“Where flowers bloom,
so does hope.”
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FLOWERS TO WEAR
The floral art form that is “botanical couture” has captured the imaginations of both floral designers and consumers around the world and Flowers to Wear has it all! Read more…
Social Media Trends for 2021
Talkwalker & HubSpot release a new report revealing how to be more successful with social media during—and following—the era of COVID. Now, more than ever, a sound social media approach can save a business in today’s COVID-19 climate. Read how…
The Art of Permanent Botanicals
For Danna DiElsi, founder of The Silk Touch in Norwalk, Conn., a long-term love affair with faux florals has grown only stronger over time. Read why…
Florists’ Review Brands Sold to Fuse Media+
WildFlower Media announced that while it will continue publishing florist books, it has sold Florists’ Review, Canadian Florist and Super Floral Magazine Brands to Fuse Media. Read more….
Italian Floral Artistry
From acclaimed Italian floral designer, educator and author, Flavia Bruni, CFD, EMC, Italian Floral Artistry is a book like no other. Showcased in Italian Floral Artistry are 29 of the most available genera of commercially grown cut flowers, along with fun facts and other useful information. Read more…
Permanent Happy Hour
Like so many others, Robert Carroll was forced to close the doors to Felice Design Studio in mid-March due to COVID-19. “We decided to design a series of permanent floral arrangements to brighten homes during this dark time,” so Carroll created the “Happy Hour Collection”. Cheers and more info here…
How to Charge for Permanent Botanical Designs
From dried- or permanent-botanical arrangements, many consumers want to have “something that lasts”, but how should they be priced? We have your answer here…
Retail Forecast 2021: A Return to Normalcy
Experts predict that business owners will experience increasing revenues and a more favorable operating environment in 2021 as the U.S. economy gradually rebounds from the COVID-19 pandemic. Read more…
How We’ve Survived COVID
Sherwood Park, Alberta, Canada – Funky Petals Flower Shop, owner Laurie Trelenberg is a true craftsperson. Read about her creative, out of the box, ideas that have helped her business survive 2020 here…
Everlasting Beauty
It used to be easy for florists to spot a “silk” flower a mile away. Not anymore. Permanent Botanicals are designed with such high quality that they not only look exactly like their fresh counterparts but also feel and, in some cases, smell just like them. Read more…
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Seeing Lupin Flowers in New Zealand Is a Must
These deep purples, pinks, yellows, and gentle violets against snow-capped peaks and emerald blue lakes is one for your bucket list. Full Article Below Source Seeing Lupin Flowers at Lake Tekapo in New Zealand Is a Must These deep purples, pinks, yellows, and gentle...
Health Benefits of Indoor Plants
Many people may be surprised to discover the lesser-known benefits of indoor gardens, but experienced horticulturalists and gardeners have been advocating for the expansion of home gardens for decades. Full Article Below Source Planting, watering, healing – surprising...
For a Wedding Above the Clouds: What Would You Make?
As part of the competitive trials, the top floral artists in the world, each representing their country, were asked to create a bridal bouquet. The floral artists were tasked with creating wedding bouquets as if having a party above the clouds. Full Article Below...
Meet Blooming Haus, the Florist Behind Vogue World’s Extravagant Roses
When Naomi Campbell, Cindy Crawford, Christy Turlington Burns, and Linda Evangelista (the collective group known as “the Supers”) took a bow at Vogue World: London, they did so while carrying abundant bouquets of roses. Full Article Below Source Meet Blooming Haus,...
2023 Fall Trends in the Horticultural Industry
The fall of 2023 promises to be a season of transformation driven by changing consumer preferences, advances in technology, and a growing awareness of environmental sustainability. Full Article Below Source 2023 fall trends in the horticultural industry As the leaves...
Crayola Flowers: A New Platform that Allows Kindness to Blossom
Uniting color, creativity, and kindness, Crayola Flowers is a pioneering platform developed by Mrs. Bloom’s through which consumers can purchase colorful blooms with a portion of proceeds from every sale donated to a participating nonprofit of their choice. Full...
Designing a Table for Two in the Sea for the World Cup
With the theme of “Ocean Waves,” competitors were asked to create a table for two in the sea as part of the competition at the World Cup. Full Article Below Source By: Jill Brooke at Flower Power Daily Designing a Table for Two in the Sea for the World Cup By Jill...
Colombian nursery industry is thriving
Colombia is well-known for its cut flowers, but did you know that the nursery industry is thriving all year round as well? Full Article Below Source Colombian nursery industry is thriving Colombia is well-known for its cut flowers, but did you know that the nursery...
CalFlowers Wins The SAF Marketer of the Year Award
Each year the Society of American Florists honors the best in floral marketing with the coveted Marketer of the Year award, we are excited to announce that CalFlowers took home the prestigious honor for the That Flower Feeling initiative. Full Article Below Source:...
