“Where flowers bloom,
so does hope.”
Question of the Month
What is the biggest challenge you face with brides and weddings...
Question of the Month
"What have you done intentionally to change your career path or elevate...
Designer Profile
"Smithers-Oasis" Twelve years after being inducted into the American...
Designer Profile
"MICHAEL DEROUIN AIFD, AAF, PFCI, CAFA MCARDLE’S FLORIST AND...
RECENT POSTS
How To Provide “Five-star” Customer Service
Tips and inspiration for elevating the experiences that customers will have with your business to an unrivaled level. By Melinda R. Cordell Providing extraordinary service is crucial for building a loyal customer base and growing your business. But there’s more to it...
Top 10 Florist Education Opportunities in 2023
Invest in yourself this year by participating in one or more of these spectacular instructional events. By Nita Robertson, AIFD,CFD For florists looking to grow their businesses, investing in one’s education is one of the best ways to do that. Bettering oneself...
Buy Local, Sell Local
Offering locally and regionally crafted and grown products in your retail shop can have many positive impacts—including increased sales. By Nita Robertson, AIFD, CFD Selling locally and regionally made products, including unique artisan-crafted décor and gifts,...
International Design Stars
Our annual spotlight on floral design luminaries delivering innovative performances on the global stage. By Tonneli Grüetter It is with great excitement we share our curation of rising “International Design Stars” for 2023. Each year, we look forward to preparing this...
Alexandra Farms 2023 Garden Rose Design Contest
The 2023 “Alexandra Farms Garden Rose Design Contest” is your next opportunity to showcase your floral design creativity and mastery to the world. Floral designers are invited to share their best work using garden roses in our sixth annual contest, which...
European Floral Art
Floral designs and text by Max Hurtaud Max Hurtaud Master Florist Brussels, Belgium maxhurtaud.com @maxhurtaud Photos by Gaziano Photography Brussels, Belgium @gaziano.photography Floral art never stops evolving, and from one country to another, it differs...
Enter Our July Best in Blooms Design Contest- American Grown Edition
Submission for the Florists' Review BEST IN BLOOMS July 2023 Contest Submit your entry below to become a semi-finalist in our BEST in Blooms July 2023 American Grown contest. Four semi-finalists will be chosen to compete in the finals, celebrating American Grown...
Ikebana: Having Its Moment
By Jill Brooke Ikebana, the Japanese art of flower arranging that emphasizes form and balance and dates back to the 7th century, seems to be having a moment. The style, which translates as “way of flowers,” instructs its devoted practitioners to follow strict rules:...
Getting the Brand Together
Discover the dos and don’ts of how to establish, grow and promote your brand. By Andrew Joseph If we told you there was a way you could establish and grow a relationship between your brand (company) and consumers, how much would you pay? Well, you don’t have to pay...
Flower Hats: Blooming in Popularity
Get on board with these statement-making high-society-approved fashion accessories. By Jill Brooke As a bon vivant who has traveled the globe, R. Couri Hay has seen his share of fashionable hats. The society columnist and publicist has had a front row seat...
“Garden Rose Design Contest” Winners
Alexandra Farms’ third annual “Garden Rose Design Contest” is now in the books, and Florists’ Review has the honor of presenting the winners! Click here to learn who won!
Alexandra Farms Garden Rose Design Contest
Our third annual Garden Rose Design Contest is now OPEN! We know you are still designing during these challenging times, and we want to encourage the incredible creativity we've seen within our global community. This year's contest is a little different from the...
Picture-perfect Weddings 2020
Check out the winners of Florists’ Review’s 21st-annual “Picture Perfect Weddings” contest, get a glimpse all the entries that were submitted.
