
“Where flowers bloom,
so does hope.”

Pantone 2019 Color of the Year
Pantone, worldwide color authority for the design industries, has selected Living Coral (PANTONE 16-1546 ) as its “Color of the Year” for 2019. Living Coral is an energizing, nourishing and life-affirming shade of orange with a golden undertone. “We get energy from...
Calendar of Events – January – February
SundayMondayTuesdayWednesdayThursdayFridaySaturday NEW YEAR’S DAY010203Philadelphia Gift ShowOaks, Pa. (4-7)04 Philadelphia National Candy,Gift & Gourmet ShowOaks, Pa. (5-7)05EPIPHANY /THREE KINGS DAY06The Buyers Cash & CarryMarket Square Wholesale...
Success in the New Year Begins with You!
Carving out time for creativity, mental and physical health, and your business: This issue is perfect to kick off 2019, and I’m so excited to share it with you!Not only is it beautiful and packed with amazing, luscious floral images, it’s also filled with great ideas...
Five Ways To Grow Your Millennial Customer Base
"Discover what makes millennials tick and how to earn their business.. " Want to tap into millennial generation buying power? You’re not alone. Every retail segment longs to charm this generation, which has surpassed baby boomers to become the largest living...
Question of the Month – January
"In today’s hyper-busy world, what do you do to achieve work/life balance; rejuvenate your mind, spirit and body; and/or take care of yourself physically and mentally?" Before going to bed each night, I reflect on the day, remembering the heartfelt stories told by...
Importer and Wholesaler Showcase New Flower Varieties
"At Louisiana Wholesale Florist’s holiday design show in October, Royal Flowers Group and Brooke Raulerson, AIFD, FSMD, presented the latest and greatest in new cut flowers." Each year, florists from around the world prepare for the holiday season. We all know the...
The Art of Floral Installations
"The Denver Art Museum spotlights flowers as works of art in a unique designer event." Floral designer Arthur Williams, AIFD, EMC, shook things up at the September installment of the Denver Art Museum’s “Untitled: Final Fridays” event series, by bringing...
2019 Spring Trends
"The American Floral Trends Forecast 2019 SPRING APPLICATIONS" Welcome to Florists’ Review spring installment of “The American Floral Trends Forecast 2018 – 2019” report.In this update, we expand on each trend’s evolution as it relates to and inspires floral...
Success in 2019 Begins with You
"Finding time for yourself is key to creating a successful work/life balance in the new year." You’ve made it through another busy winter holiday season, and the beginning of 2019 is a great time to take a deep breath and relax before the hectic schedule surrounding...
Music City Hosts Field To Vase Dinner
"The Final American Grown Field to Vase Dinner of 2018 struck a chord with all attendees." Guests from across the country descended on Nashville, Tenn., on Oct. 5 to attend the last American Grown Field to Vase Dinner of the 2018 season at Green Door Gourmet. At every...

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Delphinium, the Birth Flower of July
Delphiniums are not only the flower for July but represent cheerfulness and goodwill. Delphiniums are believed to be able to express feelings of encouragement and joy when people see them. Learn about these beautiful blooms in the article below by Jill Brooke. Full...
Attendees Will Tap Into Consumers’ ‘Great Expectations’ at SAF Orlando 2022
Full Article Below Source Attendees Will Tap Into Consumers’ ‘Great Expectations’ at SAF Orlando 2022 Society of American Florists Floral June 29, 2022 Alexandria, VA – The Society of American Florists’ 137th annual convention, will take place...
“Best in Blooms”
Meet the winner and finalists in the “American-grown” edition of FR’s bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is excited to present the winner and finalists in our latest “Best in Blooms” contest series. Nearly 40...
Grow your small business: 4 free ways to learn digital marketing
To attract customers to your site, you must arm yourself with marketing strategies. Learn the most effective strategies for promoting a small business by utilizing free online sources like Hubspot Academy, MailChimp Academy, and Google. Full Article Below Source Grow...
Peony
“The Queen of Flowers” by Carrie Wilcox, EMC BOTANICAL NAME Paeonia lactiflora COMMON NAMES Chinese peony Common garden peony When people are asked what their favorite spring flower is, many mention the peony. With romantic, fluffy, tissue-like petals, peonies can...
Aloha Love
Younger consumers are discovering—and loving—tropical flowers, and showing their versatility by arranging them in new ways and color harmonies is key to exciting this group. Design, photos and text by Nita Robertson, AIFD, CFD Sponsored by Hawaii Floriculture and...
Ecuador Update: Lasso cut fuel prices, protesters lift some blockades, but the economy still largely halted
Protests in Ecuador are still ongoing, but talks between president Guillermo Lasso and the indigenous association CONAIE have started. Ecuadorian flower association Expoflores have been constantly sharing on Twitter the damages that protests and protesters have been...
Philadelphia Flower Show Returns to Indoor Event in 2023
Flower lovers can breathe a sigh of relief that the Philadelphia Horticultural Society just announced it will return to holding its Philadelphia Flower Show event indoors next March 4-12, 2023. The Flower Show transitioned outdoors to South Philadelphia’s FDR Park for...
The 53rd Annual Sylvia Cup Design Competition
Registration is now open to enter the prestigious Sylvia Cup design competition taking place on September 7th, 2022 at the SAF Orlando convention. The competition is limited to the first 20 people who register — don’t miss out! Enter by August 5, 2022. During the...