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florists review

Guided by Nature 

Korean floral design beckons tranquility in a hectic world.  By Bianca Bina  Spacious,...

2025 Holiday Trends

Big bows, bold blooms and vintage vibes capture the spotlight. By Kat Castagnoli, AIFD, CCF In a...

Seed Breeding for Healthy Resistance

Take an inside look at how a leader in breed development delivers innovation to the flower...

Decking the Halls for Profit: How Florists Can Build a Holiday Installation Business

Every year, offices, hotels, and retail spaces scramble to transform their interiors for the...

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding...

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from the magazine
Best in Blooms Contest May 2021

Best in Blooms Contest May 2021

BEST IN BLOOMS CONTESTWin a Florist Profile feature in Florists' Review magazine and have your work featured across all of our social media platforms, be a guest on our Lunch and Learn YouTube/Facebook series, AND win a $500 credit with BallSB and more!!!! Submit your...

The Colors of 2021: Illuminating the Year Ahead

The Colors of 2021: Illuminating the Year Ahead

Story and Design by Kat Castagnoli, AIFD, CFD Photography by Oana Foto If ever there was a time that we need something to uplift our spirits, it’s now. PANTONE answered the call with its 2021 “Colors of the Year”: “Illuminating” (PANTONE 13-0647) and “Ultimate Gray”...

3rd Fleurvana Virtual Summit

3rd Fleurvana Virtual Summit

The theme is ‘sustainability and regeneration in the floral industry’ - battered by COVID.  The virtual event is the 3rd ‘Fleurvana Virtual Summit’ with a line-up of 25 floral industry experts from the U.S. and Canada. The three-day event running March 5 -7 is...

Blue Ribbon Floral – Washington, D.C. Flower Truck

Blue Ribbon Floral – Washington, D.C. Flower Truck

Ali Chrisler, Ph.D., owner of Blue Ribbon Floral in Washington, D.C., cut her teeth in the floral industry while hanging out in her mother’s flower shop as a child. A third-generation florist, Chrisler was preceded in the industry by both her mother and grandmother, who were also florists. Inspired by her heritage, Chrisler named her business Blue Ribbon Floral, after her grandmother’s shop, Blue Ribbon Bouquets.

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floral news
Ken Kelleher’s Artistic Creations

Ken Kelleher’s Artistic Creations

Ken Kelleher is a visionary artist and creative director known for his innovative sculptures and large-scale installations. Full Article Below Source Ken Kelleher's Artistically Quirky Floral Designs and Creations A curiosity to experimentation and an artistic vision...

A Journey into the Complex World of Christmas Greens

A Journey into the Complex World of Christmas Greens

A Grower’s Perspective from Continental Floral Greens on the world of Christmas greens. Full Article Below Source Decking the Halls: A Journey into the Complex World of Christmas Greens By DVFlora November 16, 2023 A Grower’s Perspective from Continental Floral...

Generating Leads on Instagram

Generating Leads on Instagram

Learning to generate leads on Instagram, a platform with over 3 billion users and a focus on high-quality, visually appealing content, is crucial for your business. Full Article Below Source Generating Leads on Instagram: 10 Proven Tactics to Enhance Your Social Media...

Holiday Tables

Holiday Tables

Inspiring seasonal settings from florists around the country By Jill Brooke It is no secret that people entertain at home more during the Thanksgiving, Hanukkah and Christmas holidays. This becomes an opportunity for florists to customize experiences for their...

Laura Dowling’s Tips for Dazzling Wreaths

Laura Dowling’s Tips for Dazzling Wreaths

The former White House Chief Floral Designer shares inspiration for creating innovative holiday décor By Jill Brooke The custom of putting welcoming wreaths on doors dates back to the 16th century. Northern and Eastern Europeans ushered in the Germanic tradition of...

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