
“Where flowers bloom,
so does hope.”

Petal Patterns
The prolific trial gardens and flower fields of Johnny’s Selected Seeds in Albion, Maine, a location for an American Flowers Week look in 2019, have inspired a new guest designer for 2020.
3 Tips to Move Forward by Looking Back
It may sound counterintuitive to look back to figure out how to move forward in your business, but now is the time to take stock in what you know to be true. Looking back to move forward has been my theme lately
Lisa Belisle, AIFD, CF
A floral “jack-of-all-trades” for the past 20 years, Lisa Belisle,AIFD, CF, owner of Flora Elements Education and Design in Delafield, Wis., has worked in every aspect of the floral industry from management to wholesale
Surviving in a New Flower World
By the time this article is published, we will either have found an effective treatment for COVID-19 or be dealing with a second wave of infections. I have faith that technology will quickly find a way to keep people
In Bloom Once Again
Opened in 1912, the San Francisco Flower Market (SFFM) has never closed its doors. Not once, not even during the 1989 San Francisco earthquakes, according to Jeanne Boes, the market’s general manager.
Hawaii Orchid Opulence
In 2018, Alison Grace Higgins, of Grace Flowers Hawaii in Honokaa, Hawaii, and her team created stunning male and female garments for American Flowers Week to highlight the vibrant
Washington Designer Dahlias
Sarah Pabody, of Triple Wren Farms, lives and breathes Dahlia at the farm she operates with her husband, Steve Pabody, in the northwest corner of Washington State. As a farmer-florist, she also runs Triple Wren Weddings,
Happy Canyon Florist
Whoever said “It takes a village” must have had Happy Canyon Flowers in Denver, Colo., in mind. This unique gift store boutique is a successful niche business model founded on out-of-the-box retail
Hope Holly Chapple
The message I have for our grieving industry is HOPE. Hope is all we have right now, and it is most certainly what we need. Our industry has suffered incredible financial loss. That loss is something we will
Alaska Peony Princess
Kim Herning, of Northern Lights Peonies in Fairbanks, Alaska, returns to share her second couture look expressing the unique character and beauty of the peonies she grows.

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Alexandra Farms welcomes guests for the Spring 2023 Farm Visit
Another visit is in the books at Alexandra Farms. The Spring 2023 tour was an unforgettable experience for all who attended. A visit to the farm is any flower lover's dream. Full Article Below Source Alexandra Farms welcomes guests for the Spring 2023 Farm Visit...
In Season: Ranunculus
By Tonneli Grüetter Ranunculus is just one of about 50 genera in the Ranunculaceae family (a.k.a. buttercup or crowfoot family), which comprises between 1,700 and 2,000 known species of herbs and, sometimes, shrubs (the number varies depending on source). Common...
How to Impress Event Planners
By Jill Brooke In many ways, an event planner is a casting director. It’s not only lights, camera, action but also the ability to have a list of characters to perform different roles in the production. After all, some clients are looking for a boho chic wedding while...
Flower Trends Seen at Lyndhurst Mansion’s Flower Show
The 6 Flower Trends at the annual Lyndhurst Mansion Garden Show included the use of electric orange gloriosa lilies, lots of moss, unexpected vases, plenty of veggies, and broken floral arches. Full Article Below Source The 6 Flower Trends Seen at Lyndhurst Mansion’s...
Get Ready for Proflora’s Comeback
This year, Proflora expects to welcome over 1,000 buyers, 300 companies, and representatives from more than 60 countries. The event is taking place in Bogota, Colombia on October 4-6th, 2023. Plan a trip of a lifetime to a beautiful country filled with beautiful...
CAG Announces Ball as National Sponsor of Field to Vase Dinner Tour
Certified American Grown (CAG) is delighted to announce Ball Horticultural Company as the reception sponsor for the 2023 award-winning national Field to Vase Dinner tour. Full Article Below Source: Certified American Grown Press Release Certified...
Ponte Tresa Launches Premiere of 63 New Varieties of Spray Roses!
Exciting news! This month Ponte Tresa is launching 63 new varieties of spray roses. Source: Press Release Ponte Tresa Ponte Tresa Launches Exclusive Online Premiere of 63 New Varieties of Spray Roses! Ponte Tresa, the Swiss-Ecuadorian rose farm established since 1985...
2023 Wedding Dress Trends with Bouquet Styles to Match
By Nita Robertson, AIFD, CFD Contributor: Angela Desveaux, founder and editor-in-chief of WedLuxe Media The bridal bouquet is one of the most important accessories for a wedding. Having the right bouquet that complements the wedding dress is so important. A...
Chrysal and Syngenta Flowers Renew Alesco Partnership
Often, growers lose control of product quality once it leaves the greenhouse. However, by applying Chrysal Alesco®, you have added assurance that plants will look just as stunning on the shelf as they did when they left your hands. Press release Source: Chrysal Press...