Our January
Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials, Coming Events and more!

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Botanical Couture: Bridal

by FR Team | June 19, 2023 | Main Theme Story | 0 Comments

The five hottest trends in wearable flowers and interviews with two floral designers who created successful businesses in this arena. By Tonneli Grüetter From the fantastical to the practical, botanical couture is back. In the world of weddings, using flowers to...

International Design Stars

by FR Team | May 21, 2023 | Main Theme Story | 0 Comments

Our annual spotlight on floral design luminaries delivering innovative performances on the global stage. By Tonneli Grüetter It is with great excitement we share our curation of rising “International Design Stars” for 2023. Each year, we look forward to preparing this...

Preparing for Graduation Season

by FR Team | April 10, 2023 | Main Theme Story | 0 Comments

Tips for making the most of often overlooked sales opportunities. By Nita Robertson, AIFD, CFD Elementary, middle and high schools; vocational and technical schools; colleges and universities, offering multiple academic degrees—they all have them: graduation...

Florists’ Review’s “Top 50 Wedding Florists of 2023”

by FR Team | April 3, 2023 | Main Theme Story | 0 Comments

By Tonneli Grüetter What makes a great wedding florist? Is it wow-factor, resilience under pressure or perhaps the ability to translate the unspoken language of love from client dream to big-day reality? To limit the vibrance and diversity of today’s wedding industry...

Making the Most of Mother’s Day

by FR Team | March 13, 2023 | Main Theme Story | 0 Comments

Tips for planning and preparing for the third busiest holiday in a florist’s year, as well as merchandising, marketing and sales advice. By Nita Robertson, AIFD, CFD Neumann Lilies Although Mother’s Day this year falls as late on the calendar as the second Sunday in...

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WOW-factor Holiday Gift Baskets

Tips for creating and marketing a bespoke collection of enticing holiday gifts. By Nita Robertson, AIFD, CFD With the holidays just around the corner, many consumers are already searching for (and buying!) perfect gifts for those on their shopping...

Marketing for the Holidays

Practical ideas for making the coming holiday season your busiest and most profitable ever. By Andrew Joseph One of the biggest mistakes any florist can make is not making any special marketing plans for the fall and winter holidays. The first...

Enter Our Latest Best in Blooms Design Contest

Sponsored by Alexandra Farms & Smithers-Oasis North America Submission for the Florists' Review BEST IN BLOOMS Fall 2023 Contest Enter Florists' Reviews Best in Blooms Design Contest today for your chance to win a Florist Spotlight...

Florist Spotlight: The Bridgehampton Florist

Michael Grim and Jim Osburn The Bridgehampton Florist Bridgehampton, N.Y. thebridgehamptonflorist.com @thebridgehamptonflorist Florist Spotlight: The Bridgehampton Florist By Jill Brooke About midway through the Hamptons—a string of tiny seaside...

Logistics for Success in Your Holiday Decorating Business

By Tonneli Grüetter The winter season is right around the corner ready to welcome a healthy dose of holly jolly holiday profits for florists, especially those offering professional decorating services. Adding professional winter holiday decorating...

Smart Mentoring

Tips for passing along the skills and knowledge of your top employees to other staff members By Phillip M. Perry You’ve spent good money attracting, hiring and training great employees. But what happens when your skilled workers retire or move on...

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