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florists review

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have...

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so does hope.”

Lady Bird Johnson

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from the magazine
The Colors of 2021: Illuminating the Year Ahead

The Colors of 2021: Illuminating the Year Ahead

Story and Design by Kat Castagnoli, AIFD, CFD Photography by Oana Foto If ever there was a time that we need something to uplift our spirits, it’s now. PANTONE answered the call with its 2021 “Colors of the Year”: “Illuminating” (PANTONE 13-0647) and “Ultimate Gray”...

3rd Fleurvana Virtual Summit

3rd Fleurvana Virtual Summit

The theme is ‘sustainability and regeneration in the floral industry’ - battered by COVID.  The virtual event is the 3rd ‘Fleurvana Virtual Summit’ with a line-up of 25 floral industry experts from the U.S. and Canada. The three-day event running March 5 -7 is...

Blue Ribbon Floral – Washington, D.C. Flower Truck

Blue Ribbon Floral – Washington, D.C. Flower Truck

Ali Chrisler, Ph.D., owner of Blue Ribbon Floral in Washington, D.C., cut her teeth in the floral industry while hanging out in her mother’s flower shop as a child. A third-generation florist, Chrisler was preceded in the industry by both her mother and grandmother, who were also florists. Inspired by her heritage, Chrisler named her business Blue Ribbon Floral, after her grandmother’s shop, Blue Ribbon Bouquets.

Prep for Success in 2021

Prep for Success in 2021

As we enter the new year, we need to bring forth the same optimism and energy that was required during the spring and summer months of 2020. Read where to put your energy to maximize sales during this season…

Flowers for the Generations

Flowers for the Generations

Life’s celebrations usually include flowers, and this tradition continues with the younger generations, but in different ways. Read how each generation views their shopping experiences, how they select flowers and how they educate themselves here…

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Pompoms a Fall Classic!

Pompoms a Fall Classic!

Care and Handling tips for the fabulous fall favorite, the chrysanthemum. Full Article Below Source POMPONS A FALL CLASSIC! SEPTEMBER 20, 2023 RIO ROSES CARE & HANDLING By Emma Bradford, FloraLife U.K. Autumn is truly a magical season full of turning...

The Beauty of Dried and Preserved Flowers

The Beauty of Dried and Preserved Flowers

A crash-course on these once-again-fashionable botanicals By Nita Robertson, AIFD, CFD Dried flowers have experienced a resurgence in popularity in recent years, and it not expected to slow anytime soon. They are popular due to their natural beauty, longevity and low...

Proflora 2023 Was an Amazing Event

Proflora 2023 Was an Amazing Event

By Nita Robertson AIFD, CFD Last week Proflora, a large international cut flower show, took place in Bogota, Colombia. We were very excited to attend and impressed with this amazing event. Proflora is back and stronger than ever. This year marked the 30th...

AFE Becomes Member of FSI

AFE Becomes Member of FSI

Jointly, AFE and FSI, are proud to announce this exciting partnership and together will invest in the future of floral, creating a stronger, more sustainable industry. Full Article Below Source The American Floral Endowment Becomes Newest Member of the Floriculture...

The LEGO® Piece Garden in London

The LEGO® Piece Garden in London

In collaboration with media platform It’s Nice That, LEGO opens doors to a space that fosters creativity and calm in the midst of the bustling Shoreditch Design Triangle. Full Article Below Source The LEGO® Piece Garden blossoms to life at the London Design Festival...

Fleurs de Villes Back at Hudson Yards

Fleurs de Villes Back at Hudson Yards

Fleurs de Villes is bringing back its floral installation extravaganza to the lobby of New York’s Hudson Yards. Full Article Below Source Fleurs de Villes Back at Hudson Yards with 14 Star Florists By Jill Brooke Daica Skrobala of Polycarp Flowers Fleurs de...

Winners of the Alexandra Farms 2023 Contest

Winners of the Alexandra Farms 2023 Contest

We are excited to share the winners from the 2023 Alexandra garden rose design contest. Get inspired with these stunning garden rose designs. Full Article Below Source Flowerpowerdaily Rose Lover Photo Contest Winners Announced for 2023 By Jill Brooke Garden roses are...

Proflora is celebrating 30 years this week

Proflora is celebrating 30 years this week

Proflora, one of the main international fresh cut flower fairs is celebrating its thirtieth anniversary this week in Bogota, Colombia. Hope to see you there! Full Press Release Below Source:Proflora Proflora: 30 years as a reference for the world flower industry...

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