
“Where flowers bloom,
so does hope.”

Calendar of Events – July August
CANADA DAY (CANADA), INDEPENDENCE DAY, . American Institute of Floral Designers (AIFD) 2019 National Symposium Las Vegas, Nev. (6-11).
Wearable Flowers
Floral couture off ers opportunities from overthe-top creative expression to real sales – as well as a venue for creating a distinguishing niche for your business.
From the Publisher – Travis
You’ve got to be one that, wherever you are, like a flower, you’ve got to blossom where you’re planted. You cannot eliminate darkness. You cannot banish it by cursing darkness. The only way to get rid of darkness is light, and to be the light yourself.
On the Theme
As florists, you do so much for your communities every day. You help people celebrate holidays and family, you bring couples together in matrimony, you help the grieving mourn their losses and, sometimes, you even help “bad boys” get out of the doghouse! That’s why this issue of Florists’ Review is dedicated to you, your hard work and your creativity.
Hot Summer Gift Shows
Visit one or more of these top five gift markets to finalize your Christmas buying, network with other retailers and attend free education seminars.
Wumfa Celebrates 100 Years
The Wisconsin & Upper Michigan Florists Association’s annual convention was its centennial celebration. Wisconsin & Upper Michigan Florists Association (WUMFA) members lit up the Radisson Hotel in Green Bay, Wis., at “Celebrating the Past. Fired Up for the Future.” their 2019 annual convention.
Canada’s Maple Leaf Cup
This fourth-annual competition featured 20 competitors showcasing their floral design talents to the public. The fourth-annual Maple Leaf Cup floral-design competition was held April 5, in Edmonton, Alta., at West Edmonton Mall. For the fourth consecutive year
At One With Roses
Alexandra Farms hosts EMC team members in Bogotá, Colombia, for a once-in-a-lifetime experience. For 11 members of the European Master Certification (EMC) Core Educational Team, being hosted by Alexandra Farms
Hydrating Cut Flowers Properly
Understanding how cut flowers hydrate is the cornerstone of providing longer-lasting arrangements and creating happier customers. Here’s what you need to know.
Question Of The Month
We offer a monthly subscription service, and one client sends her subscription arrangement to someone in the community anonymously each month. Every month a shocked recipient asks who sent them flowers

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Making Time for Holiday Workshops
No time for a break, get yourself geared for a holiday-themed workshop! By Andrew Joseph Although the fall season replaces summer this month, a florist’s work is never done, especially where the anticipation of offering holiday workshops in just a month or two is...
Alexandra Farms Garden Rose Wins Best In Class at SAF’s Outstanding Varieties Competition
Alexandra Farms received several awards – including the coveted ‘Best in Class’ – for three of their garden roses in the 2022 Outstanding Varieties Competition. The contest was part of the 137th annual Society of American Florists' Convention in Orlando this month....
Rio Roses Introduces Two New Yellow Rose Varieties
Rio roses is excited to introduce two new yellow rose varieties. Meet Rio Bumblebee and Rio Momentum. Rio Roses carefully selected each of these premium rose varieties to make a unique contribution to the diversity of their collection. Full Article Below Source RIO...
The Hidden Meaning Behind the Queens Funeral Flowers
A lot of thought went into the flowers for Queen Elizabeth. The Queen had a true love for flowers, and that was reflected in her funeral service. This is a very interesting article about the significance and history of particular flowers chosen by the royal family....
The EUROPA CUP 2022 In Katowice, Poland
The city of Katowice was the ‘World Capital of Floral Art’ earlier this month. Florint’s EUROPA CUP 2022 was a wonderful event. So many amazing and creative designs were created for the 2022 Europa Cup. Hanneke Frankema from The Netherlands claimed first prize in the...
Specialty Flower Farm in Texas to Host Seasonally Focused Field to Vase Dinner
This event looks like so much fun. Celebrate Autumn's bounty on October 15th in Blanco, Texas, for a Field to Vase event to remember. Certified American Grown and Arnosky Family Farms in Blanco, Texas, will play host to a wonderfully immersive Field to Vase dinner...
Using David Austin Roses to Create Award-Winning Floral Designs for Events and Weddings
Floral designer Katya Hutter masters the use of beautiful garden roses for luxurious wedding floral designs with stunning results. She is the recent winner of the Alexandra Farms Garden Rose Design Contest. She created an immersive floral experience using David Austin...
A London park blooms with flowers, stuffed animals and handwritten notes to the queen
It is hard to see the grass at London's Green Park these days, both because the grounds are piled high with flowers for Queen Elizabeth and chock full of visitors who have come by to see them. Flower bouquets, stuffed Paddington Bears, drawings of corgis, handwritten...
In Season Chrysanthemum
Cover Photo design by Lea Romanowski, CAFA, CAFD, AIFD, CFD, CFEJ, from Calgary, Alberta, Canada. By Nita Robertson, AIFD, CFD BOTANICAL NAME • Chrysanthemum × morifolium (formerly Dendranthema × grandiflorum)...