“Where flowers bloom,
so does hope.”
RECENT POSTS
Balloon Industry Challenges – Real Concerns or Just Hot Air?
"Helium shortage and environmental concerns lead balloon industry to look for solutions." No well-curated Pinterest board or Instagram feed can live without helium-fi lled balloons. Graduation festivities, birthdays or weddings – all of life’s joyous...
The Age of the Studio Florist
"I can’t change the direction of the wind, but I can adjust my sails to always reach my destination." The age of the studio florist began with the 2007 recession. Over the last decade, many florists, already struggling with increased competition from the mass...
Why Small Businesses Need Budgets
"Tips for creating a budget and sticking to it." Sixty-one percent of small businesses did not create an official formal budget in 2018, according to new data from Clutch, a B2B research firm in Washington, D.C. When small-businesses owners neglect creating...
Q&A – January
"Casey Godlove, creative director, and Eric Mourkakos, founder – PlantShed New York" we were intrigued. The press release announced the opening of PlantShed No. 3 on W. 96th Street at Broadway. We are talking really expensive New York real estate here! The release...
Gregor Lersch Visits Texas
The world’s tour de force designer brings wedding innovation to Houston. Some flew from as far as the Midwest and even Canada to attend “Weddings at the Villa: A Floral Showcase” and to participate in “Wedding Design Class,” an intimate two-day instruction by...
Six Tips For A Better Business Plan
"Using basic strategies for success in the new year" In last month’s issue of Florists’ Review, I shared some end-of-year planning shortcuts, and one of the most important things I suggest you do is revisit your business plan. If you haven’t made the time...
The Next World Champion Floral Designer
"At the FTD/Interflora/Fleurop World Cup design competition, the world awaits a winner." Every four to six years, the eyes of the international floral community focus on one extraordinary occasion – the Interflora World Cup, the world’s most prestigious...
Tracking Floral Futures
"2019 SLOW FLOWERS FLORAL INSIGHTS AND INDUSTRY FORECAST" The floral professional’s role is to connect consumers with the natural world through artistry and design. So it’s no surprise that the emerging themes of this year’s Slow Flowers Floral Insights and...
FlowerStock 2018: Farm-based Floral Education
"Annual event embraces all-things floral in design workshops and seminars." For the third year, Holly Heider Chapple’s Flower-stock event attracted flower lovers to her Hope Flower Farm in Waterford, Va., for two days of education and inspiration. Flowerstock 2018 was...
CREATIVITY – Harijanto Setiawan
Harijanto Setiawan, a main-stage presenter at the American Institute of Floral Designers (AIFD) National Symposium, “Awaken,” in Las Vegas, Nev., July 6-11, 2019, is a professional architect who creates what he calls “living sculptures.” As a leading young...
Let’s get social! Join our social communities.
Florists’ Reviews Autumn Wedding Contest
Enter our latest contest by sharing your autumn wedding work According to The Knot and WeddingWire, October and September are the most popular months for weddings (No. 1 and No. 2, respectively), surpassing June (No. 3) for the past several years! So,...
One of the world’s top floral designers takes stock of the trends reshaping his trade
Bastiaan Hutten is all too familiar with the highs and lows of running a floral design company. He’s the manager of Ten Kate, a 127 year old, family-owned Dutch floral company, and has worked for high-profile clients like Art Basel, Sotheby’s, and The European Fine...
Young Floral Pros Bring Energy and Experience to Miami at SAF’s First Next Gen Live! Event
During the SAF Next Gen Live event, young retailers, wholesalers, importers, growers and manufacturers attended education sessions focused on leadership skills, productivity hacks, social media expertise, design tricks, and more. Opportunities to network with peers,...
Floral Artist Sue McLeary Creates Fabulous Wearable Flowers
Read more abou the floral artist Sue McLeary. In her hands, flowers are modernized and massaged into instruments to create floral jewelry, floral installations, cascading arrangements, and lessons on sustainable living. Full Article Below Source Flowerpowerdaily Sue...
FACEBOOK TRENDS FOR 2022 TO INCORPORATE INTO YOUR MARKETING STRATEGY
Facebook should be a vital part of your overall social media marketing strategy. Below are some statistical insights and trends that you can tap into for more engagement and success. Facebook has 2.93 billion monthly active users, so make sure you have great content...
Instagram may have backtracked. But video is coming
Instagram is reversing some of the controversial changes to its display and algorithm in response to a growing backlash against its push to short-form video. But analysts believe the changes are inevitable as social platforms vie for advertising revenue and users...
Expo Flor Ecuador 2022
The Expo Flor Ecuador show will be held in Quito from October 5-7 where 109 exhibitors, including 64 flower growers, 20 logistics operators, 14 flower breeders, and more, will present their products and services. As of the first week of July, over 720...
Dried and Pressed Flowers Are Molded into Delicate Sculptural Vessels
Amazing sculptural vessels created out of dried and pressed flowers by Shannon Clegg are full of creativity and inspiration. South African-born Shannon Clegg is a designer-maker and part-time educator whose work embraces the principles of biophilic design, creating to...
Rio Rose Lilies the Gold Standard of Double Lilies
"We at Equiflor continually work to help you grow your floral business. That means being at the forefront of trends and new opportunities. And that’s why we’re proud to share the beauty of Rio Rose Lilies with you." The rose lily is an elegant, distinctive, and...
