
“Where flowers bloom,
so does hope.”

Wind-Water-Earth by Waterlily Pond
A new breathtaking large-scale floral art installation is currently on display at the Desert Botanical Garden in Phoenix, Arizona by the international floral artists, wife-and-husband team Natasha Lisitsa and Daniel Schultz of Waterlily Pond studio based in San...
Best in Blooms Contest May 2021
BEST IN BLOOMS CONTESTWin a Florist Profile feature in Florists' Review magazine and have your work featured across all of our social media platforms, be a guest on our Lunch and Learn YouTube/Facebook series, AND win a $500 credit with BallSB and more!!!! Submit your...
Julia (Iuliia) Prokhorova with Wild Veggie Bouquet
Like many in the floral industry, Julia Prokhorova’s path to floristry was not a straight one but rather a passion that turned into a business.
Set Up for Success: Google My Business
Google My Business (google.com/business) is a feature-filled business shop window, an “open” sign, a salesperson and much more.
Content is King: Unleashing Your Instagram Genius
Content is King: Unleash Your Instagram GeniusAs an early adopter of Instagram, I began honing my social media obsession on behalf of business clients in the early twenty-teens. Back then, it was all about who had the most followers, the most likes and the most unreal...
The Colors of 2021: Illuminating the Year Ahead
Story and Design by Kat Castagnoli, AIFD, CFD Photography by Oana Foto If ever there was a time that we need something to uplift our spirits, it’s now. PANTONE answered the call with its 2021 “Colors of the Year”: “Illuminating” (PANTONE 13-0647) and “Ultimate Gray”...
“The Bloom Show” Women’s Day Roundtable
"The Bloom Show" Women's Day 5 inspiring women leaders, business owners in the floral industry tell their story Yesterday, International Women's Day was celebrated, also at New Bloom Solutions. On the New Bloom Solutions Channel, 5 inspiring women leaders and business...
3rd Fleurvana Virtual Summit
The theme is ‘sustainability and regeneration in the floral industry’ - battered by COVID. The virtual event is the 3rd ‘Fleurvana Virtual Summit’ with a line-up of 25 floral industry experts from the U.S. and Canada. The three-day event running March 5 -7 is...
Share your thoughts about Florists’ Review
We would really appreciate a few minutes of your time. We want to give you the BEST content and experiences possible. In order to better serve you, we need to know how you feel about our new re-designed magazine and what we can do better. Thanks so much for your...
Tulips for International Women’s Day
Month-Long Celebration in Honor of International Women’s Day, March 8th New ‘Gather Tulips’ Virtual Tulip Festival March 27th and 28th (February 2021) – Together with their European suppliers of the flower bulbs, Tulip growers in the United States have organized the...

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Florverde Sustainable Flowers
By Nita Robertson AIFD, CFD I had the opportunity to learn more about Florverde on my recent trip to Colombia and I was very impressed with the impact they are making. Florverde® Sustainable Flowers (FSF) is an independent social and environmental standard which...
Christmas and Love Flower Show in Miami
By Nita Robertson AIFD, CFD Flowers of Colombia is hosting a free event in Miami on the 7th of November at the Hilton Garden Inn. Florists as well as event and wedding planners are invited to a free show presented by Flowers of Colombia. They have two fabulous...
Budapest’s Attila Nemeth Creates Memorable Pumpkin Art
Full Article Below Source: Flowerpowerdaily Budapest’s Attila Nemeth Creates Memorable Pumpkin Art By Jill Brooke We love exploring the world to find notable floral talents whose work stands out from the crowd. Attila Nemeth’s name was given to us by our...
White House State Dinner Designed by Bryan Rafanelli
The floral arrangements for the State Dinner with Australian Prime Minister Anthony Albanese and his wife was a sea of beautiful pastels. Full Article Below Source Flowerpowerdaily White House State Dinner Designed by Bryan Rafanelli By Jill Brooke The floral...
Albin Hagstrom & Son begins Christmas production
Albin Hagstrom & Son, Inc. has announced that production of Christmas products for the 2023 holiday season has officially begun. Full Article Below Source Albin Hagstrom & Son begins Christmas production for 2023 holiday season Albin Hagstrom & Son, Inc....
Getting the Most Out of Roses
By Tonneli Grüetter Although not a florist by trade, the famous 20th-century American naturalist Henry David Thoreau most definitely understood a lesson of both business and life when he uttered the words, “Truths and roses have thorns about them.” It is inside the...
Florist Interview with Amber Lynn from Snapdragon Bloom Bar
In this captivating interview, you'll uncover Amber's aspirations to uplift fellow florists, foster a supportive community, and push the boundaries of her craft. Full Article Below Source FLORIST INTERVIEW: AMBER LYNN In this captivating interview, you'll uncover...
AFE Spotlight at Proflora 2023
AFE seized this opportunity to connect with industry members from across the world at Proflora and delivered two informative presentations that highlighted the latest research on Thrips and Botrytis management. Full Article Below Source AFE Spotlight at Proflora 2023:...
That Flower Feeling Hosts Webinar
Interested in learning more about That Flower Feeling campaign and ways to utilize these free marketing assets to elevate your floral business? Join the webinar Wednesday October 25th at 2pm Eastern to learn more. Full Article Below Source Wednesday, October 25 at 2pm...