“Where flowers bloom,
so does hope.”
RECENT POSTS
Are Small Weddings the Right Fit for Your Business?
Is everyone doing small weddings this year? Is this a trend or are small weddings and elopements here to stay?
Zero-contact Sales in the Flower World
Shoppers today don’t want to touch anything (except their mobile phones). People think danger lurks everywhere—from the gas pump to the ATM machine to the crosswalk
What Freelance Floral Designing Has Taught Me about Flowers, People and Growing Up
The first time I got on a plane by myself was last October, I was 18, and I was flying across the country to do floral design work for someone I had never met.
Small & Intimate
While weddings and events are postponed, we are looking ahead to how these future occasions may look – and once they arrive, irrespective of their size,
Shean Strong
For Shean Strong, a 31-year-old former biochemistry major working toward becoming a doctor dramatically changed career paths and became a floral designer, finding that, for him, wedding
Friendly Flower Fight
Debra Prinzing, PFCI Photography courtesy of Netflix and Kristen Griffith-VanderYacht
Love is Not Canceled
Like so many thousands of others, I am what they call “a COVID bride.” My fiancée and I excitedly set a wedding date for September 2020—blissfully unaware of the impending havoc that a worldwide pandemic would
Operation Rescue Floral History
This spring, Florists’ Review sold its building in Topeka, Kan., leaving an extensive library of more than 120 years of history without a home. Since 1897, Florists’ Review magazine has chronicled
Rodrigo “Varito” Vasquez, AIFD, CFD, FSMD
Every floral designer’s hope is to create a signature style, something that is unique to him or her. When we see wire masterfully crafted into a piece of art, one person immediately comes to mind
Starting a flower farm
What happens when an architect and a former Walt Disney imagineer start farming? If they’re Andrea and Lou Gagnon, they can’t help but make art—even in the fields.When the couple returned to the family farm to raise their children and establish a new...
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Lilies: A Historical Favorite
Given the long relationship between lilies and humans, it’s no surprise that lily flowers feature heavily in literature, myth, legends and religious celebrations. Full Article Below Source LILIES A HISTORICAL FAVORITE! JUNE 20, 2023 RIO ROSES CARE &...
The Home of RP Moab
Rosaprima is thrilled to announce the launch of a new campaign, "The Home of RP Moab," showcasing the extraordinary beauty of RP Moab, a worldwide exclusive Rosaprima rose. Full Rosaprima Press Release Below The Home of RP Moab: The Epitome of Luxury and Unmatched...
Flower Books Blooming
Hot off the presses, these highly recommended titles will enthrall floral designers and nonprofessional flower lovers alike. By Jill Brooke It’s springtime, and not only are the flowers blooming but so are the book titles about beautiful blooms. Here is a roundup of...
SAF’s 1-Day Profit Blast in Boston July 23rd
Industry professionals will be able to network and learn next month at The Society of American Florists’ 1-Day Profit Blast in Boston. The July 23 event, sponsored by Flower Shop Network and Jacobson Floral, will feature three educational...
American Rose Society Announces National Honors
The American Rose Society announces two national honors bestowed at its recent National Convention in Shreveport, La. Full Press Release Below AMERICAN ROSE SOCIETY ANNOUNCES NATIONAL HONORS SHREVEPORT, LA – The American Rose Society announces two national honors...
Meet the Woman Who Coaxes Dahlias to Grow in Hawaii
Christian Ingalls grows dahlias, snapdragons, cosmos and zinnias in Hawaii. Full Article Below Source Meet the Woman Who Coaxes Dahlias to Grow in Hawaii By Linda Lee Think of Hawaiian flowers. Probably orchids, frangipani, jasmine, bird of paradise, anthurium, and...
Asocolflores Sustainability Initiatives
Asocolflores has been working on initiatives that positively impact the environment. In the last five years, it has managed to reduce energy consumption by 61%, and 44% of the water used by floriculture companies. Full Article Below Source What we do for our...
Don’t Miss SAF Phoenix 2023
This September the Society of American Florists will host SAF Phoenix 2023, the organizations 138th annual convention at the Westin Kierland Resort & Spa in Scottsdale, Arizona. The 3-day event will take place Sept 6-9 and focus on helping...
FTD & Smithers-Oasis Co-sponsor Competitors at WorldCup
FTD and Smithers-Oasis North America are proud to announce their co-sponsorship of the floral designers representing the United States of America and Canada in the Interflora World Cup, the world’s most prestigious floral design competition, in Manchester, England, on...
