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florists review

The Art (and Algorithm) of Valentine’s Day 2026 

How AI, sustainability and emotional design are transforming one of the industry’s biggest days. ...

Guided by Nature 

Korean floral design beckons tranquility in a hectic world.  By Bianca Bina  Spacious,...

2025 Holiday Trends

Big bows, bold blooms and vintage vibes capture the spotlight. By Kat Castagnoli, AIFD, CCF In a...

Seed Breeding for Healthy Resistance

Take an inside look at how a leader in breed development delivers innovation to the flower...

Decking the Halls for Profit: How Florists Can Build a Holiday Installation Business

Every year, offices, hotels, and retail spaces scramble to transform their interiors for the...

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Lady Bird Johnson

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Picture-Perfect Weddings of 2021

Picture-Perfect Weddings of 2021

By Kat Castagnoli, AIFD, CCF For better or worse, 2020 profoundly changed the landscape of the wedding industry. But if there's one thing last year has shown us, it's that love doesn't stop for a worldwide pandemic – and neither do florists. For over two decades,...

Get Great Reviews, Boost Your Brand

Get Great Reviews, Boost Your Brand

Get Great Reviews, Boost Your BrandBy Mechell Lord A review that talks about how great, professional or wonderful you are is OK but not great. You want stories that are all about your customers, not all about you. Customer stories drive revenue and leave prospective...

The Great Reset: Garden Trends Report

The Great Reset: Garden Trends Report

Celebrating 20 years of spotting trends in the green industries, Garden Media Group (GMG), a boutique marketing and public relations firm based in Kennett Square, Pa., has unveiled its “2021 Garden Trends Report, ‘The Great Reset.’” The report offers a peek into what...

Carithers Flowers

Carithers Flowers

 Voted best florist for 16 consecutive years by Atlanta magazine, Carithers Flowers has been a staple in that city since the 1970s. A long tradition of excellence has been successfully carried on for a second generation…

SBA to Triple Loan Amounts

SBA to Triple Loan Amounts

Beginning April 6, small businesses and non-profits can apply for up to 24 months of relief, with a maximum loan amount of $500,000, the Small Business Administration announced Wednesday. The previous limit for such businesses was six months, with a maximum loan...

Only the Best Blooms for Mom

Only the Best Blooms for Mom

Article by Kat Castagnoli, AIFD, CFD, CCF Designs by Jaime Webber, The Floral Bar, Texas Anna Day, AIFD, CFD, Anna Day Designs, Arizona Alex Nutting, Aesme Floral Studio, London Katya Rusin, Lavka Flowers, New York Jen Lagedrost Cavender, NECTAR + BLOOM, California...

Wind-Water-Earth by Waterlily Pond

Wind-Water-Earth by Waterlily Pond

A new breathtaking large-scale floral art installation is currently on display at the Desert Botanical Garden in Phoenix, Arizona by the international floral artists, wife-and-husband team Natasha Lisitsa and Daniel Schultz of Waterlily Pond studio based in San...

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Benefits of SAF’s Next Gen LIVE!

Benefits of SAF’s Next Gen LIVE!

The Society of American Florists’ Next Gen LIVE! conference Feb. 25-27 in San Diego is a one-of-a-kind industry experience for floral pros from all segments of the industry who are 45 years old and younger. Full Article Below Source 4 Benefits of SAF’s Next Gen LIVE!...

Sustainable Christmas Installations

Sustainable Christmas Installations

‘WINTER LIGHTS 2023’ City of Burnaby, British Columbia Canada By Hitomi Gilliam AIFD Since 2020, amidst the challenges of the COVID-19 pandemic, we have been delighted to infuse the City of Burnaby, a neighboring city to Vancouver, Canada, with the spirit of Joy and...

Carnations: Versatility & Beauty

Carnations: Versatility & Beauty

Carnations are available in a vast array of hues, from antique pinks to bright red and vivid purple, so whether your holiday aesthetic is soft and romantic, classic and bright, or technicolor, you will find the perfect carnation to suit the mood. Full Article below...

Singular Sensations

Singular Sensations

A deep dive into the trend of monobotanical flower arrangements By Jill Brooke At New York Design Center’s recent home furnishings trade show, the Baker | McGuire showroom had distinctive flower arrangements placed throughout. These weren’t vases filled with a variety...

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