“Where flowers bloom,
so does hope.”
Designer Profile
"Smithers-Oasis" Twelve years after being inducted into the American...
Designer Profile
"MICHAEL DEROUIN AIFD, AAF, PFCI, CAFA MCARDLE’S FLORIST AND...
Q&A – Jane DeMarco
"Jenny Thomasson, AIFD, PFCI, EMC Design Director and...
Question of the Month- February
"Have you switched from traditional retail florist shop to a...
RECENT POSTS
Getting the Brand Together
Discover the dos and don’ts of how to establish, grow and promote your brand. By Andrew Joseph If we told you there was a way you could establish and grow a relationship between your brand (company) and consumers, how much would you pay? Well, you don’t have to pay...
Flower Hats: Blooming in Popularity
Get on board with these statement-making high-society-approved fashion accessories. By Jill Brooke As a bon vivant who has traveled the globe, R. Couri Hay has seen his share of fashionable hats. The society columnist and publicist has had a front row seat...
Florist Spotlight: Marie Danielle Vil-Young
By Nita Robertson, AIFD, CFD Marie Danielle Vil-Young À Votre Service Events New York, N.Y., and Paramus and Milltown, N.J. avsevent.com, avsflowers.com Instagram: @avsevents, @avsflowers Facebook: @avsevent The winner of FR’s May 2022 “Best in Blooms” design...
In Season: Ranunculus
By Tonneli Grüetter Ranunculus is just one of about 50 genera in the Ranunculaceae family (a.k.a. buttercup or crowfoot family), which comprises between 1,700 and 2,000 known species of herbs and, sometimes, shrubs (the number varies depending on source). Common...
How to Impress Event Planners
By Jill Brooke In many ways, an event planner is a casting director. It’s not only lights, camera, action but also the ability to have a list of characters to perform different roles in the production. After all, some clients are looking for a boho chic wedding while...
2023 Wedding Dress Trends with Bouquet Styles to Match
By Nita Robertson, AIFD, CFD Contributor: Angela Desveaux, founder and editor-in-chief of WedLuxe Media The bridal bouquet is one of the most important accessories for a wedding. Having the right bouquet that complements the wedding dress is so important. A...
A Glimpse into the Life of a Farmer-Florist
By Nita Robertson, AIFD, CFD Andrea Gagnon LynnVale Studios Gainesville, Va. Main Website: lynnvale.com Founded in 2002, LynnVale Studios is dedicated to cultivating creativity through floriculture and fine art. This beautiful and bucolic...
Preparing for Graduation Season
Tips for making the most of often overlooked sales opportunities. By Nita Robertson, AIFD, CFD Elementary, middle and high schools; vocational and technical schools; colleges and universities, offering multiple academic degrees—they all have them: graduation...
Florists’ Review’s “Top 50 Wedding Florists of 2023”
By Tonneli Grüetter What makes a great wedding florist? Is it wow-factor, resilience under pressure or perhaps the ability to translate the unspoken language of love from client dream to big-day reality? To limit the vibrance and diversity of today’s wedding industry...
Enter FR’s Show Your Pride Contest
As we begin to celebrate and recognize the contributions of LGBTQ+ community and their culture, we have decided to host a design contest to spread love through flowers. Each June presents us with an opportunity to grow as individuals, professionals, and allies....
Alexandra Farms Garden Rose Design Contest
Our third annual Garden Rose Design Contest is now OPEN! We know you are still designing during these challenging times, and we want to encourage the incredible creativity we've seen within our global community. This year's contest is a little different from the...
Picture-perfect Weddings 2020
Check out the winners of Florists’ Review’s 21st-annual “Picture Perfect Weddings” contest, get a glimpse all the entries that were submitted.
Grandmas as flower girls and other inspired ideas from favorite Dallas weddings
Julia Bunch Fearis and Galen Fearis asked their grandmothers, who are longtime friends, to serve as flower girls. Photo by Rebecca Chesney The Bubble Tap Trailer greeted guests at LeeAnne Locken and Rich Emberlin's wedding reception. Photo by Jennefer Wilson An...
