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florists review

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have...

“Where flowers bloom,

so does hope.”

Lady Bird Johnson

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from the magazine
From the Publisher – Travis

From the Publisher – Travis

You’ve got to be one that, wherever you are, like a flower, you’ve got to blossom where you’re planted. You cannot eliminate darkness. You cannot banish it by cursing darkness. The only way to get rid of darkness is light, and to be the light yourself.

On the Theme

On the Theme

As florists, you do so much for your communities every day. You help people celebrate holidays and family, you bring couples together in matrimony, you help the grieving mourn their losses and, sometimes, you even help “bad boys” get out of the doghouse! That’s why this issue of Florists’ Review is dedicated to you, your hard work and your creativity.

Hot Summer Gift Shows

Hot Summer Gift Shows

Visit one or more of these top five gift markets to finalize your Christmas buying, network with other retailers and attend free education seminars.

Wumfa Celebrates 100 Years

Wumfa Celebrates 100 Years

The Wisconsin & Upper Michigan Florists Association’s annual convention was its centennial celebration. Wisconsin & Upper Michigan Florists Association (WUMFA) members lit up the Radisson Hotel in Green Bay, Wis., at “Celebrating the Past. Fired Up for the Future.” their 2019 annual convention.

Canada’s Maple Leaf Cup

Canada’s Maple Leaf Cup

This fourth-annual competition featured 20 competitors showcasing their floral design talents to the public. The fourth-annual Maple Leaf Cup floral-design competition was held April 5, in Edmonton, Alta., at West Edmonton Mall. For the fourth consecutive year

At One With Roses

At One With Roses

Alexandra Farms hosts EMC team members in Bogotá, Colombia, for a once-in-a-lifetime experience. For 11 members of the European Master Certification (EMC) Core Educational Team, being hosted by Alexandra Farms

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floral news
Rio Roses Introduces Two New Yellow Rose Varieties

Rio Roses Introduces Two New Yellow Rose Varieties

Rio roses is excited to introduce two new yellow rose varieties. Meet Rio Bumblebee and Rio Momentum. Rio Roses carefully selected each of these premium rose varieties to make a unique contribution to the diversity of their collection. Full Article Below Source RIO...

In Season Chrysanthemum

In Season Chrysanthemum

Cover Photo design by Lea Romanowski, CAFA, CAFD, AIFD, CFD, CFEJ, from Calgary, Alberta, Canada. By Nita Robertson, AIFD, CFD BOTANICAL NAME • Chrysanthemum × morifolium (formerly Dendranthema × grandiflorum)...

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