“Where flowers bloom,
so does hope.”
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The Supply Chain Challenge
Businesses are bolstering inventories and locating backup suppliers to deal with product shortages and delivery delays in the wake of continuously rising prices. By Phillip M. Perry Businesses of all sizes are grappling with persistent supply chain issues first...
Straight from Market: Visual Display Inspiration
By International Market Centers Gift and home décor tradeshows—like Atlanta Market and Las Vegas Market—offer visual display inspiration as much as the opportunity to source unique products. Expertly designed showrooms, temporary exhibits and product...
A Florist’s Guide to Lilies
With their wide range of warm colors, these long-lasting flowers are the perfect blooms for the autumn season and all its holidays. Lilies are among the most recognizable flowers on the market today. For decades, they have been top-selling cut flowers thanks to their...
2022 Florists’ Review Valentine’s Day Design Contest
Valentine's Day is approaching, and we want to share inspiration for the big holiday with our readers.🌹 We’ve created a contest where you can submit photos of your best Valentine's Day floral designs in any or all of the categories: • Rose...
Balloon Mania
Balloons are popping up everywhere in event décor, so here are a few current trends and décor tips to help your balloon business bloom. By Nita Robertson, AIFD, CFD Celebrations and balloons have always gone hand in hand, but they have become extremely trendy again in...
Instagram Star of the Month
20 Questions with Floral Designer Sophie Powell 1. Where can people find you on social media? SP: Instagram @u.fl.o.sophie 2. Where are you located? SP: London, U.K. 3. What is your business name: SP: U.FL.O.—Unidentified Floral Object 4. Who is your favorite floral...
The Art of Gift Baskets
Gift baskets are a perfect gift line for flower shops that can bring in new customers and extra revenue all year long. By Nita Robertson, AIFD, CFD Gift baskets are fantastic gift choices, and they are a perfect fit for flower shops wanting to appeal to...
Autumn Weddings Design Contest
Meet the winners in FR’s annual seasonal design competition. By Nita Robertson, AIFD, CFD If you do lots of weddings, you probably know that autumn is now the most popular season for weddings and that October is now the most popular month for weddings. In fact,...
Permanent Botanicals
Tips for marketing, selling, buying and designing with faux flowers and plants—plus a few of the latest trends in this resurging category. By Nita Robertson, AIFD, CFD Patience Pickner, AIFD, CFD, PFCI, SDCF Today’s highest quality—and,...
Holiday Feature
By Nita Robertson, AIFD, CFD As we enjoy the last weeks of summer, holidays loom right around the corner. It is time to prepare for all the wonderful fall and winter celebrations, secular and religious, including Thanksgiving (Nov. 24), Hanukkah (Dec. 18-26) and...
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Autumn bouquet in glass vase how to make video
Pim van den Akker works with pine cones, wood fresh from the forest and a minimalistic glass vase from Dillewijn Zwapak, and uses them as a base for a wonderful autumn flower arrangement with some smart and interesting teqniques.
How to make a Parallel lines flower arrangement
How to make a floral design inspired by parallel lines design using floral foam in a ceramic oval container.
Delphinium ‘Trick’ is a Real Treat
Another exciting breeding breakthrough at Ball SB produces a hybrid Delphinium with small orchid-like blooms—and an unusual pale-yellow hue. Learn More…
How To Create Unique Textured Designed Centerpiece
Learn how to use a wire armature to create a rim design featuring a textural mix of floral blooms that unifies the differences beautifully.
Rustic Thanksgiving Centerpiece
There are many colors, textures and styles found in Thanksgiving Centerpieces. Everything from the classic fire colors with autumn leaves to Cornucopia styled designs, Della Robbia styled designs, even whimsical designs. In this how-to demonstration Leanne creates a rustic styled design with a primary usage of foraged materials
Design Elements and Principles
In this video how-demonstration Leanne briefly reviews the Elements and Principles of Floral Design as she creates a beautiful design in the formal linear style. Learn More…
Creative Floral Design with Wrapping skill by Perry Yang
Creative Floral Design with Wrapping skill by Perry Yang
Amy McLaughlin Floral Design Tutorial
Newburyport Floral Designer, Amy McLaughlin, shows us how to create a beautiful fall themed floral arrangement.
Vintage Collection Centerpiece
This component design idea, from floral designer @Erik Witcraft AIFD offers myriad options for creating an elegant tablescape that is not only versatile but also easy and fast to create. @Alexander Roses @David Austin Wedding Roses
“Best in Blooms”
Meet the winner and finalists in the “Certified American Grown” edition of FR’s flower design contest. By Nita Robertson, AIFD Sponsored by Certified American Grown Florists’ Review is delighted to present the winner and finalists in our annual “Best in Blooms”...
Creating Profitable Floral Recipes
Setting the right price is an art in itself when it comes to the floral industry. Your markup plays a significant role in determining the success and profitability of your business. Full Article Below Source True Client Pro How Can Florist Create Profitable Floral...
Rosaprima launches Anemone Levante Collection
Introducing the new Levante® Anemone strain from Floraprima, a division of Rosaprima. This new launch features a mesmerizing variety of Anemone Coronaria. With its soft, multilayered petals, this specialty flower adds an unparalleled touch of elegance and charm to any...
Holly Chapple Leads Inspiring Farm Visit to Alexandra Farms
Holly Heider Chapple led a trip to Alexandra Farms earlier this year with students, offering an educational experience of a lifetime. Highlights of the visit included previewing new varieties and future releases, a full day of creative floral design using fresh stems...
Certified American Grown Launches Collective Social Media Campaign
Certified American Grown is thrilled to announce the launch of a collective social media campaign, inviting farms and vendors nationwide to unite and amplify the importance of American Grown flowers and foliage. This initiative aims to foster a sense of community...
ASCFG Announces 2024 Cut Flowers of the Year Winners
The Association of Specialty Cut Flower Growers (ASCFG) announced it has selected varieties of cut flowers in four categories — Bulb, Fresh, Foliage and Woody — as its Cut Flowers of the Year for 2024. Full Press Release Below ASCFG Announces 2024 Cut Flowers of...
Summer 2024 Las Vegas Market Preview Guide Now Available
The Summer 2024 edition of the Las Vegas Market Preview, the nearly-200-page guide complete with trend information and product previews, exhibitor highlights, business insights, Market details and travel tips, is now available as a print magazine and interactive...
Pick This Inc. Unveils Innovative Biodegradable Floral Pick
Pick This Inc., a pioneering company in sustainable floral solutions, is proud to announce the launch of its new, patented biodegradable floral pick. Full Press Release Below **FOR IMMEDIATE RELEASE** Pick This Inc. Unveils Innovative Biodegradable Floral Pick,...
Unveiling the Beauty of Hydrangea
By Nita Robertson, AIFD Hydrangea, with voluminous blooms, a range of bloom types and a broad color palette, have long been cherished by florists for their versatility as mass flowers that add texture, stunning color and modern elegance to any design. With year-round...
