Our January
Issue is Here!
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American Floral Trends Forecast 2023
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Florist Spotlight: Mariela Mazzei
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Studio Versus Store: Which is Right for You?
- Realistic Pricing
- Creative Tutorials, Coming Events and more!
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from the magazine
features
the Latest from our pages
Software for Wedding and Event Florists
A look at three companies that offer wedding and event planning software developed specifically for florists—by florists. By Andrew Joseph Until about 25 years ago, keeping track of one’s inventory, revenue and expenses was all done by hand,...
Enter our latest Best in Blooms Design Contest- American Grown Edition
Submit your entry below to become a semi-finalist in our Best in Blooms 2024 American Grown contest. Sponsored by Certified American Grown Submission for Florists' Reviews American Grown BEST IN BLOOMS Contest 2024 It's time to celebrate American...
AI and Your Flower Business
Can artificial intelligence help your retail business? Let’s find out. By Andrew Joseph For the past few years, the initialism “AI”—artificial intelligence—has been played out across all media platforms. For most people, AI has been a part of...
Merchandising Ideas to Create Customer Experiences
Elevate your product displays with these modern and sales-enticing techniques By Tonneli Grüetter Native Poppy Native Poppy Feeling overwhelmed by the pressure to keep one’s shop fresh and exciting for in-person shoppers is a challenge every...
Call for Submission for the Pets in Petals Contest
We invite you to showcase your finest creations in pet floral arrangements.We want to see your furry friends adorned with flowers. All type of animals are welcome. It's simple, submit images showcasing your finest floral designs on animals...
Event Rentals
Diversifying your portfolio of services into the event-rentals segment can offer myriad opportunities for expanding your business and creating additional revenue streams. By Nita Robertson, AIFD Botanica International Design & Décor Studio...
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Florist SpoTlight
Industry News
20 Years at Alexandra Farms: From Humble Roots to a World in Full Bloom
By Alexandra Farms Alexandra Farms started as an experiment: to grow cut flowers that combined the practicality of standard varieties - a long vase life and the ability to withstand global transportation - with the romance of traditional garden...
Fashion and Floral Design
Exploring the beauty of wearing blooms By Molly Lucille The flower industry has found endless paths to activation as collaboration between art mediums becomes part of the flower world’s zeitgeist. From runways to editorial shoots, high...
Award-Winning Dolce Leads Floraprima’s Natura Moderna Collection to Global Recognition
Floraprima proudly unveils the Natura Moderna Collection, one of its most expressive and forward-looking creations yet. Designed for modern florists and elevated event designers, the collection celebrates a new expression of timeless beauty — one...
Design Master Unveils New Global Website
Empowering floral designers to explore color and imagine new possibilities KENT, Ohio USA - 7 October 2025 - Design Master, a division of Smithers-Oasis and a leader in floral color sprays and dyes specially formulated for fresh flowers, introduces...
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