“Where flowers bloom,
so does hope.”
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Marketing Houseplants for the Holidays
By: Brenda Silva As the gold standard among plants for holiday home décor, poinsettias have earned a well-deserved reputation as traditional gifts that many people still rely on today. However, the growing interest in houseplants—both foliage and flowering— among...
Holiday Gift and Planning Guide
PRODUCT IDEAS AND TIPS FOR MERCHANDISING, MARKETING, STAFFING AND MORE, TO HELP MAKE THE COMING WINTER HOLIDAY SEASON YOUR BEST EVER By Jennifer Howard 2021 is poised to bring holiday celebrations back in earnest, and consumers will be amped up for renewed holiday...
Whats Trending in Flower Retailing?
Change in the world of commerce is happening at lightning speed. Here are eight post-COVID macrotrends that are impacting all retail and service industries in general and that have implications for flower retailers specifically. By Alex Frost 1.) BOPIS (Buy Online,...
Christmas Trends 2021
Getting ready to deck your clients’ halls? Make sure you’re in tune with these three dominant trends for the coming holiday season. By : Kat Castagnoli, AIFD, CFD, CCF The holidays are just around the corner. If you haven’t started thinking about trends in containers,...
Florist Spotlight: Jean-Pascal Lemire
By Jules Lewis GibsonI had the pleasure recently of spending an evening Zooming with the talented floral designer Jean-Pascal Lemire. He gave me a full Zoom tour of his exquisite boutique in downtown Los Angeles as he generously shared his struggles and hard-learned...
Book Preview: I Just Want To Make More Money
AN EXCLUSIVE PREVIEW OF THE LATEST BOOK FROM SHAWN MICHAEL FOLEY, AIFD, CFD, PFCI By Tonneli Grüetter Floral business coach and “Fleurvana” co-creator Shawn Michael Foley, AIFD, CFD, PFCI, is at it again, with his latest book, I Just Want to Make More Money: The...
From Field To Studio
Danielle Dall’Armi, owner of Rose Story Farm in CarpinteriaChanging consumer attitudes and COVID’s disruption are redefining all channels of the floral marketplace. By Debra Prinzing, PFCI According to the just- published “2021 National Gardening Survey,” conducted by...
The Main Event
With restrictions loosening and more people being vaccinated, is the event industry back in business? By Kat Castagnoli, AIFD, CFD, CCF While weddings and other celebrations are slowing making their way back onto calendars, floral designers and others who make those...
Instagram Guides
the easiest feature you have to try By Tonneli Grüetter What Is Instagram “Guides”? “Guides” on Instagram is an effortless way to reshare existing images and videos, sorted in curated collections, that can be displayed right between the icons for long-format IGTV...
Industry Events are a “GO” –AGAIN!
-By David Coake (From “Bouquets to Art” 2019 at the de Young museum Photography by Gary Sexton; Image courtesy of the Fine Arts Museums of San Francisco) Continue Reading: 8min ReadAs parts of the world begin a return to some sense of normalcy, in-person floral design...
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More consumers planning to give flowers for Valentine’s Day
When talking about flowers and comparing it with last year, they are still ranked third on the list of top gifts, and this year, even more respondents are planning to give flowers, 38% (instead of 37% in 2023). Valentines Day design by Beth O'Reilly Full Article Below...
Four Simple Steps for Long-lasting Valentine’s Day Roses
By Terril A. Nell, Ph.D., AAF Research Coordinator at the American Floral Endowment (AFE) Professor Emeritus of Floriculture at the University of Florida Americans celebrate Valentine’s Day with gifts of flowers, candy, cards and more, creating the largest retail...
Selecta One Announced Acquisition of Moraglia Breeding FV
The acquisition includes the complete breeding program of carnation cut flowers and other related species from dianthus family. Carlo Moraglia will not only bring his breeding expertise to the team, but will also play a crucial role in facilitating a seamless...
Captivating and Rare Orchids To See at Flower Festivals
There are so many enchanting and unusual orchids to explore. Full Article Below Source Flowerpowerdaily Captivating and Rare Orchids To See at Flower Festivals By Jill Brooke With orchids, it’s all about the lips. Colorful, luscious, and beautiful are the ones...
DUOlogue 2024
European Master Certification invites retail florists to join DUOlogue 2024, a 3-Day Intensive Workshop followed by an Exclusive Demonstration in the vibrant city of Miami, Florida. Full Article Below Source DUOlogue 2024 Floral Design Floral...
2024 Floral Industry Events Calendar
The 2024 Floral Industry Events and Floral Conventions Calendar, another industry collaboration brought to you by Above All Flowers & New Bloom Solutions, has been officially released. Full Article Below Source 2024 Floral Industry Events Calendar Released by...
Tips to Help You Find and Keep Great Staff
One of the biggest challenges in running a successful floral business is attracting and retaining talented staff. To help you succeed in this area, here are ten tips Human Resources experts have found successful. Full Article Below Source 10 PROVEN TIPS TO HELP YOU...
Unveiling the Sweet Symphony of Floral SEO Magic
In this guide they explore the importance of a SEO strategy in the floral industry. Full Article Below Source Blossoming Success: Unveiling the Sweet Symphony of Floral SEO Magic In the enchanting world of flowers, where each bloom whispers tales of beauty and...
Chrysal Celebrates 75 Years of Flower Food
For three-quarters of a century, Chrysal's flower food has been extending the lifespan of flowers, allowing consumers worldwide to enjoy their flowers even longer. Source: See Full Press Release Below Chrysal Celebrates 75 Years of Flower Food Chrysal celebrates 75...
