NEW ISSUE
Our December Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- Readers’ Choice Awards
- The Art and the Algorithm of Valentine’s Day
- Florist Spotlight
- Wired for Love
- For the Camera Shy
- Retail Forecast 2026
- Coming Events
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
AFE Named Funds Celebrate Special Anniversaries
In 2025, AFE recognizes eleven incredible anniversaries for our Named Funds and programs, ranging from five years to over 50 years of impact. Full Article Here Source: American Floral Endowment 2025 Milestones: AFE Named Funds Celebrate Special...
Floral Solutions for Every Occasion with Smithers-Oasis
An informative recap from Details Flowers on their interview with Smithers Oasis Full Article Here Source: Details Flowers Floral Solutions for Every Occasion with Smithers-Oasis by Details Flowers â—Ź 28 April â—Ź News & Events This month, we had the...
Lilygrass Grown with care
In Costa Rica, you'll find the nursery Plantas de mi Tierra, where Felipe Vega and his dedicated team cultivate Lilygrass. Full Article Here Source: Floraidaily.com Felipe Vega, Plantas de mi Tierra: Costa Rica: "Our Lilygrass is grown with care, and it shows in every...
Alexandra Farms Debuts Two New David Austin Roses
Alexandra Farms proudly introduces Enid and Phoebe—two stunning new David Austin Wedding Roses. Full Article Here Source Alexandra Farms Two New English Garden Roses Introduced to Alexandra Farms' David Austin Wedding Roses Collection Alexandra Farms is thrilled to...
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FR’s Show Your Pride Design Contest Winner and Finalists
Meet the winner and finalists in FR’s latest flower design contest. By Nita Robertson, AIFD, CFD June is a month of celebrations: Since 1959, the month has been designated as “National Rose Month,” and in 2014, June was established as “Immigrant Heritage...
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FEATURES
Holiday Gift and Planning Guide
​PRODUCT IDEAS AND TIPS FOR MERCHANDISING, MARKETING, STAFFING AND MORE, TO HELP MAKE THE COMING WINTER HOLIDAY SEASON YOUR BEST EVER By Jennifer Howard 2021 is poised to bring holiday celebrations back in earnest, and consumers will be amped up for renewed holiday...
Christmas Trends 2021
Getting ready to deck your clients’ halls? Make sure you’re in tune with these three dominant trends for the coming holiday season. By : Kat Castagnoli, AIFD, CFD, CCF The holidays are just around the corner. If you haven’t started thinking about trends in containers,...
From Field To Studio
Danielle Dall’Armi, owner of Rose Story Farm in CarpinteriaChanging consumer attitudes and COVID’s disruption are redefining all channels of the floral marketplace. By Debra Prinzing, PFCI According to the just- published “2021 National Gardening Survey,” conducted by...
Seed to Sale
The Journey of a Flower “Big, open, fluffy blooms—with lots of saturated color. Our bride, Meryl, wanted the full effect of old-fashioned romantic garden roses for her wedding day,” shares Holly Heider Chapple of Holly Chapple Flowers. Chapple’s northern-Virginia-...
In Season: Garden Roses
By: Jules Lewis Gibson The allure of garden roses is universal. This queen of flowers has played a major role in poetry, religion, art and literature; music, medicine, fashion design, perfume and home decoration—even cuisine. An ancient flower grown for more than...
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TRENDS
Servant of Flowers
Emily Thompson is an iconoclast, an anything-but-predictable designer and artist, and owner of the NYC studio and shop that bears her name, Emily Thompson Flowers. She describes her aesthetic as
Floral immersion
Taylor Patterson is a New York-based fl oral entrepreneur whose aesthetic is lush, elegant and seasonally inspired. Patterson developed Fox Fodder Farm over the past nine years,
On the Farm with David Beahm
On weekends when he doesn’t have an event, party maestro David Beahm escapes to Thistle Dew Farm, his rural getaway located 90 minutes outside Manhattan in Pennsylvania’s Bucks County.
