“Where flowers bloom,
so does hope.”
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Blue Ribbon Floral – Washington, D.C. Flower Truck
Ali Chrisler, Ph.D., owner of Blue Ribbon Floral in Washington, D.C., cut her teeth in the floral industry while hanging out in her mother’s flower shop as a child. A third-generation florist, Chrisler was preceded in the industry by both her mother and grandmother, who were also florists. Inspired by her heritage, Chrisler named her business Blue Ribbon Floral, after her grandmother’s shop, Blue Ribbon Bouquets.
How the Global Flower Industry Has Adapted to the Pandemic
While there are many common threads across the globe, there are also contrasting perspectives regarding how different areas have coped with the impact. Read observations and lessons learned from seven markets on different continents here…
KOREAN COCOJI
In Korea, traditional flower arranging—Cocoji—is reflective of the Korean people’s nature and artistic aesthetic. Learn this intricate, yet simple floral design and discover the history of this 2,000 year old art form here…
Prep for Success in 2021
As we enter the new year, we need to bring forth the same optimism and energy that was required during the spring and summer months of 2020. Read where to put your energy to maximize sales during this season…
Flowers for the Generations
Life’s celebrations usually include flowers, and this tradition continues with the younger generations, but in different ways. Read how each generation views their shopping experiences, how they select flowers and how they educate themselves here…
FLOWERS TO WEAR
The floral art form that is “botanical couture” has captured the imaginations of both floral designers and consumers around the world and Flowers to Wear has it all! Read more…
Social Media Trends for 2021
Talkwalker & HubSpot release a new report revealing how to be more successful with social media during—and following—the era of COVID. Now, more than ever, a sound social media approach can save a business in today’s COVID-19 climate. Read how…
The Art of Permanent Botanicals
For Danna DiElsi, founder of The Silk Touch in Norwalk, Conn., a long-term love affair with faux florals has grown only stronger over time. Read why…
Florists’ Review Brands Sold to Fuse Media+
WildFlower Media announced that while it will continue publishing florist books, it has sold Florists’ Review, Canadian Florist and Super Floral Magazine Brands to Fuse Media. Read more….
Italian Floral Artistry
From acclaimed Italian floral designer, educator and author, Flavia Bruni, CFD, EMC, Italian Floral Artistry is a book like no other. Showcased in Italian Floral Artistry are 29 of the most available genera of commercially grown cut flowers, along with fun facts and other useful information. Read more…
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‘Petal It Forward Day’ spreads joy throughout Tomahawk
Last week many florists around the country participated in the Petal it Forward campaign, gifting flowers as random acts of kindness. SAF’s goodwill initiative is where participants hand two flowers or bouquets to an unsuspecting stranger, urging them to keep one and...
Second Career as a Florist Just Paid Off for Serbio of Piropo Flowers
By Nita Robertson AIFD, CFD The theme of Fleurs de Villes’ Hudson Yards Show in New York City was “Voyage” and what a voyage it has been for "Best in Show" winning florist, Serbio Uzcategui. The owner of a thriving eyeglass store in Venezuela, he fled the South...
Flora Magazine is dedicated to helping you thrive in the creative world of floral design
By Nita Robertson AIFD, CFD We are very excited about the newly designed winter issue of Flora Magazine coming out on November 1st! Flora Magazine has been published in England since 1974. Specially written for professional florists and flower-arranging enthusiasts,...
The Remarkable Influence of Flowers on Emotional Well-Being
Flowers have the remarkable ability to infuse our lives with joy and positivity. Their impact on our overall health and happiness is profound. Full Article Below Source The Floral Connection: The Remarkable Influence of Flowers on Emotional Well-Being Garden Media...
Bay Area Floral Design Cup Comes to San Jose, California
On October 21st, United Wholesale Flowers will be hosting the “Bay Area Floral Design Cup,” a live floral design competition during their 14th Anniversary Celebration. Full Article Below Source: United Wholesale Flowers Bay Area Floral Design Cup Comes to San Jose,...
Pompoms a Fall Classic!
Care and Handling tips for the fabulous fall favorite, the chrysanthemum. Full Article Below Source POMPONS A FALL CLASSIC! SEPTEMBER 20, 2023 RIO ROSES CARE & HANDLING By Emma Bradford, FloraLife U.K. Autumn is truly a magical season full of turning...
The Beauty of Dried and Preserved Flowers
A crash-course on these once-again-fashionable botanicals By Nita Robertson, AIFD, CFD Dried flowers have experienced a resurgence in popularity in recent years, and it not expected to slow anytime soon. They are popular due to their natural beauty, longevity and low...
Proflora 2023 Was an Amazing Event
By Nita Robertson AIFD, CFD Last week Proflora, a large international cut flower show, took place in Bogota, Colombia. We were very excited to attend and impressed with this amazing event. Proflora is back and stronger than ever. This year marked the 30th...
AFE Becomes Member of FSI
Jointly, AFE and FSI, are proud to announce this exciting partnership and together will invest in the future of floral, creating a stronger, more sustainable industry. Full Article Below Source The American Floral Endowment Becomes Newest Member of the Floriculture...
