“Where flowers bloom,
so does hope.”
Best in Blooms Contest May 2021
BEST IN BLOOMS CONTESTWin a Florist Profile feature in Florists' Review magazine and have your work featured across all of our social media platforms, be a guest on our Lunch and Learn YouTube/Facebook series, AND win a $500 credit with BallSB and more!!!! Submit your...
Julia (Iuliia) Prokhorova with Wild Veggie Bouquet
Like many in the floral industry, Julia Prokhorova’s path to floristry was not a straight one but rather a passion that turned into a business.
Set Up for Success: Google My Business
Google My Business (google.com/business) is a feature-filled business shop window, an “open” sign, a salesperson and much more.
Content is King: Unleashing Your Instagram Genius
Content is King: Unleash Your Instagram GeniusAs an early adopter of Instagram, I began honing my social media obsession on behalf of business clients in the early twenty-teens. Back then, it was all about who had the most followers, the most likes and the most unreal...
The Colors of 2021: Illuminating the Year Ahead
Story and Design by Kat Castagnoli, AIFD, CFD Photography by Oana Foto If ever there was a time that we need something to uplift our spirits, it’s now. PANTONE answered the call with its 2021 “Colors of the Year”: “Illuminating” (PANTONE 13-0647) and “Ultimate Gray”...
“The Bloom Show” Women’s Day Roundtable
"The Bloom Show" Women's Day 5 inspiring women leaders, business owners in the floral industry tell their story Yesterday, International Women's Day was celebrated, also at New Bloom Solutions. On the New Bloom Solutions Channel, 5 inspiring women leaders and business...
3rd Fleurvana Virtual Summit
The theme is ‘sustainability and regeneration in the floral industry’ - battered by COVID. The virtual event is the 3rd ‘Fleurvana Virtual Summit’ with a line-up of 25 floral industry experts from the U.S. and Canada. The three-day event running March 5 -7 is...
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We would really appreciate a few minutes of your time. We want to give you the BEST content and experiences possible. In order to better serve you, we need to know how you feel about our new re-designed magazine and what we can do better. Thanks so much for your...
Tulips for International Women’s Day
Month-Long Celebration in Honor of International Women’s Day, March 8th New ‘Gather Tulips’ Virtual Tulip Festival March 27th and 28th (February 2021) – Together with their European suppliers of the flower bulbs, Tulip growers in the United States have organized the...
Blue Ribbon Floral – Washington, D.C. Flower Truck
Ali Chrisler, Ph.D., owner of Blue Ribbon Floral in Washington, D.C., cut her teeth in the floral industry while hanging out in her mother’s flower shop as a child. A third-generation florist, Chrisler was preceded in the industry by both her mother and grandmother, who were also florists. Inspired by her heritage, Chrisler named her business Blue Ribbon Floral, after her grandmother’s shop, Blue Ribbon Bouquets.
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Ken Kelleher’s Artistic Creations
Ken Kelleher is a visionary artist and creative director known for his innovative sculptures and large-scale installations. Full Article Below Source Ken Kelleher's Artistically Quirky Floral Designs and Creations A curiosity to experimentation and an artistic vision...
A Journey into the Complex World of Christmas Greens
A Grower’s Perspective from Continental Floral Greens on the world of Christmas greens. Full Article Below Source Decking the Halls: A Journey into the Complex World of Christmas Greens By DVFlora November 16, 2023 A Grower’s Perspective from Continental Floral...
Generating Leads on Instagram
Learning to generate leads on Instagram, a platform with over 3 billion users and a focus on high-quality, visually appealing content, is crucial for your business. Full Article Below Source Generating Leads on Instagram: 10 Proven Tactics to Enhance Your Social Media...
The Benefits and How-To of Composting and Recycling
Composting is one of the easiest ways to begin a sustainability program. A florist can recycle and compost green waste by separating plant trimmings and organic matter, such as leaves and flowers, from plastic and non-organic waste. Full Article Below Source Waste...
Holiday Tables
Inspiring seasonal settings from florists around the country By Jill Brooke It is no secret that people entertain at home more during the Thanksgiving, Hanukkah and Christmas holidays. This becomes an opportunity for florists to customize experiences for their...
Laura Dowling’s Tips for Dazzling Wreaths
The former White House Chief Floral Designer shares inspiration for creating innovative holiday décor By Jill Brooke The custom of putting welcoming wreaths on doors dates back to the 16th century. Northern and Eastern Europeans ushered in the Germanic tradition of...
Winter Flowers Week at The Garden Museum in London
The Garden Museum in London is preparing to host the inaugural Winter Flowers Week exhibition from December 7 to 11, spotlighting the beauty and diversity of flowers and foliage grown in the country during winter. Full Article Below Source Floraldaily December 7-11,...
“United By Flowers” Theme of 2024 Philadelphia Flower Show
The Pennsylvania Horticultural Society unveiled the theme of the 2024 PHS Philadelphia Flower Show: United by Flowers. The 195th PHS Philadelphia Flower Show will be held March 2 – 10, 2024 at the Pennsylvania Convention Center. Full Article Below Source: Flower Power...
Flower Quotes: Inspirational, Motivating, and Funny
Throughout time, people have had a lot to say about flowers. Poets, songwriters, philosophers, even activists are known for using flowers to convey what they mean. Full Article Below Source 96 Flower Quotes: Inspirational, Motivating, Funny & More October 23, 2023...

























