“Where flowers bloom,
so does hope.”
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Five Ways To Grow Your Millennial Customer Base
"Discover what makes millennials tick and how to earn their business.. " Want to tap into millennial generation buying power? You’re not alone. Every retail segment longs to charm this generation, which has surpassed baby boomers to become the largest living...
Question of the Month – January
"In today’s hyper-busy world, what do you do to achieve work/life balance; rejuvenate your mind, spirit and body; and/or take care of yourself physically and mentally?" Before going to bed each night, I reflect on the day, remembering the heartfelt stories told by...
Importer and Wholesaler Showcase New Flower Varieties
"At Louisiana Wholesale Florist’s holiday design show in October, Royal Flowers Group and Brooke Raulerson, AIFD, FSMD, presented the latest and greatest in new cut flowers." Each year, florists from around the world prepare for the holiday season. We all know the...
The Art of Floral Installations
"The Denver Art Museum spotlights flowers as works of art in a unique designer event." Floral designer Arthur Williams, AIFD, EMC, shook things up at the September installment of the Denver Art Museum’s “Untitled: Final Fridays” event series, by bringing...
2019 Spring Trends
"The American Floral Trends Forecast 2019 SPRING APPLICATIONS" Welcome to Florists’ Review spring installment of “The American Floral Trends Forecast 2018 – 2019” report.In this update, we expand on each trend’s evolution as it relates to and inspires floral...
Success in 2019 Begins with You
"Finding time for yourself is key to creating a successful work/life balance in the new year." You’ve made it through another busy winter holiday season, and the beginning of 2019 is a great time to take a deep breath and relax before the hectic schedule surrounding...
Music City Hosts Field To Vase Dinner
"The Final American Grown Field to Vase Dinner of 2018 struck a chord with all attendees." Guests from across the country descended on Nashville, Tenn., on Oct. 5 to attend the last American Grown Field to Vase Dinner of the 2018 season at Green Door Gourmet. At every...
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Philadelphia Flower Show Returns to Indoor Event in 2023
Flower lovers can breathe a sigh of relief that the Philadelphia Horticultural Society just announced it will return to holding its Philadelphia Flower Show event indoors next March 4-12, 2023. The Flower Show transitioned outdoors to South Philadelphia’s FDR Park for...
The 53rd Annual Sylvia Cup Design Competition
Registration is now open to enter the prestigious Sylvia Cup design competition taking place on September 7th, 2022 at the SAF Orlando convention. The competition is limited to the first 20 people who register — don’t miss out! Enter by August 5, 2022. During the...
Growing the Houseplant Market: Part 2
FR presents the second in our exclusive three-part series examining the Floral Marketing Fund’s “Consumer Houseplant Purchasing Report 2021.” By Andrew Joseph Coordinated by the Floral Marketing Fund (FMF), the “Consumer Houseplant Purchasing Report 2021”...
Marketing to Gen Z
What you need to know to reach this next generation of consumers. By Andrew Joseph With each succeeding generation thinking it is the cat’s meow, it is important to realize that for your flower business to survive and thrive, you can’t simply have a marketing plan in...
FSFA Scholarship Program Registration Open
Florida State Florist Association embraces education. Each year, FSFA Awards to its' Members Two Scholarships and up to Three Mentorships during the Annual Convention. Registration is now open to apply for a scholarship or mentorship through the FSFA schloarship...
Fuel App Helps Florists Save on Diesel and Petrol Costs
The fuelGenie petrol station finder app is a useful tool to help those looking to save on fuel costs. It is easy to download and can help users make informed decisions as to where they should fill up their vehicle Source: fuelGenie Press Release 14th June 2022 Fuel...
Destination Weddings and Events
Tips for landing exciting design jobs—both big and small—outside of your market area. By Jill Brooke The sun! The sand! The glamour! The creative opportunities! The Instagram moments! Schaffer Designs, Philadelphia, PA Creating the floral décor for a destination...
U.S. Farm Metrolina Wins International Grower of Year Award
The U.S. family-owned flower farm Metrolina Greenhouses is celebrating its 50th year in business and now the VanWingerden family has won the prestigious International Grower of the Year Award. This coveted award was presented by the judges at GreenTech...
Philadelphia Flower Show 2022
The PHS Philadelphia Flower Show, which is the nation’s largest, and the world’s longest-running horticultural event since 1827, is now taking place until June 19th. Since last year, the show has shifted from being a floral extravaganza to more of a...
