“Where flowers bloom,
so does hope.”
RECENT POSTS
New Research Champions Instagram for Successful Houseplant Sales
With so many people stuck at home due to COVID-19 restrictions, there’s been an even bigger resurgence in the popularity of houseplants. After all, with many people trapped inside
Online Cyberattacks
Online retailers could lose $22.2 billion through severe data breaches each year, based on the average cost and frequency of cyberattacks in the ecommerce sector, research reveals.
Sarah, founder of Poppy Flora Studios, master of nature-inspired design, hopes to inspire others.
Poppy Flora Studios is more than just a florist. Sarah, the founder, is regarded as one of the masters of nature-inspired design. Her style is not only aesthetically beautiful and artistic but always with the intent to inspire.
Bringing People Back
As florists start to bring workers back into their stores, a successful re-entry program is important to ensure the safety of both employees and customers; obviate charges
Local Flowers for Wine Country
Olivia Rivas connects her sustainable values with an aesthetic that reflects the unique beauty of Northern California.
Are Small Weddings the Right Fit for Your Business?
Is everyone doing small weddings this year? Is this a trend or are small weddings and elopements here to stay?
Zero-contact Sales in the Flower World
Shoppers today don’t want to touch anything (except their mobile phones). People think danger lurks everywhere—from the gas pump to the ATM machine to the crosswalk
What Freelance Floral Designing Has Taught Me about Flowers, People and Growing Up
The first time I got on a plane by myself was last October, I was 18, and I was flying across the country to do floral design work for someone I had never met.
Small & Intimate
While weddings and events are postponed, we are looking ahead to how these future occasions may look – and once they arrive, irrespective of their size,
Shean Strong
For Shean Strong, a 31-year-old former biochemistry major working toward becoming a doctor dramatically changed career paths and became a floral designer, finding that, for him, wedding
Let’s get social! Join our social communities.
AIFD Symposium “Grow” was Blooming in Chicago last week
By Nita Robertson AIFD, CFD The American Institute of Floral Design hosted its yearly symposium at the Chicago Hilton from July 1-6th. It was an amazing display of professional floristry at its best! The event provided world-class floral design education and...
“Best in Blooms” Winner and Finalists
Meet the winner and finalists in the “Certified American Grown” edition of FR’s flower design contest. By Nita Robertson, AIFD, CFD Sponsored by Certified American Grown Florists’ Review is delighted to present the winner and finalists in our latest...
July Marks the Annual Celebration of American Grown Flowers & Foliage Month
This month-long celebration of U.S. cut flower and foliage farms throughout the country marks the coming together to honor the beauty and significance of flower and foliage farmers here in the United States. Full Press Release Below Source: Certified American Grown...
Introducing a Vibrant New Logo for the San Francisco Flower Market
San Francisco Flower Market a leading source for all floral product in the Northern California floral industry, is thrilled to unveil its brand-new logo, igniting a fresh era of creativity and excitement for the historic wholesale market and its customers. Full Press...
The importance of Sympathy Floral Tributes
Sympathy flowers are a vital part of any floral business. They offer comfort to grieving individuals and families and provide a tangible expression of support during such a difficult time. Full Article Below Source CREATE BEAUTIFUL FLORAL TRIBUTES: 9 SYMPATHY FLOWER...
Keeping Flowers Fresh
AFE-funded researchers at the University of Texas at Arlington have been hard at work trying to find a way to inhibit ethylene’s adverse effects, and recent discoveries may offer promising alternatives to the methods currently in use. Full Article Below Source...
In Season: Protea
By Nita Robertson, AIFD, CFD Botanical Name: Protea Common Name: Sugarbush Family: Proteaceae Pink Ice Resendiz Brothers The many species in the genus Protea are among the most fascinating flowers on the planet. The best-known genus in...
Rosaprima Launches Floraprima
Floraprima is redefining the floral industry with an exclusive range of specialty flowers available year-round. Source: Full Rosaprima Press Release Below ROSAPRIMA UNVEILS A NEW CHAPTER IN LUXURY FLORALS WITH THE LAUNCH OF FLORAPRIMA A WORLD OF BEAUTY ...
Sun Valley Floral Farms Shares About Growing Lilies
At Sun Valley Floral Farms in California, many flowers are being grown, including Oriental lilies and Oriental Trumpet Hybrid Lilies. But how are they grown, how is the vase life, what role does genetics play, and what are hot summer lilies? Full Article Below Source...