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Flower Etagère by Michael van Namen
Flower Magician Michael van Namen shows us how to make a stunning etagère with flowers. Watch here…
Make A Wreath with Eucalyptus and Evergreens! ?? || West Coast Gardens
Create your own beautiful eucalyptus and fresh greens wreath for the season! Not only does it look amazing, it smells great every time you enter the room! Watch here…
Floral Design Demo #5, Part 1: Handtied Frame Bouquet 2 by Frédéric Dupré
Handtied Frame Bouquet, Flower Arranging Demonstration by Frédéric Dupré! Frédéric is an award winning French Master Florist. Watch here…
Rustic Christmas Wreath
Help your customers find their creative side with DIY wreath kits, complete it with your own how to assemble video. Watch how Triangle Nursery does it…
Dazzling Delight
Upscaled designs comprising keepsake ornaments and containers offer profitable options for customers who want to send gifts that will be cherished long after the flowers have faded, See more…
Winter Wedding Centerpiece
You will love this over-the-top lavish centerpiece. Five varieties of garden roses accented with hellebores, two varieties of ranunculus and peonies complete this marvelous design, watch here…
Happy Holidays from Oasis Floral Products | Donald Yim
Uses midnight foam to help with your Fall and Holiday arrangements. See how here…
Barker & Stonehouse | Winter with The Wilde Florist | How to make a winter wreath
Create a lovely winter wreath with Kirsty Johnson of The Wilde Florist, watch here…
Make A Wreath with Eucalyptus and Evergreens!
Create your own beautiful eucalyptus and fresh greens wreath for the season! Not only does it look amazing, but it smells great every time you come and go! Watch here…
Fascinating Cattleya Orchids
The Cattleya orchid is renowned for its stunning beauty and vibrant colors and carries rich meanings and cultural significance. Dive into the fascinating world of this exquisite flower and uncover the symbolism behind its regal charm. Source: Thursd Cattleya Flower...
A look at the Colombian floriculture industry in 2024
The Colombian flower industry has created over 200,000 decent and formal jobs in more than 115 municipalities. It has also enhanced the well-being of workers and their communities while achieving success in exporting to over 100 countries. Full Article Here Source...
TPIE 2025
The 2025 Tropical Plant International Expo is set to take place Jan. 22-24, 2025 in Ft. Lauderdale, FL. From cultivating business relationships to discovering cutting-edge products and gaining insights into market trends. Full Article Here Source: Produce News TPIE...
GotFlowers: Cloud Based Solution for Retail Florists
GotFlowers is a complete workflow solution to manage operations for a retail florist with increased revenue and reduced costs. This is accomplished through the use of our powerful cloud-based, easy-to-use service and companion mobile Apps that solve most of the...
FloraCraft Team Members Give Back this Holiday Season
Each year, every FloraCraft team member is granted eight hours of paid volunteer time to dedicate to a local nonprofit. This initiative aims to inspire employees to support causes they care about while fostering personal growth, building connections, and making a...
Natuflor Introduces New Campaign Focused on Roses
With this digital campaign, which runs until March 2025, Natuflor aims to reach florists, wholesalers, retailers, and others who appreciate roses. Full article Here Source- Floradaily.com Viviana Alexandra Guanulema Marin, Natuflor “Never in the floral industry roses...
The Xlence® Journey: From Innovation to Icon
Redefining the traditional baby’s breath, XLENCE® by Danziger brings unmatched elegance, versatility, and sustainability to floral design. Read Full Article Here Source: Danziger THE XLENCE® JOURNEY: FROM INNOVATION TO ICON Nov 25, 2024 XLENCE® Gypsophila is not just...
Pricing Wedding Flowers
Learning to price wedding floral arrangements is crucial for florists to ensure profitability and avoid underpricing, which can lead to financial losses. Accurate pricing involves covering costs, meeting client expectations, and maintaining a healthy profit margin....
Transform Your Floral Business with QR Zipper
QR Zipper is transforming how businesses and consumers connect by embedding personalized, interactive digital content into physical products. One of the most exciting uses of QR codes is their ability to link physical items directly to digital content. For florists,...
