“Where flowers bloom,
so does hope.”
Designer Profile
"Smithers-Oasis" Twelve years after being inducted into the American...
Designer Profile
"MICHAEL DEROUIN AIFD, AAF, PFCI, CAFA MCARDLE’S FLORIST AND...
Q&A – Jane DeMarco
"Jenny Thomasson, AIFD, PFCI, EMC Design Director and...
Question of the Month- February
"Have you switched from traditional retail florist shop to a...
RECENT POSTS
Are You a Great Manager?
Tips for becoming a more productive and effective manager. By Phillip M. Perry Great management skills are more important than ever in today’s tight labor market. Businesses large and small need to take steps to retain top-performing people and attract new ones....
Florist Spotlight: Nancy Zimmerman
Nancy Zimmerman Fancy Florals by Nancy Fairbury, Ill. fancyfloralsbynancy.com @fancyfloralsbynancy Since starting Fancy Florals by Nancy—a studio florist specializing in lush custom floral designs for weddings—in 2012, Nancy Zimmerman has become an award-winning...
Cut Rose Varieties You Should Try in 2023
By Tonneli Grüetter Believe it or not, winter is almost over. Florists everywhere can rejoice on March 20, the first day of spring 2023. As the days become longer, floral designers tune their focus to the distant sound of wedding bells, graduation marches and prom...
The Point of Point-of-Sale Systems
Having a POS system specific to your flower shop can help you save and make money while building customer satisfaction. By Andrew Joseph At one time, a point-of-sale (POS) system referred to the cash register within a retail shop. So, by that definition, pretty much...
A Day in the Life of a Retail Flower Shop Owner
Behind the scenes at Debbie’s Bloomers in El Paso, Texas, with Marisa Guerrero, AIFD, CFD. By Nita Robertson, AIFD, CFD Debbie’s Bloomers is El Paso, Texas’ one-stop-shop for beautiful flowers, gifts and home décor. Since 1985, its mission has been to provide...
Making the Most of Mother’s Day
Tips for planning and preparing for the third busiest holiday in a florist’s year, as well as merchandising, marketing and sales advice. By Nita Robertson, AIFD, CFD Neumann Lilies Although Mother’s Day this year falls as late on the calendar as the second Sunday in...
Engaged Employees
A great workplace, with staffers who enjoy their jobs, can drive both productivity and sales. By Phillip M. Perry “Hire motivated people who can help your business grow.” That popular mantra has always been easier said than done. And today, the challenge is tougher...
“Best in Blooms”
Meet the winner and finalists in FR’s latest flower design contest. By Nita Robertson, AIFD, CFD Sponsored by Melrose International Florists’ Review is excited to present the winner and top two finalists in our March 2023 “Best in Blooms” design...
Email Marketing Guide
Some consider it low-tech, but if it works (and it does—still), who cares? By Andrew Joseph Some people, when considering ways to market their flower enterprises, are old school—newspapers, magazines, billboards, fliers and pamphlets while others believe the more...
Prom 2023
Tips, hacks, advice, trends and more for making this prom season your most efficient and profitable ever. By Nita Robertson, AIFD, CFD Proms are important for florists for a couple of reasons. First, promoted well, they can generate hundreds or even thousands of...
Grandmas as flower girls and other inspired ideas from favorite Dallas weddings
Julia Bunch Fearis and Galen Fearis asked their grandmothers, who are longtime friends, to serve as flower girls. Photo by Rebecca Chesney The Bubble Tap Trailer greeted guests at LeeAnne Locken and Rich Emberlin's wedding reception. Photo by Jennefer Wilson An...
“Garden Rose Design Contest” Winners Showcase
"Alexandra Farms’ second-annual contest generated excitement around the world, drawing entries from more than 200 designers in 34 countries." Cheers to Alexandra Farms – the premier grower of premium garden roses in Colombia – for hosting its spectacular “Garden Rose...
‘Floral fusion’ the theme of 2018 Rhode Island Spring Flower & Garden Show
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not...
