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florists review

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have...

“Where flowers bloom,

so does hope.”

Lady Bird Johnson

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from the magazine
Petal Patterns

Petal Patterns

The prolific trial gardens and flower fields of Johnny’s Selected Seeds in Albion, Maine, a location for an American Flowers Week look in 2019, have inspired a new guest designer for 2020.

Surviving in a New Flower World

Surviving in a New Flower World

By the time this article is published, we will either have found an effective treatment for COVID-19 or be dealing with a second wave of infections. I have faith that technology will quickly find a way to keep people

In Bloom Once Again

In Bloom Once Again

Opened in 1912, the San Francisco Flower Market (SFFM) has never closed its doors. Not once, not even during the 1989 San Francisco earthquakes, according to Jeanne Boes, the market’s general manager.

Washington Designer Dahlias

Washington Designer Dahlias

Sarah Pabody, of Triple Wren Farms, lives and breathes Dahlia at the farm she operates with her husband, Steve Pabody, in the northwest corner of Washington State. As a farmer-florist, she also runs Triple Wren Weddings,

Hope Holly Chapple

Hope Holly Chapple

The message I have for our grieving industry is HOPE. Hope is all we have right now, and it is most certainly what we need. Our industry has suffered incredible financial loss. That loss is something we will

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In Season: Ranunculus

In Season: Ranunculus

By Tonneli Grüetter Ranunculus is just one of about 50 genera in the Ranunculaceae family (a.k.a. buttercup or crowfoot family), which comprises between 1,700 and 2,000 known species of herbs and, sometimes, shrubs (the number varies depending on source). Common...

How to Impress Event Planners

How to Impress Event Planners

By Jill Brooke In many ways, an event planner is a casting director. It’s not only lights, camera, action but also the ability to have a list of characters to perform different roles in the production. After all, some clients are looking for a boho chic wedding while...

Get Ready for Proflora’s Comeback

Get Ready for Proflora’s Comeback

This year, Proflora expects to welcome over 1,000 buyers, 300 companies, and representatives from more than 60 countries. The event is taking place in Bogota, Colombia on October 4-6th, 2023. Plan a trip of a lifetime to a beautiful country filled with beautiful...

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