NEW ISSUE
Our August Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- Instagram Star Feature
- 2025 Holiday Trends
- Decking the Halls for Profit
- Seed Breading for Healthy Resistance
- Handcrafted Paper Flowers
- Summer Citrus Garden Tutorial
- The Procrastinator’s Guide
- Boost Your Brand with Canva
- Protecting Your Floral Business
- Holiday Sales Boosters
- Coming Events and more!
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
The impact of the U.S. tariffs on the floral industry
And the tariff conversation continues. Join Rodrigo Leiva of Esmeralda Farms and Christine Boldt of AFIA as well as Kate Pen of SAF shared their insights at The New Bloom Show. Full Article Here Source: Floraldaily.com The New Bloom Show: The Blooming News Alert...
U.S. Consumer Views on Sustainability in Floral Purchases
The Floral Marketing Fund’s recent study, U.S. Consumer Perceptions & Willingness to Pay for Sustainable Environmental Practices in the Floral Industry, explores consumers’ perspectives on sustainable practices, including locally-sourcing flowers, among many other...
The 12 Best “Jeopardy” Questions Inspired by Flowers
Fun trivia questions inspired by flowers. Full Article Here Source: flowerpowerdaily.com The 12 Best “Jeopardy” Questions Inspired by Flowers By Jill Brooke Of the many flower related questions, here are 12 “Jeopardy” questions inspired by the garden....
Call for Submission for the Pets in Petals Contest
We invite you to showcase your finest creations in pet floral arrangements.We want to see your furry friends adorned with flowers. All type of animals are welcome. It's simple, submit images showcasing your finest floral designs on animals for an opportunity to...
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Florists’ Reviews 2023 Autumn Wedding Contest
Enter our latest contest by sharing your autumn wedding work According to The Knot and WeddingWire, October and September are the most popular months for weddings (No. 1 and No. 2, respectively), surpassing June (No. 3) for the past several years! So,...
FROM OUR PAGES
FEATURES
Going Tropical
By Nita Robertson, AIFD, CFD Colorful and exotic tropical cut flowers transport the admirer to a tropical place with blue skies, warm sand and bright sunshine. Because of their fascinating beauty and charm, tropical flowers hold a special place in the hearts of...
The Evolution of the Garden Rose
By Nita Robertson, AIFD, CFD With their incredible beauty and undeniable fragrance, garden roses are in a class of their own. The amazing cup shape, complex colors, petal count and formation, and fragrance set them apart from other roses and make them so...
Pets and Petals
By Nita Robertson, AIFD, CFD Flowers aren’t just for humans; animals love them too! There is something so adorable about pets wearing flowers, especially for weddings and other special events. In FR’s second annual “Pets and Petals” contest, more than 30...
Red Twig Farms: Everyone’s Farm
Red Twig Farm located in New Albany, Ohio Red Twig Farms (RTF) is no longer just an Ohio flower farm; it is now “everyone’s farm.” Situated in New Albany, Ohio, on approximately 8 acres (just under 6 acres in production), Red Twig Farms specializes in tulips,...
International Design Stars
By Tonneli Grüetter We searched the world to bring you some of today's most creative and innovative floral artists. From Asia to Europe to Central America and beyond, these floral masters leave us in awe with their inspiration, ingenuity, and sheer originality. These...
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TRENDS
The Colors of 2021: Illuminating the Year Ahead
Story and Design by Kat Castagnoli, AIFD, CFD Photography by Oana Foto If ever there was a time...
