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Our January
Issue is Here!

  • American Floral Trends Forecast 2023

  • Florist Spotlight: Mariela Mazzei

  • Studio Versus Store: Which is Right for You?

  • Realistic Pricing
  • Creative Tutorials, Coming Events and more!

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from the magazine

features

International Design Stars

By Tonneli Grüetter We searched the world to bring you some of today's most creative and innovative floral artists. From Asia to Europe to Central America and beyond, these floral masters leave us in awe with their inspiration, ingenuity, and sheer originality. These...

Sustainable Floristry

What is it, and where do we start? The “FREESIA Challenge”! By Hitomi Gilliam, AIFD, CFD All floral designs are crested by Hitomi Gilliam and photographed by Colin Gilliam “We believe flowers and plants are essential to the well-being of humanity. We believe...

35 Under 35

Meet 35 of our industry’s brightest millennial and Gen Z stars. By Tonneli Grüetter Join us in celebrating the return of Florists’ Review’s “35 Under 35” acknowledgment of rising stars in the flower industry. On the following pages, we celebrate 35 of the top floral...

Florist Spotlight: Melissa Pack

Melissa Pack Anthera Floral Normandy Park (Seattle), Wash. Melissa Pack, our July " Best in Blooms" contest winner shares her floral journey and how she has turned tragedy into inspiration by following her heart with flowers. How did you get started in the floral...

Mother’s Day Survival Guide

Tips for making the coming holiday less stressful (maybe even fun!), more organized and efficient, and profitable beyond your wildest imagination. By Nita Robertson, AIFD, CFD According to the Society of American Florists (SAF), Mother’s Day is the third-largest...
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Alexandra Farms 2023 Garden Rose Design Contest
Alexandra Farms 2023 Garden Rose Design Contest

The 2023 “Alexandra Farms Garden Rose Design Contest” is your next opportunity to showcase your floral design creativity and mastery to the world. Floral designers are invited to share their best work using garden roses in our sixth annual contest,...

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Getting the Brand Together
Getting the Brand Together

Discover the dos and don’ts of how to establish, grow and promote your brand. By Andrew Joseph If we told you there was a way you could establish and grow a relationship between your brand (company) and consumers, how much would you pay? Well, you...

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Florist Spotlight: Marie Danielle Vil-Young
Florist Spotlight: Marie Danielle Vil-Young

By Nita Robertson, AIFD, CFD Marie Danielle Vil-Young À Votre Service Events New York, N.Y., and Paramus and Milltown, N.J. avsevent.com, avsflowers.com Instagram: @avsevents, @avsflowers Facebook: @avsevent The winner of FR’s May 2022 “Best...

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A Glimpse into the Life of a Farmer-Florist
A Glimpse into the Life of a Farmer-Florist

By Nita Robertson, AIFD, CFD Andrea Gagnon LynnVale Studios Gainesville, Va. Main Website:  lynnvale.com Founded in 2002, LynnVale Studios is dedicated to cultivating creativity through floriculture and fine art. This beautiful...

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Enter FR’s Show Your Pride Contest
Enter FR’s Show Your Pride Contest

As we begin to celebrate and recognize the contributions of LGBTQ+ community and their culture, we have decided to host a design contest to spread love through flowers.  Each June presents us with an opportunity to grow as individuals,...

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Industry News
Inspiring floral communities with Aniska Creations

Inspiring floral communities with Aniska Creations

Ana and Anais Vivas, the mother-daughter duo behind Aniska Creations shared their inspiring journey, their dedication to empowering fellow florists, and how they provide essential tools and resources through workshops and classes. Full Article Here...

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AI and ChatGPT for Florists

AI and ChatGPT for Florists

In this blog, Brandy Ferrer shares her experience using AI and ChatGPT to enhance her floral business. Full Article Below Source Smithers-Oasis AI and ChatGPT for florists with Brandy Ferrer by Smithers-Oasis Remember when your flower shop got its...

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Florabundance – A Premier North American Wholesaler

Florabundance – A Premier North American Wholesaler

Over the past 30 years, the company has established itself as a premier supplier of fresh-cut flowers, foliage, garlands, wreaths, and bouquets across the U.S. and Canada. Florabundance Full Article Here. Thursd Florabundance - A Premier North...

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Tutorials

Education

Fantastical Fall Install

A dynamic suspended design for seasonal occasions and events Floral design, photos and...

Blooming Olive Tree

This tall, stately tree-based flower arrangement offers versatility for placement in...

A New Era for Wrist Corsages

BoutStix™ has become a go-to for many florists when making boutonnières. New to the...

Autumn Armature Bouquet

and Coordinating Boutonnière Farm-fresh cut flowers from Budzi inspire a vibrant floral...
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