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Guided by Nature 

Korean floral design beckons tranquility in a hectic world.  By Bianca Bina  Spacious,...

2025 Holiday Trends

Big bows, bold blooms and vintage vibes capture the spotlight. By Kat Castagnoli, AIFD, CCF In a...

Seed Breeding for Healthy Resistance

Take an inside look at how a leader in breed development delivers innovation to the flower...

Decking the Halls for Profit: How Florists Can Build a Holiday Installation Business

Every year, offices, hotels, and retail spaces scramble to transform their interiors for the...

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding...

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Picture-Perfect Weddings of 2021

Picture-Perfect Weddings of 2021

By Kat Castagnoli, AIFD, CCF For better or worse, 2020 profoundly changed the landscape of the wedding industry. But if there's one thing last year has shown us, it's that love doesn't stop for a worldwide pandemic – and neither do florists. For over two decades,...

Get Great Reviews, Boost Your Brand

Get Great Reviews, Boost Your Brand

Get Great Reviews, Boost Your BrandBy Mechell Lord A review that talks about how great, professional or wonderful you are is OK but not great. You want stories that are all about your customers, not all about you. Customer stories drive revenue and leave prospective...

The Great Reset: Garden Trends Report

The Great Reset: Garden Trends Report

Celebrating 20 years of spotting trends in the green industries, Garden Media Group (GMG), a boutique marketing and public relations firm based in Kennett Square, Pa., has unveiled its “2021 Garden Trends Report, ‘The Great Reset.’” The report offers a peek into what...

Carithers Flowers

Carithers Flowers

 Voted best florist for 16 consecutive years by Atlanta magazine, Carithers Flowers has been a staple in that city since the 1970s. A long tradition of excellence has been successfully carried on for a second generation…

SBA to Triple Loan Amounts

SBA to Triple Loan Amounts

Beginning April 6, small businesses and non-profits can apply for up to 24 months of relief, with a maximum loan amount of $500,000, the Small Business Administration announced Wednesday. The previous limit for such businesses was six months, with a maximum loan...

Only the Best Blooms for Mom

Only the Best Blooms for Mom

Article by Kat Castagnoli, AIFD, CFD, CCF Designs by Jaime Webber, The Floral Bar, Texas Anna Day, AIFD, CFD, Anna Day Designs, Arizona Alex Nutting, Aesme Floral Studio, London Katya Rusin, Lavka Flowers, New York Jen Lagedrost Cavender, NECTAR + BLOOM, California...

Wind-Water-Earth by Waterlily Pond

Wind-Water-Earth by Waterlily Pond

A new breathtaking large-scale floral art installation is currently on display at the Desert Botanical Garden in Phoenix, Arizona by the international floral artists, wife-and-husband team Natasha Lisitsa and Daniel Schultz of Waterlily Pond studio based in San...

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Valentine’s Day Inspiration

Valentine’s Day Inspiration

By Nita Robertson, AIFD, CFD For the upcoming Valentine’s Day, which, in 2024, will be on a Wednesday, we want to help inspire you to develop artistic unique designs that appeal to your customer base while giving that wow factor. For Florists' Reviews 2023 Valentine's...

Introducing Three New David Austin Wedding Roses

Introducing Three New David Austin Wedding Roses

Source: David Austin Press Release David Austin is always busy working behind the scenes developing exciting new rose varieties to add to their collection of world-renowned cut-flower roses. They have a rigorous selection criteria during the breeding process, which...

New hues on the market with BluOcean Chrysanthemums

New hues on the market with BluOcean Chrysanthemums

Suntory Flowers launched BluOcean™ Chrysanthemum last August, a variety with stunning shades of violet and blue. After its official release on the North American market, demand has been higher than originally expected. Full Article below Source New hues on the North...

Introducing The New TSFA Executive Director

Introducing The New TSFA Executive Director

Texas State Florists’ Association is pleased to introduce TSFA Executive Director Michelle Karns CAE. Source: TSFA Press Release Introducing Our New Executive Director Michelle Karns The Texas State Florists’ Association Board of Directors is pleased to introduce TSFA...

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