“Where flowers bloom,
so does hope.”
RECENT POSTS
Studio verses shop – or hybrid?
A look at the pros and cons of each business model, as well as your lifestyle and personal goals, will help you determine if changing to an alternative mode of business is right for you.
ON THE LEVEL WITH NEVILLE – It’s ok to be a little different
When we opened our store, My Mother’s Bloomers, in 1992, it caused a bit of a fuss here in our little city – Halifax, Nova Scotia (look it up!) – of less than a half million people.
Guiding wedding clients through flower selection
Recently, a florist asked me for advice: How could she guide her clients in choosing a color palette for wedding flowers instead of specific blooms? She knew that if she could
Servant of Flowers
Emily Thompson is an iconoclast, an anything-but-predictable designer and artist, and owner of the NYC studio and shop that bears her name, Emily Thompson Flowers. She describes her aesthetic as
Instagrammer of the month – May
He’s been the mayor of the small town of Clayton, N.C., since 2003. But Jody McLeod, AIFD, NCCPF, is also a longtime florist who’s been in the retail floral industry as a shop owner
Big City Blooms
As the iconic lyric by Frank Sinatra says, “If I can make it there, I’ll make it anywhere.” The floral designers who hustle amid this thriving metropolis of more than 8.5 million people
Creativity May 2020
Life has a way of putting us on a journey, altering our course and providing us with opportunities that lead us to our true passion. For Adam Havrilla, AIFD, PFCI, ICPF,
Floral immersion
Taylor Patterson is a New York-based fl oral entrepreneur whose aesthetic is lush, elegant and seasonally inspired. Patterson developed Fox Fodder Farm over the past nine years,
Bart Hassam Respecting the Flower
In the floral industry, many of our “rock stars” are internationally renowned designers and “World Cup” champions. When we are in their presence, there is a sense of awe and hero worship.
On the Farm with David Beahm
On weekends when he doesn’t have an event, party maestro David Beahm escapes to Thistle Dew Farm, his rural getaway located 90 minutes outside Manhattan in Pennsylvania’s Bucks County.
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From You Flowers and FTD Announce Merger
From You Flowers, LLC, (“FYF”) one of the largest US floral ecommerce companies, and FTD, LLC (“FTD”), an innovator in the floral industry for over a century, have merged, to create a new global platform in the floral and gifting industry. Full Press Release...
Rosaprima Shares Sustainability Report
Rosaprima's commitment to growing flowers is to do it environmentally, socially, and responsibly. Full Press Release Below Source: Rosaprima Rosaprima's commitment to growing flowers is to do it environmentally, socially, and responsibly. Part of our irrevocable...
Top Wedding Bouquet Trends for 2023
Wedding bouquet trends change yearly; 2023 is far more understated and minimalist. Full Article Below Source 6 TOP WEDDING BOUQUET TRENDS FOR 2023 MAY 17, 2023 RIO ROSES WEDDINGS TRENDS We know that wedding bouquet trends change every year — and 2023...
Top 10 Florist Education Opportunities in 2023
Invest in yourself this year by participating in one or more of these spectacular instructional events. By Nita Robertson, AIFD,CFD For florists looking to grow their businesses, investing in one’s education is one of the best ways to do that. Bettering oneself...
Rosaprima Launches Four New Rose Varieties
Rosaprima is thrilled to announce the launch of four new rose varieties this month—two spring color roses Cooldown and Miss Piggy and two neutral tone roses Aly and West Minster Abbey. Full Article Below Source: Rosaprima Press Release Rosaprima Launches Four...
de Young Museum Bouquet To Art Event
The popular “Bouquet to Art” event at the de Young Museum will be unveiled on June 5th. Continuing through June 11th, the San Francisco museum of fine art will be in bloom as over 100 florists interpret existing art in both paintings and...
ASCFG Announces 2023 Cut Flowers of the Year
The Association of Specialty Cut Flower Growers, Inc. (ASCFG) has selected varieties of cut flowers in four categories—Bulb, Fresh, Foliage, and Woody—as its Cut Flowers of the Year for 2023. Full Article Below Source ASCFG Press Release ASCFG Announces 2023 Cut...
30% more flower shipments at PortMiami for Mother’s Day 2023
This Mother’s Day PortMiami received 943 shipments of fresh flowers during the six weeks before the holiday. This was 30% more than the 725 shipments received in the same period a year before. Full Article Below Source PortMiami shares stats: US (FL): "30% more flower...
Tips for Hosting a Floral Design Workshop
Floral workshops are one of the best ways to increase your sales and engagement. But what goes into that exactly? Here are five tips for planning, setting up, and delivering a profitable workshop. Full Article Below Source 5 TIPS FOR HOSTING A FLORAL DESIGN WORKSHOP...