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Floral Design Demo #5, Part 1: Handtied Frame Bouquet 2 by Frédéric Dupré
Handtied Frame Bouquet, Flower Arranging Demonstration by Frédéric Dupré! Frédéric is an award winning French Master Florist. Watch here…
Rustic Christmas Wreath
Help your customers find their creative side with DIY wreath kits, complete it with your own how to assemble video. Watch how Triangle Nursery does it…
Dazzling Delight
Upscaled designs comprising keepsake ornaments and containers offer profitable options for customers who want to send gifts that will be cherished long after the flowers have faded, See more…
Winter Wedding Centerpiece
You will love this over-the-top lavish centerpiece. Five varieties of garden roses accented with hellebores, two varieties of ranunculus and peonies complete this marvelous design, watch here…
Happy Holidays from Oasis Floral Products | Donald Yim
Uses midnight foam to help with your Fall and Holiday arrangements. See how here…
Barker & Stonehouse | Winter with The Wilde Florist | How to make a winter wreath
Create a lovely winter wreath with Kirsty Johnson of The Wilde Florist, watch here…
Make A Wreath with Eucalyptus and Evergreens!
Create your own beautiful eucalyptus and fresh greens wreath for the season! Not only does it look amazing, but it smells great every time you come and go! Watch here…
Classic Armature Arrangement
For this modern compact vase arrangement, floral designer @Erik Witcraft, AIFD, CFD, designed a wire armature that is both decorative and functional: It adds a touch of glamour to the composition while supporting the placement of the flowers’ stems. Learn More…
Happy Holidays from Oasis Floral Products | Kevin Ylvisaker
Happy Holidays from Oasis Floral Products | Kevin Ylvisaker
Alexandra Farms Unveils Two New Wabara Rose Varieties
At this years IFTF show in November Alexandra Farms announced two new Wabara varieties that will be released in 2025. Introducing Issei and the Hana Spr to the Wabara collection. Full Article Below from Floraldaily.com Source Alexandra Farms unveils new varieties at...
Designing for the Holidays
By Nita Robertson AIFD The holiday season is a golden opportunity for florists to showcase their creativity and connect with customers looking to bring festive warmth into their homes and events. Whether you’re crafting centerpieces, wreaths, or unique gifts, staying...
New Catalog and Website for Ball Seed Cut Flowers
The 2025-2026 Cut Flowers catalog and updated website showcase the floral varieties that resonate with today’s consumers, backed by business support from the Ball Seed Cut Flowers team. Full Press Release Below Ball Seed Cut Flowers Sets Your Program Up for Success ...
Pantone Unveils Mocha Mousse as the 2025 Color of the Year
Pantone has announced Mocha Mousse as its 2025 Color of the Year, a rich and inviting shade that blends warmth, sophistication, and versatility. Inspired by nature this earthy tone sets the stage for a year of grounded yet modern design. Read the Full Article from...
Poinsettias
The History and Popularity of Poinsettias in the Floral Industry By Nita Robertson AIFD The poinsettia, with its vibrant red and green foliage, has become a quintessential symbol of the holiday season. This iconic plant has a fascinating history and remains a...
Embrace the Holidays with Flowers
Don't miss a special LIVE Session on Instagram with That Flower Feeling and Jenny T Floristry (@jennyt.floristry) on December 13th. Full Press Release Below Source: That Flower Feeling Embrace the Holidays with Flowers: A Special LIVE Session by That Flower Feeling...
Tips to Reduce Waste and Maximize Inventory
By Nita Robertson AIFD Efficient inventory management and waste reduction are cornerstones of success in the floral industry. These practices not only enhance profitability but also promote sustainability and improve customer satisfaction. By employing strategic...
Wicked Director Planted 9 Million Tulips for the Movie
The popular new movie Wicked showcased millions of tulips in spectacular movie sets. See the movie and create a “Wicked” inspired bouquet of your own. Full Article at Flowerpowerdaily.com Wicked Director Planted 9 Million Tulips for Movie By Jill Brooke How many...
TPIE sneak peek
The Tropical Plant International Expo (TPIE) is fast approaching. On January 22, the Broward County Convention Center in Fort Lauderdale, Florida, will open its doors for this 3 day expo. Full Article at Floraldaily.com US (FL): Here’s the TPIE sneak peek Tropical...
