“Where flowers bloom,
so does hope.”
RECENT POSTS
Petal Patterns
The prolific trial gardens and flower fields of Johnny’s Selected Seeds in Albion, Maine, a location for an American Flowers Week look in 2019, have inspired a new guest designer for 2020.
3 Tips to Move Forward by Looking Back
It may sound counterintuitive to look back to figure out how to move forward in your business, but now is the time to take stock in what you know to be true. Looking back to move forward has been my theme lately
Lisa Belisle, AIFD, CF
A floral “jack-of-all-trades” for the past 20 years, Lisa Belisle,AIFD, CF, owner of Flora Elements Education and Design in Delafield, Wis., has worked in every aspect of the floral industry from management to wholesale
Surviving in a New Flower World
By the time this article is published, we will either have found an effective treatment for COVID-19 or be dealing with a second wave of infections. I have faith that technology will quickly find a way to keep people
In Bloom Once Again
Opened in 1912, the San Francisco Flower Market (SFFM) has never closed its doors. Not once, not even during the 1989 San Francisco earthquakes, according to Jeanne Boes, the market’s general manager.
Hawaii Orchid Opulence
In 2018, Alison Grace Higgins, of Grace Flowers Hawaii in Honokaa, Hawaii, and her team created stunning male and female garments for American Flowers Week to highlight the vibrant
Washington Designer Dahlias
Sarah Pabody, of Triple Wren Farms, lives and breathes Dahlia at the farm she operates with her husband, Steve Pabody, in the northwest corner of Washington State. As a farmer-florist, she also runs Triple Wren Weddings,
Happy Canyon Florist
Whoever said “It takes a village” must have had Happy Canyon Flowers in Denver, Colo., in mind. This unique gift store boutique is a successful niche business model founded on out-of-the-box retail
Hope Holly Chapple
The message I have for our grieving industry is HOPE. Hope is all we have right now, and it is most certainly what we need. Our industry has suffered incredible financial loss. That loss is something we will
Alaska Peony Princess
Kim Herning, of Northern Lights Peonies in Fairbanks, Alaska, returns to share her second couture look expressing the unique character and beauty of the peonies she grows.
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U.S. Imports of Cut Flowers and Nursery Products Growth in 2022
In fiscal year 2022, the United States imported nearly $3.3 billion worth of cut flowers, plants, and nursery stock products from 81 countries. Full Article Below Source U.S. imports of cut flowers and nursery products grew to $3.3 billion in 2022 Fresh-cut flowers...
European Floral Art
Floral designs and text by Max Hurtaud Max Hurtaud Master Florist Brussels, Belgium maxhurtaud.com @maxhurtaud Photos by Gaziano Photography Brussels, Belgium @gaziano.photography Floral art never stops evolving, and from one country to another, it differs...
Enter Our July Best in Blooms Design Contest- American Grown Edition
Submission for the Florists' Review BEST IN BLOOMS July 2023 Contest Submit your entry below to become a semi-finalist in our BEST in Blooms July 2023 American Grown contest. Four semi-finalists will be chosen to compete in the finals, celebrating American Grown...
Ikebana: Having Its Moment
By Jill Brooke Ikebana, the Japanese art of flower arranging that emphasizes form and balance and dates back to the 7th century, seems to be having a moment. The style, which translates as “way of flowers,” instructs its devoted practitioners to follow strict rules:...
The Journey of Motherhood as a Florist
A note from Native Poppy's co-owners Natalie Gill and Meg Blancato about their motherhood journeys. Happy Mother's day to all of our florist moms. Full Article Below Source Natalie + Meg: On Motherhood May 05, 2023 A note from Native Poppy's co-owners Natalie Gill and...
Carnations have made a comeback
The market for carnations is still going strong, says Andres Toro of Colibri Flowers. This Colombian farm grows carnations and spray carnations since 1987 and is expanding year after year. Full Article Below Source Andres Toro, Colibri Flowers: “Carnations have made a...
SAF’s Forecasting Your Future Course Series
The courses are presented by Manny and Clara Gonzales, a seasoned floral industry husband and wife team who are sharing the financial tactics and strategies that contributed to the success of their retail shop. Full Article Below...
Royal Flowers merges with The Elite Group
Ecuadorian grower and distributor Royal Flowers Group announced that it has entered into a merger agreement with The Elite Group. Customers can expect to see an even greater selection of high-quality flowers, along with improved customer service and faster delivery...
Flower Hats: Blooming in Popularity
Get on board with these statement-making high-society-approved fashion accessories. By Jill Brooke As a bon vivant who has traveled the globe, R. Couri Hay has seen his share of fashionable hats. The society columnist and publicist has had a front row seat...
