“Where flowers bloom,
so does hope.”
RECENT POSTS
What is Clubhouse?
It’s a live social audio app, hosting voice conversations and interactive sound experiences. By Mechell Lord From Mark Zuckerberg and Elon Musk to Oprah Winfrey, Clubhouse has attracted some big names. I popped into a room last April, and Katie Couric was moderating...
Over The Rainbow
Flowers by Just Bloomed FlowersLet your colors fly! LGBTQ+ communities across the globe celebrate the progress made over the last 52 years by the gay rights movement this month (June is the unofficial month of Gay Pride). Floral Drag Art by Adam Gladue,...
In Season: Garden Roses
By: Jules Lewis Gibson The allure of garden roses is universal. This queen of flowers has played a major role in poetry, religion, art and literature; music, medicine, fashion design, perfume and home decoration—even cuisine. An ancient flower grown for more than...
Over-Delivering on Customer Experience
Your delivery execution says as much about your brand as the product itself. Is it time to up your flower delivery game? By Jennifer HowardContinue Reading: 8min ReadConsumer options and expectations for product delivery have intensified. Delivery is no longer a...
Is It Better To Give Than Receive?
Tips for creating an authentic charitable marketing plan.By Jennifer HowardContinue Reading: 20min ReadAre you a giver? Most people are givers, but how about your business? Do you have a plan when someone asks for a donation, or do you shoot from the hip? Charitable...
Covid Made Me Love My Business Again
Three florists share how the pandemic forced them to refocus their businesses—giving them a new lease on life in the process. By Jennifer HowardContinue Reading: 8min ReadEvent florists watched 2020’s cash flow fold like a house of cards as the world froze and held...
International Design Stars
We searched the world over to bring you some of today’s most creative and innovative floral artistsBy Kat Castagnoli, AIFD, CFD, CCF The designers you are about to meet might be from the farthest corners of the globe, but they all have one very important thing in...
Using Instagram’s Newest Features
Flourish by embracing new social media features, like Instagram “Reels.” By Tonneli Grüetter When brands release something new, those new products typically receive a lot of attention. This is not by mistake but, rather, by design. When you walk into your favorite...
Waterfall Bouquet
A cascading bouquet, of grand proportions, is designed for a bride who wants to make a dramatic— and environmentally responsible—statement. Floral design by Shelly Huynh-Lewis, AIFD, CFD This modern take on an elegant 1920s-inspired cascading bridal bouquet comes to...
Florist Spotlight – Just add IRIDESCENCE
What exactly is an “Irithurium,” you ask? Let botanical artist Kristen Alpaugh explain it. By Kat Castagnoli, AIFD, CFD, CCFIt was 3 a.m. on March 24, 2019—a moment Kristen Alpaugh will never forget. Wanting to impress a client who loved anything iridescent, this...
Let’s get social! Join our social communities.
Generating Leads on Instagram
Learning to generate leads on Instagram, a platform with over 3 billion users and a focus on high-quality, visually appealing content, is crucial for your business. Full Article Below Source Generating Leads on Instagram: 10 Proven Tactics to Enhance Your Social Media...
The Benefits and How-To of Composting and Recycling
Composting is one of the easiest ways to begin a sustainability program. A florist can recycle and compost green waste by separating plant trimmings and organic matter, such as leaves and flowers, from plastic and non-organic waste. Full Article Below Source Waste...
Holiday Tables
Inspiring seasonal settings from florists around the country By Jill Brooke It is no secret that people entertain at home more during the Thanksgiving, Hanukkah and Christmas holidays. This becomes an opportunity for florists to customize experiences for their...
Laura Dowling’s Tips for Dazzling Wreaths
The former White House Chief Floral Designer shares inspiration for creating innovative holiday décor By Jill Brooke The custom of putting welcoming wreaths on doors dates back to the 16th century. Northern and Eastern Europeans ushered in the Germanic tradition of...
Winter Flowers Week at The Garden Museum in London
The Garden Museum in London is preparing to host the inaugural Winter Flowers Week exhibition from December 7 to 11, spotlighting the beauty and diversity of flowers and foliage grown in the country during winter. Full Article Below Source Floraldaily December 7-11,...
“United By Flowers” Theme of 2024 Philadelphia Flower Show
The Pennsylvania Horticultural Society unveiled the theme of the 2024 PHS Philadelphia Flower Show: United by Flowers. The 195th PHS Philadelphia Flower Show will be held March 2 – 10, 2024 at the Pennsylvania Convention Center. Full Article Below Source: Flower Power...
Flower Quotes: Inspirational, Motivating, and Funny
Throughout time, people have had a lot to say about flowers. Poets, songwriters, philosophers, even activists are known for using flowers to convey what they mean. Full Article Below Source 96 Flower Quotes: Inspirational, Motivating, Funny & More October 23, 2023...
UF is working to expand options for decorative holiday plants
University of Florida scientists want to add caladiums, known for their beautiful foliage, as an option for seasonal occasions. Full Article below Source Floral daily US (FL): UF working to expand options for decorative holiday plants When you think of decorative...
Winter Arrangements From Hanneke Frankema
With winter in mind, Dutch master florist Hanneke Frankema has created a collection of six fashionable flower arrangements, referring to the customs and occasions typical of this time of year, i.e., Christmas and New Year. Full Article Below Source The season sets the...
