
“Where flowers bloom,
so does hope.”

A Little Women Inspired Floral Story
In case you’ve missed the release of the film and have never had the time to read the book (make the time, by the way – it’s worth it!), Little Women is a classic story of four girls who were raised by their mother while their father
Flowers, Faces and Fashion
The playful and charming personalities that Tamara Hough posts on her Instagram feed (@morning.glory.flowers) capture the imagination as the perfect expression of American Flowers Week.
About American Flowers Week
American Flowers Week is the advocacy, education and outreach campaign produced by Slow Flowers Society and slowflowers.com. Learn more at americanflowersweek.com, where you can
Back To Nature
Now, more than ever, florists have an important story to share with their communities and customers. It’s all about connecting more deeply with mindful floral consumers, ones asking how their purchases support sustainable values.
Success through self-learning
There’s more than one path to becoming a professional florist. Some floral designers attend school to attain their floristry degrees while others may opt to earn professional credentials
Studio verses shop – or hybrid?
A look at the pros and cons of each business model, as well as your lifestyle and personal goals, will help you determine if changing to an alternative mode of business is right for you.
ON THE LEVEL WITH NEVILLE – It’s ok to be a little different
When we opened our store, My Mother’s Bloomers, in 1992, it caused a bit of a fuss here in our little city – Halifax, Nova Scotia (look it up!) – of less than a half million people.
Guiding wedding clients through flower selection
Recently, a florist asked me for advice: How could she guide her clients in choosing a color palette for wedding flowers instead of specific blooms? She knew that if she could
Servant of Flowers
Emily Thompson is an iconoclast, an anything-but-predictable designer and artist, and owner of the NYC studio and shop that bears her name, Emily Thompson Flowers. She describes her aesthetic as
Instagrammer of the month – May
He’s been the mayor of the small town of Clayton, N.C., since 2003. But Jody McLeod, AIFD, NCCPF, is also a longtime florist who’s been in the retail floral industry as a shop owner

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Flowers we might expect to see at King Charles III’s coronation
For the King’s upcoming Coronation each bloom will be carefully selected for specific reasons. Whether a tcoronations, weddings or at the funerals of Royal Family members, each flower holds special significance. Full Article Below Source These are the flowers we might...
Art in Bloom 2023: North Carolina Museum of Art
Here are some gorgeous interpretations from the North Carolina Museum of Art, Art in Bloom event. Full Article Below Source Art in Bloom 2023: North Carolina Museum of Art Posted by Flowerpowerdaily Florists interpreting museum works are always a treat. Here are some...
Atlanta Market Summer 2023
Registration is open now for the July 11-17, 2023 Atlanta Market at AmericasMart Atlanta. Full Article Below Source Atlanta Market Expands Discovery Opportunities in Summer 2023 ATLANTA – March 24, 2023 – Atlanta Market is the biggest in-person buying opportunity...
Alexandra Farms welcomes guests for the Spring 2023 Farm Visit
Another visit is in the books at Alexandra Farms. The Spring 2023 tour was an unforgettable experience for all who attended. A visit to the farm is any flower lover's dream. Full Article Below Source Alexandra Farms welcomes guests for the Spring 2023 Farm Visit...
In Season: Ranunculus
By Tonneli Grüetter Ranunculus is just one of about 50 genera in the Ranunculaceae family (a.k.a. buttercup or crowfoot family), which comprises between 1,700 and 2,000 known species of herbs and, sometimes, shrubs (the number varies depending on source). Common...
How to Impress Event Planners
By Jill Brooke In many ways, an event planner is a casting director. It’s not only lights, camera, action but also the ability to have a list of characters to perform different roles in the production. After all, some clients are looking for a boho chic wedding while...
Flower Trends Seen at Lyndhurst Mansion’s Flower Show
The 6 Flower Trends at the annual Lyndhurst Mansion Garden Show included the use of electric orange gloriosa lilies, lots of moss, unexpected vases, plenty of veggies, and broken floral arches. Full Article Below Source The 6 Flower Trends Seen at Lyndhurst Mansion’s...
Get Ready for Proflora’s Comeback
This year, Proflora expects to welcome over 1,000 buyers, 300 companies, and representatives from more than 60 countries. The event is taking place in Bogota, Colombia on October 4-6th, 2023. Plan a trip of a lifetime to a beautiful country filled with beautiful...
CAG Announces Ball as National Sponsor of Field to Vase Dinner Tour
Certified American Grown (CAG) is delighted to announce Ball Horticultural Company as the reception sponsor for the 2023 award-winning national Field to Vase Dinner tour. Full Article Below Source: Certified American Grown Press Release Certified...