“Where flowers bloom,
so does hope.”
Floral Couture Mystic UnVeiled
The aesthetics of floral couture captivate the creative imagination. Join Francoise Week’s And Carol Jillian behind the scenes of their latest photoshoot collaboration!
Ann’s Florist, Coffee & Wine Bar
Kim Fuentes is the floral designer and gift buyer at Ann’s Florist, Coffee & Wine Bar in Fort Lauderdale, Fla. This is her success story …
A Prairie Gathering
A first for the American Flowers Week botanical couture series, with a new state and a new look: A prairie-inspired creation from Moníca Pugh, of Floras & Bouquets LLC in Sioux Falls, South Dakota
Charting the Unchartable
Well, this is not the easiest time I have had writing my thoughts, let me tell you. In March, my husband David and I not only had to lay off our staff and close our store to customers and take orders
Proper Sanitation in the Floral Industry and Beyond
There are so many products for sale to help us clean, sanitize and disinfect. Never before in human history have we had so many potions, lotions and gadgets readily available to keep our environment sterile.
Petal Patterns
The prolific trial gardens and flower fields of Johnny’s Selected Seeds in Albion, Maine, a location for an American Flowers Week look in 2019, have inspired a new guest designer for 2020.
3 Tips to Move Forward by Looking Back
It may sound counterintuitive to look back to figure out how to move forward in your business, but now is the time to take stock in what you know to be true. Looking back to move forward has been my theme lately
Lisa Belisle, AIFD, CF
A floral “jack-of-all-trades” for the past 20 years, Lisa Belisle,AIFD, CF, owner of Flora Elements Education and Design in Delafield, Wis., has worked in every aspect of the floral industry from management to wholesale
Surviving in a New Flower World
By the time this article is published, we will either have found an effective treatment for COVID-19 or be dealing with a second wave of infections. I have faith that technology will quickly find a way to keep people
In Bloom Once Again
Opened in 1912, the San Francisco Flower Market (SFFM) has never closed its doors. Not once, not even during the 1989 San Francisco earthquakes, according to Jeanne Boes, the market’s general manager.
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Fleurs De Villes Arrives in San Fransisco with its ‘Pride’ Show
From June 16 - July 4, experience Fleurs de Villes PRIDE at The San Francisco Mint - a remarkable floral celebration of LGBTQIA+ cultural icons, in partnership with San Francisco Pride. Full Press Release Below GLOBAL SENSATION FLEURS DE VILLES ARRIVES IN SAN...
Flower Consumers Will Pay More for Sustainable Practices
The results from a new consumer research study discovered that consumers are willing to pay a premium for sustainable practices. Full Article Below Source Flowerpowerdaily Flower Consumers Will Pay More for Sustainable Practices By Jill Brooke Flower design by T.J....
Lilies: A Historical Favorite
Given the long relationship between lilies and humans, it’s no surprise that lily flowers feature heavily in literature, myth, legends and religious celebrations. Full Article Below Source LILIES A HISTORICAL FAVORITE! JUNE 20, 2023 RIO ROSES CARE &...
The Home of RP Moab
Rosaprima is thrilled to announce the launch of a new campaign, "The Home of RP Moab," showcasing the extraordinary beauty of RP Moab, a worldwide exclusive Rosaprima rose. Full Rosaprima Press Release Below The Home of RP Moab: The Epitome of Luxury and Unmatched...
Flower Books Blooming
Hot off the presses, these highly recommended titles will enthrall floral designers and nonprofessional flower lovers alike. By Jill Brooke It’s springtime, and not only are the flowers blooming but so are the book titles about beautiful blooms. Here is a roundup of...
SAF’s 1-Day Profit Blast in Boston July 23rd
Industry professionals will be able to network and learn next month at The Society of American Florists’ 1-Day Profit Blast in Boston. The July 23 event, sponsored by Flower Shop Network and Jacobson Floral, will feature three educational...
American Rose Society Announces National Honors
The American Rose Society announces two national honors bestowed at its recent National Convention in Shreveport, La. Full Press Release Below AMERICAN ROSE SOCIETY ANNOUNCES NATIONAL HONORS SHREVEPORT, LA – The American Rose Society announces two national honors...
Meet the Woman Who Coaxes Dahlias to Grow in Hawaii
Christian Ingalls grows dahlias, snapdragons, cosmos and zinnias in Hawaii. Full Article Below Source Meet the Woman Who Coaxes Dahlias to Grow in Hawaii By Linda Lee Think of Hawaiian flowers. Probably orchids, frangipani, jasmine, bird of paradise, anthurium, and...
Asocolflores Sustainability Initiatives
Asocolflores has been working on initiatives that positively impact the environment. In the last five years, it has managed to reduce energy consumption by 61%, and 44% of the water used by floriculture companies. Full Article Below Source What we do for our...

























