“Where flowers bloom,
so does hope.”
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Marketing Houseplants for the Holidays
By: Brenda Silva As the gold standard among plants for holiday home décor, poinsettias have earned a well-deserved reputation as traditional gifts that many people still rely on today. However, the growing interest in houseplants—both foliage and flowering— among...
Holiday Gift and Planning Guide
PRODUCT IDEAS AND TIPS FOR MERCHANDISING, MARKETING, STAFFING AND MORE, TO HELP MAKE THE COMING WINTER HOLIDAY SEASON YOUR BEST EVER By Jennifer Howard 2021 is poised to bring holiday celebrations back in earnest, and consumers will be amped up for renewed holiday...
Whats Trending in Flower Retailing?
Change in the world of commerce is happening at lightning speed. Here are eight post-COVID macrotrends that are impacting all retail and service industries in general and that have implications for flower retailers specifically. By Alex Frost 1.) BOPIS (Buy Online,...
Christmas Trends 2021
Getting ready to deck your clients’ halls? Make sure you’re in tune with these three dominant trends for the coming holiday season. By : Kat Castagnoli, AIFD, CFD, CCF The holidays are just around the corner. If you haven’t started thinking about trends in containers,...
Florist Spotlight: Jean-Pascal Lemire
By Jules Lewis GibsonI had the pleasure recently of spending an evening Zooming with the talented floral designer Jean-Pascal Lemire. He gave me a full Zoom tour of his exquisite boutique in downtown Los Angeles as he generously shared his struggles and hard-learned...
Book Preview: I Just Want To Make More Money
AN EXCLUSIVE PREVIEW OF THE LATEST BOOK FROM SHAWN MICHAEL FOLEY, AIFD, CFD, PFCI By Tonneli Grüetter Floral business coach and “Fleurvana” co-creator Shawn Michael Foley, AIFD, CFD, PFCI, is at it again, with his latest book, I Just Want to Make More Money: The...
From Field To Studio
Danielle Dall’Armi, owner of Rose Story Farm in CarpinteriaChanging consumer attitudes and COVID’s disruption are redefining all channels of the floral marketplace. By Debra Prinzing, PFCI According to the just- published “2021 National Gardening Survey,” conducted by...
The Main Event
With restrictions loosening and more people being vaccinated, is the event industry back in business? By Kat Castagnoli, AIFD, CFD, CCF While weddings and other celebrations are slowing making their way back onto calendars, floral designers and others who make those...
Instagram Guides
the easiest feature you have to try By Tonneli Grüetter What Is Instagram “Guides”? “Guides” on Instagram is an effortless way to reshare existing images and videos, sorted in curated collections, that can be displayed right between the icons for long-format IGTV...
Industry Events are a “GO” –AGAIN!
-By David Coake (From “Bouquets to Art” 2019 at the de Young museum Photography by Gary Sexton; Image courtesy of the Fine Arts Museums of San Francisco) Continue Reading: 8min ReadAs parts of the world begin a return to some sense of normalcy, in-person floral design...
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2024 Floral Industry Events Calendar
The 2024 Floral Industry Events and Floral Conventions Calendar, another industry collaboration brought to you by Above All Flowers & New Bloom Solutions, has been officially released. Full Article Below Source 2024 Floral Industry Events Calendar Released by...
Tips to Help You Find and Keep Great Staff
One of the biggest challenges in running a successful floral business is attracting and retaining talented staff. To help you succeed in this area, here are ten tips Human Resources experts have found successful. Full Article Below Source 10 PROVEN TIPS TO HELP YOU...
Unveiling the Sweet Symphony of Floral SEO Magic
In this guide they explore the importance of a SEO strategy in the floral industry. Full Article Below Source Blossoming Success: Unveiling the Sweet Symphony of Floral SEO Magic In the enchanting world of flowers, where each bloom whispers tales of beauty and...
Chrysal Celebrates 75 Years of Flower Food
For three-quarters of a century, Chrysal's flower food has been extending the lifespan of flowers, allowing consumers worldwide to enjoy their flowers even longer. Source: See Full Press Release Below Chrysal Celebrates 75 Years of Flower Food Chrysal celebrates 75...
How to Grow Dahlias from Seed
If you haven’t grown dahlias from seed, I highly encourage you to give it a try—it’s the ultimate treasure hunt. Full Article Below Source How to Grow Dahlias from Seed Written by Floret One of the most exciting and surprising discoveries I made on my dahlia-growing...
A Guide To Profitability In The New Year
Some actionable steps to take as we start the new year. Full Article Below Source FLOWERING PROFITS: A GUIDE TO PEAK PROFITABILITY IN THE NEW YEAR AND BEYOND JANUARY 3, 2024 RIO ROSES FLORAL MARKETING STRATEGIES In the ever-blooming world of the floral...
A Storm of Sky Blue and Bright White
Award-winning design created during the flower and art festival in Ksiaz Castle, Poland. Full Article Below Source Thursd A Storm of Sky Blue and Bright White I'm honored to talk about my award-winning design created during the flower and art festival in Ksiaz Castle....
Tripadvisor’s Most Stunning Botanical Gardens
Here are the results. Consider visiting these beautiful gardens next time you are in these states. Full Article Below Source Flowerpowerdaily Tripadvisor’s Most Stunning Botanical Gardens? Surprise By Jill Brooke To my surprise and others, the celebrated Longwood...
Amaranth Design Inspiration
If you follow floral trends, you’re sure to have seen amaranth make an appearance. Full Article Below Source AMARANTH FLOWER ARRANGEMENTS Jamali Gardens Blog 1/2023 If you follow floral trends, you’re sure to have seen amaranth make an appearance. While amaranth...
