“Where flowers bloom,
so does hope.”
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Tips to Expedite Fresh Flower Opening
Understanding proper care and handling practices remains key for same-day flower usage. Tips to Expedite Fresh Flower Opening
Slow Flowers Journal
For a styled shoot designed to refl ect her Cape Cod-based studio, a farmer-florist conjures an ethereal coastal wedding.
The American Floral Trends Forecast – Holiday Trends
The American Floral Trends Forecast: As you turn your attention to holiday planning and preparation, Florists’ Review is pleased to present the “The American Floral Trends Forecast 2018- 2019: Holiday Interpretations.”
Floral Arrangements Inspired by Nature
LEA ROMANOWSKI, AIFD, CAFA, CAFD Designing on the Edge Calgary, Alta. Canada. A floral jack-of-all-trades, floral artist and educator Lea Romanowski, AIFD, CAFA, CAFD, owner of Designing on the Edge in Calgary, Alta. Canada
Calendar of Events – July August
CANADA DAY (CANADA), INDEPENDENCE DAY, . American Institute of Floral Designers (AIFD) 2019 National Symposium Las Vegas, Nev. (6-11).
Wearable Flowers
Floral couture off ers opportunities from overthe-top creative expression to real sales – as well as a venue for creating a distinguishing niche for your business.
From the Publisher – Travis
You’ve got to be one that, wherever you are, like a flower, you’ve got to blossom where you’re planted. You cannot eliminate darkness. You cannot banish it by cursing darkness. The only way to get rid of darkness is light, and to be the light yourself.
On the Theme
As florists, you do so much for your communities every day. You help people celebrate holidays and family, you bring couples together in matrimony, you help the grieving mourn their losses and, sometimes, you even help “bad boys” get out of the doghouse! That’s why this issue of Florists’ Review is dedicated to you, your hard work and your creativity.
Hot Summer Gift Shows
Visit one or more of these top five gift markets to finalize your Christmas buying, network with other retailers and attend free education seminars.
Wumfa Celebrates 100 Years
The Wisconsin & Upper Michigan Florists Association’s annual convention was its centennial celebration. Wisconsin & Upper Michigan Florists Association (WUMFA) members lit up the Radisson Hotel in Green Bay, Wis., at “Celebrating the Past. Fired Up for the Future.” their 2019 annual convention.
Let’s get social! Join our social communities.
Get Ready For a Jaw dropping “Ahh” Moment at the Next Field to Vase Dinner
Aside from capturing the beauty of Día de los Muertos, Andy and Erin look forward to showcasing the beauty of Arnosky Family Farm and all that the Texas Hill Country has to offer in the table’s design. Andy and Erin are part of the design team at HEB Bloom, a full...
Gerberas Care and Handling
Grown in an array of colors and variations, the versatility of Gerberas in design offers endless possibilities. Gerberas are somewhat delicate, but by following a few simple care and handling guidelines, Gerberas are sure to impress. Full Article Below Source The...
That Flower Feeling celebrates as the brand’s first-ever ad campaign is named an ADCN finalist for Strategic Brand Ideas
That Flower Feeling is celebrating its partnership with global communications agency 180 today, as its first-ever ad campaign ‘Flowers. Self Care Made Easy’ has been named as a finalist at the ADCN awards for Strategic Brand Ideas. ‘Flowers. Self Care Made Easy’ was...
Autumn Weddings Design Contest
Meet the winners in FR’s annual seasonal design competition. By Nita Robertson, AIFD, CFD If you do lots of weddings, you probably know that autumn is now the most popular season for weddings and that October is now the most popular month for weddings. In fact,...
Nine Ways To Increase Your Floral Business’ Profit Margin
Here are a few tips to help you increase your profit margin and continue to share the power of flowers with your customers. While inflation, staffing issues, and slower floral sales may be challenging, make sure you are marketing and letting consumers know the benefit...
DIGITAL MARKETING TIPS AND TRICKS FROM TOP BRANDS
There is no doubt that digital marketing is crucial when it comes to the success of any business, no matter what industry you are in. These digital marketing approaches will make your business visible to your existing customers online and connect you with new ones....
Sunflowers: Stars of the Fall
Learn more about the star of fall, the beautiful sunflower. Their Latin name, Helianthus, comes from the Greek words for sun, Helios, and flower, Anthos. This is due to the Sunflower’s habit of facing towards the sun and tracking its path throughout the day. Full...
Introducing two new pink varieties from Rosaprima: Candy X-Pression & Mandarin X-Pression
Source: Rosaprima Do you love pink? We most certainly do (and all its tonal variations), which is why we have an impressive total of 44 different shades of pink varieties (see them all here). And we are always happy to add to our list the latest and most...
Holiday Feature
By Nita Robertson, AIFD, CFD As we enjoy the last weeks of summer, holidays loom right around the corner. It is time to prepare for all the wonderful fall and winter celebrations, secular and religious, including Thanksgiving (Nov. 24), Hanukkah (Dec. 18-26) and...
