“Where flowers bloom,
so does hope.”
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Slow Flowers Journal
Welcome to the 25th edition of the Slow Flowers Journal inside the pages of Florists’ Review. Two years ago, Travis Rigby, publisher of Florists’ Review, invited me to create a new section to reflect a larger cultural shift that was taking place in the consumer marketplace, including in floral design.
Question of the Month
What are the most prominent trends or changes in the sympathy business you’re seeing in your area? How have these trends/changes affected or changed sales of flowers?
Creativity
Jonas De Vestel’s unique approach to the industry has caught the attention of the international floral community.
Building Corporate Business One Amazing Structure At A Time
This new monthly column and corresponding video on floristsreview.com.com explores how talented owners of brick-and-mortar flower shops have become fi nancially and creatively successful. Each edition will feature a business owner/designer talking about how he or she is making his/her flower store deliver for customers, as he/she expands his/her floral art and provides financially.
How to Turn Your Love of Flowers into a Floral Design
Sympathy work is an amazing opportunity for florists to connect with customers on a very human .
Sympathy Designs
Florists share the types and styles of designs they’re creating for today’s modern memorial services
Modern Sympathy
The sympathy industry is experiencing rapid and drastic changes, and to survive and thrive in the sympathy flowers segment, you must stay aware of those changes and adapt your business to them. Here’s help.
‘Floral fusion’ the theme of 2018 Rhode Island Spring Flower & Garden Show
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not...
‘Floral fusion’ the theme of 2018 Rhode Island Spring Flower & Garden Show
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not...
Change is the Law of Life – John F. Kennedy
Change is the law of life. And those who look only to the past or present are certain to miss the future – John F. Kennedy
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Rosaprima introduces Anemones
Exciting news: Rosaprima Introduces anemones to their flower collection. Introducing Mistral Panda & Mistral Bordeaux, two new stunning anemone varieties by Rosaprima. Source: Rosaprima Press Release Rosaprima is excited to announce the addition of Mistral Panda...
Dried Botanical Trends Across the Pond
By Yoli LaGuerre, AIFD, CFD, EMC Photo by Yoli LaGuerre, AIFD, CFD, EMC Floral designers are members of a community of curious and passionate people, constantly exploring the magic of what inspires them. This curiosity propelled me to travel to Katowice, Poland, in...
Panama City’s first mobile flower trailer blooms with build-your-own bouquet bar
What started as a foldable table and a bunch of flowers at weekly farmers' markets has blossomed into Bay County's first mobile flower trailer. The flower options offer a mix of unique and specially selected and are frequently rotated to give a wider variety. Lauren...
Atlanta Market Winter 2023
Source: IMC Press Release ATLANTA – November 3, 2022 – The nation’s most comprehensive gift marketplace – Atlanta Market – continues its growth acceleration into 2023 with some 23 showroom updates refreshing its 700+ showrooms for the January 10-16 Market at...
AFE Launches New Career Center Campaign
The American Floral Endowment (AFE) is launching a new campaign promoting the AFE Career Center and is encouraging all job-seekers interested in a career in the floral or horticulture industry to upload their resume. The AFE Career...
Ryan Black and Jet Fresh Flowers win SAF 2022 Marketer of the Year Award
Each year the Society of American Florists honors a Marketer of the Year, uncovering the most unique, innovative, and successful marketing efforts that have shaped the flower industry. This year, the title for SAF 2022 Marketer of the Year went to Marketing and Media...
Water Quality and Flower Longevity
Are you doing everything right, but your flowers still don’t last as long as they should? It could be your water. By Terril A. Nell, Ph.D., AAF Research Director, American Floral Endowment Flowers live or die based on the availability of water to stems, leaves and...
IFTF 2022 Will Be One of the Best Fairs in Decades
IFTF 2022 is set to take place at the Greater Amsterdam Expo (formerly known as Haarlemmermeer Expo) between 9 and 11 November. With over 275 exhibitors, thousands of pre-registered international visitors will be in awe of the effort made to build the most beautiful...
Floral Marketer of the Year Announced at IFPA
International Fresh Produce Association (IFPA) announced the winner of the Floral Marketer of the Year award at the Floral Reception at this year’s Global Produce & Floral Show. This year’s winner is Sun Valley Floral Farms President and CEO, Lane...
