers in Denver, Colo., in mind. This unique gift store boutique is a successful niche business model founded on out-of-the-box retail
Instagrammer of the month – May
He’s been the mayor of the small town of Clayton, N.C., since 2003. But Jody McLeod, AIFD, NCCPF, is also a longtime florist who’s been in the retail floral industry as a shop owner
Bart Hassam Respecting the Flower
In the floral industry, many of our “rock stars” are internationally renowned designers and “World Cup” champions. When we are in their presence, there is a sense of awe and hero worship.
DESIGN TUTORIALS
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Serpentine Memorial Arrangement
A graceful “S”-shaped design offers both symbolism and functionality Floral design, photos and text by Nita Robertson, AIFD Presented by Smithers Oasis North America Designing flower arrangements to surround cremation urns is an increasingly common request for florists, as the...
Awesome Air Plants
All the rage among consumers, these fascinating and versatile plants offer unlimited creative design opportunities. Floral design, photography and text by Nita Robertson, AIFD, CFD Air plants (Tillandsia) are some of the most versatile, fascinating plants and...
Autumn Trios
A simple but sophisticated composite design celebrates the beauty of fall. Floral design, photos and text by Nita Robertson, AIFD, CFD Inspired by the fall season, I wanted to create an easy yet modern composite design that can would be appropriate for any autumn...
Life’s a Peach
An enchanting floral display inspired by one of summer’s most succulent fruits—a concept that provides myriad opportunities for creating festive fall and winter tablescapes. Floral design, photos and text by Paulina Nieliwocki Blue Jasmine Floral Berkeley Heights,...
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BUSINESS AND MARKETING
Creating a Marketing Calendar for 2025
By Nita Robertson, AIFD An annual marketing calendar is an invaluable tool that enables business owners to strategically plan and organize promotional activities for their businesses throughout the year. It serves as a roadmap for marketing initiatives, ensuring that campaigns...
Smart Mentoring
Tips for passing along the skills and knowledge of your top employees to other staff members By Phillip M. Perry You’ve spent good money attracting, hiring and training great employees. But what happens when your skilled workers retire or move on to other pursuits?...
Learning To Say No to a Zillion Requests for Free Flowers
By Jill Brooke On any given day, Joost Bongaerts, owner and CEO of Carpinteria, Calif.-based flower wholesaler Florabundance, juggles countless calls and requests. Aside from fulfilling thousands of orders for fresh cut flowers around the United States, the...
Safeguard Your Business: Insurance Secrets Every Florist Should Know
By Melinda R. Cordell Maybe insurance is the least sexiest topic ever. But that all changes when a stolen car crashes into your storefront. In July 2022, Native Poppy in South Park, San Diego, California, was coming out of the pandemic and getting back to...
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CREATIVITY AND EDUCATION
Valentine’s Day Inspiration
By Nita Robertson, AIFD, CFD For the upcoming Valentine’s Day, which, in 2024, will be on a Wednesday, we want to help inspire you to develop artistic unique designs that appeal to your customer base while giving that wow factor. For Florists' Reviews 2023 Valentine's Day...
Rose-colored Love
The family of new “taupe”-colored roses now have a connotation in the language of flowers. Red roses are getting some competition in the love department. Their new cultural rival? The new family of taupe-/sand-/tan-/beige-/toffee-/light-brown/earth-toned-colored...
Picture Perfect Weddings
Meet the winners of Florists’ Review’s 24th annual “Picture Perfect Weddings” contest. By Nita Robertson, AIFD, CFD For 24 years, florists have eagerly sent submissions to our annual “Picture Perfect Weddings” contest. This year, once again, we received...
Oasis® Mache Products
The perfect forms for highlighting your creativity and design skills—and providing your clients with eye-catching works of art! Made with Deluxe OASIS® Floral Foam Maxlife and compostable Mache backings, OASIS® Mache Products are quality accessories for...
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