“Where flowers bloom,
so does hope.”
RECENT POSTS
Floral Couture Mystic UnVeiled
The aesthetics of floral couture captivate the creative imagination. Join Francoise Week’s And Carol Jillian behind the scenes of their latest photoshoot collaboration!
Ann’s Florist, Coffee & Wine Bar
Kim Fuentes is the floral designer and gift buyer at Ann’s Florist, Coffee & Wine Bar in Fort Lauderdale, Fla. This is her success story …
A Prairie Gathering
A first for the American Flowers Week botanical couture series, with a new state and a new look: A prairie-inspired creation from Moníca Pugh, of Floras & Bouquets LLC in Sioux Falls, South Dakota
Charting the Unchartable
Well, this is not the easiest time I have had writing my thoughts, let me tell you. In March, my husband David and I not only had to lay off our staff and close our store to customers and take orders
Proper Sanitation in the Floral Industry and Beyond
There are so many products for sale to help us clean, sanitize and disinfect. Never before in human history have we had so many potions, lotions and gadgets readily available to keep our environment sterile.
Petal Patterns
The prolific trial gardens and flower fields of Johnny’s Selected Seeds in Albion, Maine, a location for an American Flowers Week look in 2019, have inspired a new guest designer for 2020.
3 Tips to Move Forward by Looking Back
It may sound counterintuitive to look back to figure out how to move forward in your business, but now is the time to take stock in what you know to be true. Looking back to move forward has been my theme lately
Lisa Belisle, AIFD, CF
A floral “jack-of-all-trades” for the past 20 years, Lisa Belisle,AIFD, CF, owner of Flora Elements Education and Design in Delafield, Wis., has worked in every aspect of the floral industry from management to wholesale
Surviving in a New Flower World
By the time this article is published, we will either have found an effective treatment for COVID-19 or be dealing with a second wave of infections. I have faith that technology will quickly find a way to keep people
In Bloom Once Again
Opened in 1912, the San Francisco Flower Market (SFFM) has never closed its doors. Not once, not even during the 1989 San Francisco earthquakes, according to Jeanne Boes, the market’s general manager.
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American Rose Society Celebrates Rose Month
June is National Rose month, and the American Rose Society is honoring the flower with a full month of events. Source American Rose Society Press Release: Full Article Below June 2, 2023 AMERICAN ROSE SOCIETY TO CELEBRATE NATIONAL ROSE MONTH - JUNE 2023 SHREVEPORT,...
FloraLife new and improved FloraLife® Hydrate Hydrangea
FloraLife introduces a new product to hydrate and condition post-harvest hydrangea crops. When used, the product helps reduce the unpredictable wilting of hydrangeas, increasing crop quality. Full Article Below Source FloraLife introduces new product to hydrate and...
From You Flowers and FTD Announce Merger
From You Flowers, LLC, (“FYF”) one of the largest US floral ecommerce companies, and FTD, LLC (“FTD”), an innovator in the floral industry for over a century, have merged, to create a new global platform in the floral and gifting industry. Full Press Release...
Rosaprima Shares Sustainability Report
Rosaprima's commitment to growing flowers is to do it environmentally, socially, and responsibly. Full Press Release Below Source: Rosaprima Rosaprima's commitment to growing flowers is to do it environmentally, socially, and responsibly. Part of our irrevocable...
Top Wedding Bouquet Trends for 2023
Wedding bouquet trends change yearly; 2023 is far more understated and minimalist. Full Article Below Source 6 TOP WEDDING BOUQUET TRENDS FOR 2023 MAY 17, 2023 RIO ROSES WEDDINGS TRENDS We know that wedding bouquet trends change every year — and 2023...
Top 10 Florist Education Opportunities in 2023
Invest in yourself this year by participating in one or more of these spectacular instructional events. By Nita Robertson, AIFD,CFD For florists looking to grow their businesses, investing in one’s education is one of the best ways to do that. Bettering oneself...
Rosaprima Launches Four New Rose Varieties
Rosaprima is thrilled to announce the launch of four new rose varieties this month—two spring color roses Cooldown and Miss Piggy and two neutral tone roses Aly and West Minster Abbey. Full Article Below Source: Rosaprima Press Release Rosaprima Launches Four...
de Young Museum Bouquet To Art Event
The popular “Bouquet to Art” event at the de Young Museum will be unveiled on June 5th. Continuing through June 11th, the San Francisco museum of fine art will be in bloom as over 100 florists interpret existing art in both paintings and...
ASCFG Announces 2023 Cut Flowers of the Year
The Association of Specialty Cut Flower Growers, Inc. (ASCFG) has selected varieties of cut flowers in four categories—Bulb, Fresh, Foliage, and Woody—as its Cut Flowers of the Year for 2023. Full Article Below Source ASCFG Press Release ASCFG Announces 2023 Cut...
