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florists review

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have...

“Where flowers bloom,

so does hope.”

Lady Bird Johnson

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Wind-Water-Earth by Waterlily Pond

Wind-Water-Earth by Waterlily Pond

A new breathtaking large-scale floral art installation is currently on display at the Desert Botanical Garden in Phoenix, Arizona by the international floral artists, wife-and-husband team Natasha Lisitsa and Daniel Schultz of Waterlily Pond studio based in San...

Best in Blooms Contest May 2021

Best in Blooms Contest May 2021

BEST IN BLOOMS CONTESTWin a Florist Profile feature in Florists' Review magazine and have your work featured across all of our social media platforms, be a guest on our Lunch and Learn YouTube/Facebook series, AND win a $500 credit with BallSB and more!!!! Submit your...

The Colors of 2021: Illuminating the Year Ahead

The Colors of 2021: Illuminating the Year Ahead

Story and Design by Kat Castagnoli, AIFD, CFD Photography by Oana Foto If ever there was a time that we need something to uplift our spirits, it’s now. PANTONE answered the call with its 2021 “Colors of the Year”: “Illuminating” (PANTONE 13-0647) and “Ultimate Gray”...

3rd Fleurvana Virtual Summit

3rd Fleurvana Virtual Summit

The theme is ‘sustainability and regeneration in the floral industry’ - battered by COVID.  The virtual event is the 3rd ‘Fleurvana Virtual Summit’ with a line-up of 25 floral industry experts from the U.S. and Canada. The three-day event running March 5 -7 is...

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Florverde Sustainable Flowers

Florverde Sustainable Flowers

By Nita Robertson AIFD, CFD I had the opportunity to learn more about Florverde on my recent trip to Colombia and I was very impressed with the impact they are making. Florverde® Sustainable Flowers (FSF) is an independent social and environmental standard which...

Christmas and Love Flower Show in Miami

Christmas and Love Flower Show in Miami

By Nita Robertson AIFD, CFD Flowers of Colombia is hosting a free event in Miami on the 7th of November at the Hilton Garden Inn. Florists as well as event and wedding planners are invited to a free show presented by Flowers of Colombia. They have two fabulous...

Albin Hagstrom & Son begins Christmas production

Albin Hagstrom & Son begins Christmas production

Albin Hagstrom & Son, Inc. has announced that production of Christmas products for the 2023 holiday season has officially begun. Full Article Below Source Albin Hagstrom & Son begins Christmas production for 2023 holiday season Albin Hagstrom & Son, Inc....

Getting the Most Out of Roses

Getting the Most Out of Roses

By Tonneli Grüetter Although not a florist by trade, the famous 20th-century American naturalist Henry David Thoreau most definitely understood a lesson of both business and life when he uttered the words, “Truths and roses have thorns about them.” It is inside the...

AFE Spotlight at Proflora 2023

AFE Spotlight at Proflora 2023

AFE seized this opportunity to connect with industry members from across the world at Proflora and delivered two informative presentations that highlighted the latest research on Thrips and Botrytis management. Full Article Below Source AFE Spotlight at Proflora 2023:...

That Flower Feeling Hosts Webinar

That Flower Feeling Hosts Webinar

Interested in learning more about That Flower Feeling campaign and ways to utilize these free marketing assets to elevate your floral business? Join the webinar Wednesday October 25th at 2pm Eastern to learn more. Full Article Below Source Wednesday, October 25 at 2pm...

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