“Where flowers bloom,
so does hope.”
RECENT POSTS
A Florist’s Guide to Edible Flowers
By Tonneli Grüetter From urban culinary hot spots such as New York City’s Il Fiorista (a restaurant, floral boutique and education center) to flower-laden cakes appearing in summer weddings, the edible flower trend is here to stay. While many of us already know the...
July 2021 “Best in Blooms” Winner
Meet the winner and other finalists in FR's new bimonthly flower design contest. Florists’ Review is excited to present the finalists in the second installment of our new “Best in Blooms” contest series—the theme of which is “The Great Gatsby.” More than 70 floral...
Marketing Houseplants for the Holidays
By: Brenda Silva As the gold standard among plants for holiday home décor, poinsettias have earned a well-deserved reputation as traditional gifts that many people still rely on today. However, the growing interest in houseplants—both foliage and flowering— among...
Holiday Gift and Planning Guide
PRODUCT IDEAS AND TIPS FOR MERCHANDISING, MARKETING, STAFFING AND MORE, TO HELP MAKE THE COMING WINTER HOLIDAY SEASON YOUR BEST EVER By Jennifer Howard 2021 is poised to bring holiday celebrations back in earnest, and consumers will be amped up for renewed holiday...
Whats Trending in Flower Retailing?
Change in the world of commerce is happening at lightning speed. Here are eight post-COVID macrotrends that are impacting all retail and service industries in general and that have implications for flower retailers specifically. By Alex Frost 1.) BOPIS (Buy Online,...
Christmas Trends 2021
Getting ready to deck your clients’ halls? Make sure you’re in tune with these three dominant trends for the coming holiday season. By : Kat Castagnoli, AIFD, CFD, CCF The holidays are just around the corner. If you haven’t started thinking about trends in containers,...
Florist Spotlight: Jean-Pascal Lemire
By Jules Lewis GibsonI had the pleasure recently of spending an evening Zooming with the talented floral designer Jean-Pascal Lemire. He gave me a full Zoom tour of his exquisite boutique in downtown Los Angeles as he generously shared his struggles and hard-learned...
Book Preview: I Just Want To Make More Money
AN EXCLUSIVE PREVIEW OF THE LATEST BOOK FROM SHAWN MICHAEL FOLEY, AIFD, CFD, PFCI By Tonneli Grüetter Floral business coach and “Fleurvana” co-creator Shawn Michael Foley, AIFD, CFD, PFCI, is at it again, with his latest book, I Just Want to Make More Money: The...
From Field To Studio
Danielle Dall’Armi, owner of Rose Story Farm in CarpinteriaChanging consumer attitudes and COVID’s disruption are redefining all channels of the floral marketplace. By Debra Prinzing, PFCI According to the just- published “2021 National Gardening Survey,” conducted by...
The Main Event
With restrictions loosening and more people being vaccinated, is the event industry back in business? By Kat Castagnoli, AIFD, CFD, CCF While weddings and other celebrations are slowing making their way back onto calendars, floral designers and others who make those...
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International Gerbera Month
Gerbs are perfect for International Women's Day, Spring, and all the spring holidays," says Ryan Black, Marketing Director at Jet Fresh Flower Distributors. Jet Fresh Flowers is gearing up for a season filled with color, creativity, and exclusive offers. Source: Press...
LED Candles VS. Real Candles
Learn more about the pros and cons of real candles verse LED options. Full Article Below Source Jamali Garden Supplies Blog LED CANDLES VS. REAL CANDLES: WHICH IS BEST FOR A WEDDING? Candles are a vital feature of wedding decor, adding to the mood and creating an...
More consumers planning to give flowers for Valentine’s Day
When talking about flowers and comparing it with last year, they are still ranked third on the list of top gifts, and this year, even more respondents are planning to give flowers, 38% (instead of 37% in 2023). Valentines Day design by Beth O'Reilly Full Article Below...
Four Simple Steps for Long-lasting Valentine’s Day Roses
By Terril A. Nell, Ph.D., AAF Research Coordinator at the American Floral Endowment (AFE) Professor Emeritus of Floriculture at the University of Florida Americans celebrate Valentine’s Day with gifts of flowers, candy, cards and more, creating the largest retail...
Selecta One Announced Acquisition of Moraglia Breeding FV
The acquisition includes the complete breeding program of carnation cut flowers and other related species from dianthus family. Carlo Moraglia will not only bring his breeding expertise to the team, but will also play a crucial role in facilitating a seamless...
Captivating and Rare Orchids To See at Flower Festivals
There are so many enchanting and unusual orchids to explore. Full Article Below Source Flowerpowerdaily Captivating and Rare Orchids To See at Flower Festivals By Jill Brooke With orchids, it’s all about the lips. Colorful, luscious, and beautiful are the ones...
DUOlogue 2024
European Master Certification invites retail florists to join DUOlogue 2024, a 3-Day Intensive Workshop followed by an Exclusive Demonstration in the vibrant city of Miami, Florida. Full Article Below Source DUOlogue 2024 Floral Design Floral...
2024 Floral Industry Events Calendar
The 2024 Floral Industry Events and Floral Conventions Calendar, another industry collaboration brought to you by Above All Flowers & New Bloom Solutions, has been officially released. Full Article Below Source 2024 Floral Industry Events Calendar Released by...
Tips to Help You Find and Keep Great Staff
One of the biggest challenges in running a successful floral business is attracting and retaining talented staff. To help you succeed in this area, here are ten tips Human Resources experts have found successful. Full Article Below Source 10 PROVEN TIPS TO HELP YOU...
