NEW ISSUE
Our December Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- Readers’ Choice Awards
- The Art and the Algorithm of Valentine’s Day
- Florist Spotlight
- Wired for Love
- For the Camera Shy
- Retail Forecast 2026
- Coming Events
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
QR Zipper™ Partners with American Floral Endowment
The American Floral Endowment (AFE) is proud to announce a new corporate sponsorship agreement with QR Zipper™, an innovative technology company that bridges physical gifts with digital messages. The agreement supports AFE’s Sustainabloom initiative and other industry...
Mother’s Day Spending Nears Record Highs
According to the National Retail Federation (NRF) and Prosper Insights & Analytics, shoppers in 2024 spent $33.5 billion, averaging $254.04 per person. That’s the second-highest average in the survey’s history, just behind 2023’s record. Full Article Here Source:...
Proflora Returns to Bogotá, Colombia, October 1-3
Save the date for the Proflora Flower Trade show happening October 1-3, 2025, in Bogota, Colombia. Source: Proflora Save the Date: Proflora 2025 Returns to Bogotá, Colombia, October 1-3 Mark your calendars and get ready for one of the most vibrant and internationally...
The Ultimate Eucalyptus Guide
Mayesh has created a free downloadable guide for florists on Eucalyptus. Download yours today! Full Article Here Source Mayesh Your Ultimate Eucalyptus Guide Is Here! Looking to take the guesswork out of working with eucalyptus? Whether you’re designing garlands,...
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Enter Our July Best in Blooms Design Contest- American Grown Edition
Submission for the Florists' Review BEST IN BLOOMS July 2023 Contest Submit your entry below to become a semi-finalist in our BEST in Blooms July 2023 American Grown contest. Four semi-finalists will be chosen to compete in the finals, celebrating American Grown...
FROM OUR PAGES
FEATURES
Hottest Wedding Dress Trends and Bouquet Styles That Compliment Them
There’s no shortage of uber-chic bridal dresses in 2021 Whether your brides are planning micro weddings now or full-fledged affairs later this year, one thing’s for sure: There’s no shortage of uber-chic bridal dresses in 2021. From frothy ruffles and flirty capes to...
Only the Best Blooms for Mom
Article by Kat Castagnoli, AIFD, CFD, CCF Designs by Jaime Webber, The Floral Bar, Texas Anna Day, AIFD, CFD, Anna Day Designs, Arizona Alex Nutting, Aesme Floral Studio, London Katya Rusin, Lavka Flowers, New York Jen Lagedrost Cavender, NECTAR + BLOOM, California...
How the Global Flower Industry Has Adapted to the Pandemic
While there are many common threads across the globe, there are also contrasting perspectives regarding how different areas have coped with the impact. Read observations and lessons learned from seven markets on different continents here…
Everlasting Beauty
It used to be easy for florists to spot a “silk” flower a mile away. Not anymore. Permanent Botanicals are designed with such high quality that they not only look exactly like their fresh counterparts but also feel and, in some cases, smell just like them. Read more…
2020-2021 American Floral Trends Forecast
Exciting new Floral Trends for 2020-2021 from eight of North America’s leading floral design artists. See holiday and seasonal interpretations of four trends, with the latest colors and styles applied. Read more…
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TRENDS
If You’re Going To San Francisco
Most people who have spent any time in San Francisco talk about how much they love the city. Small wonder; it’s a totally awesome place. San Francisco’s natural beauty, creative vibe and legendary social movements are an important part of what makes the city unique. This cool coastal city has a relatively small population…
Small Is B I G
"The “mini/tiny/diminutive” trend is raging and has spread to the floral industry – first with...
Plumed And Preserved
Dried and preserved botanicals are making a comeback. Welcome back, pampas grass!
Trending Now
"Moth orchids fused with gold textural leaves forms stylish wearable accessories. " MATERIALS...
