“Where flowers bloom,
so does hope.”
RECENT POSTS
Behind the Blooms on The Big Flower Fight
It’s been a decade since the last competitive floral design show made it to American television – the last being Logo TV channel’s The Arrangement. Many floral aficionados would argue that it’s been 10 years too long.
Limonium Silver Pink from Ball
Check out this romantic new video from our friends at Ball featuring Limonium Silver Pink. Definitely a moment of Zen in this hectic world!
Fleurs de Villes
With the launch of luxury floral show business Fleurs de Villes in 2015, floral couture has been enjoyed by the masses around the world. Celebrating the talents of local florists in each city the shows pop up in
Flower Power: Farm-to-Vase Movement Takes Root on Chicago’s South and West Sides
Eco House’s Englewood farm site. (Patty Wetli / WTTW News) Have you ever given much thought to where flowers come from?We don’t mean “come from” in the biological sense — that’s a birds-and-bees discussion for another day....
Inspirational Details
It was both the best – and the absolute worst – day of Corrine Heck’s life.
Creating Solutions
Things have changed rapidly over the last few months. What was working for your business last year most likely won’t work the same way this year. Wedding-focused businesses may face
Beatrice The B-happy Rose
Yellow roses are often overlooked, so we are championing the ‘Beatrice’™ (Auslevity) rose by David Austin Wedding Roses, particularly as the company refers to her as their “B”-happy rose.
Celebrating the Publication of Slow Flowers Journal
Debra Prinzing introduces her new book, Slow Flowers Journal, Volume One (Wildflower.Media, June 2020) and the original inspiration for the Slow Flowers Movement.
Designer’s Choice
Valentine’s Day was a huge success for Sellwood Flower Co., a retail flower shop located in one of Portland, Oregon’s busy pedestrian-friendly neighborhoods. It felt like a fitting
Scaling Your Floral Business Nationally
In the past, most florists were limited by geography in terms of how far they could expand their wedding, event or prom business. Those limitations no longer exist in today’s
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July Marks the Annual Celebration of American Grown Flowers & Foliage Month
This month-long celebration of U.S. cut flower and foliage farms throughout the country marks the coming together to honor the beauty and significance of flower and foliage farmers here in the United States. Full Press Release Below Source: Certified American Grown...
Introducing a Vibrant New Logo for the San Francisco Flower Market
San Francisco Flower Market a leading source for all floral product in the Northern California floral industry, is thrilled to unveil its brand-new logo, igniting a fresh era of creativity and excitement for the historic wholesale market and its customers. Full Press...
The importance of Sympathy Floral Tributes
Sympathy flowers are a vital part of any floral business. They offer comfort to grieving individuals and families and provide a tangible expression of support during such a difficult time. Full Article Below Source CREATE BEAUTIFUL FLORAL TRIBUTES: 9 SYMPATHY FLOWER...
Keeping Flowers Fresh
AFE-funded researchers at the University of Texas at Arlington have been hard at work trying to find a way to inhibit ethylene’s adverse effects, and recent discoveries may offer promising alternatives to the methods currently in use. Full Article Below Source...
In Season: Protea
By Nita Robertson, AIFD, CFD Botanical Name: Protea Common Name: Sugarbush Family: Proteaceae Pink Ice Resendiz Brothers The many species in the genus Protea are among the most fascinating flowers on the planet. The best-known genus in...
Rosaprima Launches Floraprima
Floraprima is redefining the floral industry with an exclusive range of specialty flowers available year-round. Source: Full Rosaprima Press Release Below ROSAPRIMA UNVEILS A NEW CHAPTER IN LUXURY FLORALS WITH THE LAUNCH OF FLORAPRIMA A WORLD OF BEAUTY ...
Sun Valley Floral Farms Shares About Growing Lilies
At Sun Valley Floral Farms in California, many flowers are being grown, including Oriental lilies and Oriental Trumpet Hybrid Lilies. But how are they grown, how is the vase life, what role does genetics play, and what are hot summer lilies? Full Article Below Source...
Charmelia campaign launched
Charmelia is a product from this Dutch breeder and is grown by Together2Grow in The Netherlands and Jardines de los Andes in the USA. Alongside the versatility of the colorful Charmelia collection, these varieties also have an exceptionally long vase life of up to 21...
My Magical Trip to Alexandra Farms
by Nita Robertson, AIFD, CFD In March, I went to Colombia to discover a piece of the country’s more than 8,000 hectares (approximately 20,000 acres) of land devoted to cut flower cultivation. Imagine you’re standing in a flower farm on a beautiful sunny day, with...
