“Where flowers bloom,
so does hope.”
Designer Profile
"Smithers-Oasis" Twelve years after being inducted into the American...
Designer Profile
"MICHAEL DEROUIN AIFD, AAF, PFCI, CAFA MCARDLE’S FLORIST AND...
Q&A – Jane DeMarco
"Jenny Thomasson, AIFD, PFCI, EMC Design Director and...
Question of the Month- February
"Have you switched from traditional retail florist shop to a...
RECENT POSTS
Florist Spotlight: Marie Danielle Vil-Young
By Nita Robertson, AIFD, CFD Marie Danielle Vil-Young À Votre Service Events New York, N.Y., and Paramus and Milltown, N.J. avsevent.com, avsflowers.com Instagram: @avsevents, @avsflowers Facebook: @avsevent The winner of FR’s May 2022 “Best in Blooms” design...
In Season: Ranunculus
By Tonneli Grüetter Ranunculus is just one of about 50 genera in the Ranunculaceae family (a.k.a. buttercup or crowfoot family), which comprises between 1,700 and 2,000 known species of herbs and, sometimes, shrubs (the number varies depending on source). Common...
How to Impress Event Planners
By Jill Brooke In many ways, an event planner is a casting director. It’s not only lights, camera, action but also the ability to have a list of characters to perform different roles in the production. After all, some clients are looking for a boho chic wedding while...
2023 Wedding Dress Trends with Bouquet Styles to Match
By Nita Robertson, AIFD, CFD Contributor: Angela Desveaux, founder and editor-in-chief of WedLuxe Media The bridal bouquet is one of the most important accessories for a wedding. Having the right bouquet that complements the wedding dress is so important. A...
A Glimpse into the Life of a Farmer-Florist
By Nita Robertson, AIFD, CFD Andrea Gagnon LynnVale Studios Gainesville, Va. Main Website: lynnvale.com Founded in 2002, LynnVale Studios is dedicated to cultivating creativity through floriculture and fine art. This beautiful and bucolic...
Preparing for Graduation Season
Tips for making the most of often overlooked sales opportunities. By Nita Robertson, AIFD, CFD Elementary, middle and high schools; vocational and technical schools; colleges and universities, offering multiple academic degrees—they all have them: graduation...
Florists’ Review’s “Top 50 Wedding Florists of 2023”
By Tonneli Grüetter What makes a great wedding florist? Is it wow-factor, resilience under pressure or perhaps the ability to translate the unspoken language of love from client dream to big-day reality? To limit the vibrance and diversity of today’s wedding industry...
Enter FR’s Show Your Pride Contest
As we begin to celebrate and recognize the contributions of LGBTQ+ community and their culture, we have decided to host a design contest to spread love through flowers. Each June presents us with an opportunity to grow as individuals, professionals, and allies....
Are You a Great Manager?
Tips for becoming a more productive and effective manager. By Phillip M. Perry Great management skills are more important than ever in today’s tight labor market. Businesses large and small need to take steps to retain top-performing people and attract new ones....
Florist Spotlight: Nancy Zimmerman
Nancy Zimmerman Fancy Florals by Nancy Fairbury, Ill. fancyfloralsbynancy.com @fancyfloralsbynancy Since starting Fancy Florals by Nancy—a studio florist specializing in lush custom floral designs for weddings—in 2012, Nancy Zimmerman has become an award-winning...
Alexandra Farms Garden Rose Design Contest
Our third annual Garden Rose Design Contest is now OPEN! We know you are still designing during these challenging times, and we want to encourage the incredible creativity we've seen within our global community. This year's contest is a little different from the...
Picture-perfect Weddings 2020
Check out the winners of Florists’ Review’s 21st-annual “Picture Perfect Weddings” contest, get a glimpse all the entries that were submitted.
Grandmas as flower girls and other inspired ideas from favorite Dallas weddings
Julia Bunch Fearis and Galen Fearis asked their grandmothers, who are longtime friends, to serve as flower girls. Photo by Rebecca Chesney The Bubble Tap Trailer greeted guests at LeeAnne Locken and Rich Emberlin's wedding reception. Photo by Jennefer Wilson An...
