“Where flowers bloom,
so does hope.”
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Is It Better To Give Than Receive?
Tips for creating an authentic charitable marketing plan.By Jennifer HowardContinue Reading: 20min ReadAre you a giver? Most people are givers, but how about your business? Do you have a plan when someone asks for a donation, or do you shoot from the hip? Charitable...
Covid Made Me Love My Business Again
Three florists share how the pandemic forced them to refocus their businesses—giving them a new lease on life in the process. By Jennifer HowardContinue Reading: 8min ReadEvent florists watched 2020’s cash flow fold like a house of cards as the world froze and held...
International Design Stars
We searched the world over to bring you some of today’s most creative and innovative floral artistsBy Kat Castagnoli, AIFD, CFD, CCF The designers you are about to meet might be from the farthest corners of the globe, but they all have one very important thing in...
Using Instagram’s Newest Features
Flourish by embracing new social media features, like Instagram “Reels.” By Tonneli Grüetter When brands release something new, those new products typically receive a lot of attention. This is not by mistake but, rather, by design. When you walk into your favorite...
Waterfall Bouquet
A cascading bouquet, of grand proportions, is designed for a bride who wants to make a dramatic— and environmentally responsible—statement. Floral design by Shelly Huynh-Lewis, AIFD, CFD This modern take on an elegant 1920s-inspired cascading bridal bouquet comes to...
Florist Spotlight – Just add IRIDESCENCE
What exactly is an “Irithurium,” you ask? Let botanical artist Kristen Alpaugh explain it. By Kat Castagnoli, AIFD, CFD, CCFIt was 3 a.m. on March 24, 2019—a moment Kristen Alpaugh will never forget. Wanting to impress a client who loved anything iridescent, this...
Global Trends in Floristry 2021
These top trends in the floral industry worldwide can provide inspiration for modifying your business and staying relevant to today’s consumers. By Kat Castagnoli, AIFD, CFD, CCF When you’re in the business of creativity, staying current on the latest trends can give...
Best in Blooms May 2021
Florists’ Review is thrilled to present the winner and the other three finalists in our new “Best in Blooms” contest series. Over 75 talented floral designers from across the country submitted photos of their floral design work for our jury’s consideration in this...
Smithers-Oasis Acquires Design Master
Big industry news announced today– Smithers-Oasis has acquired Design Master®, through an asset purchase. Florists around the world will undoubtedly be thrilled to have consistent access to Design Master's popular products again soon. Manufacturing issues have...
Best in Blooms Contest July 2021
BEST IN BLOOMS CONTESTWin a Florist Spotlight feature in Florists' Review magazine and have your work featured across all of our social media platforms, AND win a $500 credit with Certified American Grown partners AND $300 credit from Smithers-Oasis!!!! Floral...
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Pasadena Rose Bowl Parade 2024
Floral artists and volunteers worked hard to create floats with thousands of flowers that attracted the judges’ attention and entertained the huge crowds that line the 5.5-mile parade on New Year’s Day. Full Article Below Source Flowerpowerdaily Pasadena Rose Bowl...
How to Push Past Color Palette Paralysis
Tips for understanding color from Amy Balsters. If you’re serious about nailing color and creating your own palettes, a color wheel will become your new best friend. Full Article Below Source How to Push Past Color Palette Paralysis – 2 Quick Tips By Amy...
CalFlowers Offers Exclusive Fedex Discounts to its Members
CalFlowers proudly announces major improvements to an existing partnership with FedEx that provides exclusive discounts and benefits tailored to the floral industry. Source: CalFlowers Press Release CALFLOWERS OFFERS UNPRESIDENTED FEDEX SHIPPING DISCOUNTS TO THE...
International Women’s Day 2024
Our goal is to establish International Women's Day as a significant occasion for honoring women through the tradition of giving flowers. March 8th, IWD, is an excellent opportunity to express our gratitude to mentors, teachers, friends, family, and all the influential...
Greens 101: A Florist’s How To Guide To Smart Purchases
Florists commonly purchase greens or greenery from wholesale suppliers, either by the bunch or the grower’s bunch. Stems vary in wholesale greens since they are sold by bunch and by grower’s bunch, which is sold by weight. Full Article Below Source True Client Pro...
FloraLife® Bouquet Wrap Effective at Maintaining Freshness at High Temperatures
The results of FloraLife® Bouquet Wrap on fresh weight (FWT) loss, vase solution uptake, and vase life during simulated 48-hour shipping at two different temperatures 20C (68F) or 30C (86F). Full Article Below Source FloraLife® Bouquet Wrap Effective at Maintaining...
Holiday Decor Worth the Investment for These Businesses
Restaurants – as well as hotels – boost their budgets for Christmas decor for creating outdoor and indoor installations. Full Article Below Source Flowerpowerdaily Fab Holiday Decor Worth the Investment for These Places By Jill Brooke At Fresco by Scotto in New York...
AFE research director Dr. Terril Nell retires
The Endowment thanks Terril for all of his important work both for AFE and the entire floral industry. Full Article Below Source AFE research director Dr. Terril Nell retires A new year at the American Floral Endowment (AFE) will also bring a new chapter for their...
Whole Foods Market Unveils New Pollinator Policy for Produce & Floral
Whole Foods Market announced a new pollinator policy for its Fresh Produce and Floral purchasing to support pollinators in recognition of the critical role they play in our food system and the environment. Full Article below Source Whole Foods Market Unveils New...
