NEW ISSUE
Our January Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
21st Annual American Floral Forecast 2026
Available for FREE
LATEST NEWS
Proflora 2025: Explore. Connect. Experience the Magic.
Every two years, Bogotá transforms into the heart of the global floral industry—and in 2025, that pulse beats stronger than ever. From October 1–3, Proflora returns to Corferias Convention Center, offering an immersive experience for breeders, growers, florists, and...
That Flower Feeling Appoints New Board Members
San Marcos, CA – That Flower Feeling, the digital-first marketing association dedicated to making flowers an essential part of everyday self-care, is thrilled to announce the appointment of four new Board Members and a new Marketing Committee Member. These additions...
Agility Isn’t Optional
If there’s one thing the last few years have taught us in the floral industry, it’s this: agility isn’t optional. From navigating the pandemic to weathering global shipping chaos and now facing the ripple effect of government instability and tariff uncertainty,...
2025 R.I.S.E. to Support Fundraising Campaign Surpasses Goal
The American Floral Endowment (AFE) is thrilled to announce that their annual fundraiser, R.I.S.E. to Support 2025, has surpassed its goal, raising over $130,000 for the floral industry. This remarkable achievement highlights the unwavering commitment and unity...
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A Call for Entries for Florists’ Reviews Picture Perfect Wedding Contest
Florists' Review Presents our 25th Annual Picture Perfect Wedding Contest It's here! Our Annual Picture Perfect Wedding contest is here for you to submit your best wedding florals for 2023 in any or all of the categories below: • Bouquets • Reception Décor •...
FROM OUR PAGES
FEATURES
Making Time for Holiday Workshops
No time for a break, get yourself geared for a holiday-themed workshop! By Andrew Joseph Although the fall season replaces summer this month, a florist’s work is never done, especially where the anticipation of offering holiday workshops in just a month or two is...
Holiday Feature
By Nita Robertson, AIFD, CFD As we enjoy the last weeks of summer, holidays loom right around the corner. It is time to prepare for all the wonderful fall and winter celebrations, secular and religious, including Thanksgiving (Nov. 24), Hanukkah (Dec. 18-26) and...
Trends in Decorative Accessories
A look at what’s hot in 2022 in the world of home accents—trends that impact not only your giftware buying but also your floral design styling. By Andrew Joseph Accents. We’re not talking about twangs and drawls or whatever one calls the older Boston voice; no, we’re...
“ROOTS” AIFD Symposium Recap
AIFD’s spectacular 2022 National Symposium By Nita Robertson, AIFD, CFD Photo credit to AIFD® Official Photographer, Nico Alsemgeest “ROOTS,” the 2022 National Symposium of the American Institute of Floral Designers (AIFD), took place July 4-8, at the Caesars...
American Grown Flowers
Cut flowers produced in the U.S. are favored by a growing number of consumers. Discover more about the “American grown” flower industry and burgeoning movement in this exclusive FR report. By Nita Robertson, AIFD, CFD Fields at Sun Valley's Willow Creek Farm...
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TRENDS
The Colors of 2021: Illuminating the Year Ahead
Story and Design by Kat Castagnoli, AIFD, CFD Photography by Oana Foto If ever there was a time...
Social Media Trends for 2021
Talkwalker & HubSpot release a new report revealing how to be more successful with social media during—and following—the era of COVID. Now, more than ever, a sound social media approach can save a business in today’s COVID-19 climate. Read how…
The Art of Permanent Botanicals
For Danna DiElsi, founder of The Silk Touch in Norwalk, Conn., a long-term love affair with faux florals has grown only stronger over time. Read why…
Permanent Happy Hour
Like so many others, Robert Carroll was forced to close the doors to Felice Design Studio in mid-March due to COVID-19. “We decided to design a series of permanent floral arrangements to brighten homes during this dark time,” so Carroll created the “Happy Hour Collection”. Cheers and more info here…
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FLORIST SPOTLIGHT
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Inspirational Details
It was both the best – and the absolute worst – day of Corrine Heck’s life.
Ann’s Florist, Coffee & Wine Bar
Kim Fuentes is the floral designer and gift buyer at Ann’s Florist, Coffee & Wine Bar in Fort Lauderdale, Fla. This is her success story …
Happy Canyon Florist
Whoever said “It takes a village” must have had Happy Canyon Flowers in Denver, Colo., in mind. This unique gift store boutique is a successful niche business model founded on out-of-the-box retail
DESIGN TUTORIALS
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Fantastical Fall Install
A dynamic suspended design for seasonal occasions and events Floral design, photos and text by Paulina Nieliwocki Blue Jasmine Floral Berkeley Heights, N.J. The soft curves and blended textures in this suspended floral design celebrate the autumn season’s bounty and beauty....
Garden-inspired Memorial Tribute
A sympathy design created to showcase a cremation urn, photo or other remembrance of the deceased, or a trio of pillar candles. Floral design, photos and text by Nita Robertson, AIFD, CFD The rate of cremations in the U.S. has been steadily rising over the past two...
Botanical Wall Art
Creating art works of dried and permanent florals can generate a new stream of customers and revenues for your shop—as well as opportunities for unparalleled creative expression among your designers. Floral design by Jules Lewis Gibson Photos and text by Nita...
Elevated Statement Centerpiece
Large flower arrangements and installations are made easier with the sturdy new OASIS® Event Saddle Floral design, photos, video and text by Nita Robertson, AIFD, CFD Presented by Smithers-Oasis North America The new OASIS® Event Saddle provides a stable foundation...
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BUSINESS AND MARKETING
Managing Stress During Busy Seasons
Tips for achieving higher performance and a better balance by Christi Lopez, EMC The magic of what we, as florists, do often lies in how we bring beauty and emotions to life through flowers. Whether it’s a wedding, a funeral or a special celebration, we are there to create...
Managing Online Reviews of Your Business
Tips for responding to comments posted about your business—both good and bad reviews By Andrew Joseph According to no less an authority on not being ignored, famed author and bon vivant Oscar Wilde once said, “There’s only one thing in the world worse than being...
Step Up Your Game with Podcasts
Discover how flower industry podcasts can help you learn, grow, and create and build a business that will reward you financially, creatively and emotionally By Nita Robertson, AIFD, CFD For consumers and businesspeople alike, podcasts can be a great source of...
What’s New in Florist Website Design?
A look at current trends to spruce up your website for eye-catching attention By Andrew Joseph If you have ever visited a website and clicked to travel further inside—and it takes longer than you expect it to take—you’ve probably said “Forget it!” and sought your...
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CREATIVITY AND EDUCATION
Unveiling the Beauty of Hydrangea
By Nita Robertson, AIFD Hydrangea, with voluminous blooms, a range of bloom types and a broad color palette, have long been cherished by florists for their versatility as mass flowers that add texture, stunning color and modern elegance to any design. With year-round...
Flower Books Blooming
Hot off the presses, these highly recommended titles will enthrall floral designers and nonprofessional flower lovers alike. By Jill Brooke It’s springtime, and not only are the flowers blooming but so are the book titles about beautiful blooms. Here is a roundup of...
Top 10 Florist Education Opportunities in 2023
Invest in yourself this year by participating in one or more of these spectacular instructional events. By Nita Robertson, AIFD,CFD For florists looking to grow their businesses, investing in one’s education is one of the best ways to do that. Bettering oneself...
European Floral Art
Floral designs and text by Max Hurtaud Max Hurtaud Master Florist Brussels, Belgium maxhurtaud.com @maxhurtaud Photos by Gaziano Photography Brussels, Belgium @gaziano.photography Floral art never stops evolving, and from one country to another, it differs...
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