Social Media Trends for 2021
Talkwalker & HubSpot release a new report revealing how to be more successful with social media during—and following—the era of COVID. Now, more than ever, a sound social media approach can save a business in today’s COVID-19 climate. Read how…
The Art of Permanent Botanicals
For Danna DiElsi, founder of The Silk Touch in Norwalk, Conn., a long-term love affair with faux florals has grown only stronger over time. Read why…
Permanent Happy Hour
Like so many others, Robert Carroll was forced to close the doors to Felice Design Studio in mid-March due to COVID-19. “We decided to design a series of permanent floral arrangements to brighten homes during this dark time,” so Carroll created the “Happy Hour Collection”. Cheers and more info here…
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FLORIST SPOTLIGHT
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Happy Canyon Florist
Whoever said “It takes a village” must have had Happy Canyon Flowers in Denver, Colo., in mind. This unique gift store boutique is a successful niche business model founded on out-of-the-box retail
Instagrammer of the month – May
He’s been the mayor of the small town of Clayton, N.C., since 2003. But Jody McLeod, AIFD, NCCPF, is also a longtime florist who’s been in the retail floral industry as a shop owner
Bart Hassam Respecting the Flower
In the floral industry, many of our “rock stars” are internationally renowned designers and “World Cup” champions. When we are in their presence, there is a sense of awe and hero worship.
DESIGN TUTORIALS
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Garden Tablescape
How to create a beautifully curated coalescent composition Floral design, photography and text by Holly Heider Chapple Owner of Holly Chapple Flowers and Hope Flower Farm, Founder of Chapel Designers, Leesburg, Va. Presented by Alexandra Farms Working with such extraordinary...
Young-at-heart Roses
A modern and youthful approach to arranging a dozen red roses for Valentine’s Day Floral design, photos and text by Nita Robertson, AIFD, CFD Wow your customers this Valentine’s Day with a creative approach to an arrangement of a dozen roses. Many consumers don’t know...
Harvest-season Centerpiece
Created for Thanksgiving Day celebrations, this table decoration honors holiday traditions while incorporating modern influences. Floral design, photography and text by Nita Robertson AIFD, CFD “Thanksgivings”—celebrations of the harvest and other blessings received...
Awesome Air Plants
All the rage among consumers, these fascinating and versatile plants offer unlimited creative design opportunities. Floral design, photography and text by Nita Robertson, AIFD, CFD Air plants (Tillandsia) are some of the most versatile, fascinating plants and...
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BUSINESS AND MARKETING
Balloon Trends
Exploring the latest advancements in balloon décor and development By Nita Robertson, AIFD The flower industry has long embraced various forms of complementary décor to enhance floral arrangements, and balloons have become an increasingly popular choice. Once considered a...
Marketing for the Holidays
Practical ideas for making the coming holiday season your busiest and most profitable ever. By Andrew Joseph One of the biggest mistakes any florist can make is not making any special marketing plans for the fall and winter holidays. The first thing to do is determine...
Logistics for Success in Your Holiday Decorating Business
By Tonneli Grüetter The winter season is right around the corner ready to welcome a healthy dose of holly jolly holiday profits for florists, especially those offering professional decorating services. Adding professional winter holiday decorating services to your...
Smart Mentoring
Tips for passing along the skills and knowledge of your top employees to other staff members By Phillip M. Perry You’ve spent good money attracting, hiring and training great employees. But what happens when your skilled workers retire or move on to other pursuits?...
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CREATIVITY AND EDUCATION
Readers’ Choice Awards 2023: Celebrating Your Favorites
FR’s inaugural recognition of our readers’ favorite designers—and more—of the year By Tonneli Grüetter In October, we opened our polls for the first time ever, inviting you to have your voices heard, and, indeed, you spoke up! Over the course of two weeks, 1,500 of the most...
How to Impress Event Planners
By Jill Brooke In many ways, an event planner is a casting director. It’s not only lights, camera, action but also the ability to have a list of characters to perform different roles in the production. After all, some clients are looking for a boho chic wedding while...
Cut Rose Varieties You Should Try in 2023
By Tonneli Grüetter Believe it or not, winter is almost over. Florists everywhere can rejoice on March 20, the first day of spring 2023. As the days become longer, floral designers tune their focus to the distant sound of wedding bells, graduation marches and prom...
Rose-colored Love
The family of new “taupe”-colored roses now have a connotation in the language of flowers. Red roses are getting some competition in the love department. Their new cultural rival? The new family of taupe-/sand-/tan-/beige-/toffee-/light-brown/earth-toned-colored...
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