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Rustic Christmas Wreath
Help your customers find their creative side with DIY wreath kits, complete it with your own how to assemble video. Watch how Triangle Nursery does it…
Dazzling Delight
Upscaled designs comprising keepsake ornaments and containers offer profitable options for customers who want to send gifts that will be cherished long after the flowers have faded, See more…
Winter Wedding Centerpiece
You will love this over-the-top lavish centerpiece. Five varieties of garden roses accented with hellebores, two varieties of ranunculus and peonies complete this marvelous design, watch here…
Happy Holidays from Oasis Floral Products | Donald Yim
Uses midnight foam to help with your Fall and Holiday arrangements. See how here…
Barker & Stonehouse | Winter with The Wilde Florist | How to make a winter wreath
Create a lovely winter wreath with Kirsty Johnson of The Wilde Florist, watch here…
Make A Wreath with Eucalyptus and Evergreens!
Create your own beautiful eucalyptus and fresh greens wreath for the season! Not only does it look amazing, but it smells great every time you come and go! Watch here…
Classic Armature Arrangement
For this modern compact vase arrangement, floral designer @Erik Witcraft, AIFD, CFD, designed a wire armature that is both decorative and functional: It adds a touch of glamour to the composition while supporting the placement of the flowers’ stems. Learn More…
Happy Holidays from Oasis Floral Products | Kevin Ylvisaker
Happy Holidays from Oasis Floral Products | Kevin Ylvisaker
Winter Wedding Bouquet
Garden roses and textural accents are on-trend for winter weddings. Beginning with luxurious garden roses. This armature based hand-tie bouquet is sure to be a favorite!
Inspiring floral communities with Aniska Creations
Ana and Anais Vivas, the mother-daughter duo behind Aniska Creations shared their inspiring journey, their dedication to empowering fellow florists, and how they provide essential tools and resources through workshops and classes. Full Article Here Source- Produce...
AI and ChatGPT for Florists
In this blog, Brandy Ferrer shares her experience using AI and ChatGPT to enhance her floral business. Full Article Below Source Smithers-Oasis AI and ChatGPT for florists with Brandy Ferrer by Smithers-Oasis Remember when your flower shop got its first computer?...
Creative Ways to Boost Your In-Store Floral Sales this Christmas
With the right in-store marketing strategies, you can make the Christmas shopping experience more fun for your customers and more profitable for you! Full Article Below- Source: Rio Roses 6 Creative Ways to Boost Your In-Store Floral Sales this Christmas November 18,...
Florabundance – A Premier North American Wholesaler
Over the past 30 years, the company has established itself as a premier supplier of fresh-cut flowers, foliage, garlands, wreaths, and bouquets across the U.S. and Canada. Florabundance Full Article Here. Thursd Florabundance - A Premier North American Wholesale...
Introducing “fire-rated” mosses by Verdissimo
Verdissimo has recently introduced Flat and Pole "fire-rated" mosses. This makes the mosses unique products, setting a new standard for safety and elegance in decoration while maintaining their vibrant natural green color. Full Article at Floraldaily.com Source...
Embracing the Evolving Trends in Sympathy Flowers
By Nita Robertson, AIFD Presented by Smither-Oasis Sympathy flowers have long been a heartfelt way to express sorrow, love and support to grieving families. But as funeral traditions change and consumer preferences shift, florists are being called upon to adapt,...
Rosaprima Bloom & Blossom Launch Event
Over the past six months, Rosaprima and Floraprima have introduced over 35 exquisite new varieties. As part of this exciting event, they invited floral designers to participate in the Bloom & Blossom Challenge, a creative contest designed to unleash their floral...
A Gift from BloomNation
Get up to $500 as an early gift for partnering with BloomNation by November 30th. BloomNation is the all-in-one solution for florists with custom websites, PoS, And marketing galore! A Message from BloomNation Winter holidays are...
Florists’ Review Visits the IFTF and Trade Fair Aalsmeer
By Nita Robertson AIFD Last week, Florists' Review embarked on an exciting trip to the Netherlands for two of the most highly anticipated events in the floral industry: the International Floriculture Trade Fair (IFTF) and the Trade Fair Aalsmeer . These annual...
