“Where flowers bloom,
so does hope.”
Designer Profile
"Smithers-Oasis" Twelve years after being inducted into the American...
Designer Profile
"MICHAEL DEROUIN AIFD, AAF, PFCI, CAFA MCARDLE’S FLORIST AND...
Q&A – Jane DeMarco
"Jenny Thomasson, AIFD, PFCI, EMC Design Director and...
Question of the Month- February
"Have you switched from traditional retail florist shop to a...
RECENT POSTS
“Best in Blooms”
Meet the winner and finalists in FR’s latest flower design contest. By Nita Robertson, AIFD, CFD Sponsored by Melrose International Florists’ Review is excited to present the winner and top two finalists in our March 2023 “Best in Blooms” design...
Email Marketing Guide
Some consider it low-tech, but if it works (and it does—still), who cares? By Andrew Joseph Some people, when considering ways to market their flower enterprises, are old school—newspapers, magazines, billboards, fliers and pamphlets while others believe the more...
Prom 2023
Tips, hacks, advice, trends and more for making this prom season your most efficient and profitable ever. By Nita Robertson, AIFD, CFD Proms are important for florists for a couple of reasons. First, promoted well, they can generate hundreds or even thousands of...
The Perils and Pleasures of Transporting Flowers
Tips for getting your designs to their destinations safely and easily. By Jill Brooke Ask any florist the best part of his or her job, and the answer will be the same. It’s that time composing an arrangement and producing a symphony of color with lush roses, perky...
Rose-colored Love
The family of new “taupe”-colored roses now have a connotation in the language of flowers. Red roses are getting some competition in the love department. Their new cultural rival? The new family of taupe-/sand-/tan-/beige-/toffee-/light-brown/earth-toned-colored...
Picture Perfect Weddings
Meet the winners of Florists’ Review’s 24th annual “Picture Perfect Weddings” contest. By Nita Robertson, AIFD, CFD For 24 years, florists have eagerly sent submissions to our annual “Picture Perfect Weddings” contest. This year, once again, we received...
The Day in the Life of a Studio Florist
Studio florists typically work out of nonretail spaces, often outfitted for large-scale wedding and event design. Clients are served via online, telephone or in person by appointment. The majority of studio florists design for weddings, parties, corporate events and...
Florist Spotlight: Mariela Mazzei
Florist Profile Mariela Mazzei Madonna Lily Miami, Fla. @madonna__lily_ Mariela was the winner of our 2021 Valentine's Day Contest. FR: How did you get your start in the florist industry? MM: I’m from Venezuela, so I grew up in all surrounded by very large,...
Enter FR’s Latest Best in Blooms Design Contest
Submission for the Florists' Review BEST IN BLOOMS March 2023 Contest Sponsored by Melrose International Enter FR's Best in Blooms Design Contest today! Enter for your chance to win a Florist Spotlight feature in Florists' Review magazine AND win a $500 credit...
American Floral Trends Forecast 2023
It is with a sincere feeling of joy we share that “change” is in! Much like the dominant social themes we have seen play out within the media landscape, floral design is shifting in radical directions both toward and away from traditionalism. In the midst of...
“Garden Rose Design Contest” Winners Showcase
"Alexandra Farms’ second-annual contest generated excitement around the world, drawing entries from more than 200 designers in 34 countries." Cheers to Alexandra Farms – the premier grower of premium garden roses in Colombia – for hosting its spectacular “Garden Rose...
‘Floral fusion’ the theme of 2018 Rhode Island Spring Flower & Garden Show
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not...
‘Floral fusion’ the theme of 2018 Rhode Island Spring Flower & Garden Show
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not...
