“Where flowers bloom,
so does hope.”
RECENT POSTS
Four New Looks in Holiday Décor for 2022
By Tonneli Grüetter Holiday season 2022 is nearly here, and much like the seismic shifts we have seen in fashion this year, such as the ousting of skinny jeans, we are expecting a big refresh in the category of holiday décor. Try these four trends to delight your...
The Supply Chain Challenge
Businesses are bolstering inventories and locating backup suppliers to deal with product shortages and delivery delays in the wake of continuously rising prices. By Phillip M. Perry Businesses of all sizes are grappling with persistent supply chain issues first...
Straight from Market: Visual Display Inspiration
By International Market Centers Gift and home décor tradeshows—like Atlanta Market and Las Vegas Market—offer visual display inspiration as much as the opportunity to source unique products. Expertly designed showrooms, temporary exhibits and product...
A Florist’s Guide to Lilies
With their wide range of warm colors, these long-lasting flowers are the perfect blooms for the autumn season and all its holidays. Lilies are among the most recognizable flowers on the market today. For decades, they have been top-selling cut flowers thanks to their...
2022 Florists’ Review Valentine’s Day Design Contest
Valentine's Day is approaching, and we want to share inspiration for the big holiday with our readers.🌹 We’ve created a contest where you can submit photos of your best Valentine's Day floral designs in any or all of the categories: • Rose...
Balloon Mania
Balloons are popping up everywhere in event décor, so here are a few current trends and décor tips to help your balloon business bloom. By Nita Robertson, AIFD, CFD Celebrations and balloons have always gone hand in hand, but they have become extremely trendy again in...
Instagram Star of the Month
20 Questions with Floral Designer Sophie Powell 1. Where can people find you on social media? SP: Instagram @u.fl.o.sophie 2. Where are you located? SP: London, U.K. 3. What is your business name: SP: U.FL.O.—Unidentified Floral Object 4. Who is your favorite floral...
The Art of Gift Baskets
Gift baskets are a perfect gift line for flower shops that can bring in new customers and extra revenue all year long. By Nita Robertson, AIFD, CFD Gift baskets are fantastic gift choices, and they are a perfect fit for flower shops wanting to appeal to...
Autumn Weddings Design Contest
Meet the winners in FR’s annual seasonal design competition. By Nita Robertson, AIFD, CFD If you do lots of weddings, you probably know that autumn is now the most popular season for weddings and that October is now the most popular month for weddings. In fact,...
Permanent Botanicals
Tips for marketing, selling, buying and designing with faux flowers and plants—plus a few of the latest trends in this resurging category. By Nita Robertson, AIFD, CFD Patience Pickner, AIFD, CFD, PFCI, SDCF Today’s highest quality—and,...
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Thanksgiving Arrangement with Donald Yim
Join OASIS® Floral Designer, Donald Yim as he shows you how to create a beautiful Thanksgiving arrangement for your home
Let’s Get Horizontal
There are so many good reasons you might want to create a design with a strong horizontal line: for a spot in a client’s home, for example, or you might simply want to take advantage of the soothing, restful quality that horizontal lines bring to design. Learn More…
Autumn bouquet in glass vase how to make video
Pim van den Akker works with pine cones, wood fresh from the forest and a minimalistic glass vase from Dillewijn Zwapak, and uses them as a base for a wonderful autumn flower arrangement with some smart and interesting teqniques.
How to make a Parallel lines flower arrangement
How to make a floral design inspired by parallel lines design using floral foam in a ceramic oval container.
Delphinium ‘Trick’ is a Real Treat
Another exciting breeding breakthrough at Ball SB produces a hybrid Delphinium with small orchid-like blooms—and an unusual pale-yellow hue. Learn More…
How To Create Unique Textured Designed Centerpiece
Learn how to use a wire armature to create a rim design featuring a textural mix of floral blooms that unifies the differences beautifully.
Rustic Thanksgiving Centerpiece
There are many colors, textures and styles found in Thanksgiving Centerpieces. Everything from the classic fire colors with autumn leaves to Cornucopia styled designs, Della Robbia styled designs, even whimsical designs. In this how-to demonstration Leanne creates a rustic styled design with a primary usage of foraged materials
Design Elements and Principles
In this video how-demonstration Leanne briefly reviews the Elements and Principles of Floral Design as she creates a beautiful design in the formal linear style. Learn More…
Creative Floral Design with Wrapping skill by Perry Yang
Creative Floral Design with Wrapping skill by Perry Yang
Floral Ideas Beyond Centerpieces
With a vast array of developing trends, the role of floral design in event planning will only grow in significance. This brief overview of event décor trends is just the beginning. Full Article Here -Source Pioneer Wholesale Stunning Wedding Venues: Floral Ideas...
Expo Flor Ecuador 2024
By Nita Robertson AIFD From October 8 through 10, 2024, the vibrant city of Quito will transform into a floral paradise as it hosts this year’s Expo Flor Ecuador. Renowned for its rich diversity of stunning flowers and commitment to sustainability, this event is much...
AIFD Blooms Over Orlando
Repurposing Symposium Flowers to Brighten the Day of Local Residents By Nita Robertson AIFD Orlando, FL – The American Institute of Floral Designers (AIFD) has once again demonstrated its commitment to community and compassion through its annual “Blooms Over”...
Gateway to the Americas International Floral Competition
By Nita Robertson AIFD Gus & Deborah De La Flor and MVC Flowers & Events will host the best floral designers in the world as they compete for the prestigious Gateway To The Americas Cup in beautiful Panama. The Gateway to the Americas International Floral...
Florabundance Celebrates 30 Years
Florabundance, a leading wholesale flower distributor, proudly announces its 30th anniversary with a community-focused celebration featuring large outdoor floral installations. The event, titled "Petals of Appreciation” will take place in high foot traffic...
We Value Your Feedback!
Please take this survey to help improve technology for florists and planners by giving insights into the wedding and event industry. All respondents will be ENTERED into a drawing for a $150 Amazon gift card. Source True Client Pro Please take a few minutes to share...
J Schwanke Receives Distinguished Service to Floral Industry Award
The American Institute of Floral Designers (AIFD®) presented one of their highest honors to laureate member J Schwanke, creator of the public television show J Schwanke’s Life in Bloom, at their National Symposium in Orlando on July 3, 2024. Full Article Here Source...
Flower Math: Calculating Rose Petals
David Dahlson from Mayesh Wholesale provides valuable insights on estimating the quantity of rose bunches required for adorning wedding aisle petals. Full Article Here Source Mayesh FLOWER MATH: CALCULATING ROSE PETALS Ready for some fun flower math?! We're bringing...
AIFD Symposium Emerge
The American Institute of Floral Designers (AIFD) successfully concluded its highly anticipated Emerge Symposium, held from July 2-6, 2024, at the Signia by Hilton Bonnet Creek Resort in Orlando, Florida. The event attracted over 700 attendees from numerous...
