
“Where flowers bloom,
so does hope.”

American Floral Endowment Encourages Florists to Join National Campaign #GivingTuedayNow
The American Floral Endowment (AFE) is excited to announce a new online campaign, “Give Flowers on Giving Tuesday”– to encourage the gift of flowers, during the May 5th #GivingTuesdayNow event.
Andreia Boscato Muller, AIFD, FSMD
Florida floral designer Andreia Boscato Muller, AIFD, FSMD, shares what keeps her creatively inspired.
Donald Yim, AIFD, PFCI
Meet talented Canadian designer Donald Yim, AIFD, PFCI, and discover how it took only 30 years of hard work and perseverance to become an “overnight success!” [Read more …]
Book Review: The Earth in Her Hands and a Conversation with Author Jennifer Jewell
In her Book THE EARTH IN HER HANDS<,Author Jennifer Jewell spent one year conducting interviews with women who she calls “influencers who are creating change from the ground up.” Rich with personal stories and insights, Jennifer’s portraits reveal a devotion that transcends age, locale or background, reminding us of the profound role of green growing things in our world—and our lives. [More]
Wedding Wisdom
Smart and savvy tips for building your wedding business that you can put to work right now.
AIFD® Symposium “Vision 2020” Cancelled
AIFD® today announced the cancellation of this year’s AIFD® National Symposium, “Vision,” in Chicago (due to take place July 2-7). More news to come on Symposium 2021 to be held in Washington DC.
7 Tips for Florists to Navigate through the Covid-19 Virus Outbreak
Here are 7 tips we think could be useful for florist business owners, especially if you are a small and medium enterprise business. If you are currently under a lockdown and your business have to stop operating, keep calm, plan and restructure your business plans.
Wedding Trends Throughout The Industry
Check out these wedding trends in five types of floral operations: traditional flower shops, wedding and event studios, event company florists, supermarket florists, and destination wedding florists.
Picture-perfect Weddings 2020
Check out the winners of Florists’ Review’s 21st-annual “Picture Perfect Weddings” contest, get a glimpse all the entries that were submitted.
Giving Hope to our Flower World
Srini Perera, Chief Creator at Kreative Hands, shares with us her tips to stay busy, creative and connected to your community during this very difficult time.

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FloraLife Redesigns Containers to Reduce Plastic Material
FloraLife, a division of Smithers-Oasis Company, and worldwide leader in providing solutions throughout the flower journey from farm to vase, has recently redesigned its plastic containers to reduce plastic material in both its five-gallon and its truck kit...
Time Management Tips for Small Business Owners
Time is a finite resource. Those who use it better get to do more in a single workday. Full Article Below Source Time Management Tips and Tricks for Small Business Owners APRIL 5, 2023 Time is a finite resource. Those who use it better get to do more in a single...
SAF’s Washington D.C. Fundraiser Raises $20,000 for SAFPAC
Attendees at the Society of American Florists 2023 Congressional Action Days supported the association’s year-round advocacy efforts by raising more than $20,000 for SAFPAC. Full Article Below Source Society of American Florists’ Washington...
Spring Cleaning Tips for a Floral Business
Now’s the perfect opportunity to review your floral business, eliminate what isn’t working for you, and add things that will get you more sales for all the upcoming holidays and events on your schedule. Full Article Below Source 7 SPRING CLEANING TIPS FOR YOUR FLORAL...
Jet Fresh Flowers Expands Marketing Department
Jet Fresh Flower Distributors is pleased to announce the expansion of their Marketing Team. Fabulous Mimi Pacheco has been appointed as their new Marketing and Communications Specialist. Source: Jet Fresh Flowers Jet Fresh Flowers Expands Marketing Department Miami,...
Let Your Personality Bloom: Rosaprima Spray Roses
Rosaprima releases 11 new beautiful sprays rose varieties. They encompass a wide range of colors: hot pinks, lavenders, whites/creams, oranges, peaches, pinks, and yellows. I have seen them myself and they are gorgeous. Learn more about these beautiful new blooms...
Certified American Grown’s Field to Vase Dinner Returns to The Flower Fields in California
The annual Field to Vase Dinner will take place on April 20, 2023. This year's event promises to be even more spectacular than ever, featuring a farm-to-table dining experience with stunning tablescapes imagined by San Diego-based Native Poppy, all set amongst...
That Flower Feeling thanks Miley Cyrus for being the unofficial ambassador for flowers
Source: That Flower Feeling Press Release As per the lyrics of her now infamous song, Miley doesn’t need anyone to buy her flowers. So instead, That Flower Feeling thanked her with the next best thing: a defiant, Miley-inspired vase. Fallbrook,...
Bloomia Gets Big Honor
We are happy to report that Bloomia's CEO Werner Jansen, one of the nation’s sultans of tulips is getting recognized for his impactful work. Bloomia’s entire cut flower supply chain across all of Bloomia’s International growing operations – which encompasses farms in...