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Dazzling Delight
Upscaled designs comprising keepsake ornaments and containers offer profitable options for customers who want to send gifts that will be cherished long after the flowers have faded, See more…
Winter Wedding Centerpiece
You will love this over-the-top lavish centerpiece. Five varieties of garden roses accented with hellebores, two varieties of ranunculus and peonies complete this marvelous design, watch here…
Happy Holidays from Oasis Floral Products | Donald Yim
Uses midnight foam to help with your Fall and Holiday arrangements. See how here…
Barker & Stonehouse | Winter with The Wilde Florist | How to make a winter wreath
Create a lovely winter wreath with Kirsty Johnson of The Wilde Florist, watch here…
Make A Wreath with Eucalyptus and Evergreens!
Create your own beautiful eucalyptus and fresh greens wreath for the season! Not only does it look amazing, but it smells great every time you come and go! Watch here…
Classic Armature Arrangement
For this modern compact vase arrangement, floral designer @Erik Witcraft, AIFD, CFD, designed a wire armature that is both decorative and functional: It adds a touch of glamour to the composition while supporting the placement of the flowers’ stems. Learn More…
Happy Holidays from Oasis Floral Products | Kevin Ylvisaker
Happy Holidays from Oasis Floral Products | Kevin Ylvisaker
Winter Wedding Bouquet
Garden roses and textural accents are on-trend for winter weddings. Beginning with luxurious garden roses. This armature based hand-tie bouquet is sure to be a favorite!
Autumn Pear Harvest
Learn techniques for adding fruit to an arrangement as she creates a beautiful round arrangement with Bosc pears, autumn chrysanthemums, dahlias and spray roses…
Flowers in the Air
Ceiling Installation Floristry By Molly Lucille As any florist knows, flowers possess the remarkable ability to elevate ordinary spaces into extraordinary ones. The experience of entering a room adorned with an abundance of blooms is truly enchanting, captivating the...
Field to Vase Dinner at Creekside Growers
The Field to Vase Dinner at Creekside Growers showcases a celebration of Michigan's rich agricultural bounty, local wines, and the art of culinary craftsmanship. Full press Release Below. FOR IMMEDIATE RELEASE. 9 September 2024 Michigan's...
Inside Pioneer Imports & Wholesale
Inside US-Based Floral Businesses: A Look at the Design Team with a Pulse on Permanent Botanicals In the distance, pristine warehouse racks and the sound of cart wheels can be seen and heard. In the foreground is a welcoming arch of baskets spilling with flowers, like...
Blooms across California’s Central Coast
In late July coastal towns of central California were transformed into displays of floral artistry celebrating the 30th anniversary of Florabundance. Full article here Source: floraldaily US: Blooms across California's Central Coast to celebrate 30 years of...
The Gateway To The Americas Floral Design Competition 2024
Celebrating Floral Excellence: The Gateway To The Americas International Floral Design Competition 2024 By Nita Robertson AIFD Last week in Panama, floral designers from around the world gathered to compete in the Gateway to the Americas Cup Floral Design Competition....
Principles and Elements of Floral Design
Learning the proper principles, elements, mechanics and techniques to achieve floral design mastery will help you to expand your skills and truly enjoy the artform. Sharon McGukin AIFD, Smithers-Oasis Design Director, shares her knowledge on the foundation of floral...
Georgia Governor Proclaims September Balloon Month
This recognition highlights the joy balloons bring and the significant economic impact of the balloon industry in Georgia and worldwide, achieved with the support of Bob Burton, COO of burton + BURTON® Full press release below Source: burton and Burton Georgia...
Strategies for Marketing Flowers to Gen Z
Here are some innovative strategies to help you connect with this unique generation and grow your floral business. Full Article Here- Source Rio Roses From Petals to Profits: 6 Strategies for Marketing Flowers to Gen Z August 19, 2024 Rio Roses Floral...
Leanne Kesler receives SAFs lifetime achievement award
By Nita Robertson Leanne Kesler AIFD, CFD, PFCI, AAF, FDI receives a prestigious lifetime achievement award Congratulations to Leanne Kesler on receiving the prestigious Tommy Bright Award from the Society of American Florists (SAF)! As the owner and education...