The big apple turns over a new l.e.a.f
Inspired by other global floral celebrations, L.E.A.F is New York City’s first-ever contemporary festival of flowers that gives residents a chance
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FLORIST SPOTLIGHT
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Sweet Root Village
A visual platform like Instagram makes perfect sense for Sweet Root Village, an event floral design studio founded almost a decade ago by Lauren Anderson and Rachel Bridgwood – learn more about our Instagrammer of the Month […]
Gabriela Salazarla Musa De Las Flores
Learn how Gabriela Salazar of Valle de Bravo, Mexico sources flowers from her garden and grows her Instgram site with consistency. Read on […]
West Van Florist Home & Garden
Lara Mathias-Santos is the design manager at West Van Florist Home & Garden in Vancouver, B.C., Canada. This is her success story. Read on […]
DESIGN TUTORIALS
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Summer Flower Fashion
For a garden party or wedding—or other outdoor celebration—this delicate composite flower necklace makes a dramatic style statement. Floral design and text by Molly LucilleDenver, Colo. Photos by J Hendricks PhotographyLas Vegas, Nev. This easy-to-wear composite flower...
Spring Vegetable Arrangement
An imaginative seasonal design inspired by—of all things—a boiling pot of soup. Floral design, photos and text by Iuliia Prokhorova, CFD, TMF I created this arrangement of vegetables to have a spring vibe, but you can create a similar design for any time of the year...
Summer Citrus Garden
A stunning and versatile floral installation that is easily moved and reconfigured, providing clients with maximum value. Floral design and text by Katie Noonan, AIFD, CFD Noonan’s Wine Country Designs San Luis Obispo, Calif. Photos by Ashley Ludaescher...
Lush Wedding Centerpiece
A popular design mechanic offers many benefits for all types of wedding and event designs. Floral design, photos and text by Nita Robertson, AIFD, CFD This low and lush centerpiece—ideal for a wedding reception and other occasions, as well—is created with an 8”...
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BUSINESS AND MARKETING
Creating a Marketing Calendar for 2025
By Nita Robertson, AIFD An annual marketing calendar is an invaluable tool that enables business owners to strategically plan and organize promotional activities for their businesses throughout the year. It serves as a roadmap for marketing initiatives, ensuring that campaigns...
Cyber Security for Your Flower BusinessÂ
How to counter fraud in a digital world. By Phillip M. Perry Businesses of all sizes face a growing risk of financial loss from fraudulent internet transactions. Here’s just one example: When the controller of a California business received an email from the CEO...
How To Provide “Five-star” Customer Service
Tips and inspiration for elevating the experiences that customers will have with your business to an unrivaled level. By Melinda R. Cordell Providing extraordinary service is crucial for building a loyal customer base and growing your business. But there’s more to it...
Buy Local, Sell Local
Offering locally and regionally crafted and grown products in your retail shop can have many positive impacts—including increased sales. By Nita Robertson, AIFD, CFD Selling locally and regionally made products, including unique artisan-crafted décor and gifts,...
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CREATIVITY AND EDUCATION
50 Must-attend Floral Events in 2024
Education, inspiration, rejuvenation, relationship and connection building, exotic locales—national and international conventions and trade shows in 2024 offer something for everyone in the flower industry. The floral industry is blessed in many ways, and one of those is having...
Balloon Mania
Balloons are popping up everywhere in event décor, so here are a few current trends and décor tips to help your balloon business bloom. By Nita Robertson, AIFD, CFD Celebrations and balloons have always gone hand in hand, but they have become extremely trendy again in...
Instagram Star of the Month
20 Questions with Floral Designer Sophie Powell 1. Where can people find you on social media? SP: Instagram @u.fl.o.sophie 2. Where are you located? SP: London, U.K. 3. What is your business name: SP: U.FL.O.—Unidentified Floral Object 4. Who is your favorite floral...
The Art of Gift Baskets
Gift baskets are a perfect gift line for flower shops that can bring in new customers and extra revenue all year long. By Nita Robertson, AIFD, CFD Gift baskets are fantastic gift choices, and they are a perfect fit for flower shops wanting to appeal to...
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