“Where flowers bloom,
so does hope.”
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Industry Events are a “GO” –AGAIN!
-By David Coake (From “Bouquets to Art” 2019 at the de Young museum Photography by Gary Sexton; Image courtesy of the Fine Arts Museums of San Francisco) Continue Reading: 8min ReadAs parts of the world begin a return to some sense of normalcy, in-person floral design...
Pets in Petals
Flowers are more than just for humans; our furry, feathered friends deserve blooms, too!By Kat Castagnoli, AIFD, CFD, CCF It's not all that unusual to see a beloved pooch adorned with a floral collar for a wedding—or just for fun. But how about a chicken or a rabbit?...
Extending The Enjoyment
Customers fall in love with your floral designs as much as the beauty of the blooms. But prized arrangements can fade days sooner than they should from improper care. Maximized vase life is essential to consumer satisfaction, but keeping cut flowers in peak condition...
WFFSA
The WFFSA Report WFFSA 2021 hosted at Trump National Doral Miami was a resounding success! The flowers were plentiful and the people glowed with optimism. After the roller coaster “bust and boom” ride of the past year, everyone in attendance seems happy to be moving...
Seed to Sale
The Journey of a Flower “Big, open, fluffy blooms—with lots of saturated color. Our bride, Meryl, wanted the full effect of old-fashioned romantic garden roses for her wedding day,” shares Holly Heider Chapple of Holly Chapple Flowers. Chapple’s northern-Virginia-...
What is Clubhouse?
It’s a live social audio app, hosting voice conversations and interactive sound experiences. By Mechell Lord From Mark Zuckerberg and Elon Musk to Oprah Winfrey, Clubhouse has attracted some big names. I popped into a room last April, and Katie Couric was moderating...
Over The Rainbow
Flowers by Just Bloomed FlowersLet your colors fly! LGBTQ+ communities across the globe celebrate the progress made over the last 52 years by the gay rights movement this month (June is the unofficial month of Gay Pride). Floral Drag Art by Adam Gladue,...
In Season: Garden Roses
By: Jules Lewis Gibson The allure of garden roses is universal. This queen of flowers has played a major role in poetry, religion, art and literature; music, medicine, fashion design, perfume and home decoration—even cuisine. An ancient flower grown for more than...
Over-Delivering on Customer Experience
Your delivery execution says as much about your brand as the product itself. Is it time to up your flower delivery game? By Jennifer HowardContinue Reading: 8min ReadConsumer options and expectations for product delivery have intensified. Delivery is no longer a...
Is It Better To Give Than Receive?
Tips for creating an authentic charitable marketing plan.By Jennifer HowardContinue Reading: 20min ReadAre you a giver? Most people are givers, but how about your business? Do you have a plan when someone asks for a donation, or do you shoot from the hip? Charitable...
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Carnations: Versatility & Beauty
Carnations are available in a vast array of hues, from antique pinks to bright red and vivid purple, so whether your holiday aesthetic is soft and romantic, classic and bright, or technicolor, you will find the perfect carnation to suit the mood. Full Article below...
Singular Sensations
A deep dive into the trend of monobotanical flower arrangements By Jill Brooke At New York Design Center’s recent home furnishings trade show, the Baker | McGuire showroom had distinctive flower arrangements placed throughout. These weren’t vases filled with a variety...
Peach Fuzz was named the Pantone Color of the Year for 2024
Peach Fuzz was named the Pantone Color of the Year for 2024. RP Moab rose Full Article Below Source Flowerpowerdaily Peach Fuzz – Pantone Color for 2024 Seen In These Flowers By Jill Brooke Photo: Elizabeth Miller Peach Fuzz was named the Pantone Color of the Year for...
States With Most Flower Buyers? Results Are So Surprising!
Guess who are the biggest flower buyers proportionally in the United States? It’s a bit of a surprise but the tiny state of Connecticut is a petal powerhouse. Full Article Below Source: Flowerpowerdaily States With Most Flower Buyers? Results Are So Surprising! By...
Flower of December? Sweet-Smelling Paperwhites/Narcissus
Paperwhites have become the December flower because they are so easy to grow indoors when a little fragrant sunshine is needed during the colder months. Full Article Below Source Flower of December? Sweet-Smelling Paperwhites/Narcissus By Jill Brooke Maybe it’s...
Quilter Using Natural Dye Made From Flowers
Sara Larson Buscaglia of Farm & Folk makes beautiful quilts using natural dye that she makes from flowers she grows on her farm. Full Article Below Source The {Farmer} & The Florist Interview: Sara Larson Buscaglia September 18TH 2023 Written by Floret I first...
Rosalynn Carter’s Vast Contributions to Flowers and Farming
Former First Lady Rosalynn Carter understood the stories that flowers tell. Full Article Below Source Rosalynn Carter’s Vast Contributions to Flowers and Farming By Jill Brooke Former First Lady Rosalynn Carter understood the stories that flowers tell. She and her...
Valentine’s Day Inspiration
By Nita Robertson, AIFD, CFD For the upcoming Valentine’s Day, which, in 2024, will be on a Wednesday, we want to help inspire you to develop artistic unique designs that appeal to your customer base while giving that wow factor. For Florists' Reviews 2023 Valentine's...
Introducing Three New David Austin Wedding Roses
Source: David Austin Press Release David Austin is always busy working behind the scenes developing exciting new rose varieties to add to their collection of world-renowned cut-flower roses. They have a rigorous selection criteria during the breeding process, which...
