
“Where flowers bloom,
so does hope.”

The Colors of 2021: Illuminating the Year Ahead
Story and Design by Kat Castagnoli, AIFD, CFD Photography by Oana Foto If ever there was a time that we need something to uplift our spirits, it’s now. PANTONE answered the call with its 2021 “Colors of the Year”: “Illuminating” (PANTONE 13-0647) and “Ultimate Gray”...
“The Bloom Show” Women’s Day Roundtable
"The Bloom Show" Women's Day 5 inspiring women leaders, business owners in the floral industry tell their story Yesterday, International Women's Day was celebrated, also at New Bloom Solutions. On the New Bloom Solutions Channel, 5 inspiring women leaders and business...
3rd Fleurvana Virtual Summit
The theme is ‘sustainability and regeneration in the floral industry’ - battered by COVID. The virtual event is the 3rd ‘Fleurvana Virtual Summit’ with a line-up of 25 floral industry experts from the U.S. and Canada. The three-day event running March 5 -7 is...
Share your thoughts about Florists’ Review
We would really appreciate a few minutes of your time. We want to give you the BEST content and experiences possible. In order to better serve you, we need to know how you feel about our new re-designed magazine and what we can do better. Thanks so much for your...
Tulips for International Women’s Day
Month-Long Celebration in Honor of International Women’s Day, March 8th New ‘Gather Tulips’ Virtual Tulip Festival March 27th and 28th (February 2021) – Together with their European suppliers of the flower bulbs, Tulip growers in the United States have organized the...
Blue Ribbon Floral – Washington, D.C. Flower Truck
Ali Chrisler, Ph.D., owner of Blue Ribbon Floral in Washington, D.C., cut her teeth in the floral industry while hanging out in her mother’s flower shop as a child. A third-generation florist, Chrisler was preceded in the industry by both her mother and grandmother, who were also florists. Inspired by her heritage, Chrisler named her business Blue Ribbon Floral, after her grandmother’s shop, Blue Ribbon Bouquets.
How the Global Flower Industry Has Adapted to the Pandemic
While there are many common threads across the globe, there are also contrasting perspectives regarding how different areas have coped with the impact. Read observations and lessons learned from seven markets on different continents here…
KOREAN COCOJI
In Korea, traditional flower arranging—Cocoji—is reflective of the Korean people’s nature and artistic aesthetic. Learn this intricate, yet simple floral design and discover the history of this 2,000 year old art form here…
Prep for Success in 2021
As we enter the new year, we need to bring forth the same optimism and energy that was required during the spring and summer months of 2020. Read where to put your energy to maximize sales during this season…
Flowers for the Generations
Life’s celebrations usually include flowers, and this tradition continues with the younger generations, but in different ways. Read how each generation views their shopping experiences, how they select flowers and how they educate themselves here…

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Bay Area Floral Design Cup Comes to San Jose, California
On October 21st, United Wholesale Flowers will be hosting the “Bay Area Floral Design Cup,” a live floral design competition during their 14th Anniversary Celebration. Full Article Below Source: United Wholesale Flowers Bay Area Floral Design Cup Comes to San Jose,...
Pompoms a Fall Classic!
Care and Handling tips for the fabulous fall favorite, the chrysanthemum. Full Article Below Source POMPONS A FALL CLASSIC! SEPTEMBER 20, 2023 RIO ROSES CARE & HANDLING By Emma Bradford, FloraLife U.K. Autumn is truly a magical season full of turning...
The Beauty of Dried and Preserved Flowers
A crash-course on these once-again-fashionable botanicals By Nita Robertson, AIFD, CFD Dried flowers have experienced a resurgence in popularity in recent years, and it not expected to slow anytime soon. They are popular due to their natural beauty, longevity and low...
Proflora 2023 Was an Amazing Event
By Nita Robertson AIFD, CFD Last week Proflora, a large international cut flower show, took place in Bogota, Colombia. We were very excited to attend and impressed with this amazing event. Proflora is back and stronger than ever. This year marked the 30th...
AFE Becomes Member of FSI
Jointly, AFE and FSI, are proud to announce this exciting partnership and together will invest in the future of floral, creating a stronger, more sustainable industry. Full Article Below Source The American Floral Endowment Becomes Newest Member of the Floriculture...
The LEGO® Piece Garden in London
In collaboration with media platform It’s Nice That, LEGO opens doors to a space that fosters creativity and calm in the midst of the bustling Shoreditch Design Triangle. Full Article Below Source The LEGO® Piece Garden blossoms to life at the London Design Festival...
Fleurs de Villes Back at Hudson Yards
Fleurs de Villes is bringing back its floral installation extravaganza to the lobby of New York’s Hudson Yards. Full Article Below Source Fleurs de Villes Back at Hudson Yards with 14 Star Florists By Jill Brooke Daica Skrobala of Polycarp Flowers Fleurs de...
Winners of the Alexandra Farms 2023 Contest
We are excited to share the winners from the 2023 Alexandra garden rose design contest. Get inspired with these stunning garden rose designs. Full Article Below Source Flowerpowerdaily Rose Lover Photo Contest Winners Announced for 2023 By Jill Brooke Garden roses are...
Proflora is celebrating 30 years this week
Proflora, one of the main international fresh cut flower fairs is celebrating its thirtieth anniversary this week in Bogota, Colombia. Hope to see you there! Full Press Release Below Source:Proflora Proflora: 30 years as a reference for the world flower industry...