“Where flowers bloom,
so does hope.”
RECENT POSTS
Picture Perfect Weddings
Meet the winners of Florists’ Review’s 24th annual “Picture Perfect Weddings” contest. By Nita Robertson, AIFD, CFD For 24 years, florists have eagerly sent submissions to our annual “Picture Perfect Weddings” contest. This year, once again, we received...
The Day in the Life of a Studio Florist
Studio florists typically work out of nonretail spaces, often outfitted for large-scale wedding and event design. Clients are served via online, telephone or in person by appointment. The majority of studio florists design for weddings, parties, corporate events and...
Florist Spotlight: Mariela Mazzei
Florist Profile Mariela Mazzei Madonna Lily Miami, Fla. @madonna__lily_ Mariela was the winner of our 2021 Valentine's Day Contest. FR: How did you get your start in the florist industry? MM: I’m from Venezuela, so I grew up in all surrounded by very large,...
Enter FR’s Latest Best in Blooms Design Contest
Submission for the Florists' Review BEST IN BLOOMS March 2023 Contest Sponsored by Melrose International Enter FR's Best in Blooms Design Contest today! Enter for your chance to win a Florist Spotlight feature in Florists' Review magazine AND win a $500 credit...
American Floral Trends Forecast 2023
It is with a sincere feeling of joy we share that “change” is in! Much like the dominant social themes we have seen play out within the media landscape, floral design is shifting in radical directions both toward and away from traditionalism. In the midst of...
Oasis® Mache Products
The perfect forms for highlighting your creativity and design skills—and providing your clients with eye-catching works of art! Made with Deluxe OASIS® Floral Foam Maxlife and compostable Mache backings, OASIS® Mache Products are quality accessories for...
Studio Versus Store: Which Business Model is Right for You?
By Nita Robertson. AIFD, CFD A career with flowers can take on many different forms. Here, we will explore the studio and retail flower shop business models. A huge factor in deciding which business model is right for you is personal lifestyle choice and goals—as...
New Year’s Resolution: Make More Money with Quality Flowers
By Terril A. Nell, Ph.D., AAF Research Coordinator American Floral Endowment Reduce shrinkage and increase profits by making a New Year’s resolution to follow strict care and handling practices each day. Every florist operation can achieve improved profits with...
Realistic Pricing
Tips for pricing your flower arrangements so that they are affordable and appealing to your marketplace while generating a reasonable profit for your business. By Patience Pickner, AIFD, CFD, PFCI, SDCF When I present programs or create videos, I am often asked the...
In Season: Hellebores
By Tonneli Grüetter Hellebores are winter-blooming annuals that feature resilient deep-green foliage. Because of their winter bloom times, hellebores have earned the nickname “winter roses.” Despite this beloved moniker, hellebores (genus Helleborus) have no...
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Modern Monochromatic Bouquet
Building “architecture” into a bridal bouquet can help elevate a simple cascading bouquet into something truly spectacular and modern. @Erik Witcraft AIFD @Rio Roses
Responsible Pricing
Responsible Pricing: Today on Flower School Live Leanne resumes the discussion on pricing. There were so many questions and so much discussion during our last pricing program that we decided to continue the discussion.
Designing with an Idiot: Creating DIY Dried Flower Arrangements!
Fall is here, which brings out one of our all-time favorite things: dried flowers! Watch now as professional floral designer, Jessica, shows resident idiot, Stephanie, how to spruce up your holiday decor with some easy dried flower arrangements!
Butternut Squash Tutorial * Bouquets to Art *
In this video you will learn how to make a bouquet using a butternut squash, inspired by classic art pieces by Claude Monet. This is perfect for the Holidays and a great addition to your Thanksgiving table centerpiece!
Thanksgiving Arrangement with Donald Yim
Join OASIS® Floral Designer, Donald Yim as he shows you how to create a beautiful Thanksgiving arrangement for your home
Let’s Get Horizontal
There are so many good reasons you might want to create a design with a strong horizontal line: for a spot in a client’s home, for example, or you might simply want to take advantage of the soothing, restful quality that horizontal lines bring to design. Learn More…
Autumn bouquet in glass vase how to make video
Pim van den Akker works with pine cones, wood fresh from the forest and a minimalistic glass vase from Dillewijn Zwapak, and uses them as a base for a wonderful autumn flower arrangement with some smart and interesting teqniques.
How to make a Parallel lines flower arrangement
How to make a floral design inspired by parallel lines design using floral foam in a ceramic oval container.
Delphinium ‘Trick’ is a Real Treat
Another exciting breeding breakthrough at Ball SB produces a hybrid Delphinium with small orchid-like blooms—and an unusual pale-yellow hue. Learn More…
Fall Floral Inspiration with Ball SB
Enjoy some fall inspiration from Ball SB. Fall into Floral Presented by Ball SB Embrace autumn’s vibrant symphony and celebrate natures most cozy months, where the season’s rich tapestry of colors come alive in every bloom. From the deep fiery reds, to the warm golden...
Mayesh Introduces Farm Direct BoxLots
Mayesh has introduced Farm Direct BoxLots, delivering premium, farm-fresh flowers to florists. Introducing Farm Direct BoxLots Source Mayesh On the hunt for flowers straight from the farm? Look no further! Our Farm Direct BoxLots program is...
Tips for Using Lisianthus in Wedding Bouquets
Lisianthus’s beauty makes it a popular choice for wedding bouquets, but without proper planning, overordering can lead to unnecessary expenses. Full Article Here. True Client Pro How to Use Lisianthus in Wedding Bouquets Lisianthus’s beauty makes it a popular choice...
Ecuadorian Talent Shines at Naranjo Roses
The Dare to Bloom floral competition made its debut in Ecuador at Naranjo Roses in Cumbayá, featuring five talented Ecuadorian florists working with the preserved roses of LULU. Full Press Release Below Dare to Bloom: Ecuadorian Talent Shines at Naranjo Roses Quito,...
The Allure of Marigolds
By Nita Robertson AIFD As we step into the heart of autumn, marigolds emerge as a vibrant and versatile choice for florists. These cheerful blooms, with their bold hues of orange, yellow, and even deep red, offer a unique charm that can elevate any arrangement. Let’s...
ASCFG Hosts Regional Conferences
The Association of Specialty Cut Flower Growers (ASCFG) has successfully wrapped up its 2024 regional conference series, achieving a major milestone in its ongoing dedication to education and community building within the cut flower industry. Press Release Below...
Prepare Your Floral Business for Thanksgiving Season
Rio Roses shares ten tips to help you boost your business this holiday season. Full Article Below Source Rio Roses Prepare Your Floral Business for a Bountiful Thanksgiving Season October 18, 2024 Rio Roses Thanksgiving, Holiday - P.R.E.P. Thanksgiving...
2024 Fresh Look Expo Webinar
Register for the upcoming HFNA webinar, "A Fresh Look at Floral Design Using Hawaii-Grown Tropical Flowers and Foliage," on November 1st to learn more about Hawaiian flowers and be inspired by amazing floral designers. Don't miss this amazing opportunity. Note from...
Expo Flor Ecuador
Floraldaily reports on the Expo Flor Ecuador show that took place in Quito last week. Full Article Here floraldaily.com The article below is by Floraldaily Photo report Expo Flor Ecuador Expo Flor Ecuador 2024 is a wrap. The third edition again took place in Quito...
