“Where flowers bloom,
so does hope.”
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Finishing Touches
Learn how to maximize your sales by upselling; your customers (and your bottom line) will be glad you did. By Andrew Joseph A customer has the flowers in hand and is happy with what he or she has. And so are you. But wouldn’t it be great if there was a way to...
Avoiding Overtime Penalties
Retailers can incur costly penalties for violating the overtime regulations of the Fair Labor Standards Act (FLSA). Here’s what you need to know about wage-and-hour regulations, to keep your business safe from prosecution. By Phillip M. Perry Wage-and-hour law has...
Dried Botanical Trends Across the Pond
By Yoli LaGuerre, AIFD, CFD, EMC Photo by Yoli LaGuerre, AIFD, CFD, EMC Floral designers are members of a community of curious and passionate people, constantly exploring the magic of what inspires them. This curiosity propelled me to travel to Katowice, Poland, in...
Water Quality and Flower Longevity
Are you doing everything right, but your flowers still don’t last as long as they should? It could be your water. By Terril A. Nell, Ph.D., AAF Research Director, American Floral Endowment Flowers live or die based on the availability of water to stems, leaves and...
“Best in Blooms” Winners November
Meet the winner and finalists in FR’s latest bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is delighted to present the winner of and finalists in our November “Best in Blooms” flower design contest. We received more than 40...
Four New Looks in Holiday Décor for 2022
By Tonneli Grüetter Holiday season 2022 is nearly here, and much like the seismic shifts we have seen in fashion this year, such as the ousting of skinny jeans, we are expecting a big refresh in the category of holiday décor. Try these four trends to delight your...
The Supply Chain Challenge
Businesses are bolstering inventories and locating backup suppliers to deal with product shortages and delivery delays in the wake of continuously rising prices. By Phillip M. Perry Businesses of all sizes are grappling with persistent supply chain issues first...
Straight from Market: Visual Display Inspiration
By International Market Centers Gift and home décor tradeshows—like Atlanta Market and Las Vegas Market—offer visual display inspiration as much as the opportunity to source unique products. Expertly designed showrooms, temporary exhibits and product...
A Florist’s Guide to Lilies
With their wide range of warm colors, these long-lasting flowers are the perfect blooms for the autumn season and all its holidays. Lilies are among the most recognizable flowers on the market today. For decades, they have been top-selling cut flowers thanks to their...
2022 Florists’ Review Valentine’s Day Design Contest
Valentine's Day is approaching, and we want to share inspiration for the big holiday with our readers.🌹 We’ve created a contest where you can submit photos of your best Valentine's Day floral designs in any or all of the categories: • Rose...
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Thanksgiving Arrangement with Donald Yim
Join OASIS® Floral Designer, Donald Yim as he shows you how to create a beautiful Thanksgiving arrangement for your home
Let’s Get Horizontal
There are so many good reasons you might want to create a design with a strong horizontal line: for a spot in a client’s home, for example, or you might simply want to take advantage of the soothing, restful quality that horizontal lines bring to design. Learn More…
Autumn bouquet in glass vase how to make video
Pim van den Akker works with pine cones, wood fresh from the forest and a minimalistic glass vase from Dillewijn Zwapak, and uses them as a base for a wonderful autumn flower arrangement with some smart and interesting teqniques.
How to make a Parallel lines flower arrangement
How to make a floral design inspired by parallel lines design using floral foam in a ceramic oval container.
Delphinium ‘Trick’ is a Real Treat
Another exciting breeding breakthrough at Ball SB produces a hybrid Delphinium with small orchid-like blooms—and an unusual pale-yellow hue. Learn More…
How To Create Unique Textured Designed Centerpiece
Learn how to use a wire armature to create a rim design featuring a textural mix of floral blooms that unifies the differences beautifully.
Rustic Thanksgiving Centerpiece
There are many colors, textures and styles found in Thanksgiving Centerpieces. Everything from the classic fire colors with autumn leaves to Cornucopia styled designs, Della Robbia styled designs, even whimsical designs. In this how-to demonstration Leanne creates a rustic styled design with a primary usage of foraged materials
Design Elements and Principles
In this video how-demonstration Leanne briefly reviews the Elements and Principles of Floral Design as she creates a beautiful design in the formal linear style. Learn More…
Creative Floral Design with Wrapping skill by Perry Yang
Creative Floral Design with Wrapping skill by Perry Yang
Strategies for Marketing Flowers to Gen Z
Here are some innovative strategies to help you connect with this unique generation and grow your floral business. Full Article Here- Source Rio Roses From Petals to Profits: 6 Strategies for Marketing Flowers to Gen Z August 19, 2024 Rio Roses Floral...
Leanne Kesler receives SAFs lifetime achievement award
By Nita Robertson Leanne Kesler AIFD, CFD, PFCI, AAF, FDI receives a prestigious lifetime achievement award Congratulations to Leanne Kesler on receiving the prestigious Tommy Bright Award from the Society of American Florists (SAF)! As the owner and education...
Italian Destination Wedding
What if your client's ideal wedding venue is located far from home or even on the other side of the globe? Mayesh can help you overcome the hurdles of planning destination weddings, making the journey from dream to reality smoother and more seamless. Read Full Article...
AIFD Welcomes New Inductees
The American Institute of Floral Designers (AIFD®) proudly announces the induction of its newest members during the prestigious “Emerge” Symposium held in Orlando, FL, July 2-6, 2024. Full Press Release Below Source: AIFD American Institute of Floral Designers...
Create a Preserved Wedding Bouquet
In this tutorial learn the process of crafting a breathtaking preserved wedding bouquet that showcases your expertise and creativity using preserved flowers from SecondFlor. Full Article Below Source: SecondFlor Create a Preserved Wedding Bouquet with SecondFlor: the...
Rosaprima Presents the Bloom & Blossom Event
A Celebration of Floral Innovation Across U.S. Wholesalers Rosaprima is excited to present the Bloom & Blossom Launch Event, a nationwide showcase of the latest Rosaprima and Floraprima varieties. From August 15th to 31st, florists and designers can explore these...
Elevate Your Floral Photography
The "Floral Photography Checklist" provides tips and techniques for turning your floral creations into visual masterpieces. This essential guide, presented by New Bloom Solutions, is designed for floral professionals who want to elevate their creations into stunning,...
Tropical Floral Design Guide
Mayesh offers a free, invaluable resource for florists seeking to expand their expertise in tropical flowers and foliage. Download your free Tropical Guide today! Full Article Below- Source: Mayesh Introducing Our Tropical Floral Design Guide We're excited to announce...
A Milestone for Fitz Design
In the vibrant world of floral design, where creativity blooms and innovation thrives, it's always exciting to witness extraordinary achievements. Today, we’re delighted to share some fantastic news about one of our floral industry leaders: Fitz Design. Recently, Fitz...
