“Where flowers bloom,
so does hope.”
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Houseplant Boom
Houseplant Appeal Grows with Younger Generations Millennials and multi-generation businesses are key factors for increased houseplant sales. By Brenda Silva Millennials and the oldest third of Generation Z are key demographics spurring the demand for houseplants, and...
Flower Photography Guide
Documenting your fabulous floral designs in photos is becoming increasing important for your marketing efforts. Here are nine tips for taking better flower photos. By Tonneli Grüetter The global cut flower industry is expected to grow to more than $49 million in...
Home Decor Trends
ONE WAY TO KEEP YOUR CUSTOMERS EXCITED ABOUT YOUR STORE IS TO DISPLAY PRODUCT REFLECTIVE OF CURRENT TRENDS, ESPECIALLY IN HOME DÉCOR. LET THIS ARTICLE BE YOUR GUIDE. By Jennifer Howard Keeping your floral designs relevant to home décor trends keeps customers tuned in....
Alexandra Farms 2021 Winners of the Garden Rose Design Contest
2021 “Garden Rose Design Contest” Winners Alexandra Farms’ fourth-annual contest generated excitement around the world, drawing nearly 200 entries from 135 designers in 22 countries! By David Coake For the fourth consecutive year, Alexandra Farms—the premier...
Showing Off for ShowHouses- How Designers Can Get Their Work Into Designer Show Houses
By Jill Brooke Although flowers enhance any room with pizzazz and personality, that is not the focus for Steven Mandel. Like a Dumbledore-like wizard from Harry Potter movies, Mandel is busy fielding calls and conjuring possibilities for award-winning decorators...
Best in Blooms Contest September 2021
BEST IN BLOOMS September CONTEST Win a Florist Spotlight feature in Florists' Review magazine and have your work featured across all of our social media platforms, AND win a $250 credit with Melrose International AND $250 credit from Alkavat!!!! Submit your entry...
Industry Events Are Blooming Again
Three recent floral events were among the first of many more to come.By David Coake It’s finally happening! Floral industry conventions, trade shows and workshops—and public flower shows, too—are getting back on the calendar for 2021 and beyond. The events showcased on...
Autumn Weddings CONTEST
Show Off Your AUTUMN WEDDINGS According to The Knot and WeddingWire, October and September are the most popular months for weddings (No. 1 and No. 2, respectively), surpassing June (No. 3) for the past several years! So, we’d love to see your fall wedding work—and...
Procrastinator’s Guide
Tips for beginning projects that might seem overwhelming or that you don’t know how to do or want to do. By Cara Brook Download Our WorksheetFrom my years of experience as a professional organizer, there are three basic reasons people procrastinate: The task is way...
Summer 2021 Market Report
Against the backdrop of a dynamic city with world-class dining, accommodations and recreational opportunities, Las Vegas Market elevates the “see it, touch it, feel it” product experience to new heights, allowing buyers to create retail environments that inspire...
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“Bloom Together After Party” at WF&FSA 2024
Conveniently located near the convention at The Doral Yard, it coincides with the opening day of WF&FSA's FDC on March 4th, serving as a prime opportunity for casual networking, connecting with old friends and showcasing Miami and Doral roles in the global floral...
Flowers grown floating on polluted waterways can help clean up nutrient runoff
Source New research suggests that cultivating flowers on floating platforms can significantly aid in cleaning polluted waterways. Over a 12-week period, these floating flower platforms extracted 52% more phosphorus and 36% more nitrogen compared to what the natural...
Flowers Rock The GRAMMYs!
The entire red carpet was in flower, thanks to botanical artist Tu Bloom and his design team. This was the fifth year Suntory Flowers partnered with Bloom. New this year, were BluOcean chrysanthemums from the Florigene division in South America. Bloom and his team...
FloraCraft Releases Two New Products
Noting a rise in the popularity of bottle and mug bouquets on social media, especially on TikTok, the FloraCraft design team developed FloraCheers!® Bottle Bouquet Rings and Cup o' Cheer® Mug Plugs. to make these viral ideas easier for anyone to create. Full Article...
Why Florists Should Embrace Software for Wedding Proposals
By Nita Robertson AIFD, CFD In the intricate world of wedding planning, every detail matters. For florists, creating stunning wedding proposals is an art form that requires precision, creativity, and attention to detail. In today's digital age, the integration of...
Rosaprima Announces the Acquisition of Ecuatorian Flowers
Source: Rosaprima Press Release Miami, FL – February 6, 2023 – Rosaprima, the premier grower of high-end luxury roses, has finalized the acquisition of Ecuatorian Flowers, a large well-respected flower farm located in the Cayambe growing region of Ecuador. This recent...
Sun Valley Shares Valentine’s Day Update
Bill Prescott, Director of Sales and Marketing at Sun Valley Floral Farms, reports strong sales, particularly for tulips, lily, and Iris this Valentine's Day season. See Full Article Below Source Floraldaily.com Bill Prescott, Sun Valley Floral Farms, gives...
JLO Makes Waves with Flower Coat from 7000 Rose Petals
JLO, or Jennifer Lopez, understands the allure of floral fashion. This was evident at the Paris fashion shows where she donned a striking ensemble: a coat crafted from 7,000 real rose petals, meticulously preserved with sugar water. Source Flowerpowerdaily Read Full...
New plant-based paper for flowers and plants
Decowraps proudly collaborates with partner Out-Nature to introduce their latest innovation: Silphie paper packaging - "a revolutionary step towards a greener and more responsible use of paper in horticulture." Full Article Below Source Silphie paper packaging New...