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FLORIST SPOTLIGHT
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Instagrammer Of The Month
Learn more about Cherrie Silverman, AIFD, AAF, CPF, of Cherry Blossoms Florist, our Instagrammer of the Month […]
Floralista
After graduating from the Maureen Sullivan Floral Design School in Vancouver, I went in search of work. It wasn’t easy for someone very young and with no experience. I worked at a couple of florist stores and then landed a job as lead designer at a small shop, still barely making minimum wage.
Question Of The Month – October
DESIGN TUTORIALS
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Settings in a Snap
An easy and versatile idea for creating fun yet effortless environments at weddings, parties and other events Floral design by Taylor Doyle, The Floral Eclectic located in Dallas Texas Photos by Opal & Onyx Photography, Haley Katherine Photography and Lexie Krug Photography...
Women’s Day Brunch
A colorful tablescape for a gathering of women celebrating women. Floral design, photos, video and text by Paulina Nieliwocki, Blue Jasmine Floral, Berkeley Heights, N.J. Presented by Sun Valley Floral Farms Arcata, Calif. The vibrant rainbow-like hues of the...
Heart’s Delight
Creative craftiness elevates the appeal of the quick-to-produce and easy-to-deliver Valentine’s Day arrangement. Floral design, text and photos by Nita Robertson, AIFD, CFD Inspired by the holiday of love, I wanted to create a fun design that has lots of consumer...
Cascading Beauty
Convey a decidedly autumnal aesthetic in wedding designs—regardless of color palette—by combining dried botanicals with fresh. Floral design, text and photography by Nita Robertson, AIFD, CFD The changing seasons inspired me to create a lush cascade-style bridal...
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BUSINESS AND MARKETING
Mastering Floral Contracts
Secure Your Business’s Future By True Client Pro Why Contracts are Essential for Florists Contracts are essential for florists; they are the unseen heroes that protect both florists and their clients. While creating stunning arrangements is your passion, well-crafted contracts...
The Point of Point-of-Sale Systems
Having a POS system specific to your flower shop can help you save and make money while building customer satisfaction. By Andrew Joseph At one time, a point-of-sale (POS) system referred to the cash register within a retail shop. So, by that definition, pretty much...
Engaged Employees
A great workplace, with staffers who enjoy their jobs, can drive both productivity and sales. By Phillip M. Perry “Hire motivated people who can help your business grow.” That popular mantra has always been easier said than done. And today, the challenge is tougher...
Email Marketing Guide
Some consider it low-tech, but if it works (and it does—still), who cares? By Andrew Joseph Some people, when considering ways to market their flower enterprises, are old school—newspapers, magazines, billboards, fliers and pamphlets while others believe the more...
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CREATIVITY AND EDUCATION
Singular Sensations
A deep dive into the trend of monobotanical flower arrangements By Jill Brooke At New York Design Center’s recent home furnishings trade show, the Baker | McGuire showroom had distinctive flower arrangements placed throughout. These weren’t vases filled with a variety of...
In Season Chrysanthemum
Cover Photo design by Lea Romanowski, CAFA, CAFD, AIFD, CFD, CFEJ, from Calgary, Alberta, Canada. By Nita Robertson, AIFD, CFD BOTANICAL NAME • Chrysanthemum × morifolium (formerly Dendranthema × grandiflorum)...
Enter FR’s Latest Best in Blooms Design Contest
Submission for the Florists' Review BEST IN BLOOMS November 2022 Contest Sponsored by Smithers Oasis and Alexandra Farms Enter our next round of Best in Blooms Design Contest today! Enter for your chance to win a Florist Spotlight feature in Florists'...
Florists’ 2023 Trends Report: Sneak Peek Webinar September 21st
Join us on Wednesday, Sept. 21st at 2:30 pm EST for a Free Webinar Florists’ 2023 Trends Report: Sneak Peek Webinar Presented by BloomNation and Florists' Review Join us for an invite-only sneak peek of the Florists’ 2023 Trends Report compiled by BloomNation....
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