“Where flowers bloom,
so does hope.”
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Pets in Petals
Flowers are more than just for humans; our furry, feathered friends deserve blooms, too!By Kat Castagnoli, AIFD, CFD, CCF It's not all that unusual to see a beloved pooch adorned with a floral collar for a wedding—or just for fun. But how about a chicken or a rabbit?...
Extending The Enjoyment
Customers fall in love with your floral designs as much as the beauty of the blooms. But prized arrangements can fade days sooner than they should from improper care. Maximized vase life is essential to consumer satisfaction, but keeping cut flowers in peak condition...
WFFSA
The WFFSA Report WFFSA 2021 hosted at Trump National Doral Miami was a resounding success! The flowers were plentiful and the people glowed with optimism. After the roller coaster “bust and boom” ride of the past year, everyone in attendance seems happy to be moving...
Seed to Sale
The Journey of a Flower “Big, open, fluffy blooms—with lots of saturated color. Our bride, Meryl, wanted the full effect of old-fashioned romantic garden roses for her wedding day,” shares Holly Heider Chapple of Holly Chapple Flowers. Chapple’s northern-Virginia-...
What is Clubhouse?
It’s a live social audio app, hosting voice conversations and interactive sound experiences. By Mechell Lord From Mark Zuckerberg and Elon Musk to Oprah Winfrey, Clubhouse has attracted some big names. I popped into a room last April, and Katie Couric was moderating...
Over The Rainbow
Flowers by Just Bloomed FlowersLet your colors fly! LGBTQ+ communities across the globe celebrate the progress made over the last 52 years by the gay rights movement this month (June is the unofficial month of Gay Pride). Floral Drag Art by Adam Gladue,...
In Season: Garden Roses
By: Jules Lewis Gibson The allure of garden roses is universal. This queen of flowers has played a major role in poetry, religion, art and literature; music, medicine, fashion design, perfume and home decoration—even cuisine. An ancient flower grown for more than...
Over-Delivering on Customer Experience
Your delivery execution says as much about your brand as the product itself. Is it time to up your flower delivery game? By Jennifer HowardContinue Reading: 8min ReadConsumer options and expectations for product delivery have intensified. Delivery is no longer a...
Is It Better To Give Than Receive?
Tips for creating an authentic charitable marketing plan.By Jennifer HowardContinue Reading: 20min ReadAre you a giver? Most people are givers, but how about your business? Do you have a plan when someone asks for a donation, or do you shoot from the hip? Charitable...
Covid Made Me Love My Business Again
Three florists share how the pandemic forced them to refocus their businesses—giving them a new lease on life in the process. By Jennifer HowardContinue Reading: 8min ReadEvent florists watched 2020’s cash flow fold like a house of cards as the world froze and held...
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American Floral Trends Forecast 2024
A study of five major trends influencing floral design this year Anthologized by Tonneli Grüetter Embark with Florists’ Review on a journey into the future of floral trends across North America, drawing inspiration from the perpetual passage of time. This year’s...
Juliet: The Perfect Garden Rose for Pantone’s 2024 Color of the Year
There’s no better example of this gentle peach-tone trend than the romantic Juliet (Ausjameson)! Full Article Below Source Juliet: The Perfect Garden Rose for Pantone’s 2024 Color of the Year Source: Alexandra Farms Pantone recently announced their Pantone Color of...
Pasadena Rose Bowl Parade 2024
Floral artists and volunteers worked hard to create floats with thousands of flowers that attracted the judges’ attention and entertained the huge crowds that line the 5.5-mile parade on New Year’s Day. Full Article Below Source Flowerpowerdaily Pasadena Rose Bowl...
How to Push Past Color Palette Paralysis
Tips for understanding color from Amy Balsters. If you’re serious about nailing color and creating your own palettes, a color wheel will become your new best friend. Full Article Below Source How to Push Past Color Palette Paralysis – 2 Quick Tips By Amy...
CalFlowers Offers Exclusive Fedex Discounts to its Members
CalFlowers proudly announces major improvements to an existing partnership with FedEx that provides exclusive discounts and benefits tailored to the floral industry. Source: CalFlowers Press Release CALFLOWERS OFFERS UNPRESIDENTED FEDEX SHIPPING DISCOUNTS TO THE...
International Women’s Day 2024
Our goal is to establish International Women's Day as a significant occasion for honoring women through the tradition of giving flowers. March 8th, IWD, is an excellent opportunity to express our gratitude to mentors, teachers, friends, family, and all the influential...
Greens 101: A Florist’s How To Guide To Smart Purchases
Florists commonly purchase greens or greenery from wholesale suppliers, either by the bunch or the grower’s bunch. Stems vary in wholesale greens since they are sold by bunch and by grower’s bunch, which is sold by weight. Full Article Below Source True Client Pro...
FloraLife® Bouquet Wrap Effective at Maintaining Freshness at High Temperatures
The results of FloraLife® Bouquet Wrap on fresh weight (FWT) loss, vase solution uptake, and vase life during simulated 48-hour shipping at two different temperatures 20C (68F) or 30C (86F). Full Article Below Source FloraLife® Bouquet Wrap Effective at Maintaining...
Holiday Decor Worth the Investment for These Businesses
Restaurants – as well as hotels – boost their budgets for Christmas decor for creating outdoor and indoor installations. Full Article Below Source Flowerpowerdaily Fab Holiday Decor Worth the Investment for These Places By Jill Brooke At Fresco by Scotto in New York...
