Our January
Issue is Here!
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American Floral Trends Forecast 2023
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Florist Spotlight: Mariela Mazzei
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Studio Versus Store: Which is Right for You?
- Realistic Pricing
- Creative Tutorials, Coming Events and more!
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from the magazine
features
the Latest from our pages
The Wow Factor: The 10 Commandments of Creating Lifetime Customers
By Tra Williams Everyone has experienced this at one time or another: What you thought was going to be a simple everyday transaction for a product or service turned out to be an experience that earned your lifetime loyalty as a customer. Sadly, it...
What Is a CSA, and How Can One Help Your Flower-growing Business?
By Tonneli Grüetter In recent years, small-scale flower farmers have gained a new secret weapon: code-name “CSA,” which is an initialism for Community Supported Agriculture. The basic function of a CSA is to create a season-long stable and...
Enter Florists’ Reviews Wreath Design Contest
We’ve created a contest where you can submit photos of your best wreath designs. All types of wreath designs are welcome—for example, fall, holiday, dried, and permanent. Share wreath design inspiration for the upcoming fall and winter holidays....
Private Labeling: Local, Personalized, Profitable
Discover how “private labeled” products can resonate with today’s consumers, expand your brand and generate greater sales. By Melinda R. Cordell How do I love thee, private-label products? Let me count the ways. 1. Private labeling allows you to...
Top Budget-friendly Flowers
Affordable “everyday” flowers offer great potential and possibilities for creative floral designers. By Nita Robertson, AIFD, CFD There are many beautiful cut flower options are more budget friendly but still enable floral designers to achieve a...
Florist Spotlight: Susan McLeary
Susan McLeary (a.k.a. Passionflower Sue) susanmcleary.com passionflowersue.com @passionflowersue Floral design educators have a special role in the industry nurturing new florists and helping experienced designers grow and become better. Not every...
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Florist SpoTlight
Industry News
Floral Solutions for Every Occasion with Smithers-Oasis
An informative recap from Details Flowers on their interview with Smithers Oasis Full Article Here Source: Details Flowers Floral Solutions for Every Occasion with Smithers-Oasis by Details Flowers ● 28 April ● News & Events This...
Lilygrass Grown with care
In Costa Rica, you'll find the nursery Plantas de mi Tierra, where Felipe Vega and his dedicated team cultivate Lilygrass. Full Article Here Source: Floraidaily.com Felipe Vega, Plantas de mi Tierra: Costa Rica: "Our Lilygrass is grown with care,...
Alexandra Farms Debuts Two New David Austin Roses
Alexandra Farms proudly introduces Enid and Phoebe—two stunning new David Austin Wedding Roses. Full Article Here Source Alexandra Farms Two New English Garden Roses Introduced to Alexandra Farms' David Austin Wedding Roses Collection Alexandra...
The Fresh Floral Trend Taking Over Fashion
Floral headwear is blooming in popularity, capturing attention with its natural beauty and artistic flair. From delicate headbands and floral crowns to bold hats and sculptural masterpieces, these designs celebrate flowers as the true focal point....
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