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Dazzling Delight
Upscaled designs comprising keepsake ornaments and containers offer profitable options for customers who want to send gifts that will be cherished long after the flowers have faded, See more…
Winter Wedding Centerpiece
You will love this over-the-top lavish centerpiece. Five varieties of garden roses accented with hellebores, two varieties of ranunculus and peonies complete this marvelous design, watch here…
Happy Holidays from Oasis Floral Products | Donald Yim
Uses midnight foam to help with your Fall and Holiday arrangements. See how here…
Barker & Stonehouse | Winter with The Wilde Florist | How to make a winter wreath
Create a lovely winter wreath with Kirsty Johnson of The Wilde Florist, watch here…
Make A Wreath with Eucalyptus and Evergreens!
Create your own beautiful eucalyptus and fresh greens wreath for the season! Not only does it look amazing, but it smells great every time you come and go! Watch here…
Classic Armature Arrangement
For this modern compact vase arrangement, floral designer @Erik Witcraft, AIFD, CFD, designed a wire armature that is both decorative and functional: It adds a touch of glamour to the composition while supporting the placement of the flowers’ stems. Learn More…
Happy Holidays from Oasis Floral Products | Kevin Ylvisaker
Happy Holidays from Oasis Floral Products | Kevin Ylvisaker
Winter Wedding Bouquet
Garden roses and textural accents are on-trend for winter weddings. Beginning with luxurious garden roses. This armature based hand-tie bouquet is sure to be a favorite!
Autumn Pear Harvest
Learn techniques for adding fruit to an arrangement as she creates a beautiful round arrangement with Bosc pears, autumn chrysanthemums, dahlias and spray roses…
Prepare Your Floral Business for Thanksgiving Season
Rio Roses shares ten tips to help you boost your business this holiday season. Full Article Below Source Rio Roses Prepare Your Floral Business for a Bountiful Thanksgiving Season October 18, 2024 Rio Roses Thanksgiving, Holiday - P.R.E.P. Thanksgiving...
2024 Fresh Look Expo Webinar
Register for the upcoming HFNA webinar, "A Fresh Look at Floral Design Using Hawaii-Grown Tropical Flowers and Foliage," on November 1st to learn more about Hawaiian flowers and be inspired by amazing floral designers. Don't miss this amazing opportunity. Note from...
Expo Flor Ecuador
Floraldaily reports on the Expo Flor Ecuador show that took place in Quito last week. Full Article Here floraldaily.com The article below is by Floraldaily Photo report Expo Flor Ecuador Expo Flor Ecuador 2024 is a wrap. The third edition again took place in Quito...
Augusto Solano Recognized with AFE’s Ambassador Award
We are thrilled to announce the 2024 AFE Ambassador Award Recipient — Augusto Solano, Executive President of Asocolflores. Full Article Here Source: AFE Augusto Solano of Asocolflores Recognized with AFE’s 2024 Ambassador Award We are thrilled to...
Jet Fresh Flower Growers Partners as VIP® Rose Distributor
Jet Fresh Flower Growers is thrilled to announce its partnership as an Authorized VIP® Rose Producer and Distributor for North America and the Caribbean. This collaboration promises to bring the unique beauty of VIP® Wax Dipped Roses and Jet Fresh Ecuadorian Grown...
Dia de los Muertos
By Nita Robertson AIFD Día de los Muertos, or Day of the Dead, is a Mexican holiday celebrated on November 1st and 2nd. During Día de los Muertos, people honor and remember their deceased loved ones. The belief is that during these days, the spirits of the dead return...
Fleurs de Villes’ 2024 Flower Show
Fleurs de Villes ARTISTE returned to Hudson Yards for its fifth year from October 4-13, 2024. This free flower show showcased local florists' creativity beyond traditional bouquets, featuring 10-foot floral mannequins that interpreted various people throughout...
That Flower Feeling Hosts Upcoming Webinar
That Flower Feeling (TFF) is pleased to announce an upcoming webinar titled “Marketing Flowers for Self-Care: The Importance of Evolving the Floral Industry,” scheduled for Thursday, November 14, 2024, at 12 PM EST. Full press release below Source: That Flower...
Fall 2024 Hottest Floral Trends
BloomNation shares fall trend insights with bold creativity and seasonal themes, offering florists new ways to captivate customers. Full Article Here Source: BloomNation Fall 2024 Hottest Floral Trends The Fall 2024 floral trends are moving beyond traditional earthy...
